[Topic: Prepare a report identifying and explaining the success factors of recent mobile games: Flappy bird and 2048] | |
Table of Contents
EXECUTIVE SUMMARY 3
I. INTRODUCTION 3
1. About Flappy Bird 3
2. About game 2048 5
II. SUCCESSFUL FACTORS OF TWO ADDICTIVE RECENT MOBILE GAMES 6
1. The successful factors of Flappy Bird 6
2. The reason behind the 2048’s success 6
III. CONCLUSION 7
REFERENCES 8
EXECUTIVE SUMMARY
Nowadays, lots of types of mobile games have developed in the market; however, this report will on identifying and explaining key successful components of these two new mobile games cause much attention when they appear, those are Flappy Bird and 2048. From the success that we can educe lessons for themselves. I. INTRODUCTION 1. About Flappy Bird Flappy Bird is a mobile game actually launched in May of 2013, developed by Vietnam-based developer Nguyen Ha Dong and published by GEARS Studio, a small, independent game developer also based in Vietnam. The game has a side-scrolling format and the player controls a bird, attempting to fly between rows of green pipes without coming into contact with them (Wiki information). Originally released on the App Store since 5/2013. By the end of the month 1/2014, Bird started flappy fever charts and lead free app for both IOS and Android platforms in the United States. According to figures from App Annie, flappy Bird had a growth rate astonishing jump from 1500 levels to the highest position of the charts after only two months (Zing.vn information).
Flappy Bird’s popularity continued to climb into January 2014. On Jan. 10, the app achieved a major milestone: It became a top-10 app in the United States. It was ranked the eighth-most-downloaded free app in the US and the sixth-most-downloaded free game. On February 1, Flappy Bird was the No. 1 app on the iPhone top overall free charts in 53 countries (chart below) like the U.K., Brazil, and Singapore, with 82 percent of its total global downloads coming from the U.S. and Canada (According to Distimo’s analysis).
Development of a Flappy Bird Dong Nguyen created the only game in two or three days. The concept of the game is quite simple, there is not picky about picture and sound but still tops the charts overcome major companies in this field
2. About game 2048
2048 is a mobile game. It was developed by the studio Ketchapp and was released on the 19th of March 2014. In which the objective is to slide numbered tiles on a grid to combine them and create a tile with the number 2048. If you reach 2048, you get a ―You win!‖ message, but you can actually keep playing by adding two 2048′s and then two 4096′s and so on (Wiki information). The game has been described by the Wall Street Journal as "almost like Candy Crush for math geeks", and Business Insider called it "Threes on steroids". Due to the massive popularity of 2048, many people now mistakenly believe Threes! to be a clone of it, rather than the other way around.
II. SUCCESSFUL FACTORS OF TWO ADDICTIVE RECENT MOBILE GAMES 1. The successful factors of Flappy Bird
Communications were surprised the world with the success of flappy Bird and have some idea that this game has to use hacks, cheat to achieve such a high ranking. But the to flappy Bird of independent developers. Gears of Dong Nguyen (Nguyen Ha Dong) can be used fraud to be able to pass the big guns as the Clan Clash of Super Cell, the company has invested to $ 1.5 billion, or King, the company valuation to $ 5 billion, the father of Candy Crush Saga is an almost impossible thing.
Lucky Factor is one of the most talked about thing in the case of flappy Bird. Amid a forest of game "colorful" and heavy set of graphic elements, flappy Bird became the property differences Interface classic game from the early 90s., But "luck" is still quite a reason Bird vague and flappy need a specific launcher to be able to rise to the top of the rankings game on mobile for free today.
Skip luck factor, One reason for the success of flappy Bird is the support of social networks, viral video from the fun to the Twitter stream runs continuously flappy Bird brought to millions of people around the world. On Twitter, the popular social network Facebook in Europe only after the United States, the updated line of flappy Birds as much as a few updates per second, largely shared the highest score that they achieve or chafing when head-first into the column. 2. The reason behind the 2048’s success
There are two big reasons for this.
First of all, 2048 was free. This is the biggest reason. Not going free to play was unfortunately a mistake for Threes, something they have acknowledged themselves
Secondary, 2048 is more accessible. Threes is a constant challenge of thinking ahead, planning each move, and hoping like hell that next block comes to the left and not the right side of that vertical column. 2048 on the other hand is a much more quickly satisfying, easy to approach game that one can pick up and start mastering right away.
It's true that it's not nearly as difficult if you're looking for a deep puzzle challenge (and in fact there's a near-optimal simple algorithm that I won't share here to avoid spoiling the game for people), but I suspect that in large part 2048 players are more enjoying the peace-out Zen-like experience of making numbers crunch together than the deep strategic planning. It's a sorting game that doesn't take as much focus but provides rewarding results. It's a 5k instead of a marathon, a donut instead of a cream brulee , Klondike instead of FreeCell, Bejeweled Blitz instead of Candy Crush. And there's nothing wrong with that, it's just a difference of what experience you're looking for.
In addition, players could click a Facebook link, and be playing in a browser straight away (first on PC and then on mobile, or at least that's the order I encountered it in). III. CONCLUSION
This report gives a brief overview of two games on mobile phones cause attention when they appear and their success factors from which we can draw lessons for themselves and for future gaming producers and potential markets.
REFERENCES
1. http://en.wikipedia.org/wiki/Flappy_Bird. 2. http://en.wikipedia.org/wiki/2048_(video_game). 3. http://news.zing.vn/Ly-do-tro-choi-Flappy-Bird-gay-sot-tren-Android-iPhone-post389390.html. 4. http://mashable.com/2014/02/10/flappy-bird-story/. 5. http://www.distimo.com/blog/2014_02_flappy-bird/. 6. http://genk.vn/mobile-app/flappy-bird-bi-an-thanh-cong-cua-game-viet-sieu-don-gian-20140204225755373.chn. 7. http://www.gamesbrief.com/2014/05/gamesbriefers-why-is-2048-more-successful-than-threes/.
