...Hyundai Consultant Report Decision Issue Our group conducted an analysis of Hyundai Motor Company to determine whether or not the company should continue to sell their luxury cars under the Hyundai brand, to sell them under a different brand name, or to discontinue certain car lines. After an examination of the US automotive industry and of the Hyundai Motor Company itself, our group focused on three different analysis tools to help answer the strategic decision issue: an RBV analysis, a Value Stick analysis, and Game Theory analysis. Ultimately, we conducted an exhaustive study of the pros and cons of the possible options Hyundai has and made our recommendation. Industry Analysis We are researching Hyundai Motor Company, which operates in the automobile industry. Hyundai’s operations are set in Korea and have been around for 44 years. The automobile industry is dynamic and undergoing multiple changes throughout its landscape, including the bailout of major brands in the US and abroad. By revenue, it is one of the most important economic sectors in the world. The top five car manufacturers are Toyota, GM, Volkswagen, Ford and Hyundai-Kia. The automobile industry has a moderately high threat of substitutes and a low threat of new entrants. Suppliers maintain a low bargaining power, but buyers hold a high bargaining power and the intensity of rivalry among firms is incredibly high. Threat of Substitutes The threat of substitutes for the automobile industry is moderately...
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...Project report On hyundai motor india LIMITED [pic] Submitted by: SAURABH TYAGI FIP/BBA(G) IB/021 [pic] MANAV RACHNA INTERNATIONAL UNIVERSITY HYUNDAI MOTOR INDIA LIMITED A PROJECT REPORT Submitted to Manav Rachna International University In Partial Fulfillment of BACHELOR OF BUSINESS ADMINISTRATION Submitted By SAURABH TYAGI BBA(G) IB- V SEMESTER ROLL NO. FIP/BBA(G) IB/ 021 [pic] Manav Rachna International University Contents |Topics | | |Acknowledgement |4 | |Introduction | 5 - 7 | |Corporate and Management Philosphy |8 - 9 | |Core Values and Statement | 10 | |Hyundai Profile ( Management ) | 11 - 15 | |Hyundai Profile ( Manufacturing ) |16 - 20 | |Hyundai Profile ( Research & Development ) ...
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...Moreover, Hyundai Motors still low brand recognition as compared to other larger firms which causes the firm harder in grabbing a wide range of buyers. As the low brand recognition, price depreciation rate is very high in comparison to Toyota or Honda. Therefore, it limits new car buyers from buying Hyundai. II. Technological Advancement Investors that invest in Hyundai are favored toward increasing the market share and larger advertisement schemes, instead of creating drastic technological advancement. Hyundai is still a runner-up in the area where all the rivals begun to produce Hybrid vehicles. As a result, Hyundai could not compete in some areas of the market where technological advancement is critical. III. Small Pool of Previous Buyers Most consumers do research before purchasing an automobile. The feedbacks from previous buyers can be a decisive factor for many consumers. Nonetheless, Hyundai does not have a huge pool of previous buyers to provide feedback, thus many careful consumers hesitate to buy Hyundai. IV. Product recalls Over the past few years before 2012, Hyundai recalled more than 300,000 cars in over sea market to fix manufacturing and design defects. Product recalls negatively impact Hyundai’s reputation. Needless to say, recall is good policy, but frequent recall could arise loss of customers and it would become weakness. V. Bankruptcy of middle sized companies supplying components There were some articles about Hyundai Motor’s primary...
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...operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic and global markets, achieving economies of scale, scope and strengthened its local and global market. The M&A process of Hyundai/Kia did not come easy. The Post-acquisition and restructuring process faced several challenges of synergy effects prompting for strategy change in order to align with...
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...HYUNDAI MOTORS INDIA LIMITED (HMIL) Head Office: 5th & 6th Floor, Corporate One (Baani Building), Plot No.5, Commercial Centre, Jasola, New Delhi- 110025. DATE: 31/08/2014 REF: "HYUNDAI MOTORS INDIA LIMITED "DIRECT RECRUITMENTS OFFER. It is our good pleasure to inform you that your Resume has been selected from for our new plant. The Company selected 62 candidates list for Senior Engineer, IT, Administration, Production, marketing and general service Departments, as well as Company offered you to join as an Executive/Manager post in respective department. You are selected according to your resume in which Project you have worked on according to that you have been selected in Company. The Hyundai Company is the leading Manufacturing Car Company in India; The Company is recruiting the candidates for our new plant in Chennai, Pune, Bangalore, Hyderabad and Mumbai. Interview Venue: 5th & 6th Floor, Corporate One (Baani Building), Plot No.5, Commercial Centre, Jasola, New Delhi- 110025. – 7TH OF SEPTEMBER 2014. You will be pleased to know that Company Hr. team has advise you in the selection panel that your Application can be progress to final stage. You will come to Company office in Delhi. Your offer letter with double Air Tickets (plus return tickets) will be sent to you by courier before date of interview. The Company can be offering you as salary with benefits for this post 75,000/- to 3, 50,000/-P.M. + (HRA + D.A + Conveyance and other Company benefits. The designation...
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...The Hyundai Group Case Report #2for Management 18 Submitted to:Prof. Teresita M. Banayag,MBASubmitted by:Carla RosalesNikko Lexis TejanoJennifer ZonioMay Hazel Ann SanchezRyan Rommel Rosario The Hyundai Group TIME CONTEXT: Year 1987POINT OF VIEW: Chung Se-Yung, Chairman of the Hyundai Group of Companies.MAIN PROBLEM:Hyundai Group adopted and had been into practice the authoritarian style of management. Without taking into consideration the fact that during the last two decades of dynamic growth in operations; their management style hindered their evolution .SECONDARY PROBLEM :1. With the rising competition and swelling demands from Korea’s more independent youth generation, Hyundai’s strategies of low wages and hard work were no longereffective.2. The reported labor rebellion at Ulsan that were participated by 2000 Hyundaiworkers since December 1988.3. Hyundai started to move away from Korea’s slumping construction and shipbuilding industries and faced a troubled transition to a high-tech , high-wagedfuture.COMPANY OBJECTIVES :To gradually transform leadership strategies to meet the demands of the times and thedemands of an increasingly complex socio-economic structure that was under going tremendousflux, and a high return on investments as an added incentive. SWOT ANALYSIS :STRENGTHS :1. As according to Ibrahim , Hyundai construction crews at work are like disciplined ,para-military , single-minded , self-sufficient machine.2. Working...
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...Hyundai Motor Company Question 1 Hyundai is a Korean Motor company which is a part of Hyundai Group. It has been established 29th December 1967. It has achieved a high success domestically and internally. In this question we will highlight the difficulties faced Hyundai including its competitors, how they overcome these problems domestically and internally and the strategies adapted to compete effectively . HMC has faced some of the difficulties & problems that affect its market position & brand image. Their problems is going around three main problems which are "Sales, rate & quality". HMC rates was so cheap which made the product is undervalued by the customers. In fact, the cheap price of their cars reflect its quality as some customers are needed for expensive cars. Therefore, Hyundai goal in US only to maintain its share not to gain more profits & sales in one had. On the other hand, segmenting low level –moderate level people and focus on cost saving cars rather than high quality oriented cars affected it's brand image & identity. Moreover, Hyundai is caring only to save money by having cheap labor which also affect its quality of working and having lots of workers strikes. In addition, we can't forget that inherited Chairmanships that gave the priority to the family to run the business rather than the qualified professional from management. These family chairmens' never listen to the experts inside organization and never take their advice. As well as they had a problem...
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...Hyundai Motors Globalization strategy 1967-2013 06/06/2013 Research project: Hyundai globalisation strategy Executive summary The following report maps out Hyundai Motor Corporation’s (HMC) internationalisation strategy from its creation in 1967 to the current period. This strategy can be chronologically divided into four phases according to HMC’s objectives and rationale for expansion at different stages of its existence. From the research carried out, it appears that HMC’s choices of specific internationalisation patterns at different stages essentially stemmed from: The dynamics of the relationship between HMC, the Hyundai business group and the South Korean economic and political environment; Political, social and nationalistic incentives deriving from the specificities of Chaebol management and later the influence of the Asian crisis on this management and decision taking processes; Korea’s initial factor dotation, i.e. the prevalence of certain factors over others which pushed the company to seek knowledge and resources abroad at a very early stage; The replication of Japanese strategies (Nissan, Mitsubishi, Toyota). - Due to the complexity of HMC’s environment, strategy over time cannot be illustrated using a single internationalisation framework. The report therefore discusses two different frameworks – namely Porter’s diamond and Dunning’s eclectic paradigm – to analyse the company’s strategy at different stages of its international development. 2 ...
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...The Acquisition and Restructuring of Kia Motors by Hyundai Motors 1. Since the mid-1990s, the global automobile industry was characterized by oversupply and a production capacity well in excess of demand. There were, and still are, many competitors in the industry. Advances in technology have allowed for rapid growth within the industry. Research and development costs increased due to consumer environmental and safety concerns. With this social consciousness, automobile producers were forced to develop new types of automobiles to meet demand. This allowed bargaining power in the buyer’s hands. This caused automobile companies to increase their production efficiency, restructure, and enter strategic alliances (mergers and acquisitions) to realize the economies of scale and scope. The Korean automobile industry was characterized by weak domestic demand, which resulted in continuous oversupply. The market was also completely dependent on Japanese technology to produce automobiles. Korean automobiles were cheap but subpar in quality. Many manufacturers did not run their facilities to full capacity, increasing unit costs. Through the acquisition of Kia, Hyundai hoped to influence the economies of scale, influence the economies of scope, and develop a superior global network. The merger with Kia could potentially improve competitiveness by allowing the use of common parts, integrated quality control and shared functional improvements, as well as reduce costs through the purchase...
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...BUSI 0022 International Marketing Group Paper 2 Hyundai Genesis in Germany Name | UID | BUECHI, Mathis | 2009583263 | KIM, Hojung | 2010555716 | KIM, Mi Song Grace | 2010538603 | MA, Michael | 2010576617 | MCGUIRE, Taylor | 2011973367 | SUNDERRAMAN, Shravan | 2009553945 | Table of Contents 1. Introduction…………….………………………………………..1 2. Germany………………………………………...……………….1 ‐ Target Customers Segmentation Demographic Psychographic ‐ Vignette of the Target Market [Germany] 3. Hyundai Genesis in Germany………………………..…………3 ‐ Global Market Entry Strategy ‐ Product Characteristics Relative Advantage Complexity Compatibility Communicability Divisibility ‐ 2 Important Pricing Objectives & Strategies Pricing Objectives & Strategy 1 Pricing Objectives & Strategy 2 ‐ Channel Structures Key Functions of Each Channel Potential Conflicts Suggested Preventions & Solutions ‐ 3 Promotional Elements Promotional Element 1: Advertising Promotional Element 2: Public Relations Promotional Element 3: Product Placement ‐ Radio/ TV Commercial for the Product Advertising Objectives Advertising Appeals One Planned Commercial for Genesis in Germany ‐ Contrast Marketing Strategies to Those in the Home Market [South Korea] 4. Conclusion ………………………………………………………9 5. References...…………………………………………...
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...Manlilisid Javier, Leyte (hereinafter known as "Buyer"). Buyer and Seller shall collectively be known herein as "the Parties". BACKGROUND WHEREAS, Seller desires to sell the vehicle described below, known herein as the "Acquired Vehicle", under the terms and conditions set forth below; WHEREAS, Buyer desires to purchase the Acquired Vehicle offered for sale by Seller under the terms and conditions set forth below; and, therefore, TERMS AND CONDITIONS IN CONSIDERATION of the mutual promises and other valuable consideration exchanged by the Parties as set forth herein, the Parties, intending to be legally bound, hereby agree as follows: A. Description of Acquired Vehicle. 1. Make: HYUNDAI PORTER 2. Model: 1997 3. Serial No.: LMC94-00228-C 4. Motor No.: D4BXL248555 5. Plate No.: UND512 6. File: 1304-00000118567 B. Consideration. 1. Purchase Price. The total purchase price to be paid by Buyer to Seller for the Acquired Vehicle is ONE HUNDRED FORTY THOUSAND PESOS (P140,000.00) (hereinafter "Purchase Price") consisting of the following components: i. Down-payment: P40,000.00 (Due to Seller on or before execution of this agreement.) ii. Remaining balance worth P80,000 payable within one year on installment basis. IN WITNESS WHEREOF and acknowledging acceptance and agreement of the foregoing, Seller and Buyer affix their signatures...
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...Commercial Campaign Review Project Commercials are created to get a company’s product recognized for present or future use. They’re many different kinds of commercials, some are created to make you hungry, help with pain, offer healthier food for your dogs, and especially to make your kids beg you for toys they see on the television. Commercials are the most effective marketing technique as far as getting a product recognized and publicly known. I personally love funny commercials and the ones I have decided to talk about have made me laugh and have left an impression in my mind of their products. The first commercial I am reviewing looks like it takes place in 1950’s, it edgy, different and funny. Progressive Insurance commercials have had a few funny ad campaigns, and this one is no different. Taking place in a time when women were the ‘stay at home moms’ and the fathers were the breadwinners, this commercial takes it another step and criticizes a women who’s trying to take matters in her own hands by price checking other companies to try and save money. As she talks a Man keeps interrupting her as to why she isn’t cooking or taking care of the kids, while she tries to put him in his place, the commercial ends with the man asking where her husband was? I didn’t grow up in the 50’s, so I could see how an older generation could be affected by this Ad. However I was not, it’s a witty commercial that makes me think about how things use to be. Progressive is a huge corporate...
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...About Hyundai Motor Company Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Hyundai Motor, which exported its first independently-made vehicle, the Pony, in 1976, now exports over one million high-quality vehicles ranging from sedans, SUVs, trucks and buses. In 2010, Hyundai Motor sold about 3.6 million cars worldwide, up 16.3 percent from 2009. Hyundai Motor, South Korea’s largest automaker, sold 659,565 cars in the Korean domestic market in 2010, reaching a market share of about 45 percent. Outside Korea, the company sold about 2.9 million cars in 2010 in over 186 countries through some 5,300 dealers. Global Operations Employing over 78,000 people worldwide, Hyundai Motor is implementing a new global policy aimed at localization. This includes product development, design, sales, marketing, and consumer services to satisfy local customers’ tastes as well as that of the global market. Currently Hyundai Motor has six overseas plants in the U.S., India, China, Turkey, the Czech Republic and Russia. The company will add a seventh plant by 2012, in Brazil. Hyundai Motor today has a combined global production capacity of about 3.91 million units a year (Korea Domestic: 1.86 million / Overseas: 2.05 million).Koo Korea Production Hyundai has three plants in Korea that have a combined capacity of about 1.86...
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...The Hyundai Motor Company (Hangul: 현대자동차 주식회사; Hanja: 現代自動車株式會社) (Hangul: 현대; Hanja: 現代; MR: Hyŏndae, IPA: [hjə́ːndɛ],[2] modernity; KRX: 005380) is a South Korean multinational automaker headquartered in Seoul, South Korea. Hyundai was founded in 1967 and it, along with Kia, together comprise the Hyundai Motor Group, which is the world's fourth largest automobile manufacturer based on annual vehicle sales in 2010.[3] In 2008, Hyundai (without Kia) ranked as the eighth largest automaker.[4] In 2010, Hyundai sold over 3.6 million vehicles worldwide. Hyundai operates the world's largest integrated automobile manufacturing facility[5] in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 persons worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Contents [hide] 1 History 1.1 Research and Development 1.2 Business 1.3 Hyundai in North America 1.3.1 United States 1.3.2 Hyundai in Canada 1.4 Hyundai In India 1.5 Hyundai in Europe 1.6 Hyundai in Turkey 1.7 Hyundai in Egypt 1.8 Hyundai In Russia 1.9 Hyundai in China 1.9.1 Beijing Hyundai 1.9.2 Hawtai partnership 1.9.3 Commercial vehicles 1.10 Hyundai in Japan 1.11 Hyundai in the Philippines 1.12 Hyundai in New Zealand 2 Electric vehicles 3 Environmental record 4 Motorsport 5 Model lineup 5.1 SUVs and vans 5.2 Commercial vehicles 6 Concept car 7 Corporate social responsibility 8 Controversies 9 See also 10 References ...
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...Automotive industry The automotive industry is a term that covers a wide range of companies and organizations involved in the design, development, manufacture, marketing, and selling of motor vehicles, towed vehicles, motorcycles and mopeds. It is one of the world's most important economic sectors by revenue. The automotive industry in India is one of the larger markets in the world. It had previously been one of the fastest growing globally, but is currently experiencing flat or negative growth rates India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars Maruti Suzuki Maruti Suzuki India, commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki As of November 2012, it had a market share of 37% of the Indian...
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