...Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes 7 Figure 4 Vans MTE 10 1.0 Executive Summary Vans is an original extreme sports tide brand, that was born in 1966 in the United States South California. At that time, the founder of the brand Vans—Paul Van Doren, with his three brothers: Jim Van Doren, Serge D'Elia and Gordy Lee due to unwilling their product was resold to retailers to reap huge profits, then they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding, and through word of mouth in Southern...
Words: 3599 - Pages: 15
...Jerry Maguire – Film Critique Teri Reed ENG225: Introduction to Film Instructor Daniel Burrello February 9, 2015 Jerry Maguire – Film Critique It takes several people to make a movie, from the Actors to the Directors, Writers and Producers, and to the Production Company, all of which are equally important to making a movie successful. There is a mixture of technical skills, while building strong relationships with trust, and following the personal vision of the director who serves as a master facilitator in editing and on the set. All of these people help the director to form the story in the film. A countless amount of time is put into a film’s analysis which observes the filmmaking techniques, in turn helps the audience to understand the style of the film. A film's style is a dependable on the cinematic methods that include the mise en scène, cinematography, editing, sound, and overall structure (Goodykoontz & Jacobs 2014). Filmmaker’s styles have advanced so much over many years in Hollywood, and they have incorporated many elements of all sorts of technical effects while developing distinctive approaches to making a movie. Director Cameron Crowe offers an inspiring thematic trio in the movie Jerry Maguire, it is filled with drama, comedy, and romance as it relates to a genre film. Cameron Crowe did his homework before he began to develop the character Jerry Maguire. He talked to a businessmen and interviewed him for about a year in order to develop the script...
Words: 2578 - Pages: 11
...Summary: Growing up playing sports has been the biggest passion of my life as well as most knowledgeable. I am familiar with the different types of sports as well as the products used and needed by athletes to succeed. Being a product tester for Men’s basketball shoes at Nike allows me to help give my insight into their decisions about what works and what needs to be changed in order to make a better product. With Nike headquarters being based out of Beaverton Oregon, and having such an extensive background in sports and input into current products for Nike, working there seems like the most logical and ideal choice for me. Situational Analysis: Customer: Nike is the largest distributor or sports attire and is located all around the world. For a long time, Nike was known for only the most popular sports, but as of recently they have been breaking into every sport out there. More and more people want to wear athletic clothes even if they are not doing something active, and the trends continue to change with Nike matching pace with it. They have careers all around the world, ranging in anything one could think of from marketing and advertising, management, retail associates to even accounting. Being a company founded by a CEO who went to the University of Oregon, attending the same school in one good way to try and get into the company. Nike is always in need of good young intelligent people who have a passion not necessarily for sports, but for living an active lifestyle...
Words: 1771 - Pages: 8
...8 November 2013 To: Mr. Lee From: Yuhui Mo Subject: Current Advertising Campaign Analysis of Nike, Inc. The purpose of the report is to analyze the current advertising campaign of Nike, Inc. Furthermore, this report helps answer what type of advertisement the Nike uses, who Nike's target audience is, and how effective Nike's advertising campaign is. This report recognizes that advertising strategy, which emphasizes communication, lifestyle, and star effect plays a very large part in Nike’s overall success of advertising campaign. The research in this report will provide useful information in obtaining a depth understanding of the advertising campaign of Nike, Inc. While the report researches a variety of advertising campaign and effectively targeted populations in the market, it cannot analyze each aspect in the advertising campaign. Therefore the report will focus on advertising strategy. Due to lack of data of recent years, the report will pay attention to the financial performance from 2005 to 2009. Using the information in the report may help understanding of current market strategies, which will in turn help the development of future market strategies. Current Advertising Campaign Analysis of Nike, Inc. Prepared for Mr. Lee WRD 203-013 Instructor 1318 Patterson Office Tower Lexington, KY 40506 Prepared by Yuhui Mo 261 Simpson Ave Lexington, KY 40504 8 November 2013 TABLE OF CONTENTS INTRODUCTION 1 ADVERTISING STRATEGY 1 Focus...
Words: 2974 - Pages: 12
...Unjustified Products Edward Awad CSU Consumer Behavior, Theory and Analysis MKT 7505 (Awad E-7505-13) George Jewell October 16, 2009 Unjustified Products Introduction This case study of human Belvoir toward the buying power of sport drinks for dog’s powder added to water to keep dogs healthy and nutrient. According to K9-Quencher® is healthy sport drink mix, and treats for dogs. People tend to love their pets, and treat them as they are family members; they buy for them the best food, shampoos and toys, to keep them happy, because they live in the same properties. There is not a thing wrong for taking care of pets. Is the K9-Quencher a necessity for dog’s health ? Analysis K9-Quencher® is a healthy sport drink mix, and treats for dogs it is a Great web sit offers few testimonials, and ingredient For the K9_Quencher. Planet animal is a supporting of the products and few other pet suppliers and vets. My analysis shows the contrary.K9Quenchers is “95 Water, over 95%. These are our ingredients: Dextrose, Glycine, Monosodium Phosphate, Magnesium Sulfate, Niacin, Biotin, Sodium Selenite , Artificial” K9-Quencher®, (1999-20060. The only good ingredients in these products are: H2O and Biotin. Because Biotin has B vitamin to help regulate hearts beats. This product is expensive and unnecessary for dogs’ nutrients it would be great if it was that easy defined, but most supplements are too limited and some are not good for dogs. “We only suggest special fish oil, Vitamin...
Words: 1312 - Pages: 6
... However, getting the opportunity to play a sport in college should be a privilege rather than a job, seeing as the sport is almost always one which you love to compete in and enjoy. After all, the only reason that these people are on a team is because their school and coaches offered them the chance to play, so why should they have the opportunity to get paid for it? Because of this, I believe that college athletes should...
Words: 715 - Pages: 3
...1947, Ferrari has stayed ahead of the majority of its competitors tand built a global luxury brand that includes more than sports cars. I have been fascinated by Ferraris for as long as I can remember. Also, I have read and studied about Ferraris, and have done a lot of research on the Internet. Today, I will tell you about Ferrari has established itself as an important part of automobile history. After listening to my speech, my audience will understand the history Ferrari and how it has developed into a global luxury brand that includes more than sports cars. The Ferrari a symbol in itself, is a highly prized and sought-after car. This specific sport's car speaks of status. The Ferrari has long been sought after because of its ability to quench the need for speed. Ferrari's importance in the history of travel is unrivaled because of its worldwide recognition and how its helped shape other automobiles. First, I will discuss how Enzo Ferrari fell in love with driving and car engineering in his youth and gained substantial race car test driving experience. Second, I will discuss how Enzo Ferrari leaves Alfa Romeo to start his own company and to make his own cars. Finally, I will discuss how Ferrari no longer relies just on selling cars and winning races to generate revenues, it’s licensing and retail division is the global model for other luxury sports properties. Let’s start from the beginning, former mechanic turned race driver turned race manager, Enzo Ferrari produced...
Words: 1225 - Pages: 5
...Energy Institute High School. I was born in Ethiopia and I was raised by my mother until I was eleven years old. I have two older brothers who are in college and one sister who is about to graduate from high school, my father works as a cab driver to support me and my sister. As a child I was challenged because of the surroundings I grew up in. For instance, the lack of education, resources and also just the fact of seeing the people around you struggling to feed themselves and/or their family. This exposure motivated me to work harder and take advantage of every opportunity presented to me when I came to U.S, this was due to the amount of resources and level of education the school provided me with for free. Knowing what kind of place I came from helped me profit from my newfound capabilities and tuition the school provided me with, because I know there are people who are still struggling to get acceptable education and the resources they need which made me not take it for granted. Coming to the U.S. opened many opportunities and gave me a different outlook on the world. It gave me the opportunity to explore some of my interests like sports and the Engineering fields of mechanics and petroleum. This...
Words: 902 - Pages: 4
...I chose to review and do a SWOT analysis on Take Five Sports Bar. When I began reading this business plan, I was immediately impressed that the company grosses an excess of two million dollars in its first year of business. That is extremely impressive. If business keeps with the same upward momentum, and they incorporation expansion in their everyday business mode, the sales revenue alone can grow to twenty five million dollars. The company has strong goals outlined in their objective. For example, they plan to grow and have all of the stores opened by the end of the year and have a growth of three to five million in annual sales. Another impressive thing is that they are big on product quality, and want not only great food, but great service as well. They know how to control costs and institute management controls. In addition to the company’s growth, the founder and owner of the company is offering some limited outside ownership in the company on equity, debt, or combination basis. This is a heavy promoted company. They post flyers, advertised in the newspaper by having coupons printed, television ads, and radio ads. One night a week they have a live cast from their establishment with a popular sports talk radio station. The stations have giveaways which also bring in customer. Their performance numbers and locations were also an addition to the plus column. Unfortunately, everything was not all on the plus side. There were a few weaknesses to this business...
Words: 733 - Pages: 3
...straight to the locker room and talked with his father who gave him inspiration and prayed with him to excel in the game. He later walked through the tunnel and emerged in the stadium for the game. No doubt, the World Cup is the biggest football tournament on the planet and it takes place once in four years. The advert featured the new Beat Solo2 and the Beats Studio. This advert was designed to shape and influence the attitude and behavior of people of all ages, especially the millennials towards the products. This was Beats first advert after Dr. Dre sold it to Apple for a billion dollars making him the richest rapper today. The commercial used the World cup competition in Brazil to showcase the new beats, and the tournament being the biggest sport event in the world,...
Words: 1332 - Pages: 6
...For this week's forum I selected the Ball velocity tracking radar. The first brand or manufacturer that came to my attention was TrackMan. The biomechanics labs at Chester University are used by students conducting research projects and providing scientific support, in addition with staff who provide scientific support to athletes. They can use biomechanical equipment like simple 2D video capture and 3D motion capture. Then I looked up the most recent equipment and along came TrackMan. (University of Chester, 2016) Here is what TrackMan does for the biomechanics labs “TrackMan connect offers amateur baseball players access to the same technology, stats, and analytics as the Big Leaguers” (TrackMan, 2016). “TrackMan will track the full trajectory of any shot, from 6 foot pitches to 400 yard drives, pinpointing the landing position with an accuracy of less than 1 foot at 100 yards” (TrackMan, 2016). “They also display the shot’s 3D trajectory together with 26 impact and ball flight parameters in real time (data is delivered within 1 second)” (TrackMan, 2016). As far as history goes the only facts I have found about TrackMan is that it is owned by a Danish technology company. They develop, make and sell 3D ball flight measurement equipment that is used in different sports....
Words: 372 - Pages: 2
...College sports have always been enjoyable and entertaining to watch. March Madness and the College Football Playoffs are some of the most exciting sports events to view. The Super Bowl and NBA playoffs may be exciting too, but the key difference between professional athletes and collegiate athletes is that college athletes do not get paid. Many professional athletes play for money, so the passion may not be there. College athletes on the other hand, play for pride, their school, and for their team. The passion is obviously there, so it makes the game more intense, more energetic, and more intense. In recent years, a conflict has occurred as in deciding if college athletes should receive a salary or not. College athletes should not get paid...
Words: 1457 - Pages: 6
...consumer purchase decision has been studied. The different approaches of influencing market positioning of the company and product through promotion have been discussed herein. The methodology incorporated includes both primary and secondary research data, pertaining to directly and exclusively collected information and views from Dove users and employees and results or analysis from credible magazines, online portals, discussion forums, journals etc. respectively. The data sampling has been thereon used to ascertain outcomes and derive results and presenting a better view of the entire branding-promotion-consumer cycle. Keywords: Branding, consumer buying behavior, brand management, Nike CHAPTER ONE - INTRODUCTION Chapter One introduction mainly concern with the background study of the project focusing to the study of the case. The concern also given to the research aims and objectives of the research as well as research question which comply with the dissertation. The focus also given to the research methodology which determines the ways of deriving the data collection and its methods for analysis where primary and secondary research being taken under consideration. The parallel focus given to the significance of the study being taken under consideration and finally ends with conclusion of the chapter one. 1.1. BACKGROUND “People get consciousness all the...
Words: 3047 - Pages: 13
...Contents______________________________________________________1 Event Description______________________________________________________2 Objectives____________________________________________________________3 Target Market_________________________________________________________4-5 Core & Ancillary Product_________________________________________________6-7 SWOT Analysis________________________________________________________8 Place________________________________________________________________9 Pricing ____________________________________________________________10-13 Sponsorship__________________________________________________________14 Advertisement ________________________________________________________15 Branding & Print advertisement Analysis ___________________________________16 Print ads_____________________________________________________________17 Event Description Basketball in Canada is growing rapidly. More and more people are playing basketball and there are more interests in basketball than ever before. Also the level of basketball is increasing. There are more Canadian basketball players playing in the NBA and top Canadian High School team can compete with the top teams in USA. However, there aren’t many tournaments that get top 20 teams in Canada to play in a tournament to decide the number one team in Canada. We at the Hoop Dome Association plan to hold a tournament spanning over two days on January 30 to 31, 2015 (Friday and Saturday) where we will invite...
Words: 4804 - Pages: 20
...League (AFL) Franchise to South Florida. The purpose of this report is to provide the AFL Miami Private Investor Board with the information necessary for assessing the effectiveness and feasibility of this business venture. South Florida is an ideal location to begin a new AFL franchise. The reason for this is due to Florida’s powerful demand for sports, and football in particular. A relatively large percentage of Florida’s GDP is due to a stable sports industry that successfully weathered the recent economic recession. The geography of Florida helps create a loyal fan base with in the region any professional sports team operates. These fan bases are driven by intrastate rivalries, and the fans are not hesitant to pay to see their teams play. These fan bases for the AFL in Orlando, Jacksonville, and Tampa Bay have proven to strong enough to sustain the operations of the franchises. With the closest arena football team playing four to five hours away, this distance is more than enough to dissuade most South Florida natives from attending and supporting the AFL. However, bringing a team to Miami would increase their awareness of the sport and prove to be sustainable. A loyal, lucrative, and intrastate rivalry driven market is what will sustain an AFL Miami franchise. Additionally, the AFL adheres to a spring schedule so as to not compete for fans with other football leagues. In order to properly market this franchise an aggressive marketing campaign will be necessary. Given...
Words: 5548 - Pages: 23
