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Media Convergence Worksheet by crystal cook
Write brief 250- to 300-word answers to each of the following:

Questions | Answers | What is meant by the term media convergence with regard to technology, and how has it affected everyday life? | The term media convergence with regard to technology means that the traditional forms of media and the newer forms of media are becoming one. There used to be clear distinctions between the Internet, TV, print media, and social media. But now in this day and age we have newspapers and TV shows that have websites with real time video and feeds formatted specifically for smart phones. We can now stream movies on the Internet instead of watching regular TV. TV shows are also available to stream on the Internet as well via Hulu. We can also talk back and participate in TV shows via social media. With technology and the creation of new and improved electronic devices we are able to have easy access to mass media. Today the mass media has developed along with the digital age and is moving as fast as technology is. Media convergence has allowed old forms of media and new forms of media to combine into a huge melting pot to reach the masses at a faster pace than it has before. | What is meant by the term media convergence with regard to business, and how has it affected everyday life? | Media convergence with regard to business means that it broadens and helps the business expand into something greater. Media convergence in business helps to make advertising so much easier. This brings in more money, which in turn can help many companies to grow. This also creates many employment opportunities. Companies can merge media with telecommunications and technology forming strategic alliances to develop new business ventures that profit the growing consumer expectations. Media convergence has allowed

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