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Strategic intent captures the essence of winning:
e.g. The Apollo Program aimed at putting a man on the moon before Soviets (Hamel and Prahalad, 1989:64).

In companies that surrendered, senior managers lacked the courage to set goals beyond their reach of planning. Companies need to set goals that generate pressure and enthusiasm for competitive innovation and this cannotbe done by setting goals which are too conservative (Hamel and Prahalad, 1989:76).
The Process of Surrender: * Unseen strategic intent * Underestimated resourcefulness of smaller rivals * Unconventional entry tactics made by new entrants to the markets (Hamel and Prahalad, 1989:72).
To achieve strategic intent, organizations must take in larger, better financed competitors and carefully manage their competitive engagements so that scarce resources are conserved.
Four approaches to competitive innovation: building layers of advantage, changing the terms of engagement, searching for loose bricks and competing through collaboration (Hamel and Prahalad, 1989:69).
Establish clear milestones and review mechanisms: this is done to keep track of progress and make sure the challenge is inescapable to every person in the company (Hamel and Prahalad, 1989:68).
Give the organization time to digest one challenge before launching another: (Hamel and Prahalad, 1989:67).
Provide employees with the skills they need to work effectively:
e.g. training them in areas like statistical tools and team building exercises and so on (Hamel and Prahalad, 1989:67).
Strategic Intent
Companies like IBM and Ford that set corporate challenges to create new competitive advantages soon find out that in order to engage the entire organization, top managers need to (Hamel and Prahalad, 1989:67):
Develop a competitor focus at every level through widespread use of competitive intelligence:
e.g. Ford

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