...Table of Contents 1.Introduction to Nokia 2.Analyzing work and designing jobs a.Job analysis b.Job design 3.Selecting employees a.Selection process b.Selection tools and methods 4.Training and development a.Training employees b.Developing employees for future success Introduction to Nokia The Nokia corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo, Finland, was founded in 1865. Nokia was mainly on paper production, then gradually to rubber, tire, cable and other fields, and finally developed into a mobile phone manufacturer. It’s main products are mobile phones and portable devices. It also provides network services, including applications, games, music, media and communications, and free digital map information and navigation services through its wholly owned subsidiary Navteq. ‘Nokia was the world’s largest vendor of mobile phones from 1998 to 2012’ (BBC, 2012). And since 1996, Nokia occupied the market share for the first 14 years in a row. However, it has suffered from declining market share when facing apple launched the iPhone in 2007, and the phone which uses the Google Android systems. Nokia’s global mobile phone sales in the first place in the second quarter of 2011, by Apple and Samsung both beyond. Then the economic value of Nokia decline rapidly. In order to recover, Nokia announced a strategical partnership with Microsoft to develop...
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...Abstract: The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually, the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally, these three companies were merged to form Nokia Corporation in 1967. [1] Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. The company has four main business functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment provides various mobile voice and data devices. This segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc. Role of Strategy: Every company on a small level with very low risk or a multinational company with much more to lose than just money on the line have to have a strategy to make its name in the world with other companies in mind. Strategy is as important in an organisation like walking for a human. Behind every successful organisation there is a strategy. “It may be hard for an egg to turn into a bird: it would...
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...Strategic Management Apple & Nokia Case Analysis 1. Table of Contents 1.0 EXECUTIVE SUMMARY OF APPLE AND NOKIA CASE 2 2.0 QUESTION 1 3 2.1 Competitive analysis of Apple and Nokia – who is stronger? 3 2.1.1 Competitive Analysis 3 2.1.1.1 SWOT Analysis 5 1.1.1 Strengths of Apple 6 2.1.1.2 Value Chain Analysis 9 2.1.1.3 Resourced Base View Tool 11 3.0 QUESTION 2 14 3.1 PESTEL analysis tool 15 3.2 Porter’s Five Forces 17 3.3 The Implications for Strategic Development are; 21 4.0 QUESTION 3 21 4.1 Critical Analysis Lessons from Apple’s risky but profitable strategy 21 5.0 REFERENCE: 23 1.0 EXECUTIVE SUMMARY OF APPLE AND NOKIA CASE Apple chalked some initial success with its invention of the Macintosh (Mac) computer but with the introduction of the Windows 1.0 from its rival company (Microsoft), it was faced with a threat in the industry. Their earlier strategic decision of not cooperating with rivals in the industry was seen as a weakness which Microsoft capitalized on to make their software available to other computer manufacturers for a license fee. Apple, diversifying into a new market (mobile telephone industry) with the introduction of user friendly products sought industry cooperation when it came to the launch of subsequent products including the iPod and iPhone. This strategic decision was inspired by its past...
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...mobile telephones is under serious threat from its competitors such Apple and the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat. The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led to the company losing its market shares at both ends of the mobile phone industry. During the period of 1991 and 1992 the company lost FM482million ($120 million) on its major business activities. In 1992 a new group chief executive, Jorma Ollila was appointed. Jorma Ollila’s mission was to formulate a strategy that was going to rescue the company from its losses, into a profitable organisation. The report focus on Nokia’s reason to select one area of development out of four, the significance of the introduction of new Android software for Nokia’s chosen strategy and the importance of management teams to strategic choice. In dealing with the first section on the study case , the author analysed the three elements of the strategy context used by the management team and then discussed strategic risks associated with focusing on the single development area out of four. Lynch (2012:421) defines strategy context as being concerned with the circumstances surrounding and influencing the way that a strategy develops and operates. The second section deals...
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...affected the most, need to create plans to manage this unforeseen change in their different industry (Johnson 2008). This report aims to evaluate the situation Nokia is currently facing, follow by recommendation for Nokia to gain back their share in the telecommunications market. The key point that this report will focus would be, (1) the challenge in the telecommunications market, and how poor change management leads to Nokia’s downfall; (2) How to help Nokia gain back its market position by using Culture-Excellence approach and Organizational Learning, using of human resources practices to promote this culture and learning capability; (3) What are the potential resistance from Nokia workforce to this change and how should Nokia go about solving them. 2. The Challenge in the Telecommunication Market In today’s market, when an industry is encountered with tremendous changes, it is advised that the companies are to take fast and agile reactions to adapt to these changes. If not done so, these companies might be eliminated from the fierce competition. How well these companies react to these challenges will determine their survival and growth in their industry (Kotter 2008). Nokia was the market leader in the telecommunication market but have been fading in the booming smart phone market. According to the case study, Nokia sales have...
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...replacing cell phone Nokia is still the leader in smartphone market by 2009 Alliance with OS provider Pros: Quick respond time Better compatibility, better performance Improved R&D Brand name Cons: Less control on the product Share revenue with alliance company Why Microsoft? 2007-2008 51%-40% for Nokia 68%-47% for Symbian Nokia's R&D team was not reliable anymore Nokia must return to the market with its new product ASAP to stop the decline Both sides need help to compete with Apple and RIM Complement each other (Hardware and Software) WP system has more experience than other reachable OS Problem statements What's Nokia's next move? Should they focus primarily on developed or on emerging markets? Or both? Threat of new entrants - high High technology requirement High start-up fund requirement Bargaining power of supplier - low Marketing leader Bargaining power of buyer - moderated sell to operator and retailer Threat of substitutes - no substitute no real substitute can replace mobile phone Rivalry among competing firms - high Core Competency Core-Competencies Valuable Rare Costly to Imitate Non-Substitutable Business Level Strategy: Unclear due to high variety of products. Resources Tangible Resources Physical Resources: devices, services, networks, and NAVTEQ. Intangible Resources Human Resources: Expertise on mobile industry and collaboration with buyers and suppliers. Innovation Resources: constantly developing...
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...Catarina Barata | Guillermo Simoes | Inês Sousa | Iris Neto | José Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20 Managing the corporate portfolio 23 V. GLOBAL STRATEGY AND THE MULTINATIONAL CORPORATIONS 25 o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the...
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...Download Free Project Reports Free Reports, Assignments, Presentations, MBA Reports, BBA Reports, Business Reports, Analysis of Annual Reports Project Report on Nokia Preface In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level. Introduction to the Organization Company Information:- NOKIA is the world leader in mobile communications backed by its experience, innovation, user-friendliness and secure solutions. It is a very well knowned company having its vast offices world wide. Their specialized product is cellular phones. They have many house hold items as well. Board of Directors:- The current members of Nokia's Board of Directors were elected at the Annual General Meeting on March 27, 2003. Click here for a short résumé and information on the members' shareholdings. Corporate...
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...INTERNAL ANALYSIS One functional area that is rather strong at Nokia is their Research and Development (R&D) teams. Nokia knows in order to compete effectively in the mobile computing and communications industry, they have to devote a great deal of time and resources to R&D.[i] As of December 2008, Nokia had a strong R&D presence in 16 countries, employing 39,350 people in this functional area. That number represents approximately 31% of Nokia's total workforce, which shows the importance placed on R&D.[ii] The Nokia Research Center focuses on four main areas which include Rich Context Modeling, New User Interface, High Performance Mobile Platform, and Cognitive Radio. These four areas collaborate with one another and seek to determine what peoples' needs will be in the future. Based upon the needs identified, the research teams then focus on the technology and interfaces that will be used, as well what infrastructure is necessary. Nokia knows the future will bring many changes, and they are prepared to develop the products and services necessary to help the physical and digital worlds combine.[iii] In order to strengthen their R&D function, Nokia collaborates with a group of leading institutions from around the world which they refer to as Open Innovation. By working together they are able to share resources and build upon each others' skills and knowledge, which benefits Nokia greatly. The value derived from working with global experts in R&D is then ultimately passed onto...
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...HOW TO IMPROVE NOKIA 'S MARKET SHARE IN HONG KONG Table Of Content 1.0 Executive Summary 2 Introduction 2.1 Company Background 2.2 Company Mission and Strategy 3 Project Objective 4 Analysis of the business environment 4.1 PEST Analysis 4.2 SWOT Analysis 5 Competitors Analysis 5.1 Marketing Mix Analysis 5.2 Strategic Group Map 5.3 Key Critical Success Factors (KSFs) 5.4 The Five Forces of Competition 6 Recommendation 7 Conclusion 8 Appendix 9 Reference Introduction Nokia is a communication and information technology corporation. Its principal product is mobile telephones and Smartphone. It also produces a wide range of technology products and services. Nokia is also the world second largest maker of the mobile phone, after Samsung in 2012. (BBC, 2012). Although Nokia was the world largest maker of mobile phones from 1998 to 2012, its share price has a significant drop in these years. The price has famed from a high of US$40 in 2007 to under US$3 in 2012. (Jon, C, O. 2012) ,due to the result of the growing use of Smartphone of other vendors, like Apple and adoption of Google’s Android operation system. As mentioned by Don, 104.8 millions Android-based smartphones and 26 millions Apple smartphone has been shipped, but only about 11 millions of smartphones with Symbian and Windows Phone, the main operation system of Nokia. From the performance of Nokia, there is a need of changes within the organization for them...
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...Webster University Nokia Product Design Analysis A Product Design Project for the new Lumia Century Jaqui Melton Business 6110 Professor Gary Sample December 20, 2013 Nokia Product Design Analysis 2 Abstract Having been made project manager for the design of Nokia’s new cell phone, the Lumia Century, the purpose of this report is to provide management with an anticipated project schedule and calculated project duration. In doing this, a project network has been created; and the slack times, not along the critical path were identified. Additionally, the impact of two possible changes was investigated and evaluations were made regarding whether or not the changes would be in Nokia’s best interest to pursue. Utilizing the work breakdown structure provided by supervisors this product design project develops the plan for ensuring the successful and timely launch of our highly anticipated new cell phone. Keywords: [telecommunications, network planning, critical path, supplier integration] Nokia Product Design Analysis 3 As a leader in mobile communications, Nokia has made its mark on the global ecosystem by enabling mobility through its different businesses. Our Nokia Solutions Network creates innovative mobile products and telecommunication infrastructures for people around the world. In regards to our cellular services, we believe that Windows phone and the broader Windows platform offer unique and compelling experiences that make Nokia Lumia Smartphones standout...
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...VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) PALLAWI UNMESH BULAKH & DR. AJIT MORE ORGANISATIONAL CULTURE AMONG THE APPAREL MANUFACTURING AND EXPORTING ORGANISATIONS LOCATED IN TIRUPUR CLUSTER DR. J. SHANTHILAKSHMI & S. GANESAN INDIAN CONSUMER BEHAVIOUR ON BRAND LOYALTY: SUBSTANCE STILL SCORES OVER STYLE RIDDHI BISWAS ROLE OF TEACHERS IN QUALITY ASSURANCE IN INDIAN HIGHER EDUCATION DR. ANIL CHANDHOK THE ROLE OF ENTREPRENEURS IN THE ECONOMIC DEVELOPMENT OF INDIA DR. SAMBHAVNA GUPTA, DR. M. K. GUPTA, DR. JASVEEN KAUR & DR. PRADEEP KUMAR...
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...MGT401 Term Paper on Submitted To: Submitted By: Mohammad Rezzaur Razzak Kamrijjaman Department Coordinator ID-12304076 BBS sec-01 Date of Submission – 15.12.14 Letter of Transmittal 15th December, 2014 Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Mohakhali, Dhaka. Subject: Submission of report on “Nokia Corporation” Dear Sir, With due respect, I am submitting my report on the above mentioned title for the fulfillment of the requirements of my Strategic Management (MGT401) course. I took this report as an opportunity to reflect my learning of the techniques and skills of this three months long course. I realize that my report may not be flawless; there might be some mistakes which were not noticed by me due to my inadequate professional knowledge. By collecting information for this report I also learned something very superfluous in practical. I look forward to make the optimal use of the knowledge that I gained from this course. I would like to gratitude you for giving me such a great opportunity to prove my ability in making a quality report. If any mistakes remain I heartily apologize for those. I hope you will take my mistakes with due consideration. Thanks. Sincerely yours, Kamrujjaman ID: 12304076 BRAC Business School BRAC University Acknowledgement ...
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...success”. It is a core part of the specific aspects of human resource management, and any activity of human resource management is inseparable with the performance appraisal. It helps employees recognize the problems and deficiencies in their work and promote them to improve continuously by doing the appraisal of their work performance. And during the process of appraisal, it can discover the potential of individual employees to develop their proficiency in an all-round way. It provides a basis for the development of human resource planning and human resources decision-making. The quality of performance appraisal is related to the development of individual employees, the success of business, and the promotion of making human resource management more scientific and standardized. To be specific, performance appraisal has five significances for human resource management: First, the information that performance appraisal provided about the employees is one of the important source for the formulation and the adjustment of human resource management. The result of performance appraisal can often reflect the potential problem and new possible growth point of human resource management system, and it provide a precious reference to improve the next stage of human resource planning. It also makes the implementation of human resource planning more realistic and targeted. Moreover, it provides some evidence for the coordination of human resource planning in budget. Second, performance appraisal...
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............................................................................ 8 Slow to Innovate ................................................................................................................................................. 8 PC Market in Decline ........................................................................................................................................ 8 Mobile Device’s Poor Performance ............................................................................................................ 9 The External Environment .................................................................................... 10 PESTEL Analysis ............................................................................................................................................... 10 Conclusions ......................................................................................................................................................... 14 Porters Five Forces...
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