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Hygeia Nigeria

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Submitted By luvs0829
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I. Viewpoint

Henry Livingstone, Vice President of the American Middle East Region of Hygeia International.

II. Time Context

1980

III. Statement of the Problem

To determine whether to venture into poultry production, retain current business position, or to use poultry production as a sales promotion tool to increase profit.

IV. Statement of the Objective

To determine the number of human resources needed for the company to be ready in venturing into poultry production in Nigeria in four weeks time; to analyze risks involved in poultry production in Nigeria in four weeks time; and to determine historical data of sales growth within the past five years to project return of investment in the next five years.

V. Areas of Consideration (SWOT Analysis)

STRENGHTS OPPORTUNITIES
Nigeria is growing dramatically and by far the leading black African country economically and has a favorable foreign exchange position. Hygeia International may start their operation on having the parent colonies in Nigeria. Hygeia International is already well established in Nigeria. Hygeia International may become a large –scale producer of eggs and chicken to be sold for meat.
Nigeria’s estimated return is well over the 30% hurdle-rate used for domestic investment. If eggs become a stable part of urban dwellers’ diets, the increased demand for veterinary and feed products will continue.
Government support is available.
WEAKNESSES THREATS
Hygeia International is not presently the large-scale producer of eggs and chicken to be sold for meat. In the U.S. parent colonies are usually operated by separate companies loosely linked to genetic development. Political risks – revolution, confiscation, controls on repatriation of profits, arbitrary actions to promote diplomatic ends, etc. During inflation, there is some risk that price controls on eggs might squeeze the profit margins.

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