...1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Bes sure to elaborate on HTC and its competitors’ positioning on performance and cost. Advantages One of the competitive advantages HTC possesses is having good strategic alliances like Microsoft and Google. HTC teamed up with Microsoft as one of the hardware maker of mobile phones. By partnered with one of the giant in the industry, HTC grew rapidly without facing as many barriers or obstacles as other start-up companies. To increase its visibility around the world and bring the brand name in the United States and Europe, HTC partnered with Google to produce the first windows based smartphone. These experiences helped HTC in software creation, and develop higher level of competitiveness against other firms in the industry. Moreover, in order to provide mobile devices with high quality in components, HTC has built robust relationship with its suppliers such as Compaq, Qualcomm, and Texas Instruments. Another competitive advantage HTC possesses is the emphasis on research and development (R&D), hardware design, and manufacturing which they gained from ODM experiences. HTC encourages its employees for innovations, new technology strategies, and smart phone design ideas. The relationship with Handspring of making the Treo smartphone gave HTC the opportunity to learn more about software and user-interface design. Besides, Compared to its competitors’ 6 quarter cycle for phones...
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...NEW PRODUCT DEVELOPMENT On Apple’s New Product Development Strategy Posted on January 1st, 2010 by daniel Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan. 1, 2010 Whether the marketplace is ready or not, the Big Guns in consumer electronics are about to make their move at the dawn of the New Year. Next Tuesday, Google is expected to announce its long-rumored Nexus One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android...
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...ON APPLE INC. IN 2010: THINK DIFFERENT Submitted by AATMIKI SINGH PB1201 ABSTRACT This case is about the Apple Inc. and its journey through last 35 years under the visionary and innovative ideas of founder Steve Jobs. It started in 1976 with Apple I, which was a computer circuit board. Soon after launching Apple I, the company came up with Apple II, which quickly drove Apple to become the PC industry leader. In December 1980, Apple launched a successful IPO. When IBM entered into the competition market, Apple responded by introducing Macintosh in 1984. It provides the user hardware and software flexibility along with flexibility of plug and play. Job`s mission was to bring an easy-to-use computers to the market. The biggest revolution was the iMAC with intel processor providing high speed and low power consumption having Mac OS X operating system. Further, it came up with iPod having sleek design and mass storage. Later, the company launched iphone which was called “invention of the year”. A revolutionary 3.5 inch touch-screen interface placed commands at the touch of users’ fingertips without a physical keyboard. Apple also came up with app store wherein customer can use thousands of applications and can even download for free. ipad was the latest inventory to the name of the apple. By this time apple is $ 220 billion Company and is heading towards becoming the first trillion company of the world...
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...Catarina Barata | Guillermo Simoes | Inês Sousa | Iris Neto | José Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20 Managing the corporate portfolio 23 V. GLOBAL STRATEGY AND THE MULTINATIONAL CORPORATIONS 25 o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the...
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...Student Information: Dennis Momanyi Makori. Student ID #: 647540. Semester: Fall 2015. Lecturer: Dr. Peter Kiriri. Case Study: Samsung Electronics Co. Ltd Purpose of Paper: Identify an organization of my choice and evaluate the company’s marketing philosophy and application of the core concepts of marketing, SWOT Analysis, Marketing strategies and Plans- Including the Marketing mix, STP- Segmentation, Targeting and positioning, Product, Price and distribution strategies and IMCs. Table of Contents Company background: 3 Values & Philosophy 4 Vision 4 Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader. 4 Samsung Performance 4 History 5 The Samsung Philosophy 5 Samsung Values 5 People 5 Excellence 5 Change 5 Integrity 6 Co-Prosperity 6 Vision 2020 6 Samsung’s Core concepts: 7 What Is Marketing in Samsung 7 Samsung as Brand 7 Key Markets that Samsung Electronics Position its products to 7 Samsung Electronics Marketing Concepts: 8 Samsung’s Marketing Mix 11 An environmental scan and SWOT analysis for Samsung Electronics 14 Microenvironments 15 Macro environments 16 SWOT 20 Samsung SWOT analysis 20 Strengths 20 Weaknesses 20 Opportunities 20 Threats 20 Strengths 20 Weaknesses 21 Opportunities 22 Threats 22 STP MARKETING 23 SEGMENTATION: 23 TARGETING: 26 POSITIONING: 27 Samsung marketing mix 27 Product 27 ...
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