...green marketing strategy, and I decided to focus mostly on the Prius marketing strategies, as it is a “green” vehicle and becoming very popular. The Toyota Prius provides a concrete case study of this truth. While the biggest product differentiation of the Prius is a fuel efficient, hybrid engine, most people do not buy it because it is eco-friendly. We assert that Toyota succeeded by marketing the Prius on multiple factors including the potential for gas savings, appeal to those who desire the latest technology, crossing into multiple market segments, and keeping the car practical, attractive, and functional. If they had appealed solely on impact to the environment, they would have failed to generate significant market penetration. Toyota did not set out to create a hybrid car. Rather, the Chairman Eiji Toyoda was concerned about the increasing popularity of larger cars and of the effect it would have on pollution levels in increasingly congested cities. He was concerned about the threat of peak oil looming and believed that the traditional internal combustion engine would not successfully carry Toyota into the next century. It was a year into that effort that Toyota decided to adapt a hybrid approach to creating a car with a lower impact on the environment. Toyota was cautious in entering the American market (Itazaki, 1999). Toyota's first step was to ship the original Prius that had been sold in the Japanese market beginning in 1997 to the U.S. These Prius' were right...
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...Toyota Prius Introduction Toyota Prius was first introduced in Japan in 1997 as the world's first mass-produced gas/eclectic hybrid vehicle. The Prius combines electric and gas to supply maximum fuel efficiency and to advertise a clean environment. Prius went global in late 2000, and has been very successful. Geographic Segmentation A private buyer or business buyer is more likely to purchase a Prius. Toyota Prius is available in more than 70 countries and regions and the customer can be from any part of the world. But, consumer targets most likely lives in urban, high populated, and hot temperature areas. Demographic Segmentation Toyota has found that the average consumer is geographically diverse. The consumer's age is between 25-60. They could be either male or female. The income level of the consumers are $100,000 a year vs $85,000 a year for the average buyer, therefore they are in the upper middle class and have well paid occupations. They are not only seeking an environment friendly car, but are also willing to pay more for comfort and future cost saving from the car. In fact, 42% of hybrid owners make $100,000 or more per year. Even though many diverse ethnicities are interested today in purchasing a Prius, Japanese people are the ones that own the most Priuses. The family lifecycle is that they are likely to be married with children (3-5 people). Psychographic Segmentation There are three types of potential buyers; early adopters and...
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...the consumer? The Ford Fusion Hybrid faces some pretty good competition from several direct and indirect competition. Hybrids are becoming more popular and some are going to choose based on the company and not the actual vehicle. Chevrolet, Honda, and Toyota have some good competitive models for those people who are being targeted. The environmentally minded and those wanting to cut their fuel consumption are also being targeted by the all electric cars on the market and the very high gas mileage vehicles offered by most manufacturers of vehicles. When looking at hybrids, the target markets include those people who are environmentally savvy and those who want value for their money. The ability to gain from the low fuel consumption combined with safety issues of driving in any conditions and in any type of traveling traffic is a goal feature to promote in those markets. However, many will still prefer the more comfortable knowledge of how the high mileage cars work and their reliability. People wanting to just lower their gas bills will be targets of these types of vehicles and though they may have the dual concerns of the environment, people are often slow to change. So far, the Ford Fusion is selling very well to its target markets and even with the all electric competition of the Ford Focus, the Fusion is expected to remain a good seller. One aspect that makes it popular and more competitive, especially with the Prius and the other hybrids is the size. The Fusion is not...
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...the Toyota Prius. Description The Toyota Prius is considered a full size hybrid electric mid-size hatchback. The Prius design offers comfortable seating for five and has impressive cargo space, something lacking with its competitors. The Prius has an estimated fuel-efficiency rating of 50 mpg, when using the U.S. EPA combined cycle. This car is on the top of the list for the most fuel efficient cars on the market. With rising gas prices, this fuel efficient car is the most popular hybrid available to consumers today. The overall design of the Prius is characterized by a streamlined nose and curved roofline. This vehicle carries an impressive base price of about $19,000.00. The Prius has several models and trim packages to choose from allowing the customer more options in the current hybrid market. They have a standard model with a hatchback, a compact version and a new station wagon called the Prius V. “According to Hybrid Car Review (2012), “Toyota’s Hybrid Synergy Drive System allows the Prius V to travel at “in town” speeds on electric power alone. Sensors decide when to employ gasoline engine power or a combination of gas and electric propulsion; the goal is to efficiently balance fuel economy and acceleration”. History Toyota first designed the Prius hybrid model in 1997 and has re-designed it to meet the current...
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...IC-TMT20121 PESTLE Analysis on Toyota Prius Abstract Toyota Prius Hybrid is using the Hybrid Synergy Drive (HSD) that perfectly optimizes power from both petrol engine and electric motor according to the driving condition. The electric vehicle (EV) which allows the vehicle run purely for low noise and zero fuel consumption [1]. The objective of our research paper is to investigate the factors that move Toyota Prius into production. The research is based on the PESTLE analysis (which is based on various factors like P-political, E-economy, S-social, T-technology, L-legal and E-environment) by using secondary data and qualitative analysis. In annuals ales worldwide since 1997 until 2011, Toyota Priusis performed well and popular in global market. Based on the analysis, Toyota Prius did move into hybrid vehicle production which influenced by the factors that mentioned above (PESTLE). Keyword: PESTLE, Toyota Prius. 1.0 Introduction Toyota Prius is a compact sedan which manufactured and developed by Toyota. Prius was named with meanings “ahead or leading” and “the predecessor of cars to come”. The first generation of Prius experienced great sales in US with 32% grow from2001 to 2003. It became the world first mass-produced gasoline electric hybrid car with aimed to reducing air pollution and increasing fuel efficiency. The second generation was redesigned as a mid-size lift back, with the redistributed on interior design and mechanical space significantly increasing luggage...
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...Marketing 506 Live Case Study “Lexus” Washington State University Spring 2005 Prepared by: Brian Johnson Shin-Kai Aaron Kau Amanda McDavid Gisle Vestnes Table of Contents Introduction..........................................................................................................................3 Hybrid Car Overview.......................................................................................................3 The RX400h.....................................................................................................................4 Problem Identification.........................................................................................................5 Analysis................................................................................................................................5 Product Extension vs. Product Expansion.......................................................................5 Brand Equity....................................................................................................................6 Strengths .............................................................................................................................7 Brand Recognition.......................................................................................................7 Brand Loyalty..............................................................................................................8 Number one rankings........................
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...SAE TECHNICAL PAPER SERIES 2003-01-2307 A Comparative Study of the Production Applications of Hybrid Electric Powertrains Harry L. Husted Delphi Corporation Reprinted From: Hybrid Vehicle and Energy Storage Technologies (SP-1789) Future Transportation Technology Conference Costa Mesa, California June 23-25, 2003 400 Commonwealth Drive, Warrendale, PA 15096-0001 U.S.A. Tel: (724) 776-4841 Fax: (724) 776-5760 Web: www.sae.org All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of SAE. For permission and licensing requests contact: SAE Permissions 400 Commonwealth Drive Warrendale, PA 15096-0001-USA Email: permissions@sae.org Fax: 724-772-4891 Tel: 724-772-4028 For multiple print copies contact: SAE Customer Service Tel: 877-606-7323 (inside USA and Canada) Tel: 724-776-4970 (outside USA) Fax: 724-776-1615 Email: CustomerService@sae.org ISSN 0148-7191 Copyright © 2003 SAE International Positions and opinions advanced in this paper are those of the author(s) and not necessarily those of SAE. The author is solely responsible for the content of the paper. A process is available by which discussions will be printed with the paper if it is published in SAE Transactions. Persons wishing to submit papers to be considered for presentation or publication by SAE should send the manuscript...
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...hybrid vehicle Abstract The topic of this research paper is the impact of hybrid electric vehicles (HEVs) on the environment and society. The methodologies used to carry out research on this topic include collecting information on HEVs, their components, pollution caused by the manufacturing of their batteries, their economics, and their safety. The conclusions of the report are that HEVs adversely impact the environment and society. iii Table of Contents Abstract ......................................................................................................................................... ii Table of Contents ........................................................................................................................... iii Table of Figures ............................................................................................................................. vi Introduction ................................................................................................................................... 1 1. Definition of the Problem ........................................................................................................... 6 1.1 Fossil Fuels ............................................................................................................................ 6 1.2 Air Pollution .......................................................................................................................... 7 1.2.1...
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...TOYOTA- The Rise of a Global Corporation Submitted By: (12010121196) Ms. N AMULYA REDDY (12010121213) Ms. NIKITA SINGHANIA (12010121276) Mr. REUBEN JOSEPH (12010121032) Mr. AMIT KUMAR JENA (12010121057) Ms. ARPITA DEB (12010121316) Ms. SAYONEE DATTA Submitted To: Dr. Ravi Raj Kumar. ACKNOWLEDGEMENT At an outset we would like to express our profound gratitude to all the people who helped us directly or indirectly in completing the project. We thank Alliance University, the institution that has been working towards its noble mission of providing quality and holistic knowledge to its students. We sincerely express our gratitude to our Dean, Dr. Ravi Raj Kumar for the benevolence he has showered on us by providing us with all necessary facilities. We are thankful to him, for his expert advice and help which has always been source of inspiration for us. Above all, we owe everything to the Almighty and well-wishers for their valuable contribution and insights. However, we have taken utmost care in preparing this project report, mistakes would have crept though. (12010121196) Ms. N AMULYA REDDY (12010121213) Ms. NIKITA SINGHANIA (12010121276) Mr. REUBEN JOSEPH (12010121032) Mr. AMIT KUMAR JENA (12010121057) Ms. ARPITA DEB (12010121316) Ms. SAYONEE DATTA 1 Topic. Case Summary Q1: Toyota's revolutionary lean production Q2: Compare and contrast the arm's length relationships Q3: Development of Toyota's revolutionary "lean production system" Q4: Toyota enter into the...
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...University of Management and Technology Lahore Business Strategy (Section: B) WAC #2 Toyota Motor Corporation: Lunching Prius Submitted To: Sir Aly Raza Syed Submitted By: Saad Shahzad (12046005-005) M. Umair Arif (12046005-092) M. Ahmad (12046005-099) Noman Zafar (12046005-043) M. Umar (12046005-020) Date of Submission: 13/04/2016 Introduction: The time of the case is December 7, 2006. Sakichi Toyoda is the founder of Toyoda Automatic loom works and has advised his son Kiichiro Toyoda to begin with the idea of developing small engines, and in 1937 it was named as Toyota Motors Corporation. Automobile industry basically operate in pickup trucks, luxury cars, SUV’s and powertrains. The geographical location of the company is Aichi prefecture Japan. Hiroshi Okuda was played the rule of key player In Toyota motors, who joined the company in 1955 and became president in 1995. Toyota motors are competing globally but they have also competitors in their own country like Nissan and Honda and they have global competitors as well such as The U.S Big three which is consists of General Motors (GM), Ford and Chrysler, Volkswagen and BMW. The company deals in Cars, SUV’s and Minivan etc. The general issue of this case should they push for a more aggressive timing of launch or given the technical problems or delay the program to ensure a smoother launch? Situational...
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...Table of Contents Table of Contents Table of Illustrations ........................................................................................................ II List of Abbreviatons ........................................................................................................ III 1 Strategic Management Tools & Processes ............................................................... 1 1.1 Introduction ................................................................................................... 1 1.2 Question 1 ..................................................................................................... 2 1.3 Question 2 ..................................................................................................... 8 1.4 Conclusion .................................................................................................. 11 2 Innovation Management .......................................................................................... 12 2.1 Introduction ................................................................................................. 12 2.2 Question 1 ................................................................................................... 13 2.3 Question 2 ................................................................................................... 15 2.4 Question 3 ..................
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...INITIAL GUIDANCE – 27 AUGUST 2012 EXPORT REPORT International Business G – 6241 Cameron Gordon, Associate Professor of Economics -- University of Canberra GENERAL ASSIGNMENT OVERVIEW This is initial guidance on how to prepare the three-part assignment to complete an “Export Report” for a target company of your choosing. I will be updating the guidance on parts 2 and 3 later on (though mainly expanding and providing more detail, not changing the substance). The details on part 1 will not be changed but possibly a little additional clarification will be added on Moodle if needed. You must choose a real company offering a real good or service to be exported to an overseas market where it is not currently being offered now. Having selected the company and product/service export candidate, you must then choose a minimum of three candidate country markets where that good/service might be exported. You will analyse the likely success that the candidate export might have in those potential markets and choose one of those country markets which, based on your analysis, you believe will have the greatest likelihood of success. You must not only analyse the information you collect but argue persuasively for the conclusions that you draw from that analysis. Your analysis should be informed by the theories and concepts presented in class (such as theories of trade and investment); your analysis should be informed by those theories and indicate an understanding of...
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...TOYOTA An Industry Role Model 5/19/2012 Toyota recognizes the impact their products have on the environment, and have taken the initiative to combat these issues. Through improvements in environmental information availability, active participation in environmental policies focusing on sustainable facilities and product developments, and self-criticism/evaluation to find flaws in critical operation tasks Toyota has become a role model in the automotive industry (Corporate Planning Div. 31). SUSTAINABILITY With constant environmental law and regulation changes, Toyota faces one of their biggest challenges to comply. The policies and strategies were easy enough to produce, but the hardest part is getting employee and business partners to adhere, internalize, and understand the overall picture of where Toyota wanted to be. Training programs were designed to educate dealerships and employees on becoming more eco-friendly and sustainable. The result was Toyota launching their Green Supplier Guidelines in 2001, in hopes that the suppliers would follow the same path (Toyota 47). The search for energy savings has produced what Toyota calls a “treasure hunt”, in which suppliers have access to tools and resources that Toyota themselves use to remain eco-friendly. The outcome has been Toyota’s reduction of around 34,000 metric tons of Caron dioxide (CO2) in their supplier’s processes (Toyota 47). Eco-friendly is not only emissions, but also conservation of...
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...The Toyota Motor Corporation can trace its roots back to the textile industry of the late 19th and early 20th centuries. In 1890, Sakichi Toyoda invented the wooden Toyoda handloom then the Toyoda automatic loom, which would revolutionize the textile industry (Toyota-Global.com, 2013). Four years later in 1929 he sold the patent to British investors and used the profits to fund his automotive venture. Since its inception in Japan in 1937, the Toyota Motor Corporation currently has plants in 27 countries with more in construction. Toyota realizes that in the global economy they must be accommodating to other countries’ customs and values and not try to force Japanese practices on them (Maynard, 2008). In the United States alone there are plants in Kentucky, Indiana, Texas, and Mississippi as well as design centers in California and Michigan (Maynard, 2008). Toyota is following this semi-autonomous regional model in other places as well, such as Europe and China. Toyota has embraced the Global economy and marketplace and is thriving. As a result of Toyota’s worldwide operations, the labor demand will vary in different countries and regions. The effect of globalization on labor supply and demand is double edged sword. On one hand, the global presence of Toyota increased their potential labor supply exponentially. Certain job positions have no geographic restrictions on the talent pool. Conversely, the presence of regional factories increased the labor demands in the respective...
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...now is a hybrid vehicle. The question that comes to mind is, are hybrid vehicles worth it? With record high gas prices due to the price of oil, most car owners out there have major concerns over their gas usage. Over the past ten years, the cost of gasoline has grown 250%! The price of oil has doubled since January of this year. The high prices of oil and gas is the driving factor for most of the people to trade their gas powered vehicles for hybrid vehicles. These vehicles promise to give consumers more mileage per gallon, the truth is that only a few vehicles currently in the market actually make any sort of financial sense. There are quite a few issues with buying hybrid vehicles, even with gas prices at more than $4 a gallon. First, these vehicles are much higher in price than their gas powered counter part so, the premiums attached to their price tags do not justify extra mileage that you get. In some cases car dealers are selling popular vehicles at much higher prices than MSRP. Second, there are no laws and regulations controlling the technology, price, and the mileage per gallon required out of these vehicles. Currently, there are hybrid vehicles in the market that offer an improvement of 3MPG to 18 MPG over their gas powered counterpart. This is a huge range that needs to be controlled. Third, the demand of these vehicles is driving the prices of the vehicles even higher, if people knew that it would take many years for fuel savings to pay back the hybrid premium...
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