...Estee Lauder Inc. is one of the most successful and most popular cosmetic brands in a very competitor cosmetic industry. In this analysis we have determined the top competitors for Estee Lauder by extrapolating a list of key criteria. The first key criterion is market share. Market share is essential in determining how each of Estee Lauder’s competitors is like to capture more or less share of the cosmetic industry based on the competitor’s current position in the market. The next criterion we examined is gross revenue, which is similar to market share in determining how large or small competitors are compared to Estee Lauder based on earnings. Another criterion is quality, this criterion is more subjective; however, we confidently believe that quality could be based on pricing, location, and availability of products. Moreover, Estee Lauder’s competitors may have a higher or lower quality product compared to Estee Lauder based on these factors. After considering these criteria, we have determined seven major competitors, three of which are considered major competitor while the other four would be considered less competitive competitors. Among the seven competitors Procter & Gamble, Avon, L’oreal, Coty Inc, Revlon, Shishedo, Bare Essential, the top three competitors that are fit in our criteria in cosmetic and personal care product manufacturing industry are Procter & Gamble, L’Oreal, and Coty Inc. The first reason is that their market capitals are very competitive. Based on...
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...which can deliver maximum hydration benefits for skin and formulated for younger consumers who’re not yet concerned with signs of aging to ensure skin receives the deepest hydrating benefits (Forward Beauty, 18). The Artistry Hydra-V advertisement was released on December 2015 and starring Teresa Palmer. Everything in the ad appears to be the same color as Hydra-V product. The word, “Artistry Hydra-V”, written in big gold letter, fades out at the beginning of the video and Teresa, wearing blue water color dress, walking in the blue water color painted room, waterfalls and ponds; these all are perfectly match with the product. The audience would already know what they are trying to sell and what the product is made for by watching the ad just for five seconds. The advertisement effectively uses logos, ethos, and pathos to convince the audience to buy the product. The first appeal is shown by using logos to give the viewer’s reasoning to buy Hydra-V products. Artistry Hydra-V claims that their products are inspired by Nobel Prize winning research and for men or women of all types of skin. The ads states, “Hydration is the key of beautiful flawless skin. You need water and your skin needs water”, it reminds the viewers they need to treat their skin as they treat their body. This advertisement identifies the ingredients those are from the world’s most pristine places. These are Norwegian fjord water (to release hydration deep into skin), nutrient-rich Himalayan pink rock minerals (to...
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...ACKNOWLEDGEMENT I would like to take the opportunity to thank all the people who have helped me in this project. First of all, I would like to thank Mrs. Shefali Pillai Madam who has been very cooperative. I am also very grateful to Mr. Amol Ranadive sir and Mr. Hitesh Bhatia sir for giving me guidance whenever I required completing this research project. INTRODUCTION Garnieris a mass market cosmetics brand ofL’Oreal that produces hair care and skin careproducts. The company started as Laboratoires Garnier in 1904, and was acquired by L’Oreal in the 1970s. Current product lines include Fructis shampoos and conditioners, and Nutrisse hair colour. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote up cycling of product containers and the introduction of biodegradable products. GARNIER VISION For garnier, beauty is within us all. Every one possesses its own natural beauty and everyone has the power to make that beauty shine through. For garnier the aim of beauty is happiness and felling at ease with other. The Garnier Story Garnier’s history of innovation began with its first product. In 1904, Alfred Garnier began marketing a hair tonic when most people of the time still used soap to wash their hair. In 1936, his company,...
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...Trimester: May 2015 Contents 1.0 Executive Summary 2.0 Introduction 3.0 Analysis and mapping of the products 4.0 Analysis and mapping of the products with models 5.0 Comparison of product, pricing, promotional and placing strategies 6.0 Types of disagreement between the competitor A and the channel distribution 7.0 Channel strategy factors 8.0 Conclusion and Recommendations 9.0 References 1.0 Executive Summary Today’s business world has become much competitive that requires continuous and visible effort to get and retain customers. Companies are increasing focus on sales and marketing. Businesses need to decide which customers to target. Businesses need to work out how they will reach and win new customers. Businesses need to make sure that they keep existing customers happy. And they need to keep reviewing and improving everything in order to stay ahead of the competition. Therefore businesses need to develop appropriate marketing strategies which allow them to move forward. This is a marketing strategy report. First part will identify and explain the best analysis for two competing cosmetic brands (Competitor A and B) which consists of eight products from four product lines. In this section SWOT analyses of two competitors’ product lines will be given. Second part will analyse and map those products with aid of product life cycle and BCG matrix. These models will be discussed briefly with justifications. Third section will talk about...
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...Alexander McQueen Of BLACK Kuankuan Wang Po-Yu Tso Jia Qian Alexander McQueen of BLACK 1. INTRODUCTION................................................................................................................................................................................4 2. THE BUSINESS (Parent Business) 2.1 Business Description Mission.................................................................................................................6 2.2 Mission/ Vision/ Volues..............................................................................................................................7 2.3 Brief History of the Business...................................................................................................................9 2.4 Business Structrue Company Resources..........................................................................................10 2.5 Current Strotegies.....................................................................................................................................13 2.6 Current 4PS................................................................................................................................................13 2.7 Competitive Advantages.........................................................................................................................16 3.BRABD EXTENTION: THE MARKETING PLAN 3.1 MARKETING OBJECTIVES 3.1.1 Marketing Goals........................................
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...Film Noir Lighting comparison with Ridley Scott's “Blade Runner”. Menelaos Pampoukidis 3. Choose a film, TV show, music video or advertisement and discuss how the directing OR editing OR lighting style and choices inform its narrative form, genre and theme(s). Consider the film or show in its entirety and demonstrate your understanding and awareness of directing OR editing qualities. How lightning style and choices inform Ridley Scott's “Blade Runner”(1982) narrative, genre and theme. In early 1940s, soon after the second World War, a new film genre started to develop. Almost, twenty years later Nino Frank, influenced by the France “Black Book”, gave it the name Film Noir. “Product of a multifaceted interaction between developments within particular genres – the gangster/crime film and the Gothic melodrama – fluctuating conditions of production and reception within the American industry, and more diffuse cultural movements.”1 The early Film Noir was profoundly influenced by the depression of the war. Hard boiled, dark, devious and cynical, it was originally based on German expressionism and later on Italian neorealism in order to create it's individual style and unique iconography. “As expressionists motifs supplied Noir's dark undercurrents, the Neo-Realist influence that appeared after war introduced a documentary flavour to American thrillers”2 As Film Noir kept progressing many elements were added to the prime features, expanding the range of the genre...
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...offer facial creams, scrubs and body oils. The Company’s Tag Line is “We bring out the radiance in you”. The Company has now decided to expand its product line by offering a skin lightening cream that all made from natural locally grown ingredients. Mission At Superior Beauty Supplies Limited we aim to provide the best quality skincare products to our customers at all locations islandwide. Using the finest quality, natural ingredients we are committed to maintaining the highest quality at all times. We aim to be a good corporate citizen, while developing our employees. Situation Analysis In keeping with changing consumer needs and wants, the Company has decided to launch a new product into the market “Natruclaire” Skin Lightener. With a natural blend of local ingredients; cucumber, aloe vera, cerasse, turmeric and coconut oil extracts; Natruclaire is to be launched on the local Jamaican consumer market at a time when Jamaicans, both men and women crave a new rejuvenated, refined skin tone and lighter skin tone. Natruclaire was developed to target both men and women as in recent times, issues regarding safe toning of dark skin versus harmful bleaching has been the topic of many hot debates locally. The careful blend of natural ingredients is so manufactured to ensure safe and healthy skin lightening and toning. Consumers have too long raised concerns about the harsh chemicals used in similar products such as bleaching creams. We thought it fit to respond to...
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...Currently, Shiseido is operating business in 87 countries and regions including Japan. And in 2012, the net sales in the global markets reach roughly 50 percent of the total net sales of Shiseido and the overseas sales ratio grows to over 44 percent (Shiseido, 2012). In 2012, Shiseido’s global cosmetics division centers on cultivating its prestige brands and emphasizes on developing its business in Asia market, especially in China. As a result, the sales from the global cosmetics division grow by over 12 percent year on year on a local currency basis (Shiseido, 2012). The sales in the Europe increase by around 10 percent, mainly driven by its fragrance business. And in the Americas, with the strong performance of the global brand SHISEIDO, make-up brand NARS and bareMinerals, the sales in the region grow roughly 13 percent (Shiseido, 2012). In the Asia, Shiseido gains a roughly 12 percent sales growth with the rapid growth in the Chinese market (Shiseido, 2012). Compared with its domestics companies like Kanebo and...
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...The story under analysis is the excerpt from the novel “To Kill a Mockingbird” by Harper Lee, that’s why it has not a special title. The title of the whole book is thought-provoking and idiomatic; it makes the reader wonder what a Mockingbird is and who is supposed to kill it. The subject matter of the story is racial discrimination, corruption of the court system in the American world of prejudice. This extract depicts a trial of Tom Robinson, a Negro, who is in the criminal dock on a capital charge of assaulting a white girl. His defending counsel Atticus Finch is an experienced lawyer and progressive minded man. It is the Atticus’s speech to the jury that takes the best part of the text, so as far as contextual style is concerned; it presents a vivid example of oratorical style. Thus the main part of the text presents the main character’s monologue with bits of the story-teller’s commentary and dialogues. As for the type of narration, it is the first person narration the story-teller being the observer of the events. It is chosen to convey the atmosphere of the court-room. The story is told by the Atticus’s daughter, Jean Louise, and her description makes the story more convincing, vivid, real and emotional. Now I would like to dwell upon the compositional analysis of the text. The story has neither introduction nor conclusion. It can be explained that the text is only an extract from the novel, so there are big parts of the novel which both precede and follow the given...
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...Abstract Memorable places are mysterious sources of happiness in each person as their remembrances of these arise. Rio de Janeiro has that special ability of brightening up my day simply from the memories that come up as I recall my family and my trip to this unforgettably Marvelous City in 2013. My expectations of this place were based off previous knowledge of its wonderful scenery, which was the main purpose for our destination choice. I soon discovered though, that Rio is a magical place, full of surprises at every corner as smells, touch and taste even, add to the experience of viewing such amazing landscapes. It became a memorable place in no time, as it provided a perfect setting for the formation of pleasant moments with my family. I sensed a bond created between this location and myself throughout the trip, which is understood through the analysis of the place attachment theory. Each of three dimensions in the PPP model used by Scannel and Gifford influenced the way in which this strong connection was formed. The aspects, person, process and place demonstrate how one’s cultural background could create more powerful links between an individual and their immediate environment. The use of space as a method of interaction, or the proxemics theory, also shows reasons why Rio de Janeiro became so memorable to me by explaining how distinct distances are used by different cultures in order to effectively communicate. The Unforgettable Marvelous City Throughout my life I had never...
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...School of Communication and Creative Arts Department of Communication & Media Studies Subject Code: MBAM 003 Subject Name: Media Planning & Buying Group Assignment May 2015 Semester Group Members: 1) Yew Chi Yin (0103082) 2) Liew Kah Chun (0110111) 3) Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...
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...vary greatly from one to the other. Vision statement * Experience Bliss ● Celebrate Life ● Embrace Beauty Mission statement it is our commitment to provide only the highest level of service in a professional and relaxing setting. Every guest will always be treated warmly. We strive to improve our abilities through the most advanced education. We continually search the marketplace for the newest technology and the finest in hair, skin care and nail products. At Salon Spa our guests will always feel important and pampered! Our Team We employs only the most highly skilled, certified and compassionate talent in the beauty industry. Our Skill Certification Program requires each team member to learn & maintain highly proficient skill sets before they may give treatments to our guests. This ensures that you will receive the same comfort, quality and consistency with each team member. Go ahead, try someone new! Our motto We live by the motto “Revitalize and Re-energize.” We hope that those two words are exactly how you feel when you leave our center. Time management schedule TIME MANAGEMENT CHART TIME | ACTIVITY | PROPRITY | 05 days | (A)Assessing the Need | *** 3 days | 05 days | (B)Fillingup Questionnaires | *** 3 days | 04 days | (C)Estimating the Demand | **** 4 days | 06 days | (D) visit to the Market...
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...Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat Carton This mat pat carton is make a light color on carton box, which is very attractive and it’s used of like hair color carton box. • Laminated Carton This laminated carton is taken of Picture on carton box, which is most of the use for Product image make of particular product and easily identify to showing of image on carton box. • Window Carton This window carton pack is packed like costumer can...
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...divorce. He had one child, who is, of course, with his ex-wife. He is looking for another wife. As I thought about him while I was ironing one evening, it suddenly occurred to me that I, too, would like to have a wife. Why do I want a wife? I would like to go back to school so that I can become economically independent, support myself, and, if need be, support those dependent upon me. I want a wife who will work and send me to school. And while I am going to school I want a wife to take care of my children. I want a wife to keep track of the children’s doctor and dentist appointments. And to keep track of mine, too. I want a wife to make sure my children eat properly and are kept clean. I want a wife who will wash the children’s clothes and keep them mended. I want a wife who is a good nurturant attendant to my children, who arranges for their schooling, makes sure that they have an adequate social life with their peers, takes them to the park, the zoo, etc. I want a wife who takes care of the children when they are sick, a wife who arranges to be around when the children need special care, because, of course, I cannot miss classes at school. My wife must arrange to lose time at work and not lose the job. It may mean a small cut in my wife’s income from time to time, but I guess I can tolerate that. Needless to say, my wife will arrange and pay for the care...
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...INTERNATIONAL MARKETING STRATEGY FOR HERBORIST Thesis Wang Wei Degree Programme in International Business International Marketing Management Accepted____.____._____ ________________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, International Business, International Marketing Management Author(s) Wei Wang Title of study International Marketing Strategy for Herborist Type of project Date Pages Thesis Supervisor(s) of study 3.4.2011 65 Executive organization Tuula Linnas Abstract Herborist Chinese cosmetics industry is a booming industry and it is also one of the fastest growing industries in China. After China has joint WTO, with the tariff reduction, the tendency of the Chinese cosmetic market internationalization is inevitable. Herborist is a typical Chinese domestic cosmetics company. Now Herborist tries to find new customers and build core competitiveness. As they have already entered the Europe market to some extent, it is time for them to focus on international marketing strategies for the European market. The aim of this thesis project was to provide valuable marketing strategy for Herborist’s European market operations and to help the company to expand its operation to Europe. The study is mainly based on quantitative research. The data collection was carried out by a questionnaire. Qualitative research was carried out...
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