...2002 YOUNGME MOON NTT DoCoMo: Marketing i-mode ¿Olvidar mi teléfono en casa? Yo jamás lo Izaria. No puedo imaginarme pasar todo el día sin i-mode. -Takumi Ebina, 16 1 Para Keiic:hi Enoki, Director Gerente del servicio i-nwde de DoCoMo, este tipo de leal- tad era una espada de doble filo. En Febrero de el lanza- miento japonés de i-mode, un servicio de Internet inaláIllbrico a través del teléfono móvil. En ese tiempo, la mayoría de los analistas y miembros de los.medios de comunicación ha- bían redbido la introducción con escepticismo; sólo unoscuaIltos periodistas se habían mo- lestado en acudir a lainauguración del servicio. Ahora, treS años después, muchos de esos mismos expertos se preguntaban si - con más de 30 millones de abonados y un 60% de la participación del mercado de Internet móvil de Japón - podría sostener su abrumador dominio del mercado. Por su parte, Enoki encontró imposible dejar de sonreíriá toda esta ironía. Mientras se recostaba en el respaldar de su sillón y reía entre dientes, EIlokise veía notablemente relaja- do. Cansado quizás/pero sin embargo relajado. Era difídlcreer que este hombre gentil y de hablar suave era lafuerza motora detrás de una de lasorganizac:iones de movimiento más rápido de Japón. Él comentó, "Al hacernos más exitosos, la presión sobre nosotros tam- bién ha incrementado. La pregunta que todos se hacen es si vamos a poder mantener el impulso en forma continua." El Concepto de i-mode En Japón, la penetración del teléfono...
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...I, Robot Educates The Three Laws Of Robotics: 1) A robot may not injure a human being or, through inaction, allow a human being to come to harm. 2) A robot must obey orders given it by human beings, except where such orders would conflict with the First Law. 3) A robot must protect its own existence as long as such protection does not conflict with the First or Second Law (Asimov). These are the three laws that govern the robots in the movie I, Robot. Not only can this Hollywood film entertain us, but it can also teach us about ourselves by it. I, Robot is an example of how society is based around technology, is quick to conform, is fearful of annihilation, feels safe with rules, and humanizes everything. Technology has significantly taken over our lives. Radios, MP3 players, ovens, refrigerators, cars, computers, cell phones, technology is everywhere. The average human being cannot go through a day without coming in contact with some type of technology. Not only do we enjoy the technology we have, but we want more. That’s why in I, Robot the future is pictured as a technological universe where robots are made to do whatever we want them to. The robots aren’t the only technology witnessed throughout the movie though. There are also hand scanners, laser strip surveillance cameras, demolition robots, futuristic autopilot cars, high-tech parking garages, and tons of new technology (I, Robot). This portrays society perfectly. As I said earlier, we come in contact on a day-to-day...
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...Vocal Evaluation of The King and I On April 22, my parents and I attended a Sunday Matinee performance of The King and I at the Aronoff Center for The Arts. This was the touring cast of the Broadway Revival, which started in 2016. The King and I is a Broadway musical written by the famous duo, Rodgers and Hammerstein, that tells the story of Anna Leonowens, a English teacher who is hired by the King of Siam to teach his children. Through this agreement and her teachings, she finds herself attracted to the King and a romance begins. The show has two main leads: Anna and the King. Some of the supporting cast included Lady Thiang, Tuptim and Lun Tha. The woman who played Anna had a gorgeous natural voice. The original Anna in the film was obviously a inspiration to this actress as their voices were very similar. Her tone quality was warm yet a bit dark, as that was the norm at the time the musical was written and fit the music very nicely. My favorite song was “Shall We Dance?” because Anna’s vocal quality was superior to another singers I have heard. Overall, her vowels were pure and when she went for a high note, the vowel got taller and more rounded. You could tell that she knew exactly how to breath and used her breath to propel her sound without hurting her voice. The show was about three hours long...
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...I KILLED HIM BECAUSE I LOVED HIM! Honorable judge, gentlemen of the jury, people of the Philippines! judge me! am i guilty or not guilty? But before you sentence me, let me tell you my story. There was a young girl, 17 years of age with a curvaceous body, 36 24 36, a long hair and a sizzling eyes... And being rich as she was, she studied at an exclusive school.. And oh my gosh! i met this guy! he's the best player in our basket ball team and hes the heartthrob of our school. Oh my gosh and his name, guess what? who? Robie Santillan isn't it sweet? oh my gosh! we became friends, we became friends and later more than that. After 1 year of relationship we decided to settle down. The marriage that cut off the ties of our families. And since his parents disagree, that's why he was not supported by his studies. So i decided to give up my studies, and work as a saleslady in a supermarket. And then one night he returned home he asked for money but i cant give him for i just gave him one last night. So he walked out and then the next day he returned home he was as cold and as hard as a stone. One day, his graduation came and i was so happy! I expected Robie to invite me but he never said a word. I didn't mind it I still attended his graduation ceremony. i wore my nicest dress ever.. and then when his name was called , With a degree of medicine, a Suma Cumlaude, Robie Santillan! i shouted with glee. But when I was just stood up. I was...
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...NTT DoCoMo: Marketing i-mode Why was NTT DoCoMo so successful? What is the most critical reason for its success? DoCoMo’s i-mode delivered a service that met the incipient need of a large target group in the market, namely a world wide web-like content service on a mobile phone, and rapid easy messaging; this was the critical driver of its success. Most of their strategic and marketing decisions, such as its choice of content, advertising, pricing, technology and hardware, revolved around appealing to young Japanese customers. Its consistent marketing approach created a service that consumers were previously not able to articulate. The service was a “blue ocean” (Kim & Mauborgne, 2005) - a standalone service that uniquely integrated the most appealing aspects of the internet and mobile communications. The following are the key decisions that supported the success of DoCoMo: Content DoCoMo chose not to control the entire value chain from content to network, but rather involved the work of third-party entrepreneurs to build content. Partners like Bandai (Moon et al., 2002, p.6), Japan’s largest producer of toys and video games, supplied emotionally appealing content for teenagers and young adults. In addition, a centralized and seamless billing structure facilitated payment to content providers by subscribers who valued convenience and who disliked small purchases made with credit cards. This service proved popular; in 2001 around half of i-mode’s customers were subscribing to...
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...I spy The story is about a twelve year old boy, Charlie Stowe who wants to smoke a cigarette because some boys at school tease him with never having smoked a cigarette. His father owns a tobacconist store underneath the house. In that store, there is cigarettes. He sneaks into the shop to steal some cigarettes, but he hides because his father and some men are at the shop. The father offers the men cigarettes but they do not want them, because they are on duty. As the father and the men go out Charlie sneaks into his room and falls asleep. The story is properly very old and it take place in England and more precisely in an irregular house close to the sea. I can see that because Woodbine and Gold Flake are very old cigarette packs, which was very popular in England back then. Moreover, I can see that the story takes place close to the sea because he mentions the wind blew from the sea (page 1 line 4). I cannot exactly come up with a date, but it could be in the First or Second World War. I can see that when the main character uses words as “Huns” and “Zeppelins.” Huns was an old word for a German soldier and it was mostly used as slang. Zeppelins was a German airship. I think Charlie and his family live in a rich environment. I can see that because his father has a store. They have a house and Charlie goes in a county school. Charlie is twelve years old. He has a father and mother. He goes in a county School where some schoolmates tease him because he never has smoked a...
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...“I Spy” is a short story written by Graham Greene. It is about a boy, Charlie Stowe, who has never smoked a cigarette and therefore he decides to break into his father’s tobacco shop to steal a pack of cigarettes. His father comes home and along with him are two men. Charlie hides in the shop and watches his father and the two men while they talk about something Charlie does not understand. When Charlie’s father and the two men leave the house, Charlie goes back to bed and realises that he and his father are very much alike. The story is told by an omniscient third-person narrator and Charlie Stowe is the main character. He is 12 years old, lives with his mother and father and attends County School. His relationship to his father is not very good and he is unreal to him: “but he did not love his father, his father was unreal to him, a wraith, pale, thin, indefinite…” The mother’s responsibility for Charlie’s childhood makes her much more important to him and he loves her. According to Charlie, she is nice towards everyone except the “Huns”. This expression, the “Huns”, was an English word for Germans during World War 1 and with the use of this and the word “Zeppelins” I believe the story takes place during the Great War Charlie’s father is a very unreliable man who does not give any attention to Charlie, and Charlie does not care about him until he sees him along with two men in the tobacco...
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...I spy – Graham Greene 1. Setting: Place: * England, Norwich (page 93) * In a private home, waves (sea) (page 93) Time: * Late evening * 1930 * War time: enemy airships (page 92) Charlie: * Unstable family * Afraid * Bullied * 12 years old * Doesn’t like his father Mother: * Means the world to Charlie, because she takes care of Charlie (as the only one) Father: * Owns the tobacconist shop * Push Charlie away for him * No contact * He is unreal to Charlie Links: * Spies introvert * “His father was very like himself, doing things in the dark which frightened him” (page 95, line 39-40) Pair work: 1. Where and when does the story take place? The story take place in Charlie Stowe’s privates home and in his father’s tobacconist’s shop in England under the first world war 2. What is Charlie Stowe doing at the beginning of the story? He moved with caution and tiptoed to the window, so he can steal cigarettes in his father’s shop. 3. How does he feel about what he is doing? He is frightened to be discovered. 4. Why is he doing it? He is doing it because the other boys at the school are bullying him for not smoking. 5. Why does Charlie mutter “taunts and encouragements” (p. 94, line 7)? He taunts himself, because he is embarrassed, that he does not have enough courage to lighting up a cigarette. 6. Who are the two strangers? They are police officers/...
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...I spy The story is about a twelve year old boy, Charlie Stowe who wants to smoke a cigarette because some boys at school tease him with never having smoked a cigarette. His father owns a tobacconist store underneath the house. In that store, there is cigarettes. He sneaks into the shop to steal some cigarettes, but he hides because his father and some men are at the shop. The father offers the men cigarettes but they do not want them, because they are on duty. As the father and the men go out Charlie sneaks into his room and falls asleep. The story is properly very old and it take place in England and more precisely in an irregular house close to the sea. I can see that because Woodbine and Gold Flake are very old cigarette packs, which was very popular in England back then. Moreover, I can see that the story takes place close to the sea because he mentions the wind blew from the sea (page 1 line 4). I cannot exactly come up with a date, but it could be in the First or Second World War. I can see that when the main character uses words as “Huns” and “Zeppelins.” Huns was an old word for a German soldier and it was mostly used as slang. Zeppelins was a German airship. I think Charlie and his family live in a rich environment. I can see that because his father has a store. They have a house and Charlie goes in a county school. Charlie is twelve years old. He has a father and mother. He goes in a county School where some schoolmates tease him because he never has smoked a...
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...I am legend “I am Legend” is a sci-fi movie based on a brilliant military scientist, Robert Neville, whom becomes the last man on earth. He becomes the last man on earth because of a man-made untreatable virus which turns people into flesh eating zombies. He is immune to the virus and the only one who can save humanity. He spends several years trying to control the virus and also broadcasting radio signals for any other survivors. The Zombies creep around in the shadows, observing the scientist’s every move until he makes a fatal mistake. I liked this movie because the effectiveness and dialogue of it were accurate and I didn’t get lost watching all the scenes. The special effects and background coincided with what was going on throughout the movie and also appeared to be realistic. The performance of the main character, Will Smith, was phenomenal and I also felt as if I was in his shoes. Several aspects during certain scenes made the movie stand out from the thousands of movies I’ve watched. When Neville was driving around New York City with his dog Sam in a 2009 ford mustang GT500, the roar of the engine and the watchful eye of his dog following the deers symbolized modern hunting. After they got out on foot and began chasing the wild animals into the growing forest and the lions appeared out of the fields to take Neville’s priced deer gave me the idea that earth was reverting back into prehistoric times. Finally, when he sacrificed his life after he realized...
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...I World War I erupted in 1914. World War I had many countries involved but not all of them entered at the same time. There were three sides to choose from at the beginning of World War I. One option was the Central Powers which included Germany, and Austria-Hungary, and were later joined by Bulgaria, and the Ottoman Empire who were neutral at first then joined the Central Powers. There were the Allies which were made up of Ireland, Great Britain, France, Belgium, Russia, Montenegro, and Serbia. The Allies were later joined with Portugal, Italy, Greece, and Romania who left the Neutral nations. The Neutral nations were made up of Norway, Sweden, Denmark, Netherlands, Switzerland, Albania, and Spain. There were many causes for the outbreak of World War I. One cause of World War 1 was militarism. Militarism is the glorification of a countries military. Many countries were getting this militarism idea because they dreamed of war being glorious. Many young men dreamed of walking down the streets playing there trumpets along with the rest of the military and having people cheer for them as they marched by. Many people would soon find out that war is not good. Another thing that goes along with militarism and the outbreak for World War I was the arms race. Many countries wanted to have the best armies and navies with the best weapons. The worst competition was the naval rivalry between Britain and Germany. To protect it's vast overseas empire, Britain had built the world's most...
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...the throne and during her reign she chiselled it into a true gem. Her behaviour during public appearances, her speeches, her make-up, dresses; that all helped her to in her effort to create image of a good semi mystic queen. Shall it be understood why Elizabeth paid so much attention to her image and why she chosen such an extraordinary one, it much be first understood why she needed one. As a daughter of Anne Boleyn, Elizabeth had to all her life face attacks concerning her legitimacy as well as her religion. She was constantly being treated by her cousin Mary Stuart, who claimed the English crown. Catholics naturally did not consider the marriage of Henry VIII and Anne Boleyn valid; and after the death of Elizabeth’s half-sister Mary I (for them the only legitimate child of Henry VII) Mary Stuart was the hair apparent. Mary Stuart’s biggest supporter was Vatican; Henry did not get the obligatory papal agreement to divorce his first wife Catherine of Aragorn, but not only he did not step back, Henry created his own church and by the Act of Supremacy equalled himself (and all his protestant successors) to the Pope. This challenged and shattered the authority of Vatican to the core, so it is no wonder that Vatican was one of the biggest Elizabeth’s enemies. Mary accused Elizabeth of usurping her crown and Vatican accused her of...
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...The King and I The King and I has a long, intricate history. The events from the movie actually took place in mid-19th century Siam, during which time King Mongkut (Rama IV) was in the process of modernizing his country in an attempt to avoid annexation by the British. This process included the integration of western science, so the king sent for a British school teacher, Anna Leonowens, to educate his children. In 1944, Margaret Landon published Anna and the King of Siam, which she based off of Anna's memoirs. Twelve years later, Margaret's book would inspire Richard Rogers and Oscar Hammerstein II to co-write the 1956 musical, The King and I. The musical was a thriving success, and in 1971, a television series called Anna and the King aired...
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...World War I affected the nation in many aspects; however, the most evident were the economic and social aspects. In the early 1910’s the US was experiencing a recession that was quickly ended by World War I. The Great War increased the demand for production, thus creating jobs. WWI made it socially acceptable for women to join the work force as there was a demand for workers. Another social aspect that was impacted by WWI would be the African Americans and their attempt to obtain more equal rights by joining the war. World War I can be considered to be a total war as it included the entire society. In this case, it includes women, African Americans, and the entire US economy. As a result of the war, there was a great demand for the production of military supplies. However, the men would be drafted to the war. 3 million men were drafted into the army under the Selective Service Act and another 2 million joined various branches of the armed services voluntarily. This created job opportunities for women as the men were absent as a result of the war. Women took advantage of the industries’ great demand for workers to occupy the role of men in the workplace. Therefore, women demanded to be paid the same as a man would and demanded to have 8 hour days with the opportunity to get overtime. Women working in factories and other industries where only men would work, gradually became more socially acceptable. Women taking over the job industry was not only socially acceptable during...
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...Why Did I Enroll in College I often ask myself why. Why did you decide to go to college? Well first off, I have just started my family. So therefore, I am going to need to get my future set straight in order to support this family. What better way than to enroll in college? In this essay I will briefly explain why I enrolled in college. Also, the qualities I need to use in order to be successful in college. Qualities that I am going to use will definitely give me nothing but the best, and me personally I strive for the best. While in college I would love to gain the most out of it. The last thing I plan on talking about is certain obstacles I will have to overcome in order to be successful in receiving my degree. Why did I enroll in college? My reasons for enrolling in college are pretty simple. First things first, I really want to work towards getting my degree and become a teacher. I have wanted to be a teacher all my life. Honestly I don’t know what made me want to become a teacher, but it has stuck with me since I first decided what I wanted to be. I have the up-most respect for teachers, due to the fact that they put up with so much from students. So I believe I need to put forth the effort and take over for someone who is ready to get out of the teaching life. Another reason I decided to enroll in college, I really want to experience new things. This is a never ending issue; I am the type of person who constantly wants to experience something new. I joined the military...
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