To think that blowing smoke in a beautiful woman face is a persuasive tactic used by the advertiser to entice would be smokers to smoke. The woman, a dark brunette, in this photo suggests that the sweet smell of cigarette smoke coming from the all- American male is reason enough to date this man. The immediate feel I get from this photo puts you in a somewhat romantic setting. She gazes in his eyes with her long eyelashes and beautiful deep stare. Any weak man would immediately run to buy a pack of Tipalet cigarettes based off of this analysis. Let’s take a deeper look into this. I will explain the reasoning behind the idea of this blowing smoke ad, and how affective it can be in regards to persuading individuals to smoke.
As the advertiser continue with this advertisement he further pulls in the reader to think of all the flavors that cigarette smoke brings. He uses the phrases “Delicious in taste and aroma. The dark orange color of the background sets the mood for this glorious moment of one drag. Puff in her face and she would follow you anywhere.” All of these things are incentives to the actual reason why you would smoke at all. The all American male sits there with the impression of this is what the cool people do. Just by the way he holds the cigar, his body language suggests that he is relaxed and confident as he is concentrating on his prize trophy woman. The advertiser would have you to think that smoking smells good with flavors such as cherry, grapey, or burgundy. This aroma gives you a feel of euphoria as you blow the smoke and not inhale. The natural thing most smokers do is inhale the fumes they pull, but in this text they are inferring that you can have the same feeling without inhaling the fumes. Using flashy words and making simple twist on words is a tactic used by this ad. “America do yourself a flavor”, as stated in the text is one way the author twists words to encourage the purchase of this product.
Lastly the advertiser uses the price as the final draw. He likes to use the fact that you can get more for your buck. It seems as though the advertisement was done in the 50’s. The price of the product doesn’t suggest that these cigars are for the upper class, but the feel of the photo does. The clean shaven male and the women give you the feeling that these two are pretty well off, middleclass, in their late 20’s early 30’s maybe. I feel that is the group that is being targeted. The going price of the particular cigarettes is 5 cent a cigar. So you get 5 cigars for 25 cent. The advertiser wants you to believe that it’s cool to smoke. The one thing that this photo fails to tell you are that smoking these products are very addictive and are very hazardous to your health. The advertiser preys on the reader emotions and or shortcoming with women to get them to buy their products. If you were to fall into the trap that is set by the advertiser, you too could be apart of the statistic of addicted smokers in America. You would soon find out that smoking does not make you look like the all American male. You would soon realize a lot of woman that look that the women portrayed in this photo are not even attracted to men who smoke.
In conclusion, I feel as though this ad is very effective. The way they convey how the smell and the tastes of the cigar intrigues a casual smoker on giving it a try. Not to mention the beautiful woman and the male sets off the ad. They give the potential buyer the visual feeling you get from just inhaling this product. If there is a change to be made with this advertisement it would be a health notice on the product. The main objective here is to sell more of the product, but everyone is entitled to know what the health concern would be from taking part in the act of smoking.