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Human Resource Management

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Submitted By Veronique
Words 3168
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Question 1
Analyse how BASF, by adopting a strategic approach to human resource management, seeks to proactively provide a competitive advantage, through the company’s HRM practices.
Strategic management is defined as “a pattern of planned human resource deployments and activities intended to enable an organisation to achieve its goals” (Noe et al, 2012)
Every organisation is concerned with competing effectively in the global market and they have to decide how they would stand out as being number one. (Noe et al, 2012) notes that “…business organizations exist in an environment of competition. There are several ways of gaining competitive advantage and company’s need to play to their strengths because not all businesses have the same strengths. Many markets are segmented and what is important to one set of customers may be less important to another set. Companies need to decide which part of the market they are targeting. As seen in the case study BASF targets the chemical industry and strives to be the best of its kind.
According to (Noe et al, 2012) four levels of integration seems to exist between the HRM function and the strategic management function: administrative linkage, one-way linkage, two-way linkage and integrative linkage.
Strategic planning
Strategic planning
Strategic planning
Strategic planning
Strategic planning
Strategic planning
Strategic planninging
Strategic planninging

HRM function
HRM function
HRM function
HRM function
HRM function
HRM function
HRM function
HRM function

Source:Adapted from K.Golden and V.Ramanujam, “Between a Dream and a Nightmare: On the integration of the Human Resource Function and the Strategic Business Planning Process,” Human resource Management 24 (1985), pp. 429-51.
BASF’s leadership in the chemical industry is based on the successful use of the integrative linkage approach
BASF’s mission

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