4. Legal and regulatory requirement
Singapore have no specific prohibition on certain product. However, like most of the western country, have a strict limitation in how a product is advertised, especially, when a product mentioning any benefit to the technology, it should be stated with strict evidence approved by the respective country. Our product might need to alter the method of promoting, we can reference to the sales of similar product, like the xiaomi product sold in American.
5. Modification to the current Marketing Mix To fit with the custom and regulation in Singapore, the marketing mix will be alter slightly (mostly in promotion aspect).
5.1 Product
The taste of Jiaduobao should be modified continuously throughout the marketing process, for instance, if most consumer feel too sweet, we shall lower the amount of sugar used. However, the package should not be changed as it is a symbolic signature for jiaduobao.
5.2 Price
The price shall be kept competitive. As long as the price is higher than the breakeven point, it should be able to be bought by the one without much purchasing power.
5.3 Promotion In promotion aspect, the slogan should be redesigned, because Singaporean have no idea to what is ‘ the only red can herb tea’; on the other hand, more product placement is used to increase its overall exposure among the people.

5.4 Place The distribution strategy is the same. Jiaduobao will cooperate with the local retailer to sell the herb tea in convenience store, supermarket, restaurants, or even vending machine.

6. Conclusion The expansion of business to Singapore could be a good test of what JiaDuobao should do in the future, defend the local market share, or find new market and dominate them. This trip will not be easy, and somehow risky, but it is worth it because of an attractive return, the opportunity to be present in the whole