Defining Marketing Paper
Katie Chan
MKT421
April 17, 2014
Dondrell Swanson
Defining Marketing Paper
The Content Marketing Institute define Marketing, "Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly define audience with the objective of driving profitable customer action" (2013). The American Marketing Association define Marketing, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large" (Centor, 2008). Many people define "Marketing" as a mean of selling or advertising. This paper will cover the definition of Marketing, comparing and contrasting personal's definition of meaning. Author will provide three examples from the business world, describing the importance of marketing and success of the company business. Marketing is when a company makes purchases resell items, use products to make money. Marketing in any given situation business to business involve years of market efforts to sell items online or offline promotions.
Author definition of Marketing Marketing is defined as a person communicating the value of a product or service to customers, who have the interest in purchasing the product. Marketing is the idea of activities done by an individual organization to satisfy its customers. Generally the term meaning is Marketing can be looked like when process for creating, delivering and communicating value of products to customers and providing great customer relationship in a way that help the organization. Marketing satisfies persons' need and wants through exchange process and at the same time relationship is an important part of this market exchange.
