...INTRODUCTION: The Corporation of Nokia is one of the world’s largest telecommunications equipment manufacturers. The Nokia Company has been established by leading a good brand presence in many local markets, and the business had been also expanded considerably in all the areas to fulfill the needs of the customers and also the growth of the telecommunication industry. Nokia company has also made its good name in the making of best mobile phones infrastructure and other telecommunications equipment for the applications such as voice telephony, professional mobile radio, ISDN broadband access, wireless LAN and a line of satellite receivers. Nokia has been also providing mobile communication equipment for every major market. Since1998 Nokia is largest manufacturer of mobile phone in the world and also the 14th world’s most valuable brand in 2011. Recently Nokia has not been performing well in smart phone category and other big players like Samsung, Sony, HTC and others had gained market share from Nokia. Nokia's market share in the smart phone segment has slipped to 32.3% in July-September 2011, compared with 65% an year-ago.The Indian mobile handset market touched Rs. 33,171 crores in FY 2011; Nokia's share was Rs. 12,929 crores, showing a marginal growth of 0.2 per cent in FY2009-10. LUMIA 800 Nokia had launched LUMIA 800, its first phone to run on windows, to regain its market share in smart phone segment. Numerous applications and advanced features of Nokia Lumia are to help lure...
Words: 301 - Pages: 2
...world’s No. 1 mobile maker and the first brand of phone everyone owned. Nokia were by no means the first company to release a commercially available mobile phone, but it was the first to do it really well, and with true mass appeal. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: In some emerging markets, so the story goes, the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong. Nokia sold phones in the hundreds of millions, controlled supply chains and had the tightest relationships with carriers. Customers meanwhile had to do mobile computing on a screen the size of their thumb. While Apple was designing the iPhone and Nokia was selling half a billion phones each year, Google bought a company called Android and announced an Open Handset Alliance, a grouping of industry players who would come together to build an open source OS for smart phones. Nokia was invited to join but refused to demean itself. As a result, Nokia’s brand image is declining since 2008. In 2007, Nokia had a market capitalization of €110 billion; by May 2012 this had fallen to €14.8 billion. Nokia failed to build a marketplace that would have lured in users and application developers. But alike touch screens, it was not as if Nokia did not try. They tried multiple times and failed every time. Situation analysis The Nokia of today is a very different, much diminished company compared to...
Words: 6314 - Pages: 26
...Nokia is a mobile technology manufacturer headquartered in Espoo, Finland with 2010 revenue of $43Billion. A pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia. Strengths Nokia has a lot of strengths going in its favor. It is the worldwide leader in mobile phone sales and in 1987 introduced one of the world’s first handheld phones while being a key developer of GSM (Global System for Mobile Communications). GSM is used predominantly as the cellular phone protocol worldwide except in North America which uses CDMA (Code division multiple access). Nokia has an international research capability that creates specific phone models to certain regions. This increases their value of the mobile phones as the customers are given a product that is tailored to their specific needs. Apart from the Mobile Phone segment, Nokia also owns NAVTEQ, which is a provider of Geographic Information Systems and Global Positioning Systems (GPS), and a lot of other mobile phone technology providers. Nokia recently hired Stephen Elop as its CEO. This move is a positive one as Stephen Elop brings with him a diverse telecommunications career and also networking connections with Microsoft...
Words: 916 - Pages: 4
...Symbian OS is officially the property of Nokia. It means that any other company will have to take permission from Nokia before using this operating system. Nokia has remained a giant in low-end mobile market, so after Java symbian was the most used in the mobile phones till a couple of years ago. Still Symbian is widely used in low-end phones but the demand rate has ben continuously decreasing. By upgrading Symbian mobile OS, Nokia has made it capable to run smartphones efficiently. Symbian ANNA and BELLE are the two latest updates which are currently used in Nokia’s smartphones. Overall, the Symbian OS is excellently designed and is very user-friendly. Unfortunately, Symbian OS graph is going downwards nowadays due to the immense popularity of Android and iOS. Some of the phones currently running on Symbian OS are Nokia C6-01, Nokia 603, Nokia 700, Nokia 808 Pure View, Nokia E6 (ANNA) and Nokia 701 (BELLE). Symbian is a popular choice among nokia dual sim mobile phones as well. September 20th 2008 was the date when Google released the first Android OS by the name of ‘Astro’. After some time next upgraded versions ‘Bender’ and ‘Cupcake’ were also released. Google then adopted the trend of naming android versions after any dessert or a sweet in alphabetical order. The other releases are Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Jelly Bean is so far the latest android version from google. Since the platform is not closed like IOS, there...
Words: 363 - Pages: 2
...Nokia rises to the challenge of the changing mobile phones market. Finland’s best known company has long been a global leader in the mobile phones market. Perhaps improbably, from its beginnings as a paper mill in 1865, this nowvenerable company whose culture and management remain rooted in Finnish values, has become one of the most resilient, globalized MNEs in an era dominated by globalization of markets. Indeed, the company attributes its staying power in markets largely to Finnish values of courage and tenacity. But it will take more than perseverance to maintain market leadership in today’s mobile phone markets. Stagnation in the handset market generally, in which Nokia has long been dominant, has presented a mammoth challenge, and it has encountered stiff challenges in the smartphone market, which is the only subsector that saw healthy growth in 2009. In smartphones, Nokia has fallen behind in technology, its Symbian operating system now showing its age. However, the fight-back has long been a Nokia speciality. In the 1990s, it was caught unprepared as new ‘clamshell’ handsets were launched by rivals, but soon recovered market leadership with new products. Its ability to respond rested in large part on its ability to exploit economies of scale and its efficient supply chains, which can produce 1.2 million handsets a day. Its production has shifted to lowcost locations, but it has excelled in the planning and logistics necessary to maintain efficient operations. Its design...
Words: 612 - Pages: 3
...everyone, our team’s marketing plan is about Nokia. Let’s begin with a quick story. In 1865, mining engineer Fredrik Idestam set up his first wood pulp factory in south-western Finland which was made paper. In 1868, Idestam built a second factory near the town of Nokia, which inspired him to name his company Nokia. In 1898, Nokia became to do rubber business, rubber is a material which can make tyre . By the 1960s, Nokia started to make electronics. It began to develop radio telephones for the army and emergency services Form that, Nokia became to focus on telephone making, and by 1998, Nokia was the world leader in mobile phone market until 2011. After that, I believe everyone sitting here can remember what happened. Now let’s see a video about Nokia’s products these years. I like this video very much, especially when I saw the phones I used to use. From Nokia’s lone history, we can see Nokia is a very innovative company, it was always be the first one to launch new products and be the market leader for a long time. But also because Nokia’s history and leader position, it has been blocked by a massive bureaucracy, it insisted to use Saipan system after Apple and Google developed new systems which lead Nokia missed the market opportunity. 1. Mission Nokia’s mission is connecting people by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia phone, this amount equals to China’s population...
Words: 872 - Pages: 4
...NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple, Blackberry, HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). In September 2010, the appointment of the Canadian Stephen Elop as the new CEO of Nokia aroused adversarial feelings among people since Elop became Nokia’s first CEO not to originate from Finland. Elop was hired to change the course of Nokia and to stop the declining trend in Nokia’s global market share especially in the smart phone segment. The first major decision was to start extensive cooperation with Microsoft in February 2011. VISION AND STRATEGY Nokia’s mission is simple: Connecting...
Words: 2828 - Pages: 12
...Channel 5. Context 6. References 7. Annexure Page No. 3 3 7 9 11 13 14 15 16 I. Consumer Analysis A sample of 8 consumers was taken for an exploratory research, the objective of which was to identify needs, desired attributes, relative importance of attributes and how different competitors are rated on the attributes. The consumers were chosen in the following manner: • 4 existing smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress (Feature Phone) Switched from? Touch Screen, Android, Applications, Need Processor Touch Screen, Android, Applications, Attributes Processor Android > Processors > Applications Relative Attribute importance Samsung > Nokia Competitor rating Google-Nexus Alternatives evaluated A combination of conjunctive and Decision rule /heuristic lexicographic heuristic Social Any factors that influenced the buying? No specific loyalty Loyalty Consumer 2 (Existing Micromax User) Age 24 years Student...
Words: 3182 - Pages: 13
...Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been slow to adapt its technology and production line to current trends, has given space for other companies to challenge its global dominance, especially in medium-long term. Smartphones are the next step in an extremely turbulent industry where innovation is the key for survival. It is for this reason that Nokia must adapt to continue its expansion for benefit of its different stakeholders. We present an analysis based on three strategic alternatives regarding the Operating System Nokia should use to implement its new line of smartphones, in order to compete with already established player in this segment and ensure long-term profits at the same time as bringing the highest levels of satisfaction to every of its stakeholders. Contents 1. Introduction ......................................................................................................................................... 1 2. What is a smartphone and how smart are Nokia’s phones? .............................
Words: 9542 - Pages: 39
...Nokia Corporation Company Profile Publication Date: 27 Aug 2010 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Nokia Corporation ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas...
Words: 3324 - Pages: 14
...o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the smartphones in the market, the scandal related with Stephen Elop’s memo, ex-CEO (Ratner Effect), and the loss of trust in the brand related with the too-early announcement of changing in the operating system (Osborne Effect); resulted in a boycott both from carriers and retailers against Nokia that had a strong negative impact in its performance and overall results. As a consequence, Nokia...
Words: 11144 - Pages: 45
...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching...
Words: 2492 - Pages: 10
...What are the key factors that Nokia lost its market share in mobile network? Nowadays , technology had become more stronger and popular among the people all walks from life. There are several factors that Nokia lost its market share in mobile network? Ignored the market - consumers started going mobile with music, apps and payments going mobile smartphones became the next billion $ business. Through app stores new and more innovative platforms created a whole new eco-system: open (Android) and closed (iOS) that allowed their owners to develop and market hardware (Apple) or work with OEMs to make Threat from iPhone was overlooked - this is failure on a grand scale - as iPhone became the OS of choice for innovation in smartphones. Choosing to stick with a platform for the greater part of the decade whose user experience and closed environment did not attract Developers/OEMs i.e. Symbian After Symbian failed, and neither could Java applets built to run apps on Nokia phones keep up with the appeal of the simplicity of Android and the aesthetics of iOS, Nokia chose Windows. Which for the most part has been an epic fail as it is buggy, closed up and always a step behind in innovation and creativity. Even with better cameras and imaging, Nokia phones have been slow to adapt, leaving Microsoft (previously Nokia) with a huge gap to catch up with lesser powered cameras on Samsung, iPhone, HTC or newer OEMs like Xiaomi, One+ One, Android...
Words: 275 - Pages: 2
...1. Who and what is Nokia, Introduction, what is the problem? Nokia was founded in Finland 1865, and have since then evolved to the company it is today. Nokia became market leader in mobile phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then struggled to be a part of the fast growing smartphone market, but efforts have been fruitless leaving Nokia with a decrease of smart phone sales of 25% between 2010 and 2011, and inJune 2011 Nokia was overtaken by Apple as the world's biggest smartphone maker by volume. Why: 2. General evaluation: market size, growth and share The smartphone market is big - and growing fast! 2011 the smartphone market stood for 31% of the mobile communication device market, and in the fourth quarter of 2011 the sales year-to-year grew with 54.7%. Nokia’s market share was in the first quarter of 2012 8%, going from 23.8% the same period previous year. Q4 2011 3. Degree of turbulence 4. Green strategy 5. Factors affecting many industries: PESTEL analysis 6. Growth: Life-cycle analysis The smartphone market is without doubt in the growing phase of the industry lifecycle with a growth last year of 54,7% insertgrowthhere 7. Factors specific to the industry: Key...
Words: 582 - Pages: 3
...company Stanimir Andonov* The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example, let’s have a global look at the business of mobile phones. In June 1998 Ericsson, Nokia, Motorola and Psion established their own International Strategic Alliance, a private independent company called “Symbian”. Symbian Ltd. is an independent, for-profit company whose mission is to establish Symbian OS as the world standard for mobile digital data systems, primarily for use in cellular telecoms. So, the three biggest mobile phone companies at that time and Psion, a mobile PC company, created a new way for competing and differentiating. Today Symbian Ltd. is owned by Ericsson, Nokia, Panasonic, Samsung, Siemens and Sony Ericsson. Figure 1 shows the percentage of shares of each shareholding company: Figure 1 Shareholding companies of Symbian and their percentage of shares Source: Symbian Ltd. – Company Ownership, http://www.symbian.com/about/ownership.html Levels of product differentiation Porter has suggested that most industries contain strategic groups of close competitors – groups of firms within an industry that follow the same strategies or ones that have very...
Words: 5436 - Pages: 22
