hi today we are going to discuss communities on my dreams and such as we see this is from chapter or anything market segmentation targeting out the full apartment book on marketing and management our salvation perspective so let's get started them originally hsbc stands for hong kong and shanghai banking corporation limited it was established in eighteen sixty paid to finance our growing food between
China and United Kingdom and then serves around three million customers who its branches in countries as you can see in this map its present in almost all around the world except in some
African countries and in sequence it was born there in china in the year
I just bc was the world's second largest bank in terms of external assets but now including special dipping stands at this and for a place only remain in Chinese band apart from this the province assets of the bandits . million dollar as per this is all of us / starts and at the same time our economic our country's economic means gdp is two point one trillion dollar so we can see in the

college's bc his father a doubt our country in terms of economic valuation

so the total transactions handled by the band all around the

low is more than a country's gdp you

that's that's enough to explain the immensity of this band

so now the question arises out of the able to expand to certain our skin and

so many different country serving people from all backgrounds with different

culture belief position and needs to end up coming States we're gonna and like

this issue

so the precisely and mr. no good thing

let's analyze the marketing strategy of them back so he can we can see like

there are three crucial steps and then you started marketing our first of the

segmentation step that this new segment the market