...the Toyota Prius. Description The Toyota Prius is considered a full size hybrid electric mid-size hatchback. The Prius design offers comfortable seating for five and has impressive cargo space, something lacking with its competitors. The Prius has an estimated fuel-efficiency rating of 50 mpg, when using the U.S. EPA combined cycle. This car is on the top of the list for the most fuel efficient cars on the market. With rising gas prices, this fuel efficient car is the most popular hybrid available to consumers today. The overall design of the Prius is characterized by a streamlined nose and curved roofline. This vehicle carries an impressive base price of about $19,000.00. The Prius has several models and trim packages to choose from allowing the customer more options in the current hybrid market. They have a standard model with a hatchback, a compact version and a new station wagon called the Prius V. “According to Hybrid Car Review (2012), “Toyota’s Hybrid Synergy Drive System allows the Prius V to travel at “in town” speeds on electric power alone. Sensors decide when to employ gasoline engine power or a combination of gas and electric propulsion; the goal is to efficiently balance fuel economy and acceleration”. History Toyota first designed the Prius hybrid model in 1997 and has re-designed it to meet the current...
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...Toyota in Europe Kaizen “Continuous improvement. As no process can ever be declared perfect, there is always room for improvement.” From Looms to Cars: Toyota’s History Global Toyota Toyota in Europe The Toyota Production System 30 5. Customer First 34 6. Sustainability: Economic, Environmental and Social Stewardship 38 7. The Vehicle Line-Up 46 8. Motorsport & Formula One 58 9. The Toyota Work Experience 60 4 | Toyota’s European Network March 2008 edition | 3 Foreword Dear Reader, Since the early 1960’s, Toyota’s presence in Europe has grown and changed, keeping pace with the changing vehicle tastes and requirements of the European public. Since 1992, when the first of our European production facilities was opened in the UK, Toyota has invested almost €7 billion throughout Europe. We now employ approximately 80,000 people and have nine European manufacturing facilities. But the construction of vehicle and engine assembly plants is only part of the story. In 2007, we also expanded our technical centre in Belgium, investing an additional €75 million to ensure that Toyota and Lexus vehicles continue to meet the high engineering and design standards of European customers. Another major investment was the new European Global Production Centre in the UK, established for the training of production staff and supervisors from all over Europe. Toyota also continues to invest heavily in the training...
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...External Environment of The Automobile Industry Table of Contents External Environment of the Automobile Industry Sub Group A , , Introduction- * Purpose of the analysis Overview * Industry Description * History of the industry General Environment Dimensions- * PESTEL Specific External Environment Dimensions- * Porter’s 5 Forces Competitive Environment Analysis- * Industry Characteristics * Strategic Maps Competitor Analysis- Conclusion and Summary- Bibliography and References I Introduction: Purpose of analysis Overview/outline of written report This report will begin with the automotive industry description, followed by the history from the 19th century to the 20th century. Next, the general environment with specialized attention to the external environment through PESTEL (political, economic, social, technological, environment and legal). The analysis will continue the use of Porter’s five forces which will explain the automotive industry in its current state. Competitive environment analysis will describe the industry characteristics, industry structure and the anticipated shifts that are occurring in the automotive industry. Next, the competitor analysis will look at a group of selected competitors, indicating the strengths and weakness of the companies, pin pointing the weakest firm in the industry. The conclusion this will be a summarization of the opportunity and threats...
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...point, but is called into question today by many, including Wall Street. General Motors Corporation, also known, as GM or GMC is the world’s 2nd largest auto company in sales revenue behind Toyota which took the lead in 2006. General Motors reigned as the global leader in the automobile industry for the last 76 years, which was longer than any other automaker. Today, Richard Wagoner, Jr., GM Chairman and CEO currently runs GM, which was founded in 1908. GM today employs approximately 324,000 people around the world, with their global headquarters in Detroit Michigan. Their European headquarters is based in Zurich, Switzerland. In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall. General Motors has a superb relationship with international connection. GM takes pride in fostering global partnerships and consumer relationships. GM is majority shareholder in GM Daewoo auto & Technology Co. of South Korea and has had collaborative ventures in technology and manufacturing with several other automakers. It also has ventures with Shanghai Automotive Industry Corporation of China. GM’s largest national market is the United States, followed by china, Canada, the United Kingdom and Germany. By many standards, General Motors is an extremely successful company, though an analysis of the corporation today uncovers many troubling issues. GM...
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...34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations within industry inclusive of the marketing position, target markets and the marketing mix. At the end of the report a comparison is given between the two brands. Mercedes-Benz is one of the world’s oldest automotive brand still in existence today. Mercedes-Benz has built an outstanding reputation of quality and exclusivity throughout its product lines. It is a globally recognized...
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...IC-TMT20121 PESTLE Analysis on Toyota Prius Abstract Toyota Prius Hybrid is using the Hybrid Synergy Drive (HSD) that perfectly optimizes power from both petrol engine and electric motor according to the driving condition. The electric vehicle (EV) which allows the vehicle run purely for low noise and zero fuel consumption [1]. The objective of our research paper is to investigate the factors that move Toyota Prius into production. The research is based on the PESTLE analysis (which is based on various factors like P-political, E-economy, S-social, T-technology, L-legal and E-environment) by using secondary data and qualitative analysis. In annuals ales worldwide since 1997 until 2011, Toyota Priusis performed well and popular in global market. Based on the analysis, Toyota Prius did move into hybrid vehicle production which influenced by the factors that mentioned above (PESTLE). Keyword: PESTLE, Toyota Prius. 1.0 Introduction Toyota Prius is a compact sedan which manufactured and developed by Toyota. Prius was named with meanings “ahead or leading” and “the predecessor of cars to come”. The first generation of Prius experienced great sales in US with 32% grow from2001 to 2003. It became the world first mass-produced gasoline electric hybrid car with aimed to reducing air pollution and increasing fuel efficiency. The second generation was redesigned as a mid-size lift back, with the redistributed on interior design and mechanical space significantly increasing luggage...
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...GOSWAMI- | Table of Contents Indian Automobile Industry: An Overview 3 A. Macro analysis of Indian Automobile Sector 3 1. PESTEL Analysis 3 I. Political and Legal Factors 3 II. Economic Factors: 4 III. Social Factors: 5 IV. Technological Factors 6 V. Environmental Factors 6 2. Key Drivers of Growth and Change 6 3. Porter’s Diamond 7 I. Factor Conditions 7 II. Demand Conditions 7 III. Related and Supporting Industries 8 IV. Firm Strategy, structure and rivalry 8 B. Micro-analysis of Automobile Industry 9 1. Porter’s 5 Force Framework 9 2. Dynamics of Competition 9 C. Competitors & Markets 10 1. Strategic Groups 10 2. Market Segments 13 3. Identifying Strategic Customer 16 D. Strategic Gaps 17 E. Tata Motors 19 1. Introduction 19 Mission Statement 19 Vision Statement 19 Goal 19 Core Values 19 Market share 19 Revenue and profits 20 Domestic growth 20 2. SWOT Analysis 22 3. Strategies 24 4. Projection of Revenue/Market Share for next five years 25 5. Implications of the Strategies 27 6. Conclusion 28 F. References 29 Indian Automobile Industry: An Overview A Nations economy is well known from its transport system. For instant and rapid growth in economy, a...
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...of the Automobile Industry Diala Albirini, Karen DuBois, Missy Habig, Craig Naugle The Future of the Automobile Industry Industry Scope When we first started organizing our thoughts on what to focus on within the automobile industry we found ourselves drawn to the population size and safety features (safety for individuals and for environment). We stimulated our strategic thinking by asking the following questions: What will the automobile industry at large look like in 2025? What trends/shifts will shape mobility in the years to come? What will drive the success of future winners? We quickly realized that our project scope needed to be broader to cover all of the megatrends we indentified and address them as it pertains to specific geographic regions of the world. Cars being mass produced on the assembly line will be a thing of the past. The commercials today for Buick of not ‘driving your father’s Buick’ will even be more pronounced in 2025. In fact, my father would have thought he was living in a science fiction movie! The mantra of ‘have it your way’ will become the mission statement of the automobile industry – both from a consumer and an employee perspective…if they want to remain successful in the industry. Our results? The automobile industry will remain a capital-intensive business model and thus limited in terms of its margin growth. However, over the next fifteen years the automobile industry will remain an exciting place. The industry’s center of gravity will...
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...Mission Statement As a leader in the automobile manufacturing industry, we will provide our clients all around the world with the best customer treatment experience. We will under-promise and over-deliver in all we do. We will sell and service our luxury vehicles and motorcycles with the highest quality and integrity. We recognize that the greatest asset in achieving our Mission is the individual effort of each employee. All of our staff will be indoctrinated with our vision and be viewed as an essential asset to our success. Further, they will be asked to define, and therefore to understand, what their role in the accomplishment of that mission is. Their own definition, from a customer's point of view, can then be applied in their own personal job description on a daily basis. We pride ourselves on the technology we have integrated to become more environmentally friendly. With the ever-changing market we will use our high level of expertise and advanced technology to consistently provide the best products and services to our customers and provide profit and growth to our shareholders. BMW Vision We believe that sustainability is capable of making a positive contribution to the company’s long-term business success. Taking social and environmental responsibility for everything we do is an integral part of how we perceive ourselves as a company. We are convinced that the lasting economic success of any enterprise these days is based increasingly on acting responsibly and ensuring...
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...Electric Vehicle Conversion Literature Review Southern Illinois University Carbondale College of Engineering Senior Design Project Brocton Barras Joshua Day Matthew Griffin Andrew Phegley Nathan Smith Alex Turek 1 ORIGINALITY STATEMENT This paper conveys research pertinent to the design and construction of a unique electric vehicle in a form that is easily understood. Unique characteristics include dual, independently controlled A/C drive motors, elimination of traditional mechanical power transmission devices, and traction control software with the ability to make changes several thousand times per second. These original ideas make for an environmentally responsible vehicle with few moving parts. ACKNOWLEDGEMENTS Brocton Barras – Wrote a brief recap of the history of electric vehicles. Joshua Day – Responsible for originality/acknowledgments page, as well as abstract and conclusions. Matthew Griffin – Provided research for innovative control methods section of paper. Andrew Phegley – Wrote a brief description of A/C vs. D/C motors. Nathan Smith – Provided research for the construction of battery packs. Alex Turek – Responsible for introduction, section on the CAN bus, and editorial duties. ABSTRACT The objective of this project is to design and build an electric vehicle that exhibits unique qualities not found in any production vehicle in its class. The vehicle will operate in a similar capacity to the average automobile so as to maintain familiarity...
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...Hybrid Cars IQP A Study on Hybrid Cars: Environmental Effects and Consumer Habits An Interactive Qualifying Project to be submitted to the faculty of Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science. Submitted By: Michael Beliveau James Rehberger Jonathan Rowell Alyssa Xarras Submitted to: Submitted: 28 April 2010 Project Advisor: Prof. Chickery Kasouf 1 Hybrid Cars IQP Table of Contents List of Figures ................................................................................................................................................ 4 Abstract ......................................................................................................................................................... 5 Executive Summary ....................................................................................................................................... 6 Chapter 1. Chapter 2. Introduction .......................................................................................................................... 9 Literature Review ................................................................................................................ 12 2.1 Environmental Effects ....................................................................................................................... 12 2.2 Emissions ............................................
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...E xc e r p t e d fro m Entrepreneur’s Toolkit: Tools and Techniques to Launch and Grow Your Business Harvard Business School Press Boston, Massachusetts ISBN-10: 1-4221-0527-X ISBN-13: 978-1-4221-0527-6 5276BC Copyright 2006 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America This chapter was originally published as chapter 2 of Entrepreneur’s Toolkit, copyright 2005 Harvard Business School Publishing Corporation. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. You can purchase Harvard Business School Press books at booksellers worldwide. You can order Harvard Business School Press books and book chapters online at www.HBSPress.org, or by calling 888-500-1016 or, outside the U.S. and Canada, 617-783-7410. 2 Finding and Evaluating the Opportunity Is It Real and Large Enough? Key Topics Covered in This Chapter • five characteristics of a genuine business opportunity • • where to look for profitable opportunities the process of opportunity evaluation F r e d ma nag e d t h e service department...
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...traffic congestion what it is today, many cities are looking for solutions to remove single-occupancy vehicles from the roadways and still get people where they need to go. Seattle, Washington is no different. According to Sound Transit’s website, Light Rail was approved via voters and meant to provide transportation to a minimum of 75,000 passengers daily in King County, run 24 hours a day, and remove traffic congestion from the Puget Sound region. What once was a 21-mile Light Rail idea approved for $1 Million in 1996, is now a 14-mile Light Rail system for $2.4 Billion, and for just the first of many phases on this project running by summer 2009. By 2020, Sound Transit expects the system to be carrying more than 42,500 daily passengers (Sound Transit, 2009). By the time the entire Light Rail system is finally built in Puget Sound, it will not support the traffic volume that is needed for the day. This project has great potential, but it has been poorly managed, has become too costly, and will not resolve our traffic problems in the near future. Light Rail History According to TrainWeb, LLC, Light Rail or Light Rail Transit is a form of urban rail public transportation that generally has a lower capacity and lower speed than heavy rail and metro systems, but higher capacity and higher speed than street-running tram systems. The term is typically used to refer to rail systems with rapid transit-style features that usually use electric rail cars operating mostly in private...
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...pollution control and prevention of environmental degradation. Tax Incentives ENERGY Energy sector is one of the target sectors of Green Technology under the National Green Technology Policy. Various attractive incentives are given to businesses to encourage the generation of renewable energy (RE) such as biomass, biogas, hydropower and solar power, and the efficient use of energy (EE). Conservation of energy is a promoted activity under the Promotion of Investments Act of 1986, companies providing EE services or companies that incur capital expenditure for conserving energy for own consumption can be considered for the Pioneer Status or the Investment Tax Allowance. Besides, for companies who intend to implement Power Quality Improvement Projects can apply for Accelerated Capital Allowance (ACA). On top of these, income received from the sale of certified emission reduction would be exempt from income tax. Incentives Available to Companies Adopting RE/EE Initiatives: a) Pioneer Status: Exempt from income tax on 100% of statutory income for 10 years. Accumulated losses and unabsorbed capital allowance incurred during the pioneer period can be carried forward to offset against the subsequent pioneer income of the company; or b) Investment Tax Allowance: Capital expenditure incurred on buildings, plants and machineries used for the RE/EE activities can be utilized against 100% of statutory income for a...
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...Automobile Company, in Dearborn Michigan. It was not long after the Detroit Automobile Company failed that Ford founded the Ford Motor Company on June 16, 1903. What made Ford’s vision different from the other 87 car companies in the United States at the time was Fords understanding of the cultural impact automobiles will have on the society. Ford envisioned cars being an affordable item rather than a luxury in the near future by transforming the manufacturing process. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. Ford’s personal motto, “Help the Other Fellow”, affected his goals, work environment and the corporate strategy of the Ford Motor Company. Today’s Ford embraces all of Henry Ford’s beliefs into its current corporate strategy. Ford is known for building the everyday man’s car focusing on reliability and quality. Ford is now a leader in innovation in the automobile industry right next to BMW. Energy efficient efforts, future safety features and technology advancements are all what makes Ford, Ford; however, the cars are not all that have made Ford into the global enterprise it is today. Its’ constant effort into driving community through the Ford Motor Company Fund and Community Services is only one way Ford displays its involvement and values for a safe and healthy environment for the community...
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