...also known as the marketing plan. Plan or strategy to take the best positioning and selling goods and services to specific customers. The plan or strategy that Hup Seng used to promote their product is advertising. Hup seng promote their product through television, radio, newspaper and social media. Television Hup Seng will put an advertisement to let people know about their product on television channels. For example: TV1. TV2, TV3, NTV7, Channel 8 and Channel 9. Not only local television channels because Hup Seng product also allocate to others countries such as Africa, United State, Russia and others Asia country . So that Hup Seng also will put an advertisement on foreign television channels. Radio Besides promote on television channels, Hup Seng also uses radio channels to promote their product. For example: Hitz FM, My FM, One FM, Ai FM, 988 FM, Hots FM, Melody FM and so on. Nowadays, people will listen to radio while they are driving, doing homework, working, doing housework and more. So that Hup Seng put an advertisement to promote their product by using this way can let younger generation know about them. It also gives others race to know about Hup Seng product such as Malay, India and not only Chinese. Newspaper Putting an advertisement on newspaper is another way to promote Hup Seng product. Hup Seng will put a big advertisement on a page of the newspaper so that when people read through the newspaper they will realize it. Social Media Nowadays, the spreading...
Words: 327 - Pages: 2
...TABLE OF CONTENTS 1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning……………………………………… Page21 3.1Target Market…………………………………………………………… Page21-22 3.2 Product Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these...
Words: 10781 - Pages: 44
...Long-term Goals/Objectives Goal #1: Increase profit before tax over the Next 5 Fiscal Years from 2015 to 2019 by 40% in Asia. In the past three years, HSBC Holding plc’s profit before tax was 18,680, 22565, and 20649 million dollars respectively. Asia’s profit before tax was 14,625, 15853, and 18030 million dollars respectively. This proportion of Asia’s profit was as high as 78.3%,70.3%, and 87.3%. Therefore, i can believe that HSBC bank’s major profit from Asia. [1] Table 1 shows the profit before tax of geographical regions [pic][2] Why we has goal in Asia? According to the above table, we can see that Asia had the extremely high profit before tax compared to other parts of world. Also, Asia is the region which has the largest number of developing countries in the world. Such as China, India, Indonesia, and Malaysia. Especially, with China’s economic reform deeply, there has more investment opportunities will emerge. Why we hasn’t goal in Middle East and North Africa? We also can found Middle East and North Africa had a continued momentum of increased. But, we still made a decision we hasn’t goal in Middle East and North Africa. There has two reasons, the first reason is there has low level of economic. The second reason is local political instability increases investment risk. Strategic Options and choices In order help HSBC Holding plc to meet the goals and objectives, three strategies, expansion in China, restore customer confidence, product...
Words: 1799 - Pages: 8
...Zealand, Asia, Pacific, Europe, America and the Middle East. ANZ is among the main 4 banks in Australia, the biggest keeping money bunch in New Zealand and Pacific, and among the main 50 banks on the planet. ANZ world base camp is situated in Melbourne. It initially opened as the Bank of Australasia in Sydney in 1835 and in Melbourne from 1838. ANZ was built up on 1 October 1951, when the Bank of Australasia converged with the Union Bank of Australia Limited. Michael Smith Chief Executive Officer Michael Smith is Chief Executive Officer of Australia and New Zealand Banking Group Limited (ANZ). Until June 2007, Mr. Smith was President and Chief Executive Officer, The Hong Kong and Shanghai Banking Corporation Limited; Chairman, Hang Seng Bank Limited; Global Head of Commercial Banking for the HSBC Group; and Chairman, HSBC Bank Malaysia Berhad. Mr. Smith joined the HSBC Group in 1978 and amid his 29-year vocation he held a wide mixed bag of posts in Hong Kong and the Asia-Pacific locale, the United Kingdom, Australia, the Middle East and South America, incorporating arrangements in Commercial, Institutional and Investment Banking, Planning and Strategy, Operations and General Management. Mr. Smith graduated with distinction in Economic Sciences in 1978 from City...
Words: 448 - Pages: 2
...HK$6,814.00 Amount(HK$) 6,484.00 280.00 50.00 Total Due Amount: HK$47,735.00 Printed: 13 Aug 2015 Page 1 of 2 PAYMENT INSTRUCTIONS Students may choose to pay at the ATM, via the Internet, Payment by Phone Service (PPS), deposit cheque at Cheque Deposit Machine, at bank counter with the prescribed bank pay-in-slip (available at the Academic Records and Registration, Academic Registry / Student Housing & Residential Life Office / Finance Office counter) or by telegraphic transfer. Please refer to the Payment Information posted on the Student intranet ( http://www.ab.ust.hk/fo/StudentPayment.pdf) for more details. 1. Payment at ATM or via the Internet i. Payment can be made at the ATM of HSBC, Hang Seng Bank and JETCO with "JET PAYMENT" logo. ii. Select Bill Type Number: 01 Tuition & Hall related fees; key in Student Number as Bill Account Number. 2. Payment via "Payment by Phone Service" (PPS) i. Payment can be made by transferring funds from any designated bank account in Hong Kong using a tone-dial phone or by visiting the PPS website http://www.ppshk.com. Our PPS...
Words: 662 - Pages: 3
...on the mainland. Most Asian markets declined. Several markets opened higher following a hefty increase overnight on Wall Street, but their advance was tempered by concerns over the implementation of the European Union's bailout package. In the Philippines, the market surged after a relatively peaceful election. "It is becoming blatantly obvious that global economic growth is not going to be smooth sailing," said Southern Cross Equities director Charlie Aitken. "Sovereign-debt issues are the ultimate 'slow fix' problem, with the quicker fix of higher taxation and slower government spending being the archenemy of equity-market investors." In Shanghai, the Shanghai Composite slid 1.9% to finish at 2647.57, while Hong Kong's Hang Seng Index fell 1.4% to 20146.51. The decline came after economic data showed Chinese consumer and producer prices increased at a faster-than-expected pace in April, while mainland lenders made local currency loans worth 774 billion yuan ($113.5 billion) in April, up sharply from the 510.7 billion yuan they disbursed in the previous month. Data released separately also showed Chinese property prices rose 12.8% in April from a year earlier, despite recent tightening measures by authorities. The data served to raise fears of fresh tightening by Beijing, including lending-rate increases. "China is at risk of overheating, with spot fires breaking out in various parts of the economy, most notably the property market and bank lending," said...
Words: 759 - Pages: 4
...U.S. and European equity-index futures and Asian stocks retreated with the dollar, while Treasuries advanced after better-than-estimated Chinese growth and production data dimmed prospects for wide-scale stimulus to spur expansion. Standard & Poor’s 500 Index futures dropped 0.4 percent by 7:13 a.m. in London as contracts on the Euro Stoxx 50 Index slid 0.4 percent. The MSCI Asia Pacific Index retreated after its biggest jump in two years yesterday. Ten-year Treasury yields declined five basis points. The yen jumped 0.6 percent and the euro strengthened 0.2 percent as the Bloomberg Dollar Spot Index fell 0.2 percent. Gold touched a five-week high. While China’s economy expanded 7.3 percent in the third quarter from a year before, beating estimates for growth of 7.2 percent, it was still the slowest pace since 2009. China’s Communist Party leadership convenes its policy-setting plenum this week. The European Central Bank started buying covered bonds yesterday, people familiar with the move said, as it seeks to stave off the threat of deflation. “China’s data shows growth remains lackluster in the second half even though the government undertook stimulus and injected liquidity in the market,” said Benjamin Tam, a Hong Kong-based portfolio manager at IG Investment Ltd. “There won’t be big stimulus but there could be mini stimulus in the coming months. The focus is on the fourth plenum to see whether there could be significant changes in the reform policy.” The Asia-Pacific...
Words: 1095 - Pages: 5
...Brochure More information from http://www.researchandmarkets.com/reports/1793282/ Hup Seng Industries Bhd Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Description: Hup Seng Industries Bhd Fundamental Company Report provides a complete overview of the company’s affairs. The report includes financial and SWOT information, industry analysis, opinions, estimates, Hup Seng Industries Bhd annual and quarterly forecasts made by stock market experts. The report also enables direct comparison to be made between Hup Seng Industries Bhd and its competitors. This provides our Clients with a clear understanding of Hup Seng Industries Bhd position in the Food and Beverages Industry. Scope The report contains company’s profile and data about owners, senior executives, locations, subsidiaries, markets, products, and company history. The SWOT-analysis provides information about company’s strengths, weaknesses, opportunities, and possible threats against it. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. It also shows company’s income statement and ratio trend-charts, with balance sheets and cash flows presented on an annual and quarterly basis. Company’s financial ratios are directly compared with those of its competitors through industry averages. The report provides relevant news, an analysis of PR-activity, and stock price movements. The...
Words: 874 - Pages: 4
...------------------------------------------------- HWA TAI FOOD INDUSTRIES SDN BHD: COMPANY BACKGROUND * Hwa Tai Industries Berhad is one of the premier and longest established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. * The company has two production plants in Malaysia. Hwa Tai registered office in Batu Pahat, Johor and headquartered in Selangor Darul Ehsan, Malaysia. Business principally engaged in manufacturing of confectionery. * Hwa Tai has grown to be one of the largest players in the biscuits industry in the country and produce a fine, wide range of superior quality biscuits. The product portfolio of the company includes cookies, biscuits, crackers, cakes, cream sandwich, and snacks * The company operates its business through three reportable business segments namely; 1. Manufacturing segment which is engaged in manufacturing of confectionery products 2. Trading segment is engaged in trading and distribution of its products 3. Other segment. * Hwa Tai has been successfully marketed domestically and internationally through Hwa Tai’s own vast and comprehensive distribution network. Hwa Tai biscuits are marketed under the brand name of "HWA TAI" and "LUXURY" * Out of 40% of company production exported internationally to countries such as China, Taiwan, Hong Kong, Singapore, Brunei, USA, Mauritius, Middle East, Papua New Guinea, Maldives, Nigeria and 28 other countries. * Locally...
Words: 3065 - Pages: 13
...Overseas Bank (Malaysia) Berhad HSBC Bank Malaysia Berhad Registered office Suite 6.1A, Level 6 Menara Pelangi Jalan Kuning, Taman Pelangi 80400 Johor Bahru Johor Darul Ta'zim Tel : (07) - 332 3536 Fax : (07) - 332 4536 Principal place of business 14, Jalan Kilang Kawasan Perindustrian Tongkang Pecah 83010 Batu Pahat Johor Darul Ta'zim Share registrar Symphony Share Registrars Sdn. Bhd. (378993-D) Level 6, Symphony House Pusat Dagangan Dana 1 Jalan PJU 1A/46 47301 Petaling Jaya Selangor Darul Ehsan Tel : (03) - 7841 8000 Fax : (03) - 7841 8151 Secretary Leong Siew Foong Auditors Ernst & Young Chartered Accountants Stock exchange listing Main Market of Bursa Malaysia Securities Berhad Stock Code : 5024 2 Annual Report 2010 Hup Seng Industries Berhad...
Words: 35924 - Pages: 144
...Problem * Competition on the same industry There are two types of competitions that Hup Seng Industries Berhad faced. They are direct competition and indirect competition. Direct competition exists where organizations produce similar products that appeal to the same group of consumers while indirect competitions exists when businesses that offer slightly different products and services, but target the same group of customers with the goal of satisfying the same need. These are sometimes also known as substitutes. Nowadays there are many company that offer products that similar to the products offered by Hup Seng Industries Berhad. For instance, this company has a direct competition with the Hwa Tai Industries Berhad, Julie’s Biscuit and Munchy’s. These three brands are very well-known and focus on the same group of customers as Hup Seng Industries Berhad. As we know, people need foods every day and they have to choose among the products offered on market. Customers will likely consider a variety of price points, locations, service levels, and product features when deciding to buy foods. However, not all customers will choose the same combination of those options, and that is essentially why competition exists. This competition helps to drive down the profit that such firms can make. There are many indirect competitors for Hup Seng Industries Berhad. Almost all businesses face some sort of indirect competition. This is because there are a lot of brands that offered foods in...
Words: 285 - Pages: 2
...Overseas Bank (Malaysia) Berhad HSBC Bank Malaysia Berhad Registered office Suite 6.1A, Level 6 Menara Pelangi Jalan Kuning, Taman Pelangi 80400 Johor Bahru Johor Darul Ta'zim Tel : (07) - 332 3536 Fax : (07) - 332 4536 Principal place of business 14, Jalan Kilang Kawasan Perindustrian Tongkang Pecah 83010 Batu Pahat Johor Darul Ta'zim Share registrar Symphony Share Registrars Sdn. Bhd. (378993-D) Level 6, Symphony House Pusat Dagangan Dana 1 Jalan PJU 1A/46 47301 Petaling Jaya Selangor Darul Ehsan Tel : (03) - 7841 8000 Fax : (03) - 7841 8151 Secretary Leong Siew Foong Auditors Ernst & Young Chartered Accountants Stock exchange listing Main Market of Bursa Malaysia Securities Berhad Stock Code : 5024 2 Annual Report 2010 Hup Seng Industries Berhad...
Words: 35924 - Pages: 144
...Assigment Financial Statement Analysis Dec 2013 Prepare for: Mr. PH Tan Prepare by: Mohamed Yusri Bin Sehat ST1110537 Contents Introduction 2 Objective of paper 2 Executive summary 2 Firm, Industry, and Environment 2 Description of firm and its management 2 Discussion of competitive environment 2 Economic climate and outlook 2 Other factors, e.g. government regulations, labor relations 2 Building blocks of financial statement analysis 2 Vertical and horizontal common size analysis 2 Short-term liquidity 2 Capital structure and solvency 2 Return on invested capital 2 Conclusions 2 Bibliography 2 Introduction The objective of this assignment is to evaluate the company’s performance and required to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the company as at the end of financial year and of the income statement and cash flows of the company for financial year. The statement pursuant to section 169(15) of the companies Act, 1965. Objective of paper Executive summary The Mission Statement Our mission To inspire and nurture the human spirit - one person, one cookie and one neighborhood at a time. Here are the principles of how we live that every day : Food produced by us , it has always been, and will always be , about quality. We are passionate about ethically be food...
Words: 1679 - Pages: 7
...Table of contents Table of Content…...................................................................................1 Company Profile...…………………………………………………..…... Analysis of Financial Statement & Financial Ratio……………………. Historical Share Price……………………………………………………... Leverage Ratio & Evaluation…………………………………………… Recommendation……………………………………………………….. Bibliography……………………………………………………………… Appendix…………………………………………………………………. Company Profile Nestle company started off from a single man’s idea, and developed into a giant corporation. Nestlé’s business strategy encourages product growth through innovation and renovation. This strategy has allowed the company to develop different products in various fields including baby food, dairy products, prepared foods and beverages. The missions of the Nestlé success attracted the confidential and contribute the good business value with the local consumers and market. They have successfully created very close relationships between the brands and their consumers. Nestle has also developed the local management teams, build local manufacturing, research & development (R&D) and establish local supply-chain initiatives including long-term relationships with farmers and other suppliers. Besides, Nestlé has much strength such as being a low cost operator and emphasized on health-based products which are becoming more popular as consumers nowadays are becoming more health conscious. There will be threat to the company...
Words: 2543 - Pages: 11
...Chapter 1: Introduction Executive Summary Associate will start a new pharmaceutical company in November 2003 at Singapore. The new company names as Body Health Care Private Limited Company (BHC). The main reason associate selects Singapore because this country has very large market potential. According to a research report from the Economist Intelligence Unit in 2000, Singaporeans on average consume around US$200 million of pharmaceuticals each year.1 The aims of associate are to provide health food products to the consumers, which are health consciousness and offer more choices for the same line of the products. At the start up BHC will only concentrate on selling two core products. There are liquid spirulina and propolis. Re-Vita Manufacturing Company Incorporation manufactures, pack, and supply both products Re-Vita Mfg. Co. Inc. has been in producing nutritional products for more than 15 years. It is a well-established company based in United State. Both BHC core products received approval from FDA from United State through Re-Vita Mfg. Co. Inc. It enhances the safety of using these products. In addition, in the current Singapore market only BHC core products print with the sentence “May be kept within the reach of children”. This print out endorses the quality of the products. BHC believes high quality products come with reasonable prices. BHC will distribute products through retailers. Good relationship with retailers will help BHC products to entry...
Words: 9882 - Pages: 40
