Anne Majors
COM 310: Dr. R. Lewis
February 28, 2016

How to Get the Best Bark from Your Pooch:
Doggie Daycare and Social Media Camp Bow Wow is a doggie daycare center that opened in December of 2000 that offers many other services besides: Grooming, boarding and in-home training are just a few. Since then, locations have sprouted up across the country. As of right now, they do have a presence on the internet through social media, but are not using it to their full advantages, especially when it comes to helping pets out within a community. Over the past decade or so, social media has been a vital part of how a business functions. According to an article by Drew Hendricks, the history of social media really began to gain popularity in the early 2000’s. YouTube came out in 2005 and Twitter and Facebook has been sweeping the nation with growth since 2006, nearly having 1.8 million users. (Hendricks 2013) The best practices used by businesses today are to, according to blogger Trish Forant are “To keep the social media” meaning to, engage with your customers in a positive way. She also states to really focus on a business’s voice and tone; whether a business wants to target a corporate or casual audience. Whether a business wants to have just a strictly professional look or do they want to reach more out to the masses by having a casual business? (Forant 2013)
When looking at Camp Bow Wows Facebook and Twitter pages, they definitely have a target audience that spans across all ages. It is obviously important that they focus on the “family aspect” of their business, signifying that they want to make everyone that stops by comfortable and safe. That is a good thing, especially when dealing with animals. No owner wants to drop of their beloved pet in an unsecure environment. To ensure complete comfort of both dog and owner, Camp Bow Wow also