1. Danny wants to measure the construct of customer service in his grocery store. Which of the following would be a variable used to measure this?
a. The cashier was friendly.
b. The customer before me was nice.
c. The store should be bigger.
d. The store needed more cashiers to be on duty.
e. I waited for hours before I got off hold.
2. The Coffee Co. puts a survey in the back of their receipts. The survey asks the consumer, “My coffee was delicious and just how I ordered it.” 1= I strongly agree and 5= I strongly disagree.
a. Nominal Scales
b. Ordinal Scales
c. Agree/Disagree Scales
d. Interval Scales
e. Ratio Scales
3. A survey asks, “When grocery shopping, which store do you prefer to shop at?” What type of scale is the survey using?
a. Ordinal Scales
b. Agree/Disagree Scales
c. Ratio …show more content…
Likert Scale
b. Agree/Disagree Scale
c. Nominal Scale
d. Ratio Scale
e. Semantic Differential Scale
11. The scale of faces that coincide with the amount of pain an individual has at the doctor’s office is an example of,
a. Likert Scales
b. Semantic Differential Scales
c. Agree/Disagree Scales
d. Nominal Scales
e. Graphic Rating Scales
12. A survey, “Do you enjoy going to the park or working in teams,” is an example of,
a. Bad question
b. Skip question
c. Good question
d. Unanswerable question
e. Leading question
13. If you have eaten in Chipotle in the last week, answer question 12. If not, skip to question 13. This is classified as,
a. Bad question
b. Leading question
c. Skip question
d. Double barreled question
e. Unanswerable question
14. When collecting qualitative data, what is a threat that researchers are exposed to when drawing conclusions?
a. Validity
b. Credibility
c. Bad questions
d. Randomization
e. Salience
15. When conducting large samples, many applicants do not complete the survey honestly and pick all 6’s on the scales. What would the researcher classify this method as?
a. Data Validation
b. Coding
c. Editing
d. Curbstoning
e.