Free Essay

Hypnosis

In:

Submitted By fadgicudar
Words 2048
Pages 9
"What Is Hypnosis?" Describe the psychological and physical aspects of hypnosis and discussthe role of relaxation in Hypnotherapy
.
Throughout time Hypnosis has been labelled with various definitions, and by some has been seen as mystical and weird. However, as advances have been made in science there has been a slow but significant switch in opinion regarding the aspects of Hypnosis. The American psychologist Clark Hull said of hypnosis,"All sciences alike have descended from magic and superstition, but none have been so slow as hypnosis in shaking off the association of its origin" (Clark Hull, Hypnosis and suggestibility, 1984). Hypnosis is now recognised as a medical therapy with evidence of improved wellbeing in its participants. In a nutshell, hypnosis is when a subject agrees to undergo hypnotherapy, and if suggestible, can be putinto a trance state where the subconscious mind can be unlocked and the conscious mind takes a back seat for a while causing the subject to become completely relaxed. During this phase the mind is more open to positive suggestions.
For Hypnotherapy to take place the individual undergoing the therapy needs to be suggestible. This means that the client is not only willing to participate in the therapy, but also has belief in the treatment and its possible positive results for them. Several experiments have been carried out to substantiate this theory, for example by Solomon Ash. In his study a willing subject was asked to participate in what appeared to be a simple line-judging test along with 7 other subjects. All were shown 3 lines of varying lengths and asked to match the single given line to the correct one out of the other 3. This seems like an easy task, however the subject was unaware that the other 7 participants were actors who were all told to give the incorrect answer. After a few rounds of experiment questions, with the actors knowingly giving the wrong answer, the subject also continued to give the same, incorrect answer as the others. Even though the genuine participant knew it was incorrect, they went along with the group. This is known as conforming. This Human nature to conform is key when it comes to Hypnotherapy, because if the subject has an expectancy for positive results, they will be more willing to suggestions from the therapist, and therefore it is more likely for the therapy to achieve a result.
During successful Hypnosis, the subject, or client, must access their subconscious. In order to do this they must become totally relaxed, relaxedmaybe to a greater extent than they have ever been before. When we ask someone how they like to relax, some will say that they never do. Others may say a nice glass of wine and a good book, or watching soaps on television curled up on the sofa snuggled under a duvet helps them relax. All of these are credulous answers, however in order to access our powerful subconscious we need to reach a deeper state of relaxation. Many of us feel that we never relax, and therefore never reach this deeper state. In reality all of us delve in and out subconscious on most days without even realising it. For example, on reaching the destination of a journey, you may not remember parts during the journey apart from getting in the car at the start, and opening the door at the end. This is totally normal and I have done this on many occasions. It is easily explained. In instances such as this, the subconscious takes over, and for a while you are on autopilot while driving along. You have learnt how to drive and your subconscious remembers all this. If however a car pulled out or you had to stop suddenly, the conscious mind jumps back in automatically and takes over to avoid any danger.
The subject may experience significant changes both psychologically and physically during hypnosis. Each individual reacts differently and their experiences distinct from others during therapy.When a subject enters into a hypnotherapy session they will experience different levels of consciousness and will experience different aspects of hypnosis within these levels. Psychological aspects of hypnosis, due to advances in science and technology, can now be monitored by measuring the brain's activity. Types of brain waves detectable during each level of consciousness can be measured using a machine called an electroencephalograph (EEG). Records suggest that the first EEG was recorded in 1929 by Hans Berger, representing the first brain waves ever recorded. There are four types of brain wave, firstly Beta Waves, which occur at 15 - 40 cycles per minute and are typical of someone engaged in a heated debate or teaching a class. Secondly Alpha Waves which occur from 9 - 14 cycles per minute. These are slower that beta waves and occur in a slightly more relaxed state, for example when craft making, doing a crossword and also in lighter hypnosis. Thirdly, Theta waves which occur at 4 - 8 cycles per minute, and are present when dreaming, self meditation or hypnosis. Theta waves are associated with the subconscious mind where our thought and behaviour patterns are stored. As mentioned earlier, when driving, often we are in this stage where the majority of our brain waves are theta waves. Often good ideas come from these journeys as we assess past experiences during this stage of consciousness. Delta waves are the fourth type of brain wave we experience. These occur at 1 - 4 cycles and are produced in our subconscious mind when we are in thedeepest state of rest. No other waves are active during this state. Brain waves never go down to zero, as this would be a brain dead state, however, dreamless sleep consists of a low brain wave frequency of 2-3 cycles per minute. Commonly, waves seen in a hypnotised client would be of the alpha and theta waverange, which enables the client and the hypnotherapist to access the subconscious mind.
Brain wave activity is also directly linked to the body's levels of consciousness. Within these levels, the body will experience many different aspects of hypnosis, varying from person to person. For example, beta brain waves represent an alert level of consciousness and as such the body would be fully awake and ready for any normal everyday task. Alpha waves may correspond to daydreaming or a light trance state. In this state the body is less responsive, breathing and pulse is slower, and the individual may or may not respond to conversation. Moderate trance and deep trance states are the two levels of consciousness related to the theta brain waves where the powerful subconsciouscan be accessed and suggestibility is at its highest level of effectiveness. The body will also experience many aspects of hypnosis such as loss of awareness of surroundings, increased awareness of bodily functions (for example, breathing, heightened senses, limpness or stiffness of limbs, and narrowing of attention). Vivid imagery and a feeling of sleepiness may also be experienced, and often the subject may feel totally detached from the outside world, or in some cases, totally the opposite.
Relaxation is a key component in reaching the necessary state of brainwave activity and level of consciousness for hypnosis.Relaxation can be reached using various techniques. Some of these techniques can be dated back to 2000 B.C. An example of one of these techniques isProgressive Muscle Relaxation (PMR). This technique is commonly carried out using a script previously drawn up by the therapist.PMR involves creating a calm and comfortable environment where the client can completely relax. The therapist can then encourage the client to relax their entire body. The hypnotherapist will talk the client through the successive relaxation of parts of their body, often starting at the top of the head, then running through each part of the body, and relaxing every muscle down towards the tips of their toes whilst concentrating on the natural rhythm of their breathing. When the client is fully relaxed, the therapist will encourage the client to find their very own special safe place and allow them to enjoy this space, which is free from all everyday surroundings and needs. After some time the client is brought back to full alertness. This is carried out gradually and usually in steps, gradually introducing stimuli such as surrounding noises until the client has regained full awareness once more.
During the relaxation experience, which usually leads to a hypnotic state, the body also experiences physical aspects of hypnosis. These occur alongside the psychological aspects previously described. The body commonly slows down. Physical aspects such as breathing and heart rate will reduce in rate, and blood pressure will also reduce as the subject becomes more and more relaxed. A feeling of rigidness and immobility may also occur and an inability to move ones limbs may result due to intense relaxation and the subject’s concentration on the experience they want to embrace.Tingling in the toes, fingers or other parts of the body is also common and completely normal during hypnosis. When the body is deeply relaxed, organs, muscles and cells such as those in the brain can recharge and this is why the subject can gain true benefits from this type of deep relaxation.Similarly to when we have experienced extensive physical exercise, the body welcomes a well-earned rest. Our muscles and joints must rest in order to recharge after hard work. Likewise, our brain also needs recharging, and it does this through deep relaxation achieved through hypnotherapy. Therefore relaxation as you can appreciate is key to the whole process of hypnotherapy because without it, the body would not be able to access the levels of consciousness necessary to reach the powerful subconscious, the area of the brain where real progress can be made. Once the subconscious has been accessed the therapist can plant the vital positive suggestions that will hopefully transform the subjects life and achieve the results they are seeking.

In conclusion, I feel that Hypnosis can be a very powerful tool, and through advances in science and knowledge of the human mind some of the myths surrounding it are being disposed of, hence, boosting confidence in the credibility of hypnosis as a rightful contender for alternative therapy. Hypnosis is by no means a modern day concept and as a Christian myself, I draw great comfort from Genesis 2.21, which says, ".and the Lord God caused a deep sleep to fall on Adam, and he slept". Although Hypnosis is not directly mentioned, I feel that this may have been the case. Also I have thoughts to whether Jesus may have used basic techniques of hypnotism, the bible says "And there was within the synagogue a man with an unclean spirit; and he cried out, saying, let us alone; what have we to do with thee, thou Jesus of Nazareth? Art thou come to destroy us? I know thee who thou art, the holy one of God. And Jesus rebuked him saying, hold thy peace and come out of him. And when the unclean spirit had torn him, and cried with aloud voice, he came out of him." (Mark 1:23 - 6).
When used correctly and appropriately,hypnosis will bring positive life changing benefits to the individual entering into the therapy sessions. I believe that hypnosis is effective because it can cause individuals to access the subconscious very quickly, and unlock anything from the subject’s history, and things that our conscious mind cannot or chooses not remember. Therefore by unlocking this deeper level, depending on the level of suggestibility of the subject, the hypnotherapist can plant positive solutions and pathways to enable the subject to move forward in life with a more positive feel about themselves and their surroundings. In some cases ending phobias and addictions such as a dread of spiders or addiction to smoking. Quicker results mean a much better quality of life for the subject, and less disruption to everyday tasks and routines. This inevitably promotes a more positive inner wellbeing. All in all, I feel very excited about the prospect becoming a hypnotherapist myself. Being able to help others in a way that I most likely would not be able to do sowithout the aid of hypnosis to access the all powerful, all knowing subconscious is a wonderful prospect.

Similar Documents

Premium Essay

Hypnosis

...What is Hypnosis? Definition: Hypnos was the Greek god of sleep and his name gives us the words 'hypnosis' (a particular mental state) 'hypnotism' and 'hypnotherapy' (related processes). It also gives us the familiar pharmacological term 'hypnotic' for a drug used to induce sleep. Hypnosis is "a special psychological state with certain physiological attributes, resembling sleep only superficially and marked by a functioning of the individual at a level of awareness other than the ordinary conscious state." One theory suggests that hypnosis is a mental state (Encyclopaedia Britannica 2004), while another theory links hypnosis to imaginative role-enactment. Hypnosis is in fact, a communication between the conscious and subconscious mind. It is a natural state of mind experienced as a trance. How hypnosis manifests itself can be very different from one individual to another. History: Hypnotic states of consciousness are said to be the many ways we attempt to understand ourselves and the world around us. Hypnosis was/is used as a purpose of healing and is part of almost every culture. The first recordings were some 5000 years ago in ancient Egypt – Saqqara. Here laid an important healing centre where ailing persons were led to the temple of sleep, a journey in search of a healing from the gods. This involved the ingestion of herbs, reciting hours of chants/prayers. The individual was then led to this special chamber to sleep and await a dream; that would...

Words: 2672 - Pages: 11

Premium Essay

Hypnosis

...Running Head: Running head: Is Hypnosis a useful tool? Is Hypnosis a useful tool to cure mental disorders? Mara De Ascanis Abstract Many types of mental and physical problems are the result of mental distortions, hypnosis, by replacing mental distortions with useful and healthy associations, is able to re- establish health in both mind and body. Hypnosis is so successful that it should be a tool used by most doctors and mental health practitioners. Doctors can do more with it and would need to prescribe less pills and see more results with their patients. Science has proved that hypnosis is in fact an effective tool, now is the moment to incorporate it in every health practices. Hypnosis’ success, with stopping addiction and curing depression, anxiety, fears and more, makes the health practitioner ethically responsible to implement it in its practices. Keywords: hypnotherapy, psychosomatic disorder, Mesmer, Erickson, depression Introduction Hypnosis is defined as “A trancelike state resembling sleep, usually induced by a therapist by focusing a subject's attention, that heightens the subject's receptivity to suggestion. The uses of hypnosis in medicine and psychology include recovering repressed memories, modifying or eliminating undesirable behavior (such as smoking), and treating certain chronic disorders, such as anxiety”...

Words: 3514 - Pages: 15

Premium Essay

What Is Hypnosis

...Like most people who probably hear the word hypnosis, I associated it with people on stage being made to do embarrassing things like clucking like a chicken and barking like a dog. The words “look into my eyes, you are feeling very sleepy” came to mind. Hypnosis in many people’s opinions will be all about shows on stage for people’s entertainment. My perceptions about hypnosis have changed vastly. As I have learnt that it is completely different to what it is sometimes perceived to be and there is much more science involved. The history of hypnosis goes back a long way (thousands of years). In the 18th century the most influential figure in the development of hypnosis was Dr Frantz Anton Mesmer also known as the grandfather of hypnosis. He was an Austrian doctor who was a charismatic and at times controversial personality. He believed that the human body produced an invisible magnetic fluid and the magnets could restore the balance of magnetic fluid and this would cure the patient’s illness. He soon discovered that he could reach the same successful results by passing his hands over the patient which he did for hours at times. He named this method “animal magnetism”. He used strange mechanisms, ethereal music and created a séance-like atmosphere all of which aided in inducing trance. He was able to perform many cures using the technique that became named after him, Mesmerism. However, the medical establishment at the time, Viennese Medical Council, could find no logical...

Words: 1731 - Pages: 7

Premium Essay

What Is Hypnosis

...“What is Hypnosis?” Describe the psychological and physical aspects of hypnosis and discuss the role of relaxation in hypnotherapy. Main Essay Introduction; In this essay I intend to provide a brief history and background to hypnosis, cover both the psychological and physical aspect of hypnosis and conclude with the role of relaxation in hypnotherapy. Hypnosis has frequently been linked with the strange and mysterious, it could also be argued that it has been discredited by entertainers. The truth is that hypnosis isn’t the least bit mysterious or supernatural. In fact, we all have been in an hypnotic state probably thousands of times. We don’t notice it because it seems like such a natural state of mind and the hypnotic state is natural for all humans and many animals. The history of hypnosis is full of contradictions. On the one hand, the history of hypnosis is a bit like the history of breathing. Like breathing, hypnosis is an inherent and universal trait, shared and experienced by all human beings since the dawn of time. On the other hand, it’s only in the last few decades that we’ve come to realise that hypnosis itself hasn’t changed for thousands of years, but our understanding of it and our ability to control it has changed quite profoundly. The history of hypnosis then is really the history of this change in perception. Many people have concerns that hypnosis could make them do something that they would not normally do, something embarrassing, shocking or even...

Words: 2140 - Pages: 9

Premium Essay

Hypnosis

...and psychologically different from deep sleep. Lucid dream is a still different mode of functioning where the dreamer has the awareness that he is dreaming. This state is said to be conducive for gaining insight into and awareness of the unconscious and is a technique in mystic training. 3. Hypnosis This state is characterized by increased suggestibility and surrender of one's will. HYPNOSIS Hypnosis is a mental state or imaginative role-enactment it is usually induced by a procedure known as a hypnotic induction, which is commonly composed of a long series of preliminary instructions and suggestions. Hypnotic suggestions may be delivered by a hypnotist in the presence of the subject, or may be self-administered ("self-suggestion" or "autosuggestion"). The use of hypnotism for therapeutic purposes is referred to as "hypnotherapy", while its use as a form of entertainment for an audience is known as "stage hypnosis". Hypnosis has often been carved into two separate elements - 'Trance' and Suggestion Figure: Separation of hypnotic 'trance' and suggestion can be a useful way of thinking about the effects of hypnosis THEORIES OF HYPNOSIS There are three major theories of hypnosis used for research – the Social Cognitive perspective, Neo...

Words: 3444 - Pages: 14

Free Essay

Hypnosis

...A personalised Induction will always be more effective Lorraine Hackett August 2014 For this assignment I have been asked to look at and discuss why or why not a personalised induction is more effective. I believe that a personalised induction is a vital part of giving the most effective treatment that is based on the individuals own needs. Many people coming for treatment for the first time have their own beliefs, many people still believe that you are put into an unconscious state and many individuals still think of stage hypnosis. With these beliefs and anxieties, it is important to build a trusting relationship and a good rapport with your client prior to any treatment to allay any fears and anxieties they may have. By completing a thorough professional introduction, assessment and induction in a comfortable setting you are reassuring your client that you know what you are doing so that they can believe in you and feel more comfortable. It is beneficial to give the client information on hypnotherapy, its background and the process. You should be informing the client that you are not making them do anything, that they are fully in control at all times and the results are of their own making. We are only giving them the tools to enable those results. By this time your client should be feeling more comfortable and relaxed. Once your client is fully informed you are then able to provide a service that is tailor made for that individual, ensuring the best possible outcome...

Words: 679 - Pages: 3

Premium Essay

Hypnosis

...“What Is Hypnosis?” Describe the psychological and physical aspects of hypnosis and the role of relaxation in Hypnotherapy. Hypnosis * History Hypnosis seems to alter the brain state in a way which allows external input to dominate over internal goals (Posner, 2011) * What it is While many people think that they cannot be hypnotized, research has shown that a large number of people are more hypnotizable than they believe. * Fifteen percent of people are very responsive to hypnosis.6 * Children tend to be more susceptible to hypnosis.7 * Approximately ten percent of adults are considered difficult or impossible to hypnotize.8 * People who can become easily absorbed in fantasies are much more responsive to hypnosis.2 One of the best-known theories is Hilgard’s neodissociation theory of hypnosis. According to Hilgard, people in a hypnotic state experience a split consciousness in which there are two different streams of mental activity. While one stream of consciousness responds to the hypnotist’s suggestions, another dissociated stream processes information outside of the hypnotized individuals conscious awareness.3 Experiments by researcher Ernest Hilgard demonstrated how hypnosis can be used to dramatically alter perceptions. After instructing a hypnotized individual to not feel pain in his or her arm, the participant's arm was then placed in ice water. While non-hypnotized individuals had to remove their arm from the water after a few seconds...

Words: 1910 - Pages: 8

Premium Essay

Hypnosis

...Name: Kelly-Anne Tough Course Code: GLASG1A14 Word Count: 2,033 Essay Question: The building of rapport is often considered one of the most important aspects of a Hypnotherapists work, discuss. ___________________________________________________________________ With this essay, I aim to explore the importance of building a rapport with your client as a Hypnotherapist. To do this, I will look at what rapport actually is and how a therapist can achieve this through the initial consultation and through notation. Rapport can be defined as a close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well. (Oxford Dictionaries) In our case, between the client and the therapist. Rapport, trust and certainty in the skills of the therapist begin before the client ever arrives at the office. (The New Hypnotherapy Handbook by Kevin Hogan, P64) This can be based on the client’s knowledge of hypnotherapy, opinions of others or by word of mouth from other clients. The client will also make a first impression of you the first time that they encounter you and if this is over the telephone when they book then you must appear to be courteous and professional. First impressions last so first contact with the client count. When a client first appears at your clinic, they may be anxious and apprehensive. They may be unsure of what to expect. They will...

Words: 2043 - Pages: 9

Premium Essay

What Is Hypnosis

...Word Count: 2024 “What is Hypnosis” Describe the psychological and physical aspects of hypnosis and discuss the role of relaxation in Hypnotherapy Introduction My essay will firstly attempt to look at the history of hypnosis and then look at what hypnosis is and also what hypnosis is not. My essay will then try to describe the psychological and physical aspects of hypnosis and finally I will discuss the role of relaxation in hypnotherapy and whether relaxation is necessary for hypnotherapy to take place. History of hypnosis Hypnosis dates back hundreds of years and maybe portrayed as far back as the Old Testament. There is also evidence of hypnosis in Ancient Egypt over 3,000 years ago. There are two main leading men in the study of hypnosis, Franz Anton Mesmer (1734 – 1815) and Milton Erickson (1901 – 1980). Franz Anton Mesmer was considered to be the father of hypnosis. He is remembered for the term “mesmerism”, but this name didn’t stick and it was later changed to hypnosis. Milton Erickson is known as the father of modern hypnosis and is thought to have pioneered the art of suggestions in hypnosis. Milton Erickson developed many tips and techniques in hypnosis that were very different from what was commonly practiced. Milton Erickson maintained that a trance like state was very common, it is quite normal to become so immersed in an everyday activity that people go into a trance like state, and this is so common that most people do not recognise this as a hypnotic...

Words: 2129 - Pages: 9

Premium Essay

Hypnosis Hs

... English 1st Hypnosis Let’s face that although America is a powerful 1st world country dominant over others, it too endures several challenges amongst the people that are living in it and some of the hardest challenges can be prevented by a simple treatment known as hypnosis. America is ranked number one in the charts for obesity amongst other countries, the Center for Disease Control estimated a vast 36.7 percent of adults that were obese in the year 2012; also, although not ranking number one amongst other countries for tobacco use, the United States according to the CDC, has over 496,000 deaths annually due to tobacco use, being responsible for over 1 in 5 deaths each year; Another major problem in our country approximately affecting 40 million adults over the age of 18 according to the ADAA ( Anxiety and Depression Association of America) is one I believe we all have experienced or even been experiencing are anxiety disorders which may include: Phobias, panic attacks, depression, and stress. These common problems in our modern society are taken advantage of by companies that see these very same ranking and percentages and try and endorse and advertise and finally sell you their products that claim to help you out, when in most cases, these very problems can and should easily be solved within ourselves with the help of Hypnosis. Understanding Hypnosis is important to know if wanting to go through the process. Hypnosis is a trancelike state of consciousness...

Words: 1644 - Pages: 7

Premium Essay

Covert Hypnosis

...9 COVERT HYPNOSIS TECHNIQUES TO INDUCE TRANCE ______________________________________________________________________ - Special Report - 9 Covert Hypnosis Techniques To Induce Trance Simple and Powerful Covert Hypnosis Techniques ANYONE Can Use To Enter Others Into A Trance Easily Written by Orkhan Ibad http://www.hypnosisblacksecrets.com ____________________________________________________________________________________ 2010 Orkhan Ibad – All Rights Reserved Page 1 CovertHypnosisLessons 9 COVERT HYPNOSIS TECHNIQUES TO INDUCE TRANCE ______________________________________________________________________ NOTICE: You Do NOT Have the Right to Reprint or Resell this Report! You Also MAY NOT Give Away, Sell or Share the Content Herein Copyright 2010 Orkhan Ibad All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or distribution of parts herein is strictly prohibited. Disclamer And/Or Legal Notices: The information presented herein represents the view of the author as of the date of publication. The author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. The author does not carry any responsibility for any use of this information. ____________________________________________________________________________________ 2010 Orkhan Ibad – All Rights...

Words: 4869 - Pages: 20

Premium Essay

Hypnosis Theory

...during hypnosis but if the hypnosis really killed her fascinates me, for hypnosis is an unsolved mystery. No one really knows how our bodies listen to hypnotism and why they react how they do, for instance, if somebody wants to lose weight they can use hypnosis. For say someone was addicted to chocolate cake if they got hypnotized they could look at the cake and not want to indulge in it. My theory on hypnosis is simple, it can work I believe but you should be careful how you use it and have a professional perform it. How does hypnosis work? How does your body listen and react? Hypnotism can make you change your mind about things or even make you change your bad habits. Examples of thing hypnotism is used for is weight loss, smoking, drug addiction, criminal cases, and...

Words: 559 - Pages: 3

Premium Essay

What Is Hypnosis

...What is hypnosis? Aileen McCartney Hypnotherapy and Counselling Skills – Year One - Module One MAIDS1A 12 Word Count: 1984 Tutor: Karen Martin Hypnosis is a well known subject to most people, very often through the drama of the stage or television hypnotist. However, the hypnotic trance is a natural phenomenon that most people will have experienced personally, whether aware of it at the time or not. An example of this might be driving a car along a regular route and arriving at the destination with no memory of the journey, having performed the activity safely and reliably while in another sense being quite detached from the experience. This altered level of consciousness is the starting point for the hypnotic process through an induction which focuses on relaxation, inner experiences, feelings and imagery (Heap & Naish, 2012: 7). It is generally accepted that hypnosis is a different experience to that of being awake or being asleep but debate remains over its true nature within academic and scientific circles (Karle & Boys, 2010:14). This essay will discuss the nature of hypnosis, focusing on the psychological and physical aspects while touching on the role of relaxation. Hypnosis is a complex psychological phenomenon and one which is difficult to find an agreed definition for. Indeed the American Psychological Association definition of hypnosis in 2003 is almost 300 words long but centres around hypnosis being a procedure of suggestions where...

Words: 3691 - Pages: 15

Premium Essay

What Is Hypnosis?

...What is Hypnosis? Throughout history there have been, and are still many different perspectives and opinions of what is hypnosis, its uses and functions. In order to clearly understand what hypnosis is, one must look firstly into the history of hypnosis and the different concepts which have emerged over the years, from as early as 50,000AD to the modern day, throughout different cultures. After looking at the history of hypnosis, it will go on to describe the psychological and physical aspects of hypnosis, giving reference to Beta, Alpha, Theta, and Delta waves, the four different brain waves, indicating an individuals mental state, which brain waves comes in to play during hypnosis and its relevance. Graham Wicks’ (1985 Toronto’s Annual International Society of Hypnosis convention) condensed concepts from previous various writers’ concepts, The multistate phenomenon, five states of hypnotic features, will be addressed, (Karle & Boys) as will Edmond Jacobson (1929) on the effects of muscle contractions between patients and the benefits of relaxation leading to the role of relaxation in hypnotherapy today and the use of progressive muscle relaxation techniques. Hypnosis goes back thousands of years to the Greeks and Egyptians. They used to put people in a trance-like state, to bring on dreams, so they could help with peoples problems.   Hypnosis was also found amongst Shaman’s, which were also known as ‘witchdoctors’.   Shamans were strongly focussed with a powerful process...

Words: 2014 - Pages: 9

Premium Essay

Hypnosis in Advertising

...2013 Power of Hypnosis and Suggestions in Advertising By Nidhun Thankachan PGP/16/093 Consumer Behaviour Section B IIM Kozhikode CONTENTS 1. Abstract..........................................................................................................................2 2. Introduction....................................................................................................................3 3. Methodology..................................................................................................................4 4. Hypnosis: The Science…………………………………...............................................5 5. Focus Group Hypnosis...................................................................................................6 6. New Innovations………………………………………………..................................10 7. Limitations of Hypnosis……………………………………………………………..11 8. References....................................................................................................................12 1 Abstract This term paper aims to analyse the uses and impact of hypnosis and suggestion in advertising. In this new age where there is an increased onus on inbound marking and social media, we see advertisers taking up more path breaking avenues to tap into the minds of customers such as hypnosis focus groups. While hypnotised, a person’s brain functions at a deeper level called the alpha level where the subconscious is highly susceptible to suggestions and messages....

Words: 3109 - Pages: 13