Running to be the president of the United States is no easy task. There are many steps that must be taken but first the candidates must meet the requirements that are stated in the U.S. Constitution which are: to be at least thirty-five years old, a natural born citizen of the United States, and a resident of the United States for 14 years. Once they meet those requirement then people have to go through the caucuses and primaries. Then they have the national convention. After is the general election where the candidates campaign throughout the country in an attempt to win the support of the general population. Finally the electoral college is where the president gets chosen from the candidates. Marco Rubio is one of those candidates that is running for president once Barack Obama time in the office is up. Right now Rubio is trying to win over the voters by relating to his audience in his campaign speeches and making sure the people know that he is there for them and not himself. Marco Rubio effectively appeals to the working middle class audience through rhetoric, especially through the identity strategy. Rubio effectively uses pathos and ethos Marco Rubio campaign advertisement has highly appealed to a variety of people. His advertisements has affected the middle class, the working class, the parents, the younger generation, and more which can add up to more than the top one percent of people. He relates to the working class and the middle class because he was part of that group growing up with both his parents working low income jobs. He relates to families as well because he too has a family of his own that he wants to protect and to make sure they have a good life. Out of all the candidates Rubio is the youngest at forty-four years old which can help him relate to the younger audience. In the advertisements, Marco Rubio has related to his audience on