...Leadership Paper: Howard Schultz You can get a sense of what’s important to someone by the stories they tell. And Howard Schultz, the CEO of Starbucks and inspirational leader, tells a great story. He uses stories to establish an emotional connection with people and to inspire them to share his passion and vision. In his book titled, Onward: How Starbucks Fought for Its Life without Losing Its Soul, Schultz writes, “…Listen with empathy and over-communicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.” (Schultz & Gordon, Pg. 309, 2011) Values and a passionate belief are what drive leaders like Schultz. One way to inject that passion into a business is to tell a “creation-of-the-enterprise story.” (Dubrin, 2013) This type of story inspires people to rally around a cause that they feel, will “make the world a better place!” For example, Schultz tells a story that began in 1961, when his father broke his ankle at work and was left without income, insurance or any way to support his family. The family’s suffering and fear inspired change and Schultz grew up driven to create a company in which employees have a safety net woven of respect and dignity. (Durbin, 2013) And when confronted by angry shareholders to end the company’s health care benefits to boost stock prices; Schultz vehemently declined and then used this personal story to boost morale and inspire the...
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...video in the Student Center. Instructors, training on how to grade is within the Instructor Center.  Assignment 1: Starbucks’ Strategy Due Week 3 and worth 280 points  Using the Internet and Strayer University databases, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.  Write a four to five (4-5) page paper in which you: 1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. 2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale. 3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture. 4. Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. 5. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.  Your assignment must follow these formatting requirements: * Be typed, double spaced, using...
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...BCOM/230 October 1, 2012 Jamie Barmach Starbucks Behavior and Communication What comes to person’s mind when someone mentioned the named Starbucks? A friend called and invited to have some coffee with her. Wondered about the aroma of the tasty coffee with whipped cream on the top, a sudden and prompt answered, “Oh yeah, definitely, let us meet at Starbucks after work.” Starbucks is a well-known coffee shop in the world. They are awarded as “No.1 Best Coffee” by Zagat’s Survey of National Chain Restaurants in 2009-2011. They started in 1971 in Pike Place of Seattle. They have grown so fast that in August 2012 they are closely to have 18,000 retail stores all over the world. Starbucks chairman, president and chief executive officer, Howard Shultz, joined the company in 1982. He brought the idea of Italian coffeehouse tradition to United States when he traveled from Italy. Starbucks mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks Corporation a. 2012) The coffee shop is committed to diversity as the equation of inclusion, equity and accessibility. Good quality of service and to make their customers feel that they are connected with their families and friends are company’s main goal. “Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.” (Starbucks Corporation a. 2012) Starbucks name their employees as their partners. Starbucks internally...
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...contribute to their financial success. Starbucks storefronts are now seen inside grocery stores as well, allowing the shopper browse the aisles while sipping a caffeinated beverage. Starbucks also draws its followers and loyal customers by promoting themselves as being an environmental conscious company. Their goal is to have 100% recyclable or reusable cups by 2015. Starbucks is in the process of reducing their carbon footprint through water conservation and green construction. All of these factors have made Starbucks the largest coffee corporation in the world. Their efforts include cups made of recycled goods, and they even offer a plastic reusable cup for only a dollar, that can be used thirty times on average. They also recycle plastic and paper products and waste separately. SBUX: Total Assets, Recent Annual Reporting and Cash/ Cash Equivalent Total assets at the end of Starbucks most recent annual reporting period is $8,219.2 million at the end of “September 30, 2012, which was a growth of $858.8 million from October 2nd, 2011. This included $1,188.6 million cash and cash equivalents at the end of September 30th, 2012 (Starbucks Investor Relations, 2012).” The balance sheet their assets include: cash & cash equivalents, short term investments, accounts receivable, inventories, prepaid expenses, deferred income taxes, long term investments, equity & cost investments, property, plant and equipment and finally goodwill. SBUX: Accounts Payable, Net Revenue with Change of...
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...Research Paper How Starbucks Coffee changed the Coffee Industry Submitted by JAVIER SEPULVEDA Prepared for Jeffrey Bramlett BUSN 6120, Managerial Economics Spring 1 semester, 2013 Section OF Webster University March 2, 2013 CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Javier Sepulveda 03/02/2013 Signature Date ABSTRACT The importance of coffee to the world economy cannot be overstated. It is one of the most valuable primary products in world trade, in many years second in value only to oil as a source of foreign exchange to producing countries. Its cultivation, processing, trading, transportation and marketing provide employment for hundreds of millions of people worldwide. Coffee is crucial to the economies and politics of many developing countries; for many of the world's Least Developed Countries, exports of coffee account for more than 50 percent of their foreign exchange earnings. Coffee is a traded commodity on major futures and commodity exchanges, most importantly in London and New York. In my research Paper, I would like to review and analyze the impact of Starbucks Coffee in the coffee industry as it growth has become synonymous for coffee with a new type of café culture from its birth in the 1970s...
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...Organizational Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization...
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...Starbucks a Strategic Analysis Past Decisions and Future Options 4/17/2008 Brown University Economics Department Ryan C. Larson 08’ 1 Contents Introduction ......................................................................................................................... 4 Michael Porter’s 5 Forces Analysis (Past) .......................................................................... 7 Industry Rivalry ............................................................................................................................ 8 Potential for new entrants ........................................................................................................ 10 Substitute Products ................................................................................................................... 12 Bargaining Power of Buyers ...................................................................................................... 13 Bargaining Power of Suppliers................................................................................................... 14 Summary: The Five Market Forces in Specialty Coffee in 1987 ..................................... 15 Specialty Coffee Industry Attractiveness.......................................................................... 16 Starbucks’ Original Generic Strategy ............................................................................... 19 Starbucks’ Success Factors .........................................
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...ks exudes? Is going to Starbucks a ritual‐like e compulsio on for some e people in n our post‐mo odern era? I I wanted to know the a answers to these questions. In this report, I analyze the brandin ng choices of the most t famous co offee shop in the world d. After rea ading and analyzing the q quotes featu ured on the e back of St tarbuckʹs to o‐go cups (ʺThe Way I See Itʺ quote es), which a are submitt ted by custo omers and s selected by y Starbucks, , I argue tha at Starbuck ksʹ subtle branding tec chniques en ncourage a specific life estyle for th heir target market. Overview Skylar, a wealthy British student at Harvard, approaches Will, an Irish‐American janitor from South Boston, hands him a slip of paper, and says, “There’s my number. So maybe we can go out for coffee sometime.” Taking her number, Will replies coyly, “All right, yeah, or maybe we can just get together and eat a bunch of caramels.” “What do you mean?” Skylar asks. “Well, when you think about it, it’s as arbitrary as drinking coffee.” ~Good Will Hunting It doesn’t really matter where in the world you go these days, because you can probably still get your grande non‐fat latte at Starbucks as if you had never left home at all. For many people, their latte is an indispensable part of their day. Or perhaps their espresso, cappuccino, macchiato, or frappacino—whatever the case may be. The fact that we even know how to pronounce the names o...
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...Perspective………………………………………………………………………….8 Internal Perspective……………………………………………………………………………9 Employee Learning and Growth……………………………………………………………...11 Conclusion……………………………………………………………………………….……13 References…………………………………………………………………………………….14 Appendix……………………………………………………………………………………...16 Executive Summary The balanced scorecard is a technique that helps organizations to implement strategies to reach their mission and vision. In this paper, I will discuss a balanced scorecard that managers of Starbucks Coffee Company should use to measure their business. The first store of Starbucks opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet. At first, only coffee beans and coffee making equipment were being sold, but after 10 years Howard Schultz was hired as Director of Retail Operations and he wanted to sell coffee as drinks. When he could not convinced the owners he went his way to open his own coffee shops. Baldwin and his partners sold the Starbucks to Shultz the next year and Shultz changed all his coffee shops’ names to Starbucks. “Over the course of its history, Starbucks has bought or acquired companies like Peet’s and Seattle’s Best Coffee, and took over many locations of Coffee...
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...Chapter 9 Assignment: Starbucks vs. McDonald’s Strategies | 1. How does Starbucks enter foreign markets? Do you agree with its rapid growth strategy? (Consider what has happened to the number of stores and locations during the last few years in answering this question). Consider where Starbucks is located, and markets that will be advantageous to Starbucks in the future in answering this question. Discuss how Starbucks entry approach is different/similar from strategies that McDonald’s uses to enter foreign markets. Are both companies currently competing head-to-head in certain markets? Explain. Be specific in your explanation and consider recent press releases and information from annual reports in responding to these questions. (9 points) Starbucks expands into global markets through joint ventures. A joint venture is, “an agreement under which two or more partners own or control a business” (Luthans & Doh, 2012 p. 625). Two businesses partners come together to pursue the same goal and opportunity. Starbucks entered a joint venture with Tata Global Beverages to begin opening and operating Starbucks cafes throughout India. An article titled Strategies for Researching Global Markets says, “In the U.S. close to two-thirds of Starbucks cafes are owned by Starbucks while outside the U.S. about two-thirds of their stores are partnerships” (Virginia’s Community Colleges, p. 1). We agree that Starbucks rapid growth strategy to join international joint ventures is...
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...Aquaponics—Integration of Hydroponics with Aquaculture A Publication of ATTRA—National Sustainable Agriculture Information Service • 1-800-346-9140 • www.attra.ncat.org By Steve Diver NCAT Agriculture Specialist Published 2006 Updated by Lee Rinehart, NCAT Agriculture Specialist © 2010 NCAT Aquaponics is a bio-integrated system that links recirculating aquaculture with hydroponic vegetable, flower, and/or herb production. Recent advances by researchers and growers alike have turned aquaponics into a working model of sustainable food production. This publication provides an introduction to aquaponics with brief profiles of working units around the country. An extensive list of resources points the reader to print and Web-based educational materials for further technical assistance. Introduction Contents Introduction ..................... 1 Aquaponics: Key Elements and Considerations ............... 2 Aquaponic Systems ...... 3 Organic Aquaculture .................. 11 Evaluating an Aquaponic Enterprise ........................ 12 References ...................... 13 Resources ....................... 13 Appendix I: Bibliography on Aquaponics ............. 20 Appendix II: Dissertations ................. 25 A quaponics, also known as the integration of hydroponics with aquaculture, is gaining increased attention as a bio-integrated food production system. Aquaponics serves as a model of sustainable food production by fol low ing certain principles: • The waste products...
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...Strategic Planning of Starbucks (Past Decisions, Current situation and Future Options) [pic] Student ID number: F1005899 Full name: Namrataben Govindbhai Panchasara Intake and group number: 8 Module Name: Strategic Planning Assignment Type: Individual Assignment Date: 04/11/2011 Executive Summery This report aims to strategically based evaluate Starbucks past and current situation and future position of this largely successful company. The analysis uses Michael five forces analysis, Starbucks’ Original Generic Strategy, Company success factor, SWOT, PEST and recommendation for future that Starbucks can organised Reward program Organised, Becoming more Environment Friendly, CD Burning, Install free wireless internet and Rent out meeting space, Increase connection with customers, Continually improve the coffee. At last conclusion and i use book of Michal Porter and some others and electronic articles and websites. Index |No. |Index |Page No. | |1. |Executive Summery |2 | |2. |Introduction of the company |4 ...
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... McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Error! Bookmark not defined. Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market? The paper examines Starbucks business and it respective practices. In 1971, the original Starbucks opened in Pike Place Market in Seattle, Washington by three partners named Jerry Baldwin, Zev Siegal, and Gordon Bowker. Their focus was to sell coffee beans and equipment. They purchased green coffee beans from Peet’s, a specialty coffee roaster and retailer, during their first year of operation. Later, they began buying coffee beans directly from the growers. In 1983, an entrepreneur by the name of Howard Schultz joined the company; Schultz felt that the company should sell coffee and espresso drinks as well as coffee beans. The partners felt that selling coffee and espresso drinks would take away from their primary focus of selling coffee beans. Since the idea did not work, Schultz started his own company called II Giornale coffee bar chain in 1985. In 1987, the original owners of Starbucks sold their chain to Schultz’s II Giornale. Schultz changed II Giornale outlets to Starbucks chains...
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... McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Error! Bookmark not defined. Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market? The paper examines Starbucks business and it respective practices. In 1971, the original Starbucks opened in Pike Place Market in Seattle, Washington by three partners named Jerry Baldwin, Zev Siegal, and Gordon Bowker. Their focus was to sell coffee beans and equipment. They purchased green coffee beans from Peet’s, a specialty coffee roaster and retailer, during their first year of operation. Later, they began buying coffee beans directly from the growers. In 1983, an entrepreneur by the name of Howard Schultz joined the company; Schultz felt that the company should sell coffee and espresso drinks as well as coffee beans. The partners felt that selling coffee and espresso drinks would take away from their primary focus of selling coffee beans. Since the idea did not work, Schultz started his own company called II Giornale coffee bar chain in 1985. In 1987, the original owners of Starbucks sold their chain to Schultz’s II Giornale. Schultz changed II Giornale outlets to Starbucks chains...
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...Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Stage 1: Developing a Strategic Vision, Mission, and Values Starbucks is a high quality coffee empire that is composed of a host of café’s and shops that sells many different roasts of coffee and coffee drinks to an array of on-the-go customers bustling about during the course of the day throughout the entire world. To say that Starbucks is merely a coffee shop is an enormous understatement. The chain is composed of over 20,500 stores located in 62 countries. Precisely 13,279 of them are located in the U.S. alone. (Starbucks Company Profile, 2012) The company features an array of hot and cold drinks as well as sandwiches and pastries. One of the overall goals of Starbucks is also to be a home away from home featuring comfortable couches, friendly barista’s, and an inviting atmosphere. Various paintings hang on the darkly painted walls. The newest, coolest, and relaxing music is always playing in the background. In a roundabout way, the entire store is designed to help one wind down after a long day’s work, mindlessly grab a cup of very expensive Joe, and engage in deep conversations with friends and total strangers in order to forget about the stressful elements of the outside world. For the most part the Starbucks...
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