As my first source of primary research I visited a local design studio named Strawman Creative. This company being one of my more crucial visits as they were currently doing design work for a big beer brand. This interview had intent for me to learn industry processes whilst an input from Jon Groom (man interviewed) on the types I things I should know both about the drinks and branding.

Coming away from this I learnt about drinks in general as well as the identity behind them epically with big corporate and independent drink brands. I was also given research tips to look up on including: products that are currently out there and see them in use by visiting stores, see the kind of people buying those drinks and the background of the chosen drink category.

When first discussing the identity of drinks I soon learnt that the content really doesn’t matter especially with alcoholic beverages as it sways more to perception and association. When buying drinks Groom told me that even when drinks I brewed in the same brewery but displayed under a different name for one being a cheaper and less stronger known company people will always go for higher more expensive brand as they don’t want to be seen with something cheaper. People not want to be seen with stores own drink because people judge others by the value so people are just paying more for the brand. This is were perception and association comes in were if its seen to be more expensive and a higher tier of quality and associated with people of a higher class people will thinks it’s a better quality even though they could get the same with something cheaper.

Aside from the branding the container for the drink can also be part of the key selling point and aid the design. Bottles for instance can be a part of their background like the Budweiser bottle being brown like traditional American style or other colours