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Hum/176 Week 9 Final

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Part One

As director of a local television station some of the primary roles we have in the delivery of news media to the public are: to inform the viewers of what is going on, explain how it may affect them, educate them on how they could help or change the situation, and at the same time, allow them to be entertained so that they keep coming back to my station to get their news.
How we get our news has changed drastically over the last century. We can now access the news through television, newsprint, radio, and the internet. We can find out what is going on anywhere in the world on a 24/7 basis over the internet. Immediate news media has had a significant effect on our culture. It allows us to get the news as it happens, and become more aware and involved. The internet would be my biggest competition, and I need to keep this in mind when making decisions for the station. The station has to try and keep up with the internet whenever possible. With this being said, I am faced with the task of deciding what story should be used as the lead story during our next broadcast. Right now I have two stories that have great potential to be lead stories. I need to come up with the solution that will benefit both the television station and the viewers. The first story is about the city council voting to close city parks three days a week to save money. With this story I would like to have as many viewers tuned in as possible, because this is an issue that could affect the lives of those who use the city’s parks. The second story is about the death of a major celebrity. I know this story will get the viewers’ attention, and it will get the station higher ratings which directly affects the station. Although, I feel the city park story is more important and relevant to my viewers, it is my responsibility to keep up the ratings of my station. My solution would be to

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