...Business Analysis Part III Diana Thomas University of Phoenix MGT-521 June 19, 2012 Roberto Guzman Abstract In continuation with my Business Analysis on Starbucks this week, I will review the strategic initiative that Starbucks has taken to adapt in the changing market. I will examine how the recent economic trend as affected the business, how they used or could use a strategy for adapting to the changing market with the recession going on. I introduce tactics that Starbucks has implemented or could implement to achieve their goals. I will also include a section on how their human resources management plays an important role in making sure Starbucks achieves their goals. In the end I will make my final decision whether or not, I want to invest my money into Starbucks Corporation. There will be a review on the analysis from my last two papers that I did and will show support for my conclusion. Business Analysis Part III Because of the recession Starbucks has had to make many changes to keep itself in the competitive market while trying to retain the authenticity of its brand. The Corporation has had to make some adjustments to its upscale formula to address a growing demand for a high quality product at an affordable price. Starbucks has to conform to keep their existing customers by outlining a twofold growth strategy, first to focus on profits in their existing stores...
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...Greenlight Accounting, LLC [pic] Executive Summary Thorough documentation for individual and small firms is an essential element in financial record keeping and tax filing. Personal income from investments, land, compensations, employment, dividends, and interest can sometimes be an over burdensome task for an individual or family to manage and keep track with throughout the year. For businesses, it’s imperative all transactions be logged with accurate bookkeeping and that taxes stay filed in a timely manner to ensure the efficiency of the organization remains intact. Greenlight Accounting is that face-to-face, personal touch and military friendly accounting firm ready to assist with the most miniscule task associated in the process for all Federal, State and local compliances at low affordable and comparable rates. Expanding this one step further is the benefit of green accounting, which is also a service we will be providing, but one that is considered fairly new to the business world, as well as the accounting arena. Table of Contents I. Background and Green Marketing Product Strategy 4 II. Objectives, Pricing, and Goals 5 III. Strategic Plan 5 IV. Marketing Strategy 7 V. Competitive Analysis 9 VI. Customer Analysis 10 VII. Selling Tactics 10 VIII. Evaluation 11 IX. Conclusion 11 References 12 ...
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...Introduction: H&R Block (H&R) is a leading company in tax preparation industry. Risk management is very important in the competitive tax service industry. The purpose of this report is to analyze H&R's macro- environment using STEEP model and identify the potential threats. Social: According to statistic Canada, the death rate will be over birth rate in the following years. Less population will results in less requirements to file tax return. Another factor which can't be ignored is immigration. Statistic Canada predicted that before year 2056, immigrant will be the main source of annually 1% population growth. This will create a demand for bi-lingual employee who can speak the immigrants' native language. Also, the components of the immigration is very important. For example, the company needs to train staff regarding foreign income in an area with a lot of investment immigrants. Re-target market segment is very important for H&R, especially in a city like Toronto. Technological: During the recent years various software make DIY tax filing very convenient and less expensive. To compete with this, H&R developed their own software and put them on the market. After years of development, "block at home" is one of the leading software on the market. But with more and more free software emerging, H&R block still face severe competence. To maintain their tradition tax service competitive advantage, H&R guaranteed that company will reimburse the penalty and interest from CRA...
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...1. Has Father Prior Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary has a direction in which he would like the Carmelite Monks of Wyoming to steer towards. He wants to create a new Mount Carmel in the Rocky Mountains. Father Prior wishes to increase his small brotherhood of 13 monks living in a small home used as a makeshift rectory to having 30 monks located on a 500-acre monastery. This would also accommodate a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. His vision for the Mystic Monk Coffee is to be able to sell enough to purchase a nearby ranch that will fulfill his visions for the new Mount Carmel. The mission of the Carmelite Monks is the same as Father Priors; they would like to raise enough money to relocate to a more suitable location to carry out their life they’ve dedicated to worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? a. Father Prior has set objectives to purchase a ranch by selling more coffee. They also have plans to purchase a new roaster to be able to produce more coffee. However, they have not set any goals or made any financial objectives as to how much coffee they need to produce to obtain the money for the ranch and also make...
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...English as a Second Language Podcast A Day in the Life of Jeff Episode 1 – Getting Up www.eslpod.com GLOSSARY to get up – to get out of bed; to leave one’s bed * This morning I got up very quickly because the baby was crying. to wake up – to awaken; to stop sleeping * She always leaves her curtains open so that she can wake up with the sunlight. to handle – to manage; to deal with; to control * Are you sure that you can handle taking six classes this semester? covers – the layers of fabric that cover a bed; the cloth material that covers a bed and that keep one warm * When my husband sleeps, he always steals the covers and then I get so cold at night! comforter – the top-most, thickest cover for a bed, usually made of feathers or other warm material * In the winter, they sleep under a very thick comforter, but in the summer they don’t use it. light blanket – a thin cover for a bed, made of wool, cotton, or other material * When Marcos saw Maria sleeping on the sofa, he covered her with a light blanket so she wouldn’t be too cold. pillow – a soft cushion for one’s head in bed, usually filled with feathers, cotton, or other material * Why do people decorate their beds with so many pillows? I only need one to sleep on. pillowcase – the fabric covering a pillow; the material that covers a pillow to keep it clean * They bought new pillowcases to match the color of their bedroom walls. sheets – two pieces of large, thin fabric placed on a bed – one to lie on and one to lie under...
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...1 2 Lets Go to the Movies: Crime is big on the silver screen and the tube as well. Here you need to choose two criminal justice –related movies, which you have seen to compare and contrast them both: In this essay I will compare the similarities and contrast the differences between two crime film openings. I will be comparing The Next Three Days' and 'The Hurricane'. I will analyze the two film openings and see how they establish their own crime film genre. Genre is a way of categorizing a film. From genre, producers are able to market their films to a target audience. With some films it is difficult to categorize them as a certain genre as they may contain more than one genre. A hybrid genre is a film, which contains more than one genre. An example of a hybrid genre is 'All about the Benjamin’s' the genres in this film are comedy, romance, crime and also drama. Most films nowadays are hybrid genre as they appeal to a larger audience. These films contain both genre of drama, romance, crime, suspense, and “wrongly accusations”. A glimpse of each movie: (1) The Next Three Days: This movie stars “just to name a few” Russell Crowe as John Brennan, Elizabeth Banks as Lara Brennan, Brian Dennehy as George Brennan, and Lennie James as Lieutenant Nabulsi. This movie is about a women by the name of Lara Brennan (Banks) which is convicted of murdering her boss after an altercation at work and after a trial is sentenced to life...
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...2012 Ruben “Hurricane” Carter American novelist Richard Powers once said, “We will live with racism forever but, senses of self, senses of belonging, senses of us and of others? Those are up for grabs.” What Powers is saying is racism will live among us until the end of time but, being able to have the decency to come together at a time of need is essential to our society. This reminds me of a song I once heard called Hurricane written by Bob Dylan; a 60’s American musician. Controversy in the 1960’s raised a lot of questions that influenced musicians such as Dylan to write songs regarding social and political issues; Hurricane describes the brutal story of Ruben Carter, a famous American boxer who was subjected to racism and wrongly accused of a murder crime he did not commit. Dylan told a detailed story where he used his song lyrics to take a strong stance on the case in favor of Carter’s innocence. Hurricane by Bob Dylan shows that racism in America is still in existence today. Dylan's tone of voice and its change from time to time play an outstanding effort in the conveyance of the situation at hand. The structure as well as the tone of Dylan's song is also clearly repetitive. Apart from the repetition promoting the song with rhythm it also helps with drawing the listener's attention to the parts that Dylan wants them to focus on. For example the tern 'Hurricane' which is also the title of Dylan’s song is repeated though out the entire song. The term Hurricane could be...
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...Biographical Films Jenna Nelson December 12, 2014 JASS 248 Professor Erik Marshall Analysis Essay-The Five Heartbeats; The Film Genre of Biopics The Five Heartbeats (1991), directed by Robert Townsend, is a movie that I know all too well. This film effectively portrays the highs and the lows of the music industry and how it affects the members of a group. In this essay, I will analyze the cinematography, mis-en-scéne and the importance of music in films such as this one. I will also expound upon the genre of biographical films and how they contribute to society. Biographical films, or “biopics” represents the life history of an actual person or group. Unlike documentary film, biopics employ actors to play the roles of these individuals: they are dramatized, fictional films. Biopics are often marketed as being “inspired by” or “based on” the lives of famous people including entertainers, royalty, scientists and even criminals. Dennis Bingham conducted a study on biographical films and discusses and history of the biography. He also looks at the various forms of the biopic, including theatrical releases, made-for-television movies and short films. Bingham argues that biopics of women are structured so differently from male biopics as to constitute their own genre. The conventions of the female biopic have proven much more intractable than the male biopic. This is due to society’s difficulty with the very issue of women in the public sphere. The difficulty kept...
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...* E- Explanation elaborate on your topic sentence. * E- Evidence Quotes and techniques supporting your explanation * L- Linking sentence back to the question or topic sentence Introduction: Restate the question Introduce the text and author/ director Outline of main points Conclusion: Sum up what you have written If the question asks- give opinion Link back to question Language: persuasive, detailed and formal. Question: Take the role of the Rubin “The Hurricane” Carter. Explain why justice, was not achieved. In film the hurricane direct by Norman Jewison, it unleashes the character Rubin hurricane Carter who spends 22 years in jail for a crime that he didn’t commit. It looks at how he was treated in the court of law and whether his convictions were justly completed. The film the hurricane in my opinion showed a great deal of injustice due to the choices of the jurors, judges and police force. Injustice was highly pursed in the film the hurricane because of racial discrimination against him this was justified in the scene when the majority of the population referred to him and other black people as “coloured” this automatically lets us know that they saw him as if he wasn’t a human being. Although through the 22 years that Rubin carter served in jail he was eventually freed from jail but did not stop the fact that he spent his life in jail for a crime he didn’t commit. In conclusion justice was not served in this film even though the...
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...Coffee product line * Instant Coffee Mix * Roasted Coffee Powder * Instant Milk Tea Mix * Instant Chocolate * Ready-to-drink coffee. The food line of products * Local dishes * Classic dishes * Sweet delights * Hot and cold beverages Classic dishes * Rendang Chicken Rice * Chicken Hor Fun * Nasi Lemak special Local flavors and Sweet delights * Signature toast‟ * Savoury starter‟ * Desserts Beverages * The series of origin white coffee * Old town iced cold coffee * Tea * Smoothies More pricing strategies were to be seen as we reviewed the promotions. * The 3pm– 6pm promotion offers 20% discounts on certain items, * Other pricing promotions include the “buy one get one free‟ * Lower prices being offered to students The pricing is reasonable and acceptable RM: 16.00 The Old Town’s Coffee packs are available in Hypermarkets, likes of Jusco, Giant & Tesco. Three...
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...The background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant chocolate beverages and roasted coffee powder. In 2005, it decided to expand vertically into the food services industry by opening a chain of cafés encapsulating the traditional Ipoh coffee shop setting and ambience. This expansion into food services has met with success because Old town is today a regional food services company with cafés in Malaysia, Singapore, Indonesia and China. Beverage manufacturer with extensive café network. Old Town’s own manufactured products - the 3-in-1 coffee mixes and instant tea mixes, and “NANYANG” roasted coffee powder - are marketed to the retail segment under the “OLDTOWN” brand name. The beverages in the FMCG business that it produces in-house are sold in more than 7,768 retail outlets in Malaysia, 752 in Singapore, 2,870 retail outlets in Hong Kong, as well as in other countries. Meanwhile, the group’s café outlets under the retail segment operate under the brand name “OLDTOWN WHITE COFFEE” and “OLDTOWN WHITE COFFEE SIGNATURE” for the premium segment...
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...Introduction of Oldtown The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required...
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...Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes. What is his vision for the monastery? A new Mount Carmel in the Rocky Mountains. What is his vision for Mystic Monk Coffee? To produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website. What is the mission of the Carmelite Monks of Wyoming? A 500-acre monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage presented a formidable challenge. produce a Mystick Monk website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition...
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...Braun AG: The KF40 Coffee Machine Synopsis Braun started out as a family owned radio and small appliance company in 1921. In 1955, Dieter Rams joined the company and from then on, superior design became central to Braun’s business philosophy. Braun won many design awards for their products, and excellent product design was an ingrained part of the Braun corporate culture: “Almost any employee could tell a visitor that Braun’s values were embodied in its products, which had to have three characteristics: (a) first-class design; (b) superior quality; and (c) functions or features ahead of the competition” (Braun AG, p 5). In 1967, Braun was purchased by Gillette, a company well known for its mass-produced, mass-marketed products. For the first several years, Gillette left Braun’s product strategy untouched, but in 1980, Gillette appointed a new chairman to Braun, Lorne Waxlax. Waxlax decided a new strategy was in order for Braun. He wanted Braun to narrow their product line by getting out of cameras and hi-fi, and expand into larger consumer markets. His plan was to focus on Braun’s core technologies in personal care and small appliances, their reputation for superior design, and opportunities available in the upper end of the mass market. It appeared that this new strategy would fit well with Rams’ philosophy that good design should be available to everyone. Through the KF 40 Coffee machine project, it became clear that these two strategies were not entirely harmonious...
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...Nestle - Nespresso Marketing Strategic About Nestle Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Swiss. Nestle’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestle’s brands have annual sales of over 1 billion Swiss francs including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel and Maggi. Nestle has 447 factories operates in 194 countries and employs around 333,000 people. Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactee Henri Nestle, founded in 1866 by Henri Nestle. Nestle Coffee Industry In 1985, Nestle’s coffee division was in a comfortable position regarding the overall coffee market. Long time leaders, Nestle was present and leading the mass coffee market since 1938 when it first launched it soluble coffee brand, Nescafe. Other players, such as Phillip Morris and Sara Lee, were also big multinational brands that somehow threatened Nestle leadership but that through the last two decades have not been able to achieve a threatening and sustainable growth. Early in 1980s, coffee market was losing some of its attractiveness due to the stagnation of coffee consumption. Soft drinks and fruit juices were gaining market space to coffee products and growth was being achieved through price increases...
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