...Web Café Address: http://webcafe.wharton.upenn.edu/eRoom/mktg/777c Class Schedule: Monday and Wednesday 9:00am – 10:20am 10:30am – 12:00 noon Introduction This course views marketing as both a general management responsibility and an orientation of an organization. Relatively less attention will be given to the specific activities of the marketing department, sales group, or advertising function in implementing strategic decisions. We will take the viewpoint of the general manager and the senior marketing executive to address the issues of: ➢ Formulating segmentation and focus strategies ➢ Understanding, attracting and keeping valuable customers ➢ Positioning the business to achieve an advantage over competitors ➢ Identifying and exploiting growth opportunities ➢ Allocating resources across businesses and segments ➢ Managing the channels for gaining access to the served markets, and ➢ Aligning the organization to changing market requirements. The course will use a mix of cases, lecture/discussion, outside speakers, and group projects. This material will be integrated throughout the course with four over-riding themes. First, that successful market strategies deliver superior customer value; second, that successful implementation of these strategies requires a high level of market orientation – a market-driven firm has superior skills in understanding, attracting, and keeping customers; third, that the internet...
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...Hunter Business Group Team TBA Question 1 1. What do you think of HBG’s approach? • They should keep working with supplier in order to decrease cost of good sold by implementing economy of scales with their partner/supplier. They should make them try to work on their price because if Stars TBA does not get profitable it will be a big loss for them too. • The approach to customer that HBG apply is right, they diagnose the needs of the client, they are trying to answer this need with a customized offer with standard products, increase penetration of the others products, they imply the customer in the relationship and they measuring the result. • No I don t agree with the “manage cost given a revenue target”. By allowing a fixed cost to marketing expenses you limit your margin of action. You prevent any extra action that could occur during the year, be benefit to the company and that you did not know about when you plan the budget (Ex tradeshow, particular event, counteract incentive put in place by the competition with a better one and so on. .) • They should try to reduce fixed operating cost while in the meantime focus on the most profitable segment of their customer according to the ratio (Cost/expense), which would be to transfer all D client to C. Despite a lower revenue than A to AA it is more profitable and it is the most realistic outcome according to the external upcoming situation. Despite an important individual effort from customers, it can...
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...Policy and Strategy Wilmington University Hefty Hardware Case Study Summary: Hefty Hardware has distinguished correspondence problems between their IT division and their business establishment. Associate investigation was performed and disclosed that Hefty Hardware had two center problems, the most issue distinguished was a distinction between the IT Department and also the business establishment. Two arrangements that were projected to overcome any hindrance between the two units were cluster building making ready and further hands. There complimented arrangement is to present cluster building making ready to each division on an individual basis which is able to allow them to perform as a gaggle to and construct their center business structure to boost however they do their employments, which is able to wipe out the need for additional hands. The second center issue that was distinguished was extremely discovered to be two-fold, there have been problems with correspondence between the IT workplace and also the Business division and also the place of business whined of the IT workplace taking too long to end a venture that disclosed a amount administration issue within the IT office. once the examination was finished it absolutely was recommended that the IT workplace and also the Business division expertise making ready for roaring correspondence. The compelling correspondence making ready can instruct the units to concentrate adequately and provides esteem and valuable...
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...1.) Compare the production processes selection or design that new breed buffalo hunter used to the production processes selection or design the approach used by the old timers. The production processes selection and design that new breed buffalo hunters used are different from the production processes selection design and approach used by the old timers. The buffalo hunter of the 1870’s used five four-horse wagons with one driver for each wagon. The stock tender, camp watchmen cook, and four other men were there to skin the kill. The early white hunters had followed the American Indian practice of shooting buffalo from the back of a horse for food. The old timers soon realized that shooting from the back of a horse was not the most proficient way to kill a buffalo for its skin. The new breed hunter used one wagon, four sound animals for harness and one to ride. He engaged in a straight profit-sharing scheme with the skinner. This was unlike the old timers who split as many shares as there were drivers, skinners, and helpers with each getting a share as his seasonal wage. 2.) Discuss what’s involved in the Case from Operations Perspective in each of the Operational activities. Innovation can be seen in the case when the demand for buffalo had increased to such a degree that year-round work was available for hunters. Trading centers for buffalo hides and tanneries found even more uses for buffalo material, such as making drive belts for industrial machines and grinding buffalo...
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...proposed regulation interests you (briefly). Will this proposed regulation affect you or the business in which you are working? If so, how? Submit a copy of the proposed regulation along with your responses to these five questions. The proposed regulation can be submitted as either a separate Word document (.doc) or Adobe file (.pdf). This means you will submit two attachments to the Week 2 Dropbox: (1) a Word doc with the questions and your answers and (2) a copy of the proposed regulation you used for this assignment. (10 points) Tennessee Wild Resource Agency (TWRA) – I am a big game hunter so my interests are merely for self-reasons, it will impact me with the removal of Wild Hogs from the big game status to a nuisance category. http://www.tn.gov/twra/feralhog.html This will affect me because I’m an out of state hunter who hunts on private land who purchased a Tennessee hunting license for big game which now does not include Wild Hogs and because I’m not a land owner, family member or tenant it prevents me from hunting Wild Hogs. The property owner is allowed to have up to (10) individuals listed on an exemption form but it is limited when group hunting trips are being planned. 2. The proposal is to have no limit on numbers of individuals that can be on the exemption form for property owners for a fee. This will aid TWRA mission to reduce the Wild Hog populations. 3. Big game hunters should have as much rights as property owners and tenants. The TWRA report and website...
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...Hunter Boot Ltd. Case Study Report INDEX 1 Introduction 3 1.1 History of Hunter Boot Ltd. 3 1.2 Hunter Boot Ltd. today 4 2 Comparative and competitive advantage 4 2.1 Comparative advantage 4 2.2 Competitive advantage 5 2.3 Hunter Boot Ltd. and competitive advantage 5 3. Market screening 6 3.1 Asian market 7 3.2 Screening criteria for Hunter Boot Ltd.’s selection of new markets in Asia 7 4. Market Entry Mode 7 4.1 Hunter Boot Ltd. and entry mode 8 5. The 4 P’s of Marketing 9 5.1 Hunter Boot Ltd.’s two most important P’s 10 5.1.1 Product 10 5.1.2 Pricing strategy to differentiate Hunter products 11 6. Conclusion 11 References 12 1 Introduction This paper looks into different aspects of Hunter Boot Ltd. and its possible expansion to the Asian market. The paper’s content is based on a case study prepared for a Webinar April 12th 2013. The report goes through Hunter Boot Ltd.’s history, theories of comparative and competitive advantages, market screening criteria, Asian market, entry modes and how Hunter Boot Ltd. could apply these theories in order to enter Asian market. Lastly, the report is finished with a short summary of the subject. In recent years, an increasing number of key industries such as automobile and motorcycle production, agricultural equipment, aerospace, military hardware, telecommunication, electronics and luxury consumer goods have become global in scope. Firms in these industries originate,...
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...Networking is a great asset for a business to implement into their organisation, as well as assisting with leadership development. Ibarra and Hunter (2007) justify this when they state, “Indeed, it's a requirement even for those focused simply on doing their current jobs well” (Ibbarra & Hunter, 2007, p.40). The following essay will illustrate and emphasise how networking helps organisations develop positive relationships with co-workers as well as train and educate them for leadership roles. Showing how these two important aspects intertwine with one another. This essay will discuss various skills that can be adopted to achieve successful leadership also documenting scholars who have trailed networking in their organisations. Ibarra and Hunter’s (2007) view on the meaning of networking located in the Harvard Business Review, states that “majority of people believe networking creates a fabric of personal contacts which provide support, feedback, insight, resources and information that are an essential activity for an determined manager” (Ibbarra & Hunter, 2007, p.40). In terms of which aspect of networking is more crucial than the other, the article outlines three forms of networking. Firstly, operational networking refers to performing a specific task more efficiently; an example is stakeholders. This occurs as operational networking involves developing stronger relationships with colleagues in an organisation (Ibarra & Hunter, 2007). Personal networking is engaging...
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...7 Chapter 2 REVIEW OF RELATED LITERATURE The review of the literature for this study focuses on procedures used to identify teaching and learning styles and what effect a match between the two has on student learning outcomes and evaluation of instructors. The review focuses on a number of different instruments used to identify teaching and learning styles. The chapter begins with a definition of learning styles, teaching styles, and matching, followed by the findings of researchers using various instruments to measure learning and teaching styles. The research outcomes germane to learning styles, teaching styles, and a match between the two in relation to course grades, final exam scores, and instructor evaluations are discussed. Learning and Teaching Styles Many researchers have proclaimed the significance of identifying preferred teaching styles and preferred learning styles. Claxton and Ralston (1978, in Miller, 1982) alluded to this significance: The research findings on learning styles offer substantial promise to teachers, counselors, and the students themselves in terms of finding better ways for students to learn. But while matching learning style with instructional mode apparently facilitates positive interpersonal relations, and while it would seem to point the way for increased learning, the empirical data that support this idea are rather scarce. Such a significant gap in the research must be filled if knowledge about learning styles is to...
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...7 Chapter 2 REVIEW OF RELATED LITERATURE The review of the literature for this study focuses on procedures used to identify teaching and learning styles and what effect a match between the two has on student learning outcomes and evaluation of instructors. The review focuses on a number of different instruments used to identify teaching and learning styles. The chapter begins with a definition of learning styles, teaching styles, and matching, followed by the findings of researchers using various instruments to measure learning and teaching styles. The research outcomes germane to learning styles, teaching styles, and a match between the two in relation to course grades, final exam scores, and instructor evaluations are discussed. Learning and Teaching Styles Many researchers have proclaimed the significance of identifying preferred teaching styles and preferred learning styles. Claxton and Ralston (1978, in Miller, 1982) alluded to this significance: The research findings on learning styles offer substantial promise to teachers, counselors, and the students themselves in terms of finding better ways for students to learn. But while matching learning style with instructional mode apparently facilitates positive interpersonal relations, and while it would seem to point the way for increased learning, the empirical data that support this idea are rather scarce. Such a significant gap in the research must be filled if knowledge about learning styles is to become a significant...
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...7 Chapter 2 REVIEW OF RELATED LITERATURE The review of the literature for this study focuses on procedures used to identify teaching and learning styles and what effect a match between the two has on student learning outcomes and evaluation of instructors. The review focuses on a number of different instruments used to identify teaching and learning styles. The chapter begins with a definition of learning styles, teaching styles, and matching, followed by the findings of researchers using various instruments to measure learning and teaching styles. The research outcomes germane to learning styles, teaching styles, and a match between the two in relation to course grades, final exam scores, and instructor evaluations are discussed. Learning and Teaching Styles Many researchers have proclaimed the significance of identifying preferred teaching styles and preferred learning styles. Claxton and Ralston (1978, in Miller, 1982) alluded to this significance: The research findings on learning styles offer substantial promise to teachers, counselors, and the students themselves in terms of finding better ways for students to learn. But while matching learning style with instructional mode apparently facilitates positive interpersonal relations, and while it would seem to point the way for increased learning, the empirical data that support this idea are rather scarce. Such a significant gap in the research must be filled if knowledge about learning styles is to...
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...management have inundated the business world and have conventionalized strategic management. In order to colonize a successful competitive frontier, leaders should adopt and institutionalize a strategic architecture to outline the components and structure of the strategic process (Mansfield, Fourie & Gevers, 2005). Strategic Architecture The strategic architecture emphasizes the extension and inclusion of the long-term objectives, strategic formation, and the implementation process. These components create the overall direction and success for a corporation (Mansfield, Fourie & Gevers, 2005). Strategic Architecture strives to choreograph a movement between change and stability. Architecture strategy translates business strategy into objectives for building and enhancing business capabilities together to accomplish the implementation puzzle. Development of an effective strategic architecture in an organization increases the probability of developing better strategy solutions and achieving better organization performance. Hamel and Prahalad (1990) developed their explanation of strategic architecture as (O’Shannassy & Hunter, 2009): “Consistency of resource allocation and the development of an administrative infrastructure appropriate to it that breathes life into a strategic architecture and creates a managerial culture, teamwork, a capacity to change, and a willingness to share resources, to protect proprietary skills and to think long term.” Business strategy is a continual...
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...Exactly what is a society? In sociological terms, society refers to a group of people who live in a definable community and share the same culture. On a broader scale, society consists of the people and institutions around us, our shared beliefs, and our cultural ideas. Daily life always changes, it can be hard one day and joyful the next, but daily life has changed so much between preindustrial, industrial, and postindustrial society. Before the Industrial Revolution and the widespread use of machines, societies were small, rural, and dependent largely on local resources. Economic production was limited to the amount of labor a human being could provide, and there were few specialized occupations. The very first occupation was that of hunter-gatherer. Hunter-gatherer societies demonstrate the strongest dependence on the environment of the various types of preindustrial societies. These groups were based around tribes. Hunter-gatherers relied on their surroundings for survival—they hunted wild animals and foraged for plants for food. When resources became low, the group moved to a new area to find food. These societies were common until several hundred years ago, but today only a few hundred remain in existence, such as indigenous Australian tribes sometimes referred to as “aborigines,” or the Bambuti, a group of pygmy hunter-gatherers residing in the Democratic Republic of Congo. Hunter-gatherer groups are quickly disappearing as the world’s population explodes. ...
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...Women home-based business owners: insights from comparative analyses Karyn Loscocco and Andrea Smith-Hunter Introduction Women are becoming entrepreneurs at a more than proportionate rate compared to men (Renzulli et al., 2000). There has been a corresponding interest in studying who these women are, what motivates them to become owners, and what affects their economic success (Clark and James, 1992; Loscocco et al., 1991; Moore and Buttner, 1997; Smith-Hunter, 2000; (Renzulli et al., 2000; Weiling et al., 2001). The woman home-based business owner (HBB), however, remains understudied. There has been more research on women working from home during the past decade (Heck et al., 1992; Waldrop, 1994; Jurik, 1998; Prestniz, 1989), but the bulk of the work in this area has been on homebased employment (Powers, 1995; Dannhauser, 1999; Edwards and Field-Hendrey, 1996; Ahrentzen, 1990; Bailyn, 1989), rather than HBB ownership. Though the work in these areas is a much-needed complement to studies of men small business owners, to our knowledge no study has yet to compare the woman home-based owner to her obvious counterpart, the woman who locates her business outside of the home. We seek to answer a number of questions about women who own and operate businesses from their home by comparing them to women owners whose businesses are run elsewhere. We are motivated by recent statistics showing that the HBB sector in the US is substantial in size and sales. In 1997, HBB represented 52...
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...mixins as they like, the customers of MSC can enjoy unique customized ice cream experience. With the success of his first franchise in Kitchener, Rob Hunter, an MSC franchisee, prepares to open his second location at Waterloo. The gross revenue of the Kitchener store, a mid-range unit, in the first year was $430,212, and the gross margin was 14.62%. The materials and wages of $226,998 were the main costs. Hunter has to make an immediate decision on which weighing policy he should adopt in his new store: should he strictly comply with head office's current weighing policy or use a modified policy according to the traffic level of the new location? Main SWOT Points Related to the Issue: The most significant strength of MSC is its premium customized product. However, weighing is extremely time-consuming, which is the weakest point of MSC since it is hard for customers who have to stand in a queue for about an hour to get the service in the busy summer time. The opportunity of Hunter’s new location is that there are two universities near the store; therefore, the store could have the stable customer stream all year round. The threat to MSC is that there are many competitors who sell different kinds of dessert in the same plaza. They may attract customers away, especially in the winter. Problem Analysis: The crucial problem for Hunter is to decide on a rational weighing policy. The...
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...Profile of a Small Business MGT/300 Colleen Zidovec Profile of a Small Business Every entrepreneur has a dream of success when planning their business. It is important to have a plan before laying the bricks, or the ideas and decisions that can ground a business. A thorough plan should be discussed and reviewed to understand the business ideas from all angles in order to become successful. Rita Hunter felt the need to accommodate busy business people with a conveniently accessed gym to get in some daily exercise. Many people are too busy with working and life that it can be hard to commit to a workout regime or just to integrate some time to focus on physical fitness. By generating a convenient location close to a large amount of people and their workplace, creates convenience for the customer. Rita Hunter of Pulze Fitness Center provides a full service fitness center as well as training and guidance to her clients. Rita offers training programs for large corporate groups for many of the businesses in the area. The research that was performed showed that the location of interest to her did not have a full service fitness center. Some of the success of Pulze Fitness Center have been attributed to the location of the center in the downtown business district in Greenville, South Carolina. The location of the center in the business district helped the fact that there is not much space to accommodate for parking for her clients. With most...
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