...People buy a car to instead of walking, but why do people buy a used car? In today's society, the car is an indispensable part of life. Because many people don't have much money to pay for a new car, so they choose a used car. You think about the practicality of the car when you buy a used car. Most people when they buy a used car, they only look at the dashboard to display Numbers that is hard to see the problems. In terms of price, used car price is very lower than the new car. Different age of used cars prices also different. You need to check the car new or old. If want to know the used cars are good or bad, not only look at the appearance and age, but also look at car maintenance level. Lacetera, Pope and Sydnor agrees that “For example, cars with odometer values...
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...and financial matters (Solomonet al, 2012). It endeavors to comprehend the choice making procedures of purchasers, both exclusively and in gatherings, for example, how feelings influence purchasing conduct. It considers qualities of individual consumer’s, for example, demographics and behavioral variables trying to comprehend individuals' needs. It likewise tries to survey impacts on the purchaser from gatherings, for example, family, companions, games, reference gatherings, and society by and large. Understanding consumer behavior gives the marketer an opportunity to see the effects of demographical variables on consumer preferences (Solomonet al, 202). Marketers apply this knowledge to segment customers when marketing their services and products. The consumer’s responses vary depending on the product and individual background such as lifestyle (Schiffman et al, 2009). For instance, when a company is marketing a car it segments the consumer’s according to theirpreferences which differ across demographic variables. Individual lifestyle attributes of interest may affect consumer’s preferences. Lifestyle of an individual affects the consumer’s choice on products to buy. For instance, the type of car the consumer wants will be influenced by his lifestyle. An example of lifestyle that may influence the type of a car that a person wants to purchase is highly affected by his beliefs and value systems(Schiffman et al, 2009). A...
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...my first car. When it comes to buying a car there are always a slew of risks that come with it. There were many things to consider here before even going out to visit the dealerships. First would I buy the car new, if so which car maker would I go with, each car maker has their own risks that come with buying their car. Or would I go the used route and tackle all the risks that come with buying a used car. I also needed to consider which route would be cheaper for me in the long run. In the end I ended up buying a new car despite the known risks and the sneaky unknown risks that snuck up on me. Risk 1 – Insurance One the biggest risk that people should look at when buying new, which I unfortunately did not do, is to see how much of an increase it will add to your insurance. Before buying my new car, my car insurance was in the mid hundreds. It was fine because I received my previous car as a hand me down and I did not have to make car payments. But, after everything was said and done and I got the new car I went to the insurance agency to update to my car insurance. To my surprise, the monthly car insurance jumped up nearly an extra two hundred. There were many reasons why, but one of the big reasons for the increase was the fact that 2012 models added a major increase. This was something that I had not known about at all. This was only one of two unknown risks that caught me off guard. Risk 2 – Maintenance The second risk is the maintenance costs on new cars. My previous...
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...COMPOSITION AND COMMUNICATION I New or Used Car My daughter just got her driver’s license when she turned 18 years old now that she’s going to college and she is working a part time job, we are looking into different options of buying her either a new car or used car. We want to find the best car for her. Some of the factors we are considering are gas mileage, car repair bills, the reputation of the different dealerships, and would she be better off in a new car or a used car. We have fights everyday over to the use of my truck, if we were to get her a car of her own there would be no more fights. Regardless of what option we choose, new or used, it would still be new to her and she will be very happy about getting it. When she’s driving back and forth to school she is putting a lot of miles on a car. She has to go to school about twice a day for a short period of time. When she’s working, that’s not as bad as its, less than 2 minutes from our home. So on a normal day she starts outgoing to school, back home, where she does homework for about an hour, and then to work for 2 hours. After she’s done working she comes home and gets ready to go back to school for two more hours. With all the driving she does, we want to make sure she gets a car with good fuel performance. That way she’s not using all of her pay check to pay for gas. I don’t want her to buy a car and have to invest hundreds to thousands of dollars into fixing the car due to how much she has to drive it. Our daughter...
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...Choosing a Car Choosing a car to buy is one of many important choices in life. Most people are very picky when it comes to choosing a car. The three important factors when buying a car are the price, appearance, and the name brand. When buying a car, the price of the vehicle is important. If the customer is a wealthy individual, they would purchase a new car. When buying a new car the buyer is able to test drive the vehicle, and if the car and price meets their demand they are ready to buy the vehicle. If a customer is looking for a cheap car, they would purchase the vehicle from a used car lot or a car auction. At a used car lot you are able to test drive the vehicle and see how the brakes and other features work. In contrast, at a car auction the consumer is only allowed to see what the car looks like and listen to how the engine sounds on each vehicle that is being auctioned. Then, when they find the one that will best meet their demands, they will place a bid. Looks mean everything when it comes to choosing a car. When buying a car most people choose their car based on what color it is and the appearance of the car itself. Before picking a color for their vehicle, the customer looks the appearance of the car such as size of the vehicle and the interior of the vehicle. If the customer wants a large vehicle where they can haul heavy objects such as a trailer, they would purchase a heavy duty truck such as a Ford F150. If they are looking for a family vehicle they would...
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...The Car Buying Market Today To gain some perspective on the overall car market in the US, each year, approximately 213 million cars drive the streets of America. As for vehicles that are purchased annually, here are some interesting observations: * Of all the vehicles purchased in the USA each year, 16 million are new and 41 million are used. * Of all the used vehicles purchased by consumers: one-third are from private parties one-third are from franchised dealerships one-third are from independent dealers * 17 million used vehicles are sold to auctions each year. How to buy a car Don't head to the car dealership empty handed. If you want to make the dreaded process of buying a car a little easier, make sure you have your papers in order. An unsuspecting victim is in the market for a new car complete with sweaty palms and racing pulse. He has no plan of attack, and the car dealer's approach is as calculated as a lion stalking its prey. He sizes up the shopper and finds the jugular. Then ... he pounces. Finance rates go flying, down payments make the victim's head spin, he barely remains conscious as the salesman rips into his prey with option packages. Buy now, pay later, cash for your trade-in, no credit-no problem -- how many ploys can these blood-thirsty savages use to bring their victim to their knees? But you can arm yourself and be prepared for your showdown in order to make the confrontation as quick and painless as possible. You've just got to get your paperwork...
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....................................................................................................... 23 March 2015 ii 1 ProQuest Document 1 of 1 Linkages between Brand Personality and Brand Loyalty: A Qualitative Study in an Emerging Market in the Indian Context Author: Kumar, Ramesh; Luthra, Amit; Datta, Gaurav ProQuest document link Abstract: There are two topical areas, which are of interest to marketers - brand personality and brand loyalty. Brand associations/brand personality and brand loyalty may be associated with one another and may have important implications for marketers. There is a gap in the literature on how each relates to the other and this study attempts to linkages between the two in both consumable and durable categories. The study uses a focus group among the buyers of toothpastes and cars, and suggests a framework linking brand loyalty and brand personality after qualitatively analyzing the responses obtained from the focus group. This would enable marketers in an emerging market like India to formulate brand appeals and branding strategies for different kinds of consumers. [PUBLICATION ABSTRACT] Links: Linking Service Full text: Headnote There are two topical areas, which are of interest to marketers - brand personality and brand loyalty. Brand associations/brand personality and brand loyalty may be associated with one another and may have important...
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...which is helpful for later negotiation. At first I checked the secondhand car market online to know more about the price of another sellers so that I can give a competitive price in the simulation. Then I have calculated the cost I have to pay, in order to buy this used car, and then deduct it in expected price,so I know at what price I buy it that I will not loss. However, what I did wrong may only focus on the price of the car , not the whole value and I have not read detailed information about the used car carefully, so in the latter negotiation I could not come up with any alternatives that can be deserved to ask for sellers. Through negotiation simulation practice, I have summarized some negotiation skills as both buyers and sellers must acquire, in order to strive for the best profit of each side, this essay want to specifically describe how to successfully implement a negotiation from the two sides. Because in the negotiation simulation exercises my identity is a buyer, so at the beginning I want to illustrate the skills from the perspective of the buyer. First of all,before the negotiation the there are some important preparation work the buyers have to do. Firstly, as a buyer it is suggested to know more detailed information about the secondhand car the seller provide(BMW Z3 2.8 Roadster), including price, configurations, usage, appearance,etc.Then check relevant market quotation of secondhand cars both in France and Britain, after understanding the level of price for multiple...
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...Background With my wife, we decided in October to buy a (used) 2nd car for the family. She actually already owns a small 7 years old city-car, with an overall quite good condition both in terms of mechanic and automotive, but since she takes our children to school every day through some country roads, we just wanted to be reasonably confident that nothing could happen about the car engine. 1. Preparation of the negotiation We (my wife and I) started to prepare the negotiation from one main assumption: knowledge is truly power. Since normally in the car buying system the car salesman has the most information, we decided first of all to gather all the information we could in terms of price, facilities, characteristics etc. about the car she would have loved to buy. We took all these info’s going to one official dealer in town, plus other non-official mono-brand dealers selling the same car. Only after having all the above information, we would have gone to one specific dealer that we knew had the (used) car we wanted. Before starting any negotiation, we tried to figure out what could be the dealer’s target or, better, we prepared three MESO’s based upon some considerations and insights about how the dealers make money, that is: 1. They can make money selling the (used) car for more than what they paid to buy it. 2. They can (also) make money on the back end, selling “additional services ” like financing, extended warranties, and dealer add-ons like rustproofing...
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...Purchases and the Economy A new car purchase is one that takes a large amount of consideration and budgeting. The most important economic indicators to consider when investing in an automobile purchase are unemployment rates and interest rates. These indicators will assist a person when deciding whether to purchase new or used. Is the right time now or later to purchase a truck? Economic Indicators The automotive sector is a cyclical business. Since it is a cyclical business, changes in the revenues and earnings of automotive companies are more likely due to the state of the economy and the strength of the consumer. Sales in the automotive sector are higher when economic activity is strong and people feel confident about their future economic prospects. In this environment, more people are likely to make an automobile purchase. Clearly, unemployment is a major factor in this environment. People do not feel optimistic about a major purchase when they are unemployed. People without jobs are less likely to have the means to afford a car. Someone with a job is not likely to make a major purchase if he is worried about losing his job. In 2009, the unemployment rate was between 8% and 10%, and auto sales were 9 million on an annualized basis. In March 2015, the unemployment rate was 5.5% and auto sales were 16 million. Interest rates affect the financing costs of purchasing a car; lower interest rates make the car cheaper. It is not enough to defy a...
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...Supply Chain Management: Make-Or-Buy Decision Making Stefan Helber Technical University of Clausthal Julius-Albert-Str. 2 D-38678 Clausthal-Zellerfeld Germany Tel. ++49 5323 953610 Fax. ++49 5323 953699 stefan.helber@tu-clausthal.de Abstract: This paper discusses some of the mechanisms that determine make-or-buy decisions. The short- and the long-term perspective are treated separately. In the short term, cost or profit comparisons can be used to determine what to “make” and what to “buy.” More important, however, is the long-term question of who should make the often specific investments required for production, transportation, and inventory processes. According to Coase and Williamson, the boundaries of the firm should be determined such that the costs of coordinating economic activities are minimized. They depend on the nature of the required assets as well as on the importance, frequency, and uncertainty of the economic transactions along the supply chain. Based on transaction cost theory, some rules of thumb can be derived of what to make and what to buy. Keywords: Make-or-buy decisions, vertical integration, transaction cost theory, Supply Chain Management Supply Chain Management: Just another buzzword? What is Supply Chain Management? It appears to deal with the coordination of tasks required to make products and to get them to the customers. In Figure 1, this includes production, storage, and transportation activities. These...
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...Prudential rules and regulations of SBP ………………………………………. 14 How does auto financing work ……………………………………………………… 16 Types of Auto Finance ………………………………………………………………. 19 Drawbacks of Auto finance ………………………………………………………… 20 Ijarah car financing ………………………………………………………………………. 22 Auto finance by commercial banks in Pakistan …………………………….. 25 Difference between ijara and conventional Auto Finance …………….. 33 Issuue of takaful…………………………………………………………………………… 37 Conclusion …………………………………………………………………………………… 39 INTRODUCTION: The subject of car finance comprises the different financial products which allows someone to acquire a car with any arrangement other than a single lump payment. The provision of car finance by a third party supplier allows the acquirer to provide for and raise the funds to compensate the initial owner, either a dealer or manufacturer. For Business sector finance: Car finance is required by both private individuals and businesses. All types of finance products are available to either sector, however the market share by finance type for each sector differs, partly because business contract hire can provide tax and cashflow benefits to businesses. Personal Car Finance: It is a complete subsector of personal finance, with numerous different products available. These include a straightforward car loan, hire purchase, personal contract hire (car leasing) and Personal Contract Purchase. Therefore car finance includes but is not limited...
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...Buying a used car Used car or new? What car is right for me? Where to look for used cars, what to look for when buying a used car? There are many questions you may have when it comes to used car buying process. This essay will answer to some of these questions and hopefully, make the used car buying process easier for you. There are many essential facts you should consider before buying your next car so you won't regret your decision for a moment afterwards. By purchasing a used car, you can save a lot of money. A new car depreciates quickly in the first few years and after 3 years, it is worth only about 60-70% of the original price. In fact, as soon as you leave the dealership, your new vehicle is suddenly worth $1000-$2000 less. When purchasing a new car you basically are paying for its fresh "new" aroma and warranty. Yet, buying a new car does not always mean the buyer will get perfection. A new car may come with problems associated with poor design or manufacturing defects that may have been already repaired during the warranty coverage period if it's a used car. The same is true for all kinds of recalls and service campaigns. Another advantage of buying a used car is that you could buy a loaded model with all the bells and whistles that you might not be able to afford had you bought a new car. However, buying a used car is still a bit of a gamble - there is no guarantee that the car is accident-free, has real mileage, and was properly maintained. There...
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...Marketing Research Project Report On IMPACT ON SALES OF SMALL CARS DUE TO DIESEL VARIANTS By Abhay Raj Singh ,AdityaKapur , ParakramSingh , Saurav Haldar and Vikram Sharma A0102210005,A0102210177,A0102210051 ,A0102210106,A0102210012 MBA – M&S Class of 2012 Under the Supervision of Dr. R. S. Rai Assistant Professor Department of Decision Sciences In Partial Fulfillment of Award of Master of Business Administration AMITYBUSINESSSCHOOL AMITYUNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH AMITYBUSINESSSCHOOL DECLARATION We Abhay Raj Singh, Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram Sharma students of Master of Business Administration in Marketing & Sales from Amity Business School, Amity University Uttar Pradesh hereby declare that we have completed our Market Research project work on “IMPACT ON SALES OF SMALL CAR DUE TO DIESEL VARIANTS”. We further declare that the information presented in this project is true and original to the best of our knowledge. Vikram Sharma SauravHaldar AdityaKapur Parakram Singh Abhay Raj Singh Date: 26/03/2011 Place: ABS MBA-M&S Class of 2012 AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL CERTIFICATE I Dr. R. S. Rai hereby certify that Abhay Raj Singh , Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram...
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...and the reasons why each criterion should be used. I think that if I was working for the Ford Motor company I would think about shutting down older plants. I would close down the plants mainly because they are not selling the cars that they are producing, therefore causing the ford motor company to loose profit. I would also move away from producing larger cars, and move more toward producing cars that are better on gas. I feel like the customer would buy a car that’s better on gas, before they buy a car that looks good. The larger cars would mostly cause the greatest decrease in the profit, because some people just cannot afford to spend a lot of money in gas. If Ford can produce a car that people can afford to buy and will not break their pockets at the gas pump, I believe that the ford will be able to sell more cars. The other option I would choose is to reduce the number of plants in Northern America, and utilize our international markets. It would make sense that because people in North America are not buying ford cars like they used to, and our international markets are doing very well, that we would continue our mass production with our international markets and limit our production over in North America. In the light of the possibility that market conditions can and do change, discuss at least three examples of how the company should build-in flexibility to back up its decision-making process. One example of how the company should use flexibility to back up...
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