Peugeot to invest in Turkey has to look into the possible strategies that can be used to enter the market. Peugeot started investing globally through a joint venture form of entry into the economy. The organization normally collaborates with a local enterprise to start the business. In this Peugeot has decided to pick Gefco SA as its local partner in Turkey. Gefco SA is expected to manage and complete the following task to facilitate Peugeot in :

* Recruitment of staff and identifying qualified individuals * Supplier satisfaction and maintenance * Helping the international firm to identify the regional conditions.

Selected advantages of local firms are:

* Retention of customer and their satisfaction * Extensive research and development including innovation * Ability to understand the local market * Stability in the firm’s financial position * Motivated and capable workforce

Turkey with its intentions to join the European Union has a lot of advantages as it’s an emerging economy and has a lot of competitive advantage, thus Peugeot intends to start a joint venture strategy to achieve a cost advantage.

Peugeot uses a very unique strategy known as the differential strategy. This strategy focuses on the use of innovation to achieve competitive advantage.

Turkey has very limited users of foreign cars in the market and has an economy with customers that are unknown to foreign cars therefore; Peugeot will be able to achieve a First-Mover Advantages.

The turkey market is in its development stage as it was not affected by the global financial crisis and thus Peugeot has a chance to capitalize on this and position this brand as a market leader in Turkey.

Peugeot can face a possibility of various predicaments when trying to enter Turkey. One of the issue can be localization, adapting Peugeot’s modern and sophisticated car