...THE BUSINESS ENVIRONMENT STUDENT TEACHER BUSINESS 100 28 APRIL, 2012 ABSTRACT This paper is going to describe the business environment in the world today explaining the role of business in the economy, for-profit and non-profit organizations, fiscal and monetary policies, accessing the global market, and social responsibility to a stakeholder group. Although there are many different types of businesses in the world today, they all hold the same functions in the economy; to use the factors or production in the best possible way to reach a certain market supplying goods and services to an economy in search of profit. I used the Business 100 book along with credited sources to get information for this paper. My methods for finding information came from chapters one through four in the Business 100 book and searching key words on the internet. I concluded that the role of business in the economy is very important to how an economy progresses or declines. Business does this by operating by fiscal and monetary policy in the country and accessing global markets in search of new outlets worldwide all while pleasing the stakeholders in every category. Inside every economy there are factors that participate in how that economy succeeds or fails. Business is one factor that plays a major role in any economy. Without business there essentially is no economy. Whether it is for profit or non-profit, business can contribute to an economy’s development with the factors of production...
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...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
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...existence to the Health and Tennis Corporation, run by Dave Wildman. Wildman had begun to purchase ailing gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as part of a diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase Wildman’s collection of gyms and other brands. This diversification of brands created what was known as Bally Entertainment. Bally Total Fitness was then created in 1996 as the health club portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr. Hillman used a retrenchment strategy by selling off outlets, rationalizing Bally’s brand portfolio, and closing several clubs, which then returned the business to profitability. During Hillman’s course of leadership, Bally developed a very broad range of products and services, which increased revenues out of the company’s existing membership base and added profit to the bottom line. The company faced a triggering event when Bally’s CEO Lee Hillman stepped down suddenly in December of 2002. Bally’s chief operation officer at the time, Paul Toback, replaced Mr. Hillman and moved to the top of the company. Toback’s started as CEO explaining that he expected changes to the company to be “more evolutionary than revolutionary”. Under Hillman’s lead, Bally was operating essentially as two different business – a finance company and an operating company. When Toback replaced Hillman, he was ready to change Bally’s...
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...GLOBAL STRATEGY AND LEADERSHIP PRE-SEEN CASE STUDIES CPA PROGRAM SEMESTER 1 2016 Table of Contents Section B – minor case study.................................................................................................................................... 2 Section C – major case study .................................................................................................................................... 8 Section B – minor case study Cocoa Sublime An introduction to Cocoa Sublime Cocoa Sublime is a family-owned manufacturer and retailer of high quality, handmade chocolates based in Australia. Established by George Swift in 1902, the company’s head office and manufacturing facilities are located in Tasmania. In 2015 Cocoa Sublime recorded sales revenue of AUD 45 million, making it one of the largest family-owned chocolate-makers in Australia. The company’s chocolates are sold mainly through Cocoa Sublime boutique stores that provide old-fashioned, personal service. Its reputation is built on a perception of high quality chocolate, excellent customer service and predominantly Australian sourced ingredients. The Australian chocolate-making industry The Australian chocolate-making industry is the largest category in the Australian confectionery market, comprising over 59.5 per cent of this market (IbisWorld 2015). The confectionery market is expected to have total sales revenue of AUD 6.2 billion in 2015-16 reflecting moderate growth of 1...
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...following project represents a marketing strategic plan for a new type of gym. Firstly, it is essential to describe the market analysis throughout the business canvas, a useful managerial tool to comprehend the structure of any business plan. Besides of that it is critical to penetrate each element separately to get a concrete view of business environment. Afterwards, the authors analyze Porter's 5 forces framework, evaluating the level of competition is going to be addressed. Finally, the research mention specific target groups as well as the initial and future objectives, concluding the reasons why should the company approach them. Introduction During the last five years in Greece, it is observed an unprecedented economic downturn put pressure in many aspects in society. Considering this fact, consumer attitudes have dramatically changed. However, the enterprises focus more to quality in a long term as their competitive edge are the most sustainable as Donnelly states (1989 cited by Anon, 1989). Additionally, establishment to a strategic location combining with innovative features consists three major components of success. All things considered it is appropriate idea to invest in something close to trends. A Gym seems to be a convenient solution to fulfill people requirements for an alternative way of entertainment but also emerge a buffer after turbulent days due to the working conditions. Dynamic Gym would be a fruitful and refreshing point in a traditional and stuck red...
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...advantages to using a total rewards approach to compensating the workforce. The top five are described in the text. The following paragraphs discuss the facets of the Geico total rewards program that align with these advantages: The first facet is increased flexibility. Gieco offers full-time employees the option to choose their medical plan from a variety of plans. The company also has a dental plan that will pay out benefits to any dentist in the country. This provides employees with great flexibility in choosing the right dentist for their needs. The company not only has fitness centers at many locations but sometimes will offer employees discounted gym memberships at local establishments. This helps an employee choose a place that is comfortable (which could influence how often the person goes to the gym). The second facet is improved recruitment and retention. In providing some great benefits Geico hopes to find the right workers and ones that will stay with the company for the long haul. Employees are looking for balance when it comes to their work and life. This is one of the benefits of working for Geico. The company offers programs that can help employees juggle work and their outside of work lives and if employees are looking for this it is a great way to attract and keep excellent talent. Good employees seek out opportunities to grow (Heathfield, n.d.). Geico offers paid training for those individuals that need or want to gain more knowledge. ...
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...Strategic Plan Part 1: Conceptualizing a Business In today’s society fitness has become a vital part of day to day life, whether its running, going to the gym, or doing fitness videos in the comfort of your own home. Because of this, fitness centers have become a staple for almost every community not just in the continental United States but worldwide, which is why Snap Fitness has been selected as the business venture that will be embarked on in order to provide a greater fitness experience for communities within the Imperial Valley, and eventually across southern California. Snap Fitness is a 24 hour fitness center which provides every amenity any other fitness center or gym can offer, without the obligation of a contract, as well as being open 24 hours a day seven days a week without having to rely on personal to be there in order to enjoy the facility. Snap Fitness can provide its customers everything from tanning, group fitness sessions, personal training sessions, hydro massage therapy, as well as enough fitness equipment to satisfy the beginner to the advanced weight lifter. These luxuries are often offered by other fitness centers but with an increase in membership fees with every option upgrade, with Snap Fitness the membership will be on a month to month basis, with the fees being all inclusive, meaning one fee to utilize every amenity the fitness center has to offer, which is why the mission statement for Snap Fitness is “fast-convenient-affordable”. If a vision...
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...1.0 EXECUTIVE SUMMARY Name of business: Salmon Sport Centre Nature of business: Services Industry profile: Sport and Cafe Location of business: Roof Top, Parking Lot, Giant Hypermarket Jalan Plumbum, Section 7, 40100 Shah Alam, Selangor Date of business commencement: January 2014 Factor in selecting the proposed business: 1. Nowadays sport centre is beginning to gain popularity in the society. It is getting attention by many people now especially teenagers. Therefore, business that is based on sport can be profitable. 2. The cafe business involving type of food that chosen for it is getting place in society. It is one of the best choices among the society especially to the teenagers, whom are our target customers for our business, since the area we planning to create the business is an area where teenagers such as student prefer to hang out. 3. Nearby to UNISEL and UiTM Shah Alam 4. The population in Shah Alam are high 5. Majority of the people in Shah Alam comes from a good social class 6. Demand and potential for sport are increasing 7. The good facilities around the area can be the attraction for people to visit the centre. Besides, it is near to the highway. 2.0 INTRODUCTION Salmon Sport Centre is established as a result of the survey and research made by the Salmon Sport Enterprise to add another facility for people in Shah Alam. The plan made for this business is because of the increasing potential and demand...
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...[pic] Business Plan Module: New Enterprise Development Module No: EF317 Lecturer: Ali J. Ahmad Team No: 11 Team Name: SODS Troops Idea Description: GYMFM is radio station aimed at gym-users and fitness/health enthusiasts. Date of submission: May 12th, 2011 Team Members: Shane O’Donohoe 58440581 BS3 Haydar Jawad 58748110 BS3 John Sullivan 58510687 BS3 Jamie O’Sullivan 58593612 BS3 We hereby certify that this material which we now submit for assessment on the programme of study leading to the award of BBS is entirely our own work, and has not been taken from the work of others, save, and to the extent that, such work has been cited and acknowledged within the text of our work. Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Contents Executive Summary 4 Our Idea 6 Commercial Potential 9 Marketing Plan 14 Operations Plan 17 Management Plan 25 Financial Plan 30 Environmental Mitigation Strategy...
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... …………………………………………….. Technical Study ……………………………………….……. Financial Study …………………………………………….. Management Study ………….…………………………………. Socio-Economic Study ………….………………………………….. Accounting System …..………………………………………… Appendix …..………………………………………… List of Figure/Tables ……………….……………………………. Curriculum Vitae …………………………………………….. PROJECT SUMMARY PROJECT SUMMARY Fitness There are thousands of people in Baguio City specifically men, who actually hit the gym to exercise and maintain their physical fitness. With the number of people consciously aware that they need to flex and stretch their muscles regularly, investing and starting a fitness business was considered by the proponents a good idea. It is considered by the proponents a very profitable business to be in, because people often value their health and physical fitness more than they value luxury items now. This ensures fitness centers to continue thriving, even in an economic climate in which other types of businesses fail. Wellness In the wellness industry, businesses now have access to an...
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...The UK Breakfast Cereal Market Special K 05/02/2014 MARK1500 Principle of Marketing Table of Content Title Page no. Intro Paragraph 3 Business Overview 3 Commentary on Situational Analysis 4 Product Overview 5 Market Segment 6 2016 Olympic Promotions 7 Appendices 8-9 Intro Paragraph This report has been put together to analyse the strength and weakness of Kellogg’s product Special K. This report will identify the strengths and weakness as well as its internal and external factors that affect its sales using ‘PRESTCOM’ and ‘SWOT’ analysis. We will be looking at the market segments that heavily impact the sales of Special K and ways to leap over those barriers to increase revenue. It will also ascertain future promotional ideas for the 2016 Brazil Olympics and the opportunities it may have for Special K Business Overview Kellogg’s is a company with a rich history; established in 1906 by a Mr W.K. Kellogg they have been making great tasting breakfast ever since. Kellogg’s started selling in the UK stores up and down the country ever since 1922. The Kellogg Company was the first company in the food industry to hire a dietician “Mary Barber started the Kellogg’s Home Economics Department and began defining the different types of food and what roll they played in a proper diet” (Kellogg’s, 2014). Kellogg’s quickly established...
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...Tackling the 4 I's using the 7P's INTANGIBILITY In case of hotel industry, it is the intangibles that encourage guests to spend more, provide positive feedback, return for a stay in the future and recommend your hotel to others. The Oberoi hotels promises to create what they define as an "Oberoi Experience that stays with you long after your holiday ends" by using the 7P's as under: Product: The Oberoi hotel offers the guests Spa facilities, a priceless feeling of relaxation and peace, which can't be seen but only experienced. Pool side dinners, Junior chefs for the kids to learn to bake cookies, block printing classes, yoga classes, the romance of Rajputana- renewal are vows are some of the extraordinary services offered by the Oberoi. All these services offer a unique experience for different segments of customers, thus utilizing the tangibles to create an intangible one of its kind experience. Place: Serene Surroundings with unparalleled views for which the Oberoi hotels is trademarked adds on the intangible experience of the visitors. Price: Stay 5 nights, and get a complimentary night for free. With this policy of the Oberoi, the guests feel wanted and welcomed. When a luxury comes for free, what you get back is enormous guest satisfaction and loyalty. Promotion: "India by Oberoi" campaign promises India in luxury at exotic locations which invokes a feeling of excitement to explore and a welcoming gesture for the tourists. Physical Evidence: Bearing a blend of traditional...
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...E-Business Group Project (BAHACC3 & BAHHRD3 & BAHBMD3) Project Title: Securing an e-business channel for WitnessFit Word Count: Module: E-Business Lecturer Name: Table of Contents Project Introduction 4 WitnessFit 4 The Plan 6 The Future 6 Business Model 7 Business to Business (B2B) Model 8 Business to Consumers Model (B2C) 8 Business to the Employees (B2E) 9 Conclusion and proposition of business model for our company 9 Revenue model 10 Subscription access to content 11 Advertising 11 Affiliation Marketing 11 Transaction fee 12 Access to customer for online research 12 Future Cash Flow Projections 13 Porters 5 Forces Model 14 Threats of New Business 14 The Threat of Substitute 14 Bargaining Power of Customers 14 The Bargaining Power of Suppliers 15 Rivalry 15 WitnessFit Interview (See appendices for full Interview) 16 WitnessFit Survey (See appendices for further detail on our survey) 16 Choosing URL and Generating Traffic 17 Choosing URL 17 Generating Traffic 18 Build a banner strategy 18 Displaying Ad placement 18 Long Tail Keywords 18 Give Freebies 18 Write Articles in Rich Content 19 Build Good Links 19 Security Risks for an e-business 21 Acts of human mistakes or failure 21 Spear phishing 21 Hacking 22 Tactics to Decrease the Possibility of Risks 22 Project Plan to Roll out The New Channel 23 Gantt Chart 24 Conclusion 25 Appendices 26 Appendix 1 26 Appendix 2 27 ...
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...Executive summary The case is a decision case where the main actor is Henry Baker, an expert person in the fitness industry who after the acquisition of is previous company (Personalized Fitness) from a national chain is not happy with the current situation for several reasons. Henry is now in front of a dilemma, because he doesn’t know if continuing to stay in the current company (Mega Fitness) trying to improve the situation or leave and join one of the main competitors in the Tempe area. Despite seems easy jump in the new position in a different company, the analysis reveal that the risk in this movement are pretty high and in the long-term scenario would probably not pay back. The best way to proceed seems in working in both the side for better understands details of the new company in terms of role, style, etc. meanwhile trying to solve issues on the current company (Mega Fitness). In the current scenario with a lack of fundamental information it’s clear from the analysis that work for address the issues in Mega Fitness would be a better option instead to jump in a very risk and uncertain situation (the role of “Junior”, the owner of the competitors company is fundamental and could be disruptive for Henry and his job/career). Typology – Decision case Henry Baker needs to take an important decision, remain in the current company (Mega fitness – national brand) and work for improve the situation or embrace a new adventure joining a competitor (smaller...
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...Type | Marketing Plan | Subject | Business | Level | Master | Number of pages/words | 3 pages / 825 words | Paper instructions Please write 3 pages more for this paper please add under the headings where information is missing and proof read/ add academic references as appropriate 1. Check this instructions from client: “Please see below the break down: Assessment Question:Marketing planWorking in your group and based on your business environment market research (Assignment 1) decide on a strategy for the segmentation of your selected target market/s as well as a positioning of the business in respect to previously identified SWOT analysis elements and competitors strengths and weaknesses. Following that, you will decide on a number of marketing activities (describe in details what these are) designed to launch (remember that this is a new business) and further promote your business. The budget available to you, for the chosen activities, is $60,000 and you will present these in a table format with clear indication of type, starting date, duration and cost for each of these (pricing of activities should be researched with real figures inserted in your table).The following sections are expected: Title page Executive summary Table of contents 1.Introduction 2.Description and location of the business (from Assignment 1) 3.Environmental analysis (micro and macro) 4.SWOT table followed by a SWOT analysis with key elements listed and explained 5.Market segmentation...
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