...Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How to differentiate its strategy in a sustainable way?, What actions and strategy follow in order to manage uncertainty and to anticipate the changes of the acquisition of Motorola by Google and the alliance Microsoft-Nokia?, Will they need to develop their own OS or license another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft...
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...Agony and HTC: How an underdog phone maker aims to reinvent itself Agony and HTC: How an underdog phone maker aims to reinvent itself The company will use Mobile World Congress next week as a coming-out party for its new identity as a consumer gadget and mobile-app maker. It may be the most important party it ever hosts. by Roger Cheng http://www.cnet.com/news/agony-and-htc-how-an-underdog-phone-maker-aims-to-rei nvent-itself/ February 23, 2015 5:00 AM PST HTC's Creative Labs studio in Seattle's Pioneer Square neighborhood is tasked with coming up with the software experience on all the company's products. James Martin/CNET SEATTLE--I arrived in the tech-revitalized, hipster neighborhood of Pioneer Square on a crisp December morning, eager to see HTC's Creative Labs studio and meet up with the team of designers responsible for the novel interface software that fronts the Taiwanese-maker's smartphones. There was just one problem: I couldn't find the place. The typical sign with a corporate logo, emblazoned in bold letters, was nowhere to be found. There wasn't even a tiny nameplate anywhere. After a careful search, I stood before a nondescript door that was sandwiched between an Italian restaurant and a hair salon. The shops, housed in a contemporary commercial brick building, both fit in with the colorful vibe of the area, but home to a branch of a global smartphone company? "We don't do much in the official way here," said Drew Bamford...
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...Case Analysis --HTC Corp.in 2009 Class: Competitive Marketing Strategy Student Name: Fisher Yu 1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Be sure to elaborate on HTC and its competitors’ positioning on performance and cost. Financial performance of HTC compared with its main competitors For this part, we will be using ROA (return on assets), ROE (return on equity), and profit margin to evaluate HTC’s abilities to generate profits and to control its cost with comparison to other manufacturers. With reference to the financial ratios of HTC in Exhibit 1a, over five years (2004 to 2008), its average net profit margin was 18.8%, return on assets 34.2%, and return on equity 59%. Its earnings per share (EPS) were 13.49, 32.81, 56.97, 50.48 and 36.64 respectively. The company is highly competitive and profitable as a whole. According to Exhibit 1a, and 6, and chart 1, same with its rankings in the smartphone sales, the ranking of the scale of its total revenue also in the fifth place, behind Samsung, Nokia, Apple, and RIM. But its revenue is rapidly growing, doubling nearly every three years. That growth rate is far better than most of the players in the industry and the average. Its return on sales ratio is among the three highest in the industry, which is an average of more than 15% percent. This indicates that HTC has a very good gross profit margin. Marketing performance of HTC compared with its main competitors ...
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching...
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...CASE QUESTIONS C.P.: The ready-to-eat breakfast cereal industry in 1994 (A) (HBS 9-795-191) ▪ What are the barriers to entry in the RTE cereal industry? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ What should of the large three competitors do? ▪ How should Kellogg compete with the white-label firms? C.P.: HTC Corp in 2012. (HBS 9-712-423) ▪ Evaluate HTC’s performance to date. What are its competitive assets and liabilities? ▪ Is HTC’s competitive position sustainable? What are the main challenges HTC faces? How do they affect HTC’s competitive position? ▪ Peter Chou and Cher Wang led HTC’s transformation from a small player to a top-five producer of smartphones. What strategic actions would move HTC into the top three? Specifically: How can HTC differentiate its products as more handset manufacturers enter the Android market? Should HTC abandon the tablet market? What should be HTC’s OS strategy? C.P. IBERIA AIRLINES, Redesigning their strategy to meet new challenges (IE - DE1-161-I) ▪ Exhibit 1 shows that from1999 to 2004 the profitability of network airlines have been negative. Why is the profitability of European Airlines so low? ▪ However, Ryanair is earning money. How? ▪ During the last years, Iberia has changed. What is the competitive position of Iberia? ▪ What...
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...NAME: SHIVANGI GUPTA SECTION:D ENROLLMENT NO. : A1506914057 ASSIGNMENT EXECUTIVE SUMMARY HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better...
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...HTC - 8 keys elements in Business Model 1. Value proposition Value proposition is the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. In B2C EC, value proposition defines how a company’s product or service fulfills the needs of customers. Thus, a company can fulfill the needs of customers when they can obtain four sets of values that are created by e-business. According to Amit and Zott (2011) the four sets of values includes search and transaction cost efficiency, complementarities, lock-in and novelty. It can be seen clearly in the case of HTC: * HTC’s business model actually brings search and transaction cost efficiency. It enables HTC faster and more informed decision making, wider product and service selection, greater economies of scale. This element has contributed to the satisfaction of customer of HTC when they find an excellent products and services in a wide range of smartphones with a reasonable and competitive cost. * Complementarities is also a benefit derived from using EC of HTC because HTC has bundled their and services together to provide more value to customers. For example when buying a HTC smartphone you will also find their after-sale services from HTC. * Lock-in is considered a contributor to the stickness of customers with HTC’s products. * Novelty: On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company in the world. It’s smartphones and tablets powered...
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...No Me-Too Products? Why Not Me-Too Products! Prepared for Peter Chou CEO HTC Corporation Prepared by HKU-FUDAN IMBA No.670,Guoshun Lu October 8, 2012 No Me-Too Products? Why Not Me-Too Products! Executive Summary To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon. My research shows that HTC is likely to remain the major player in smartphone and tablet PC manufacturing if it follow suit. First, tablet PC category is fairly new, HTC does not necessarily need to sustain this “no-me-too” rule as long as its product concepts are no less innovative than the current offerings by competitors. Second, the 3G smartphone market is far from saturated. With HTC’s brand and R&D ability, HTC can vastly improve its market share. Third, Good artists borrow great artists steal--Pablo Picasso To implement and maximize the Me-Too Products strategy, my recommendations are as following: 1. Ensure the originality and creativity of “Me-to Products” • “Learn” from Samsung and “Steal” from Apple • Not necessarily price war involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system 2. Remain the pioneer of mobile computing a decade later • Keep the R&D...
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...Taiwan, HTC has long been an innovative force in handset industry, winning a variety of innovation awards. Being a relatively small player evolved from an original design manufacturer, it achieved a number of “First in the Market” - the first color screened PDA, the first phone with a touchscreen interface, and the first smartphone running on Android Operating System (OS) that continues to be the most popular platform over the world. What makes HTC unique is its technology in hardware together with speed of innovation, but that is not sufficient for it to sustain and succeed in the market anymore. Challenge Definition Going forward, after a “35% year-on-year drop in revenue that fueled a 70% decline in operating income” despite growth of the smartphone market, HTC needs to resolve a series of challenges, be it the heavy competition of the industry with many other players, how to find the right balance between being “customer centric” and streamlining the product portfolio, how to differentiate in the crowded place and promote its brand awareness/image, how to deal with change in external environment from “operator push” to “market pull”, what OS strategy it needs to pursue, or whether it should enter into tablet market. Nonetheless, the biggest challenge remains as how the company should effectively and efficiently differentiate itself in the crowded place given the resources it has. If HTC does not appropriately address these issues, the most likely case will be...
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...Your HTC Desire X User guide 2 Contents Contents Unboxing HTC Desire X Back cover SIM card Storage card Battery Switching the power on or off Setting up HTC Desire X for the first time Want some quick guidance on using your phone? 8 9 10 11 12 13 14 14 Your first week with your new phone Features you'll enjoy on HTC Desire X Home screen Touch gestures Motion gestures Sleep mode Getting contacts into HTC Desire X Making your first call Sending your first text message Getting photos, videos, and music on or off HTC Desire X Copying and sharing text Capturing the HTC Desire X screen Switching between recently opened apps Can't find the Menu button? Notifications Getting to know your settings Getting the battery to last longer Updating the HTC Desire X software Syncing your media and data with HTC Sync Manager 16 17 18 22 24 25 26 26 27 27 28 28 28 29 30 30 32 32 Camera Camera basics Taking a photo Recording video Taking continuous camera shots Camera scenes Improving portrait shots Using HDR Taking a panoramic photo Taking a group shot 34 35 35 36 36 36 36 37 38 3 Contents Shooting in low light Changing camera and video settings 38 38 Personalizing Making HTC Desire X truly yours Personalizing HTC Desire X with scenes Changing your wallpaper Applying a new skin Personalizing your Home screen with widgets Adding apps and other shortcuts on your Home screen Rearranging or removing widgets and icons on your Home screen Personalizing the launch bar...
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...tag line quietly brilliant, because HTC shouldn’t be quiet about anything it does. HTC makes great smartphones, but has gotten their clock cleaned over the last few years because they navigated around the mobile phone arena like a ship which lost its direction. HTC's new in-your-face marketing strategy is certainly going to help the company increase its market share – but hopefully HTC won’t stop its change in strategy at marketing. Let’s call it like it is, Samsung has run circles around the other smartphone manufacturers - including HTC. Samsung’s intense marketing strategy coupled with great hardware has helped vault the manufacturer into the number one spot. Even with complaints about the Galaxy S IV being too plastic or looking too much like the S III, Samsung is still going to be the manufacturer to knock off the perch. I believe that HTC is in a position to do this, but the company needs to invest in more than just marketing. The manufacturer is at a great starting point with the HTC One. But what it needs to do is make the name One have some meaning. I believe that if HTC beat out the competition by being the best at updating its firmware, that could help its image. Having hardware which is running the newest version of Android is certainly something to promote and would put HTC head and shoulders above the competition, because more likely than not, Google is going to offer a feature or experience that people will want. HTC also needs to work out whatever issues...
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...A statement by Cher Wang, Chairman and Peter Chou, President and Chief Executive Officer at HTC Corporation is given below. The statement has been taken from the company's 2010 annual report. It is my great pleasure to witness the sustained growth and market success of HTC Corporation with each and every one of our investors. Sustained expansion in overall business operations and HTC's brand development crowned a year of exceptional growth at HTC. We shipped 24.67 million smartphones in 2010 - the first time in our history where shipment broke through 20 million. This more than doubles our 2009 shipment number and gives HTC a year-on-year growth rate much higher than the sector average. This stellar performance reflects not only strong market growth, but also dedication by all HTC employees and strong recognition from our customers and consumers. Key accomplishments Innovative and agile, HTC continues to pioneer the mobile experience. 2010 was no exception. This year saw the launch of many new models destined to become HTC "classics". British technology magazine t3 named the new HTC desire their "phone of the year". US- based technology news website Cnet.com picked the HTC evo 4G (the world's first 3G/4G android phone) as its "Best phone of Ctia 2010". Our flagship model for 2010, the HTC desire Hd, went further still, setting a new benchmark for other smartphones to follow. desire Hd packs a Qualcomm 1GHz processor, generous 4.3" LCd screen, dolby mobile and srs virtual sound...
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...oBrochure More information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices. The company's major products include touch phones, personal digital assistants (PDAs) phones, and smartphones, among others. It offers products based on Windows Mobile, Android and Brew mobile platform operating systems. The company mainly offers products under the HTC brand and is involved in original design manufacturing (ODM) operations. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employs 12,943 people. The company recorded revenues of TWD278,761.2 million ($8,850.7 million) during the financial year ended December 2010 (FY2010), an increase of 92.9% over 2009. The strong growth was primarily driven by strong growth in shipments, which doubled year on year in the wake of strong demand for smartphones globally. The operating profit of the company was TWD44,132.6 million ($1,401.2 million) in FY2010, an increase of 79.2% over 2009. Its net profit was TWD39,533.6...
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...1.Android - Overview What is Android? Android is an open source and Linux-based Operating System for mobile devices such as smartphones and tablet computers. Android was developed by the Open Handset Alliance, led by Google, and other companies. Android offers a unified approach to application development for mobile devices which means developers need only develop for Android, and their applications should be able to run on different devices powered by Android. The first beta version of the Android Software Development Kit (SDK) was released by Google in 2007 where as the first commercial version, Android 1.0, was released in September 2008. On June 27, 2012, at the Google I/O conference, Google announced the next Android version, 4.1 Jelly Bean. Jelly Bean is an incremental update, with the primary aim of improving the user interface, both in terms of functionality and performance. The source code for Android is available under free and open source software licenses. Google publishes most of the code under the Apache License version 2.0 and the rest, Linux kernel changes, under the GNU General Public License version 2. Why Android ? Features of Android Android is a powerful operating system competing with Apple 4GS and supports great features. Few of them are listed below: Feature | Description | Beautiful UI | Android OS basic screen provides a beautiful and intuitive user interface. | Connectivity | GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, LTE...
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...To whom this may concern, I would like to bring to your attention an issue I have been experiencing with my services with T-Mobile USA, Inc. Starting in June or July of this year, I began to experience a lost of signal on my mobile device, the My Touch Slide 3G. I was on a phone call and the call dropped. When that call dropped, I never received another signal and the phone would display “emergency calls only” followed by “searching” signal. I tried various troubleshooting options and even waited a few days to see if the coverage would recover before I ended up calling T-Mobile customer care. When I called customer care, the representative proceeded to have me perform all the routine troubleshooting options before they decided to send me another My Touch Slide 3G because they could not figure out why the device would not recover a signal. Needless to say, I received the replacement My Touch Slide 3G and the phone worked for a few weeks and then I began to experience the same exact issue. Overall, I was sent a total of 3 different My Touch Slide 3G’s and they all would eventually lose signal permanently. After the 3rd replacement lost signal, I called customer care and they then decided that it is not the phone but that it is the SIM card I was using. I had the same SIM card since joining T-Mobile in 2006. After receiving the new “4G” SIM card, the phone started working. Then a few weeks later, it lost signal again. On 9-9-11I called into customer care again and after much...
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