American culture and the values that are held dear by society have been shaped by visual entertainment media in a few ways. As America does not really have a royal family, many Americans are fascinated with visual entertainment celebrities. I belive Americans not only focus on what these celebrities do while in a movie or television show, but also what they do in their own lives creating reality television shows that are like Media take out that follow the every moment of celebrities or shows that follow particular individuals, such as Keeping up with the Kardashians. Also the visual entertainment media can have an immense influence what people drink, eat, buy and wear through advertisements, celebrity endorsements and product placements. We American’s values have also been changed by the interrelationship between culture and for visual entertainment media. For example, many Americans no longer sit around the dinner table to have a family meal, but instaed sit in front of the television while eating changing the family dynamic from one with communication to another focused on what programming is being shown. Also negative behaviors are encouraged through many television and films, such as promiscuity, alcohol abuse, drug abuse, rampant consumerism and violence. Also with social influence, there is a lot of debate as to whether visual entertainment media is positive or negative. It really seem to be very mixed between the two as there are plenty of shows that seem to be a more negative influence on American society, some examples is Jersey Shore, Bad Girls Club, and even the local news. As person turning on your local news at the end of the dayyou will probably be more likely to see news stories that are focused on more negative things in the news, such as political scandals, medical threats, crime and other violent acts with a few more positive stories here and there. Some people believe that learning about violent acts, such as school shootings or the movie theater shooting, in explicit details can act as an influence on other mentally unstable individuals that are looking to copy these events. There are so many positive influences that can be seen in the visual entertainment media, as well. For instance, celebrities are able to get attention to very important causes and charities that they are a part of and bring about public awareness. There are plenty of shows and films that work as a teaching tool, such as documentaries about hunger or Sesame Street. Sesame Street and other children shows does not only help to teach the children about the alphabet or numbers, but can also help them learn how to interact well with others in a social situation or how to deal with their feelings. So in conclusion, visual media can not only influence social behavior and it’s attitudes, but it will also reflect social behavior and attitudes. This also could be said that outrageous television shows, such as Temptation Island and Big Brother that will be reflecting the social behavior and attitudes that we Americans want to see on television as they could only remain on the air if there are those people that tune in to watch them. You must know that visual entertainment media not only can act as an influence by providing a new window into the lives of the rich and famous to be emulated by the general public, but also a mirror that reflects the culture of the general public back at them.