...CASE QUESTIONS C.P.: The ready-to-eat breakfast cereal industry in 1994 (A) (HBS 9-795-191) ▪ What are the barriers to entry in the RTE cereal industry? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ What should of the large three competitors do? ▪ How should Kellogg compete with the white-label firms? C.P.: HTC Corp in 2012. (HBS 9-712-423) ▪ Evaluate HTC’s performance to date. What are its competitive assets and liabilities? ▪ Is HTC’s competitive position sustainable? What are the main challenges HTC faces? How do they affect HTC’s competitive position? ▪ Peter Chou and Cher Wang led HTC’s transformation from a small player to a top-five producer of smartphones. What strategic actions would move HTC into the top three? Specifically: How can HTC differentiate its products as more handset manufacturers enter the Android market? Should HTC abandon the tablet market? What should be HTC’s OS strategy? C.P. IBERIA AIRLINES, Redesigning their strategy to meet new challenges (IE - DE1-161-I) ▪ Exhibit 1 shows that from1999 to 2004 the profitability of network airlines have been negative. Why is the profitability of European Airlines so low? ▪ However, Ryanair is earning money. How? ▪ During the last years, Iberia has changed. What is the competitive position of Iberia? ▪ What...
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...In 1991, a Finnish student, Linus Torvalds, created a free terminal emulator, based in UNIX, that would eventually take the form of an operating system kernel, Linux version 0.01. Linux evolved into a fully functioning Operating System (OS) with one of its first distributions created by the Manchester Computing Center, MCC Interim Linux, using a combined boot/root disk (Hayward, 2012). Linux luminaries, Slackware, RedHat and Debian began to rise between 1992 and 1994 as well as the Linux kernel growing to version 0.95, becoming the first kernel to run the X Windows System. The Big Three, Slackware, Debian and Red Hat were instrumental in the anticipated launching of Linux version 1.0.0 in 1994 with 176,250 lines of code. Over the next five years the big three released some of the greatest Linux distributions, including the Jurix Linux, which is allegedly the first distribution to include a scriptable installer; the installer allows an administrator install across similar machines. The Juris Linux distribution is mostly noted in Linux history because it was used as a base system for SUSE Linux which is still in operation today (Hayward, 2012). Launched in 1996, Linux 2.0 had 41 releases in the series; inclusion of critical operating system features and rapid releases helped to make the Linux operating system the OS of choice for IT professionals. Another notable moment in Linux history was the release of Version 2.4 which contained support for USB, PC Cards, ISA Plug and Play...
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...launched in 1984. From the very first, Apple’s strategy was innovative and profitable. Innovation brings risk with it. So Apple always followed innovative, risky but a highly profitable strategy. Apple is a front line company in industry of electronics whether in cell phones, tablets, personal computers and music devices etc. Apple’s software is actually the one which is greatly designed and programmed. Apple charge premium and comparatively high price from the consumers when compared with prices of its alternatives. Apple is actually made on the idea of innovation that is the reason that its products are exclusive in industry and which allow them to charge heavy amount but a question rises that how long this strategy will prevail. (Besen, 1994). Apple does not allow selling its software and hardware to other companies in market which makes Apple’s policy a non-cooperative one....
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...from buyer to seller and sometimes this is handled manually through an eft-pos terminal once a secure order is received by the merchant. Internet sales are increasing rapidly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. There is several ways of looking at e-commerce • Communication perspective • From a business perspective • Interface perspective • From online perspective • Structural perspective • Market perspective Beginning & Future of eCommerce eCommerce basically began (although debated) in 1994 when Jeff Bezos started Amazon.com out of his own garage. Well known eCommerce stores include sites like eBay, Dell, Walmart and many more. Since 1994, businesses of all shapes and sizes have began launching or expanding their Online presence. At any given time, there are approximately 8 million consumers worldwide that actively shop and buy through Web based stores or retailers (nearly one tenth of our world population). Online studies have claimed that online retail revenues will surpass the quarter-trillion-dollar mark by 2011. eCommerce Site Features Typical business web sites do not usually have the same features as eCommerce enabled web stores do. In order to effectively distribute, market and sell goods or services Online you will need certain features only found on eCommerce sites. Features may include...
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...TABLE OF CONTENTS EXECUTIVE SUMMARY IPhone is Apple’s well celebrated smart phone which has taken the mobile phone industry by storm. The iPhone idea came about when Apple CEO Steve Jobs told Apple engineers to explore the concept of touch-screens. There are many reasons a consumer would favour iPhone over other smart phones, whether the reason lies in its sleek, metallic design or the entertainment kicks the consumer obtains out of using it, it is crucial that Apple looks in greater depth at more sophisticated business tools in order to cater professionals like surgeons, businessmen and engineers. Iphone’s attractive brand image can be single-handedly gunned down by other strong factors, like the mentioned business element for instance, should Apple not expand its utilisation potency. Brand audit has been performed by using Keller’s CBBE Framework. In order to understand the iphone’s degree of competitiveness in the market, it is essential to conduct a SWOT analysis so that it becomes clearer to which side weighs more: the pros or the cons. The audit offers recommendations to the sort of improvements that will help establish iPhone’s brand positioning, brand management and marketing value. Keller’s model is not the only model that can be adapted to measure brand equity. Its limitations are discussed and other brand equity models are explained briefly. INTRODUCTION The mobile phone industry is progressing fast in today’s modern society. Not only does the mobile...
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...Summary…………………………………………………………….12-13 DuPont Calculations………………………………………………..…………….……...14 Return on Equity Summary…………………………………………………………...…15 Other Areas of Financial Analysis…………………………………………….……..16-17 PART II Stock Performance………………………………………………………………………….18-20 Yahoo! Inc.’s Stock Performance……………………………………………………….18 Google Inc.’s Stock Performance……………………………………………………….19 Stock Performance Summary……………………………………………………………20 PART III Conclusion and Recommendation…..……………………………………………………..…..21 References……………………………………………………………………………………….22 Appendixes……………………………………………………………………………..……23-29 Executive Summary Yahoo! Inc. (YHOO) is a global Internet corporation that provides digital content and experiences through devices. It was founded in 1994 and it is best known today as a search engine and for their Yahoo! Finance portal. Yahoo! Inc. offers an array of services for its users to make their “daily habits” like e-mail, messaging, sports updates, and news gathering, more enjoyable (Yahoo Info, 2014). Not only does Yahoo! Inc. provide online properties and services to users, but it also provides...
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...the world. In 2007, Apple Computer, Inc. changed their name to Apple, Inc., nasdaq: AAPL. The reason was Jobs explained was because the company was more of a consumer electronics company than a computer maker. On the same day of the name change, Apple Inc.launched the iPhone and Apple TV (Knowledge @ Wharton 2007). Some challenges that Apple, Computer Inc. face after surpassing, Microsoft’s Market Cap in 2010, scrutiny from Government agencies: The FCC, SEC, ITC, FBI, and FTC all have investigations that are underway looking at Apple’s practices. Apple’s success with iTunes gives it clout that threatens competitors in cable television, movie studios, print, gaming and more. Corporate lawsuits: Nokia and HTC are two competitors that currently have patent lawsuits, against Apple. Supply chains, as their supply chain grows, manufacturing partner’s leaks of new product information. (Apple has always been secretive of their products). Media: Apple is constantly in the public’s eye with more media channels watching than ever before. Today, Apple has competition with Samsung, RIMM, Sony, Amazon,...
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...Research Report Submitted To Sir Khalid Jamil Ansari Prepared By Babar Saeed (BM-25208) Bashir Ali (BM-25178) TABLE OF CONTENTS Acknowledgement 02 Executive Summary 03 Company Introduction 04 Company History) 05 a) First Mobile Phone 06 b) GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation by Demographically 28 c) Segmentation by Consumer / Business 28 Marketing Mix Strategies 29 a) Product b) Price c) Place d) Promotion Key Strategic Issues Face Nokia 30 Nokia Leading Mobile Series 31 a) N Series 31 b) E Series 32 c) X Series 33 d) Asha Series 33 e) Lumia Series 34 References 35 ACKNOWLEDGEMENT One of the great pleasures of writing the report is acknowledging the efforts of our teacher and friends whose hard work, cooperation, friendship and understanding were crucial to the preparation of this report. First of all, we would like to acknowledge the efforts of Sir Khalid Jamil Ansari whose sincerity, loyalty, hard working and...
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...0 Raman Fadaei 2013 Marketing management Raman Fadaei 2013 Marketing management Apple iPhone Marketing Analysis Apple iPhone Marketing Analysis Table of Content Introduction……………………………………………………………… 2 Apple SWOT analysis…………………………………………………… 7 Apple PESTEL Analysis ………………………………………............. 9 Porter's 5 Forces Analysis……………………………………………… 11 BCG matrix perspective………………………………………………… 12 Ansoff Matrix Perspective ……………………………………………… 15 Extended Marketing mix Analysis……………………………………… Conclusion………………………………………………………………... 17 Recommendation………………………………………………………… 18 Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful...
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...EXECUTIVE SUMMARY This project is based on telecom sector as the telecom sector is growing at a very good pace. The telecom company which I have selected for my project is VODAFONE. The reason behind selecting Vodafone is its various schemes in product & service category & also its future policies where the company is coming out with lots of new & affordable schemes for its customers. Vodafone is a UK based company & has various branches all over the world. The company was started in the mid 70’s & since then it has never looked back. The products & services offered by Vodafone is of a very high quality & also at an affordable rates. They have various plans for various customers depending on the status of the customers. Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets & headphones & many more. In the service category it has internet services which include broadband internet & PC internet services. Apart from the products & services normally offered they also came out with some interesting & unique product like the I phone. This was one of the biggest events in the history of Indian telecom industry. The phones were available at around Rs. 32000-36000 which has a unique feature called as 3G system. Vodafone also came out with cell phones for the poor which was a part of their social responsibility toward the poor class people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the...
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...Innovation in BRICS Busines - Way of growth and sustainability strategy Chirinos Adriana Wuhan University of Technology, School of Management, Wuhan 430070 P.R. China （E-mail:adrianachirinos20@hotmail.com) Abstract: The last decade has presented a new global economic scenario lead by emerging markets. BRICS countries (comprised by Brazil, Russia, India, China and South Africa) have been at the forefront in this phenomenon. During these years, the real Gross Domestic Product (GDP) growth of the world (annual percent change - A% c) averages 3,83. It is worth mentioning that the above referenced countries reached 6,01 (157,02% more); and Advanced Economies - not yet recovered since the last financial crisis - reached 1,6 (47,78%). Meanwhile, different measuring models have found that in the world, just the top 20% of the population controls over 70% of the global revenue. These economies have been growing as well. The importance of this investigation is answering the questions: Are they reversing this lack of equality trend? And, Would be relevant to add equity in the development agenda?. This paper offers an analysis of these points and studies them as a strategy for sustainability and continuous growth. Key words: BRICS countries growth; National income distribution; Equity in the development agenda. 1. Introduction BRICS Countries are leading the growth of the economy in the world, and have done so for over 10 years. The International Monetary Fund (IMF)...
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...Our Vision To create a strong international brand name in the construction and its allied Industry Our Mission Statement To perform for our customers the highest level of quality construction services at fair and market competitive prices. To maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers, subcontractors, professional associates and customers. To ensure the longevity of our company achieved by customer satisfaction in all areas including timeliness, attention to detail and service minded attitudes. 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0 HANEDA Group Companies & Affiliates Introduction Company Information Notable Projects Organization chart Principal clients Project Field Experience Manpower Mobilization and Management Projects Details Company Machineries Skill Training School Labors in Agricultural Field Labors in Service Industry Malaysia Haneda Trading & Construction Sdn. Bhd Haneda Cosmo Properties Sdn. Bhd Gunung Bina Sdn. Bhd & Utusan Kejora Sdn. Bhd Jua Yakin Sdn. Bhd. Vietnam Vietnam Manpower and Construction JSC (VietMC) International Manpower Supplying and Construction JSC (NIBELC) New Star Consulting Services Engineering Co, Ltd. Singapore Haneda Services Pte Ltd Haneda Project Services Indonesia P.T. Maru Ichi Jaya India Haneda Infra P Ltd Sunrock Construction & Trading P Ltd Haneda Consultants and Agencies P Ltd Sri Lanka Newstar Constructors P Ltd Laksan Mizutani...
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...novices to use the computer productively. Rather than learning a complex set of commands, that wasonly need point to a selection on a menu and click a mouse button. Moreover, the GUI is embedded into the operating system. This means that all application that run on a Macintosh computer have a similar user interface. Once a user has become familiar with one application, he or she can learn new applications relatively easily. The success of the Macintosh GUI heralded a new age of graphics-based applications and operating systems. The Windows interface copies many features from the Mac. There are many different Macintosh models, with varying degrees of speed and power. All models are available in many different configurations. All models since 1994 are based on the PowerPC microprocessor. They believed had a real advantage for consumers who were becoming entrenched in a digital lifestyle. Also, digital cameras, portable music players, and digital camcorders. That they though could be the preferred hub to control integrate, and add value to the devices. Also to control of both hardware and software.Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple's Mission Was to bring an easy-to use computer to market, which led release of the Apple II in 1978. Also, Apple is committed to protecting the environment, health and safety...
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...Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful new computing devices offering traditional wireless voice service as well as native software applications and, perhaps most importantly, the ability to connect to and run a myriad of Internet-based services including email, geo-location, streaming video, and social networking, while providing a good user experience. The business opportunities presented by this new category have attracted many of the major global information and communications technology (ICT) firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant (PDA) industries...
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...technology this boundary goes further as certain parts of the world only use one standard for mobile telephony. The leading technological standard is GSM (Global System for Mobile Communications) followed by CDMA (Code Division Multiple Access). Also, as mobile phones progress, so do the standards. With smart phones becoming more and more popular, the demand for data continues across networks. New standards are emerging to meet this demand such as 3G and 4G on AT&T, Verizon and many other leading service providers. The mobile phone industry as a whole is a one of the fastest growing industries in the world and expanding globally rapidly as developing countries emerge. Cell phones have gone through major changes since their introduction in 1994 undertaking three major upgrading phases. The first major upgrade occurred in 2002 with the addition of the first colored screen, followed by the introduction of multimedia mobile phones during 2004-2006, and finally the birth of the smart phone in 2007 by Nokia (PRlog). The mobile phone will continue to evolve and be reinvented as customer expectations and wants are changing with today’s ever-emerging technology and constant innovation that is occurring within the industry. One of the major contributions to the mobile phone industry growing is largely because it has become a necessity in our everyday life. INDUSTRY ECOSYSTEM The global count of active mobile subscriptions reached 6.7 Billion at the end of 2012, and is said...
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