...A statement by Cher Wang, Chairman and Peter Chou, President and Chief Executive Officer at HTC Corporation is given below. The statement has been taken from the company's 2010 annual report. It is my great pleasure to witness the sustained growth and market success of HTC Corporation with each and every one of our investors. Sustained expansion in overall business operations and HTC's brand development crowned a year of exceptional growth at HTC. We shipped 24.67 million smartphones in 2010 - the first time in our history where shipment broke through 20 million. This more than doubles our 2009 shipment number and gives HTC a year-on-year growth rate much higher than the sector average. This stellar performance reflects not only strong market growth, but also dedication by all HTC employees and strong recognition from our customers and consumers. Key accomplishments Innovative and agile, HTC continues to pioneer the mobile experience. 2010 was no exception. This year saw the launch of many new models destined to become HTC "classics". British technology magazine t3 named the new HTC desire their "phone of the year". US- based technology news website Cnet.com picked the HTC evo 4G (the world's first 3G/4G android phone) as its "Best phone of Ctia 2010". Our flagship model for 2010, the HTC desire Hd, went further still, setting a new benchmark for other smartphones to follow. desire Hd packs a Qualcomm 1GHz processor, generous 4.3" LCd screen, dolby mobile and srs virtual sound...
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...NAME: SHIVANGI GUPTA SECTION:D ENROLLMENT NO. : A1506914057 ASSIGNMENT EXECUTIVE SUMMARY HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better...
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...HTC Corporation, formerly High-Tech Computer Corporation, is a Taiwanese manufacturer of smart phones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touch screen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smart phones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smart phones under the HTC brand, ranking as the 98th top brand. At the start, HTC was not well known in the smart phone and tablets industry. However, the company’s innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching its technological and innovative approach. In fact, its brand awareness was very low compare to its competitors in the smart phone industry. Therefore, it is clear that a company of the magnitude of HTC need to do more in terms of brand awareness in order to sustain and increase its market share in such a highly competitive market. To achieve this, HTC needs to review its marketing...
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...HTC - 8 keys elements in Business Model 1. Value proposition Value proposition is the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. In B2C EC, value proposition defines how a company’s product or service fulfills the needs of customers. Thus, a company can fulfill the needs of customers when they can obtain four sets of values that are created by e-business. According to Amit and Zott (2011) the four sets of values includes search and transaction cost efficiency, complementarities, lock-in and novelty. It can be seen clearly in the case of HTC: * HTC’s business model actually brings search and transaction cost efficiency. It enables HTC faster and more informed decision making, wider product and service selection, greater economies of scale. This element has contributed to the satisfaction of customer of HTC when they find an excellent products and services in a wide range of smartphones with a reasonable and competitive cost. * Complementarities is also a benefit derived from using EC of HTC because HTC has bundled their and services together to provide more value to customers. For example when buying a HTC smartphone you will also find their after-sale services from HTC. * Lock-in is considered a contributor to the stickness of customers with HTC’s products. * Novelty: On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company in the world. It’s smartphones and tablets powered...
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...Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How to differentiate its strategy in a sustainable way?, What actions and strategy follow in order to manage uncertainty and to anticipate the changes of the acquisition of Motorola by Google and the alliance Microsoft-Nokia?, Will they need to develop their own OS or license another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft...
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...HTC (High Tech Computer Corporation) 1. Search for a vision, mission statement, and statement of values for your chosen firm. Note that not all organizations publish these statements specifically, so you may need to make inferences from the available information. Relevant information is often available at the firm's website (though it may take some searching) or is contained in its annual reports. You may also interview a manager of the firm or contact Investor Relations. You may also be able to compare the official statement with the business press coverage of the firm. Mission Statement "Our mission is to become the leading supplier of mobile information and communication devices by providing value-added design, world-class manufacturing, and logistic and service capabilities," Peter Chou, President HTC Corporation, said. He continued, "HTC is working hard to establish a high volume manufacturing facility, and it is focusing on wireless capability, strengthening its R & D team, and developing a software team capable of creating world-class consumer and business applications that will enhance the value of our hardware. It is investing in growing engineering capability in GSM, GPRS and CDMA wireless technologies, investing in sophisticated wireless equipment for both manufacturing and engineering, and investing in protocol software and technology licensing." Vision Statement HTC brings brilliance to life through leading innovation in smart mobile device and experience...
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...Htc: HTC Corporation, formerly High Tech Computer Corporation is a Taiwanese manufacturer of Smartphone and tablets. Its core business is the development, production and manufacturing of electronic devices that combines the attributes of a mobile telephone device and handheld computer. Chairman and co-founder of HTC since 1997 is Cher Wang. HTC then developed the world’s first handheld personal data assistant (PDA) using Windows CE. The company initially made Smartphone based mostly on Microsoft’s and Windows mobile operating system (OS) software, but in 2009 it began to shift its core focus away from Windows Mobile devices to devices based on Android OS, and in 2010 to Windows Phone OS as well. HTC is also a member of the open handset alliance, a group of handset manufacturers and mobile network operators dedicated to the advancement of the Android mobile device platform. The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1 or Era G1 in Poland, was the first phone on the market to use the Android mobile device platform. STRATEGIES: Porter (1980) prescribed organizational requirements for the pure strategies of overall cost leadership or differentiation. Porter recognized that differentiation and cost leadership advantages are not mutually exclusive. The task associated with cost strategy variables focus on internal operation of the business whereas differentiation strategy incorporates variables dealing principally with business’s environment. HTC is...
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...ready-to-eat breakfast cereal industry in 1994 (A) (HBS 9-795-191) ▪ What are the barriers to entry in the RTE cereal industry? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ What should of the large three competitors do? ▪ How should Kellogg compete with the white-label firms? C.P.: HTC Corp in 2012. (HBS 9-712-423) ▪ Evaluate HTC’s performance to date. What are its competitive assets and liabilities? ▪ Is HTC’s competitive position sustainable? What are the main challenges HTC faces? How do they affect HTC’s competitive position? ▪ Peter Chou and Cher Wang led HTC’s transformation from a small player to a top-five producer of smartphones. What strategic actions would move HTC into the top three? Specifically: How can HTC differentiate its products as more handset manufacturers enter the Android market? Should HTC abandon the tablet market? What should be HTC’s OS strategy? C.P. IBERIA AIRLINES, Redesigning their strategy to meet new challenges (IE - DE1-161-I) ▪ Exhibit 1 shows that from1999 to 2004 the profitability of network airlines have been negative. Why is the profitability of European Airlines so low? ▪ However, Ryanair is earning money. How? ▪ During the last years, Iberia has changed. What is the competitive position of Iberia? ▪ What kind of threat represent the...
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...THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT 2498.TW - Q1 2012 HTC Corp Earnings Conference Call EVENT DATE/TIME: APRIL 24, 2012 / 12:00PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. APRIL 24, 2012 / 12:00PM, 2498.TW - Q1 2012 HTC Corp Earnings Conference Call CORPORATE PARTICIPANTS Peter Chou HTC Corp - CEO Chialin Chang HTC Corp - CFO Joey Cheng HTC Corp - Director, IR CONFERENCE CALL PARTICIPANTS Ben Lu Seligman - Analyst Will Power Robert Baird & Co - Analyst Richard Ko - Analyst Alban Cousin Arete Research - Analyst James Faucette Pacific Crest Securities - Analyst Dan McComb Viking Global Partners - Analyst PRESENTATION Operator Welcome, everyone, to HTC's 2012 Q1 results conference call and webcast in English. Today with us we have CEO, Mr. Peter Chou; CFO, Mr. Chialin Chang and IR Director, Mr. Joey Cheng. All lines have been placed on mute to prevent the background noise and after the presentation there will be a question and answer session. (Operator Instructions). For your information, this conference call is now being broadcasted live on the Internet. Webcast replay will be available within...
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...High-Tech Computer Corporation (HTC) HTC was founded in 1997 by three business people and technology enthusiasts Cher Wang, HT Cho and Peter Chou. The company was introduced to the public as an independent brand starting from June 2006, and manufactured its first own brand product HTC Touch, which is claimed to be by the company a first finger-friendly touch-screen smartphone in June 2007. Masterman and Wood (2006) suggest identifying the business’s current market position through identifying if the business is a market leader, market challenger, market follower, or market nicher. Evaluating the current market position of HTC through these merits would lead to revelation of the business to be a market leader. HTC has achieved its leadership position through adopting innovative approach in production and design. HTC products are their widely known range of smartphones and PDAs that are innovative in their design and functions. Prices of HTC products are not different dramatically compared to the products of their competitors, and the price of each individual product depends on the products specifications and the number and types of functions the product can perform. A wide range of promotion techniques are used by HTC to advertise their products, main of which are poster promotions and promotions in popular media such as magazines, newspapers and TV channels. As regards to the place element of the HTC marketing mix, the products of the company are available from many locations...
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching...
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...and Peter Chou. The founders took the roles of Chairwoman, Director of Board and Chairman of HTC Foundation, and President and CEO respectively. Today HTC boasts with its popular products as Touch Diamond, Hero, HD2, HD Legend, and Desire, and has been ranked by Business Week as the second best performing technology company in Asia in 2007, and third place in Business Week Global listing in 2006. Since 2007, they have regularly introduced many critically-acclaimed mobile devices under their own brand, and our portfolio includes Smartphone’s and tablets powered by the Android and Windows Phone operating systems. HTC Corporation designs and manufactures handheld wireless telecommunications devices, otherwise known as Smartphone’s, based on Google's Android and Microsoft's Windows Mobile operating systems. (HTC is a hardware platform development partner with Microsoft.) Originally a contract electronics manufacturer, the company now aggressively markets phones under its own brand. The HTC Dream was the first cell phone to feature the Android software operating system. Other devices include the Desire, Explorer, Rhyme, and Sensation. HTC's phones are marketed by wireless communications carriers including T-Mobile USA. A focus on product design with performance, endurance, craftsmanship, and intuitive tools and interfaces, ensures an elegant experience in a beautiful, minimalist package. HTC contributes a variety of innovations that include an amazing camera — cameras that rival leading...
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...1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held devices in 1998, and then manufactured some of smartphones and tablets. At the beginning of making smartphones, it was mostly based on Microsoft’s Windows Mobile operating system (OS) software. However, it invented own system “Android” in 2010 (HTC 2012). HTC is popular as the...
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...1 HTC Market Segmentation HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices. In 1998, they started designing some of the world's first touch and wireless handheld devices. The company has a rich heritage of many "firsts", including creating the first Microsoftpowered smartphone (2002) and the first Microsoft 3G phone (2005).Their first major product was made in 2000. They made one of the world's first touch screen smart phones. They started using 3G early on in 2005 and made the world's first Android phone in 2008, the HTC Dream. This paper explores the demographic segmentation strategy that HTC can adopt in order to become a leading smartphone company in the U.S.A. Demographic 60 % of HTC device owners are under 35-years-old. The current young generation is used to new technology deploying faster and faster every year. They expect faster and better every time they buy a new phone and can be targeted with HTC’s cutting edge hardware and stylish designs. Tech savvy college students. STEM and business students are aware and always exploring new technology and features. They...
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...data resources that collect, transform and distribute information to support decision making in an organization. The are several types of information system that help people in organization that are Transaction Processing System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function. No expandable memory. After launching a new...
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