...case, we learned to live a local lifestyle. Instead of traveling 45 minutes to get to the mall, we ordered online. We rarely traveled out of town for any type of chain restaurant and came to like more local, family-owned restaurants. A few of these include The Pleasant Street Pub (a family favorite) and Howard’s Drive-In, a restaurant open only in the summer, known for its old-fashioned way of service and inexpensive ice creams larger than your head. During the summer, Howard’s was is a place you could go to at any time of day and see at least one person you know. Anyone who lived in the area went at least once a week. Lucky should this be "luckily"? not sure for me, I knew the boss very well and was able to land myself a job at the local hot spot when I was 15. Howard’s Drive-In (commonly known as just Howard’s) is located in West Brookfield, Massachusetts, one town over from where I live, about 10 minutes away from my house. It is neighbored by a small, unpopular shop (I’m not entirely sure what is sold there because I have never been in and neither has anyone I know), and a seasonal vegetable farm. The restaurant is styled so that customers park their car anywhere around the...
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...Ice Cream Around the World July 23, 2012 [pic] [pic]Black sesame soft ice cream from Japan By Kwekwe [CC-BY-SA-3.0 (www.creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons 00:00 15:00 Liz Waid and Joshua Leo look at a cold treat - ice cream. They look at the history of this delicious and popular food. Audio▼ Transcript Transcript [pic] Voice 1 Thank you for listening to Spotlight, I'm Liz Waid. Voice 2 And I'm Joshua Leo. Spotlight uses a special English method of broadcasting. It is easier for people to understand, no matter where in the world they live. Voice 1 Imagine it is a hot summer day. The sun burns down on your skin. You have been working hard. You just want a break. You want something cool to eat. What do you choose? Voice 2 Well, millions of people around the world choose ice cream! Today's Spotlight is on the history of this special treat. Voice 1 No one knows exactly who invented ice cream. But many people have ideas. Some of these ideas even come from the Bible. The Bible says that King Solomon enjoyed iced drinks during the harvest time. Voice 2 Flavored ices were also popular in Roman culture in 4th century BC. People who study history believe that the Emperor Nero imported snow from the mountains. He enjoyed eating snow covered in fruit juices and honey. Voice 1 The kind of ice cream we eat today may have been invented in China. The Tang period in China was between 600 and...
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...evaluated the ice cream industry from a Porter’s Five Forces perspective to determine the attractiveness of the market. Next, we observed Amy’s Ice Creams’ strategy through interviews and class concepts to see how Amy’s competes. Then, we assessed the strengths and weaknesses of the company’s strategy to offer recommendations for Amy’s Ice Creams going forward. Production and Sales The biggest activities in the ice cream industry consist of production and sales. In 2011, U.S. manufacturers produced 1.53 billion gallons of ice cream, a 6.5 percent increase from 2009. In addition, U.S. ice cream sellers sold 25.4 billion servings of ice cream and other frozen desserts. This represents a 2.4 percent increase from the previous year, a slight increase after two year of stagnant sales (New Hope 360). There are two channels for ice cream sales. The first channel is food service where customers visit an ice cream parlor and pay a premium for the product. The second channel is retail where customers purchase their favorite brand of ice cream from a retail chain like Wal-Mart. Food services constitute a larger portion of the two channels accounting for 57 percent of overall ice cream sales (New Hope 360). Products The products in the ice cream industry include premium ice creams and novelties. Premium ice creams include sorbet, sherbet, and fruity flavored ice products packaged by the pint or quart. Novelties are separately packaged ice cream products like ice cream sandwiches...
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...Mr. No Face All the kids laugh and joked about him as he walked threw the park. They called him Mr. No face. He had this long gray and black beard that covered his whole face, all you could see is his beady hazel eyes covered with bushy gray eyebrows. He walked with a limp to the left as if his lefts foot always bothered him. His brown slacks, which were held up by black suspenders, were always creased perfectly down the middle. He wore a black hat with a red and white feather on the left side. His white button-down shirt was neatly pressed with military creases. His black pointy toe shoes slid as he walked. Though he never said a word to anyone, he would hum in a deep voice the National anthem. As he walked and passed anyone, he would just put his head down and keep humming. Never did he mess with anyone, but the neighborhood kids were so cruel to him. They would scream No face is coming, No face is coming, and gathers behind him imitating his walk. Most of the time he would ignore them, but every now and then he would stop, turnaround, lift up his hairy face and growl at the kids, rrrrrrrrrrr. And they would all start running. And if you were brave enough to look back, you could see him smile for a brief second. One day while Mr. No face was sitting on the park bench a little freckle face boy walk up to him as he sat humming the national Anthem. Mr., what is your name, the little boy said. But Mr. No face did not answer he just started humming louder...
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...Courtney Goddard ECO 365 April 13, 2015 David Copeland Norcross IV Introduction Ben & Jerry’s ice cream is a favorite and beloved American treat throughout the United States and 33 countries around the globe. Since Ben & Jerry’s are focused on providing a delicious and wide variety of flavors, they have recently decided to expand their products and develop and introduce a new product onto the market. In doing so, a strategic planning group has been gathered to conduct a series of analyzed to organize their strategy in the development of the new products. This will involve a comprehensive market analysis, as well as analyzes of supply and demand and variable costs that are involved in the development and marketing processes. This paper will discuss the history of Ben & Jerry’s and analyzes their product that are required to determine the product’s potential success. Background Ben and Jerry’s, (Ben &Jerry’s Homemade Holdings, Inc.) is an American dairy company. Ben Cohen and Jerry Greenfield founded the company in 1978 in Burlington, Vermont. Ben and Jerry met in 7th grade gym class, in 1963. Both men moved together to Vermont. While living in Vermont the young entrepreneurs decided to attend a correspondence course in ice cream making, at the Pennsylvania University Creamery. With a $12,000 investment, Ben and Jerry opened their very first ice cream parlor in a renovated gas station. In 1979, they celebrated their first anniversary and held their very...
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...Chapter I Introduction Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to the natural ingredients. Philippines’ version for ice cream: Sorbetes is usually produced from unknown factories and sold from carts that roam the streets, exposing it to pollution. Thus, it is also called dirty ice cream; though it is not really dirty as the name implies. Kids love ice cream, and so do grown-ups, but to indulge in this frozen delight can mean a lot of fat and calories, depending on the choices. The calories in a cup of ice cream can vary anywhere from 180 to 600, depending on brand, fat content, sugar content, and flavor. Nonfat or fat-free ice creams contain virtually no fat: vegetable gums are added to make them creamy and mixtures are made in soft serve machines to whip in additional air and ice crystals. Most nonfat ice creams contain 90 to 100 calories per half cup but not all, leaving health-conscious consumers, who avoid calories and fat, fewer options, or none at all. A newly industrialized country, the Philippine economy has been transitioning from one based on agriculture to one based more on services and manufacturing. Despite this, the agricultural sector employs close to 32% of the country's total labor force of around...
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...sentence) I have never met anyone, from any part of the world, who did not like dessert best. (Use of “I”= more specific sentence) The best dessert is ice cream because it tastes delicious, is liked by almost everyone, and it can link us to happy childhood memories. (thesis statement with 3 points named) First, ice cream tastes better than any other food. (1st thesis point in general topic sentence) What food can rival its creamy smoothness, or the delicious feeling of this soft, cold dessert as it slips down your throat? (specific descriptive sent., support) I don’t know of any other food that feels as good and clean in your mouth or of any food that comes in so many mouth-watering flavours. (specific description) At La Casa Gelato, for example, you can choose from over 218 flavours! (see June 20/10 Tazim’s Weekly) (specific example) In fact, today you can even get ice cream with protein in it, as the soy ice creams have. (specific information sentence) Ice cream is really good. (concluding sentence) Who knows? (question to reader) Ice cream may soon be a complete meal on its own! (Link to Body Paragraph 2) Second, while it might not yet be a complete meal on its own, it can be served after almost every meal for everyone likes it. (2nd thesis point in topic sentence) It can be a common thread between strangers. (declarative, information, support) Whether you have important out-of-town guests, or are just entertaining family and friends, ice cream is the perfect after-meal...
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...BUSINESS PLAN ASSIGNMENT FARMER’S ICE-CREAM -A private natural start-up A Venture by: Subhadra Venkateswaran (16) Sukriti Tolani (19) Susheel Kumar (21) Suvash Kumar (22) MA. Social Innovation and Entrepreneurship TISS, Tuljapur OUR VENTURE India is a developing country, which promotes innovations and experiments are welcome. In this developing country, we are faced with a lot of problems every day. With initiatives trying to fight the prevailing poverty and unemployment, there are also problems on increasing health issues in the country. We aim at reducing the increasing health issues in the society by providing completely healthy and pure Ice-creams. The ice-creams will be completely sugar free and natural. Health care is the foremost thing...
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...1.1 Introduction-Company "The best ice cream in the world" started out as the vision of Mr. Reuben Mattus and continued throughout his life. He began in 1921, selling ice cream in the streets of New York. Soon, he dreamed of creating nothing but the finest ice cream using only the finest and purest ingredients. In 1961, Mr. Mattus decided to form a new company dedicated to producing his new super-premium ice cream. He called this new brand “Häagen-Dazs” – a name that conveys an aura of old world tradition and premium quality. The original product line included just three flavors: vanilla, chocolate and coffee. Mr. Mattus then passionately spent six years searching for strawberries sweet and full-flavored enough to meet the brand’s impeccable standard of quality for his premium strawberry ice cream. The Häagen-Dazs brand quickly developed a loyal following. Its early success and praise was created by word of mouth. As passionate enthusiasm grew for this rich and creamy treat, the brand also grew. When the first Häagen-Dazs shop opened in 1976, it was an immediate success, and the brand’s popularity continued. By the mid-1980s, the taste of Häagen-Dazs ice cream was introduced internationally. In 1983 Mr. Mattus agreed to sell the Häagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Häagen-Dazs ice cream was founded. Since then, it has become a global phenomenon, available in 50 countries. The same...
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...CONTENTS Sl. NO | Topic | Page Number | 1 | Introduction to Amul | 3 | 2 | Customer – Survey | 4 | 3 | Customer – Special case | 5 | 4 | Collaborative, Competition – Wholesaler, Dealer perspectives | 7 | 5 | Collaborative, Competition – Company salesperson perspectives | 8 | 6 | Collaborative – Company’s operations and advertisements | 11 | 7 | Our learnings | 15 | 8 | Online references | 16 | INTRODUCTION About Amul: Amul was formally formed on December 14, 1946. The brand name was derived from the Sanskrit word ‘Amoolya’, which means priceless. But some cite the name as an acronym Anand Milk Union Limited. Amul products have been used in millions of home since then. Today Amul is a symbol of high quality delivered at a reasonable price, of the creation of a vast co-operative network, of a triumph of the white revolution. And it serves as an established model for dairy development. In the early 1940s, the main sources of earning of the farmers of the Kaira district were selling of milk and farming. During that time, there was a high demand of milk in Bombay. It was mainly supplied by Polsen dairy limited which had a monopoly and was privately held. Those traders used to decide on the prices of milk and the farmers had no say in that. But the exploitation became intolerable and the farmers collectively requested Sardar Vallabhai Patel. He told them to establish a co-operative union, as an alternative to supplying milk to private traders. Morarji Desai...
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...Dippin’ Dots Case Analysis Business Policy-DeVry University COMPANY NAME, WEBSITE, and INDUSTRY Dippin’ Dots is going to be the chosen case for this case analysis. The Dippin’ Dots website is https://www.dippindots.com. As stated in the book it is a company that is in the ice cream manufacturing and scoop shop retailing business (Dess, 2012). This company has made many growth spurts, even throughout the test it was put in. BACKGROUND AND HISTORY Dippin’ Dots is a company that mainly sells ice cream, but the business has recently implemented coffee dots made from rich quality Arabian beans which could be eaten as frozen ice cream dots, it can blend with Frappe beads to make Dippin’ Dot Frappes, or heated up and drank as a hot beverage. It started out by founder Curt Jones in Grand Chain, IL in 1988. By 1990 he launched his first production facility headquarters in Paducah Kentucky. Curt Jones was working as a microbiologist which had helped him come up with the idea to use liquid nitrogen for the sole purpose of freezing things very rapidly. He used his skills from his job and applied them to making Dippin’ Dots ice cream. With this information Curt Jones implemented not only one store, but since opening he has launched several franchise locations worldwide today, along with Dippin’ Dot set ups in many amusement theme parks, festivals, and fairs. Chad Wilson, the present controller and franchising director helped Dippin’ Dots hit its next spurt of growth by putting in...
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...Marble Slab Creamery, is a internationally managed restaurant located in Le Mall Sin El Fil, Le Royal Hotel Dbaye, Alley, City Mall Dora specializes in serving all natural ice cream. Marble slab is located in a prime location (Malls) which causes some problems because not everyone is willing to go to a Mall just to eat ice cream thus having a low market share especially in the presence of competition such as “Gelato” and “Bouzza Bashir” which are independent shops. In a culture like ours people are prone to eat from places that are more affordable and have been in the market for a years. Marble Slab opened their first store in City Mall on 2008, Marble Slab delivered high quality customer service, along with high quality ice cream. Having no advertising made it harder for people to know more about Marble Slab thus making it harder for them to reach a large number of their target audience. Marble Slab started to get known from people that go to the malls, which are mostly mothers of children and teenagers that hang around in the food courts at malls. Marble Slab did not just offer great quality ice cream but also offered cakes and catering for different events, different kinds of cones and brownies. As mentioned before Marble Slab did not have any advertising so anyone that wanted to know more about the products had to visit their Facebook page or their website. Marble Slab’s technique revolves around having a fun experience from the moment you enter the shop till you...
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...apple juice 4 apricots, fresh, pitted -skin optional 1 banana; peeled 3/4 c plain or vanilla nonfat yogurt 10 ice cubes, up to 12 cubes 1 Tbsp. honey Place all ingredients in a blender and puree until smooth. APPLE BANANA SOY SMOOTHIE 2 ripe bananas, peeled and halved 2 apples, peeled, cored and quartered 300ml (10fl oz) nonfat yogurt 2 tbsp sugar 400ml (15fl oz) organic soya milk Put all the ingredients in a blender and purée for 1 minute. APPLE BERRY SMOOTHIE ½ cup O.J. 1 Cup fresh Apple Cider 4-6 Strawberries with stem left on e-book://Pages/smoothie_recipes.htm 2/15/2003 Smoothie Recipes Page 2 of 53 1 Frozen Banana 1 cup Yogurt (Sugar & Fat Free flavored) ¼ cup Almonds 2 Tbs. Wheat Germ Blend until a nice smooth consistency. This makes enough for 3. APPLE CINNAMON SMOOTHIE 3/4 cup Apple Sugarfree Syrup 1/4 cup Cinnamon Sugarfree Syrup 2 scoops VegeFuel 1 1/2 cups crushed ice 1/4 cup Heavy Cream (optional) Blend until smooth. APPLE COCONUT SMOOTHIE 1/4 cup apple juice 1 pinch grated coconut or 1 T. coconut milk 1/2 banana 1/4 teaspoon fresh ginger root peeled 2 small ice cubes Put all ingredients into blender. Blend until smoothie consistency is reached! APPLE COCONUT GINGER SMOOTHIE 1/4 c Apple juice 1 pn Coconut -- grated OR_ -1 Tbsp coconut milk 1/2 ea Banana 1/4 ts Ginger root -- fresh,peeled -grated 1/2 c -Crushed ice -- or 2 small ice -Cubes Blend all until smooth. e-book://Pages/smoothie_recipes.htm 2/15/2003 Smoothie Recipes ...
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...Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors, including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies such as cheese cake, chocolate crunch cake, and tiramisu. Most of their desserts make excellent combinations with their gelato flavors. Club Gelato's atmosphere is spacious, trendy, and comfortable. It is a favorite amongst everyone! 2. Product Profile: If anybody has a weakness for sweet, Club Gelato guarantees to satisfy him or her. Club Gelato offers various types of ice cream, shakes, coffee, tea, cakes, and other sweet items. Gelato is a fairly new chain here in Dhaka, and so all the kinks, such as décor, are not yet worked out. However club gelato assures that the mouth-watering ice-creams will definitely make the day more cheerful with its outstanding service. Club Gelato usually prepare soften ice-cream. For the health conscious people they have three types of sugar free Ice-ream such as Hazelnut, chocolate and coffee. They have specialty offering on Sunday. It is open every day up to 10.30 to 11.30. During special events such as Eid, Valentine’s Day, Friendship day,...
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... Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes, cup cakes and...
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