I want u .u wsnt me Buyer behavior is the study of the individual, group, or organizations and the processes they used to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society and it is the decision processes and acts of people involved in buying and using products. There are a lot of factors that affects the buyer behavior. Consumer behaviour considers the many reasons such as personal and social to show why people shop for products, buy and use them, in certain case become loyal customers and then dispose of them. Perodua Company comes with varies vehicles that can attract buyers especially these who want an affordable yet efficient vehicle. The company mostly targets on individuals or families who want to buy quality car at a premium as Perodua Company sets up the prices that are reasonable and affordable by most consumers. Perodua Myvi is product on May 2005 by Perodua Company which is one of the examples for individual or family use. Personal factors are age and occupation; in other hand social factors are social class and other factors. Besides, personal factor is one of the factors that affects the buyer behavior. Personal factor contain suchvariable as ageand lifecycle stage, occupation, economic circumstances, lifestyle decisions and buying behavior are clearly influenced by the characteristics of each consumers. The family life cycle of the individual will have an influence on their values, their lifestyle and buying behavior depending whether they are single , in a relationship, in a relationship with kids and others. For example, Perodua has manufactures mpv cars like Perodua Alza which is very confortable for the consumers who are having family. Buying a car is a big investment and requires the consideration of many different