...ACTIVIDAD 4 Autor: Francisco José Moralejo Módulo: Dirección de Operaciones Consultor del Módulo: Antonio Salado Ortiz Fecha de presentación: 26 de Febrero de 2012 Dirección de Operaciones [pic] Enunciado: Caso práctico: Planificación Estratégica de Operaciones. PREGUNTAS, Tras haber leído el artículo adjunto, habéis podido conocer cómo se prepara una estrategia a largo plazo. En base a las explicaciones del artículo, trabajaréis 2 tipos de empresas diferentes, a saber: 1) la primera de fabricación de helados en el área de España y Portugal, con una estrategia definida y orientada a la Calidad y a la fiabilidad de las entregas; 2) y una segunda empresa dedicada a la extrusión y fabricación de productos de aluminio para toda Europa, que compite con compañías multinacionales con diferentes centros de producción. En base al artículo de referencia, debéis responder de forma razonada a las siguientes preguntas: 1) Definid las prioridades estratégicas de ambas empresas. 2) A partir de la respuesta dada a la pregunta1, desarrollad los conceptos de Desagregación, Descomposición, Traducción, Evaluación y Conclusión, para sus posibles IEP; tal como indica el artículo de referencia. 3) Explicad cuáles son las diferencias claves entre la planificación de la empresa de helados y la empresa multinacional de productos de aluminio. 4) En base a las empresas mencionadas y a sus procesos de producción, que...
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...prices like, about total nation output like (GDP, GNP). So these two concepts are different, and micro principles cant actually guide macro principles. 2 Sticky price appears when the price of item doesn’t adjust quickly to equilibrium price when there is a shift in demand or supply curve. 2 goods subjected to sticky prices: electricity and water. Good that is not sticky: PSP. 3 4 5 GDP is measuring a country’s total production within its boundary no matter u r citizen or foreigner. Gnp is measuring a country’s citizens total production. Even the citizen is abroad, his or her production is counted into gnp. 6 intermediate good: an icecream cone. Final good: a car. Can either be final or intermediate: tire. Intermediate goods are goods that are used to produce another good, like an icecream cone is used to produce icecream. Final good is good that is complete, ready for sale and doesn’t need more processing. So car will be a good example. Tire can be intermediate good if it is sold to someone as a decoration or replacing the old one. It is final good if it is sold to be part of a complete car. 7 a durable good is a good that doesn’t wear out quickly and produce benefits in long term. Like a laptop is not easily wear out and can be used to program to make benefits. Nondurable goods are goods that wear out quickly like: foods and clothes. Service: intangible no ownership. Like go counseling. 8Business inventory: inventories are good ready for sale and...
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...Submitted by: Kanika Singhania Analyzing HUL Brands Functional Benefit, Emotional Benefit and Differentiation Homecare brands Home Care Brands | Brand | Functional Benefit | Emotional Benefit | Differentiation | Active Wheel(Bar+Powder) | Provides for a clean wash without harming the hands | Wheel transforms washing from a tedious experience to a delightful one | Combined with the strength of lemon and the fragrance of a thousand flowers | Rin (Bar+Powder+Bleach) | Removes the yellow faded colour from white clothes | White clothes set a good impression on people, and give one the confidence | Provides much more whiter clothes than competitors | Sunlight Detergent | Provides cleaning and stain removal without harming the colour of clothes | Keeping colors intact in clothes and wearing them makes her look and feel precious | Unique color guard technology that keeps colors intact and prevents fading as even after 40 washes | Surf Excel(detergent + gentle wash) | A premium wash which removes all kinds of dirt and stains from clothes very easily | Removes all the stains very easily, so that fear of stains never comes in the path of children exploring what they want to do | Belief that stains are good as they help the consumer’s (lady) children grow | Comfort Fabric Conditioner | Removes from clothes, the harshness that detergents attach to it. Softens, adds shine and fragrance. | Takes care of clothes and adds the ‘WOW’ factor to them | India’s first fabric...
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...The Job of a Food Stylist A Successful food Stylist helps Produce a photo that sells a dream,brand,product,restaurant,ect They do so by making food look as mouthwatering and appealing as possible. They take great care in making sure everything about the item is perfect,down to the last detail;like that vanilla icecream cone with a shiny little cherry on top with one drip of icecream running down the side- its all part of the food stylists creation.Did you know that the “Ice Cream cone” isn't really Ice Cream,but icing sugar, shortening and food coloring mixed together with cornstarch added to reach desired consistency,and that single drip running down the cone isnt melting icecream but toothpaste with food coloring added to it!These are a few tricks food stylists can do to make food look amazing to be able to take that perfect photo. Now a food stylists Job doesnt end with the food, they also chose the plating,the background and any props that will be in the photo.Food Stylists must be organized, they need everything together to do assignments quickly,so that they can get from one job to another quickly if they want to make any money.They need to be a good cook and baker,in order to cook the food so that it looks perfect for the photo you need to know how to cook,which is why some Culinary training would be a good idea. Food Stylists need to be a problem solver,many challengers may arise and you need to be able to handle...
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...Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. Our vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh...
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...com/press-centre/food-and-drink/britains-big-scoop-ice-cream-sales-hit-the-billion-mark-in-2011 2. What is positioning Although there is no agreed definition for position I respect Ries and Trout’s (1981) definition which is “ An organised system for finding a window in the mind . Its is based on the concept that communication ncan only take plkace at the right time and under the right circumstances”. Ries, A. and Trout, J. (1981) Positioning, The battle for your mind, Warner Books - McGraw-Hill Inc., New York, 1981, ISBN 0-446-34794-9 1. evaluate the positioning of your chosen brand in its market and relative to its competitors. USP – Environmentally and socially conscious , values , premium quality icecream, flavours and slogan, product innovative names pricing luxury http://www.slideshare.net/connectshivak/ben-n-jerry-gnims he concentrated targeting strat Attempts to produce the ideal product for a single segment of the market • The concentrated approach is the most focused and involves specialising on serving one specific segment. • Can lead to very detailed knowledge of the target segment’s needs and wants. • This strategy can help keep costs down as there is only one marketing mix to manage. • Helps to develop a niche market. The differentiated targeting strategy Attempts t introduce several versions of a product, each aimed...
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...| AndroidMobile Operating System | Jamie Caves | 4/1/13 | COM156 | | | AndroidMobile Operating System | Jamie Caves | 4/1/13 | COM156 | | With over 400 million Android devices activated to date, it is by far the most popular mobile operating system in use today. The Android OS is one of the most used worldwide, and its open source permits unlimited customization by anyone with the desire to learn it and use it. I have done quite a bit of research on it in the past for my personal use and have learned just a small portion of just how open and customizable Android can be, whether it be personal customization or productivity of the software. Android has helped to change the way we work, socialize, and entertain ourselves. The majority of social media users now use their smartphones, with Android software and applications, to access and post to various sites like Facebook, Twitter, and Instagram where people like to post what they are currently eating. Joking aside, Android has helped to push mobile technology farther than ever before. The Android mobile operating system is currently the most widely used and the most popular for smartphones and tablets today. Android has a distinct advantage over its competition in that it is available on a myriad of devices from nearly all the smartphone and tablet manufacturers today like Samsung, LG, Motorola, HTC, and many others whereas their closest competitors Apple and Blackberry...
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...From a small outlet in Ahmedabad over 80 years back, Vadilal Industries Ltd has today emerged as India’s second largest ice cream player. The company is also one of the largest processed food players in India with significant exports of frozen vegetables and ready to eat snacks, curries and breads. Vadilal’s aim is to become an Indian MNC in Icecreams and frozen foods and to provide products and services at an affordable price without compromising on quality. Vadilal Industries has been doing well because of its strong brand identity, good product quality, timely supply and extensive reach. A major success factor has been its ability to cater to different market segments through multiple product ranges. Vadilal has the largest range of ice creams in the country with 150 plus flavours and they are sold in a variety of more than 250 packs and forms. The range includes cones, candies, bars, ice-‐lollies, small cups, big cups, family packs, and economy packs. It offers something for...
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...carry on with building a small block engine that could do 485 HP so that everyone on the beach would look at me as I drove by. I thought I was pretty cool by doing all the things I had done. Little did I know , they were watching me. They knew my move. These creatures that we refer to as aliens were watching my every step. I couldn’t step onto the baseball diamond without worrying about being raped with an anal probe. Then one night it happened; They got me. I remember it very vaguely because they used some sort of machine that erased my memory, but lucky for me I closed my eyes and had a wet dream. Man that was one really wet dream, I remember my pants were so sticky, I thought someone spilled icream on my pants. Then I realize that Icecream wasn’t a milky white clear substance. What could it have been? Did the aliens take my first time? Did they take my innocence? I couldn’t believe it. Yes I could. I didn’t want to believe it. The next morning I felt alone. I felt cold and ashamed. I couldn’t look anyone in the eyes. Kids started to make fun of me saying what happened loser? Why are you such a quiet guy now? You have some big ears you dumbo looking kid. That’s when I snapped. I punched the kids in the private areas and then was suspended and had to change schools. The...
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...Christopher Walker December 17, 1014 Sea Salt Icecream from KH II Makes 3-4 servings Ingredients: 4 large egg yolks 1 teaspoon (5 mL) vanilla extract 1/2 cup (120 mL) sugar 1/8 teaspoon (.625 mL) salt 1 teasp oon (5 mL) sea salt 6 ounces (180 mL) evaporated milk 1 cup (240 mL) heavy cream Separate the egg yolks and place into a mixer. Add vanilla extract, sugar, and regular salt. Whisk on medium to high until the mixture falls off the whisk in thick ribbons. In a small pot bring the evaporated milk to a simmer. Be careful not to boil it or scald the milk by making the heat too high. Incorporate the simmered milk into the egg mixture by mixing and pouring in slowly. Once combined, pour entire mixture back into the small pot and place on stove at a medium heat. Whisk continuously until the mixture begins to thicken and take on a custard like texture. Be very careful not to boil or overheat the pot otherwise your eggs will begin to scramble. Once finished, place the mixture into the freezer until it reaches room temperature (30-45 minutes) Christopher Walker Add in 1/2 cup (120 mL) of heavy cream to the mixer and whisk until it has doubled in volume. Remove the egg mixture from the freezer. Carefully fold in the whipped heavy cream into the egg mixture until it is fully combined. Pour the contents into an ice cube tray, spread it out evenly, then place back in the freezer to freeze (3-4 hours). In a separate bowl, combine the remaining 1/2 cup (120 mL)...
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...Bread Pudding * 8 Slices Bread (Cut Crust) Soak * 750ml Milk * 6 Eggs Beat * 1 ½ Cups Sugar * Mix 1 TBL SP Custard in cup and add to eggs and sugar * Less 100g butter * Add ¾ butter to mixture, leave the rest of the butter to add on top of the bread pudding * Add mixture to the bread and milk * Add to greased oven dish * Add the rest of the butter, nutmeg and cinnamon to the top of the bread pudding * Bake @ 180 degrees Butterbean Chops Ingredients: * 1kg chops * 2 onions * 6/ 7 potatoes * 1 tin butterbeans * 1 TSP Chilli Powder * 1 TSP Tandoori * 1 TSP Crush Chillies * Salt * BBQ * 1 TSP Garlic Procedure: * Add the chops onions and spices and let it cook until the chops ¾ done * Add the potatoes * Once the potatoes is ¾ done add the butterbeans Haleem * 1 cup pearled whole wheat * ½ cup channa dhal * ¼ cup barley * ¼ cup sunflower oil * ½ tsp cumin seeds * 400g chopped onion * 1 green/ red chilli – chopped * 6 curry leaves – chopped * 1kg lamb neck and knuckles * 1 tsp garlic and ginger * 1 ½ tsp salt * 1 tsp turmeric * 2 tsp ground coriander * 1 tsp ground cumin * ½ tsp chilli powder * ½ tsp black pepper * 2 tblsp lemon juice * Garnish with ½ cup fresh coriander Procedure: 1. Boil pearled whole wheat and channa dhal in water till soft. Liquidize...
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...light angle? Editing, which is the most common form of photoshop. Long story short, photoshop is a tool used to make things look better in movies, food ads, fashion magazines and professional models. Now on the GOOD parts about it, and there are a good bit of these. Photoshop as we have learned so far is a tool to make things look better, from T.V. ads to an Instagram picture, but most of the time, this isn’t good, because it looks fake and it’s easy to call out. “But if it has a LOT of bad, is there any good in it?” You may be asking, and yes there is good in it. Most food ads on T.V. aren’t even the product they’re selling. A primary example is a Coldstone Ad that went up a few months ago. It shows delicious looking chocolate/vanilla icecream. Harmless, right? Not quite. It isn’t actually ice cream, it’s colored mashed potatoes. The reason behind this is that the ice cream melts before they can mold and shape it. Mashed potatoes didn’t melt, it was easy to mold and it not only was easy to get and mold, it looked twice as good as the original, spiking in sales. The reasoning behind it was to make it look better to rake in more customers, making it even more appealing. As stated by: (Confessions of a Preteen Beauty Queen: Is Photoshop Really so Evil? by Keely Bennet) she stated that mashed potatoes was a stand in for ice cream/meat, hair spray makes fruits look fresh, glue or shampoo replaces milk in cereal ads and antacids create the fizzles in soft drinks like Coke. In conclusion...
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...Managerial Economics - Group Project One- Guidelines Dear students, For the Managerial Economics Group Project One, I have formed groups for you. I have also assigned a product/service/brand to each group. Answer the questions given below and create a presentation of not more than 50 slides. As we cover more and more concepts, hopefully, you’d be able to answer more and more questions. Submit the presentation by 30th of November 2014. For your topic, you can start by visiting the link given to you. To know about latest development related to your topic, go to https://news.google.co.in/ and use appropriate keywords. http://www.ibef.org/industry.aspx will be extremely useful. On Friday (17th of October), I’ll explain what is expected from you in this project. Warm regards, Surta Mehta Group Student Name # 1 Krunal Luhar 1 Ravi Parmar 1 Sanwarmal Saran 1 Manoranjan Behera 2 Shiv Bhatt 2 Prachit Kotecha 2 Hatim Bohra 2 Manisha Patel Topic Wagh Bakri Tea Links Wagh Bakri Tea Company http://www.waghbakritea.com Flipkart http://www.flipkart.com/ http://www.ibef.org/industry/indianconsumer-market.aspx http://www.crisil.com/pdf/research/CRISI L-Research-Article-Online-RetailFeb14.pdf http://en.wikipedia.org/wiki/Ecommerce_in_India http://www.newindianexpress.com/busine ss/news/Online-Shopping-Spree-MakesOffline-Retailers-CryFoul/2014/10/12/article2474297.ece 3 Deepkumar Patel 3 Devendra Trivedi 3 Avyesh Borad 3 Jayesh Patel Potato http://www.ncdex.com/GlobalSearch/Sear ch.aspx?SearchText=POTATO&SearchTi...
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...flavours" slogan which is presented in the logo, pink. The idea, as many came from the advertising agency Carson-Roberts (later Ogilvy & Mather) in 1953 under the motto "Count the Flavours, Where flavour counts." It was also more than 28 flavours, so famous in the Howard Johnson restaurants. In addition, the number 31 was chosen for a client can have a different flavour every day of every month. Burt and Irv also believed that people should be able to sample flavours until they found one they wanted to buy hence the iconic small pink spoon. Baskin-Robbins, which opened its first store in China in 1993 in Beijing, competing with rivals such as rising Dairy Queen ice cream, Haagen-Dazs,TCBY,Taiwan ice town,sprinkle,romana,new Zealand icecream,tiamo,yogen fruz etc, whose shops emerged outside the - fashion canters, and grocery stores in the recent months. This name lacked memorability, differentiation and relevance consumers. As Chinese company has ambitious growth plans in China, he asked to say Inter-brand a new Chinese name and logo creation, what does a Baskin-Robbins ice cream in the world preferred company brands. The studied buying behaviour consumer...
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..."A Clear definition of your business' vison is critical to your success" As --------- pointed out int the discussuon board in Unit 2 Money (DB) "purchasing a franchise is a very good strategy if you are able to secure the capital for investment." As the business plan and strategies are already in place. Now the question is why would the franchise business owner be selling his shop? In this case Dr. Heywood mentioned a Carvel Icecream Shop in her area that closed due to continued construction that made it unpleasent for the customers to visit the Carvel Shop. As a result the business was unable to previal and had to close up shop and offer the franchise for sale. The secret may be found in finding the right balance of the four competencies, and this could be the difference between success and failure for a business that finds its self trying to endure continued construction in their area - and at a time of recession. I found an interesting article from the Central Penn Business Journal, titled "A Clear definition of your business' vison is critical to your success" from March 20th 2009. In the article the author Richard Randall goes to offer four key factors that will help the new busines owner find the right balance to help ensure success whether it's a franchise or a new business. ...
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