Assignment Cover Sheet Lecturer’s Comments Form | SECTION A: TO BE COMPLETED BY STUDENT | * This assignment cover sheet needs to be included with each assignment. Please complete all details clearly. * If you are submitting your assignment on paper, please staple this sheet to the front of each assignment. * If you are submitting your assignment online, please ensure this cover sheet is included in front your assignment. * Please check your course information booklet for assignment submission deadline and information. | Group Members | | Group Members | | Program/Intake | | Student No. | | Module/Course/Unit | | Lecturer | Samuel Lee | Assignment No. | 1 | Assignment Due Date | 8th September, 2011 | DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Review Committee/Registrar, which may result in me being expelled from the program. | Signature | | Submission Date | |

SECTION B: COMMENTS FROM YOUR LECTURER | ASSIGNMENT GRADE: | | |

TABLE OF CONTENT

S. No Page No.

1. Situation Analysis ………………………………………………………………………………………… 3

2. Marketing Communication Objectives ………………………………………………………………………………………... 4

3. Marketing Communication Strategies …………………………………………………………………………………………. 5

4. Tactics …………………….…………………………………………………………………… 6

5. Action Plan ………….……………………………………………………………………………… 8

6. Control/Conclusion …………………………………………………………………………………………. 11

1. SITUATIONAL ANALYSIS HTC Corporation has been in Singapore for only 3 years but it has created a certain level of impression and popularity. It also maintained attraction for consumers not only in Asia but also in