...BUSM 4041 Case Study: IDEO Consulting ‘Culture drives creativity’ Angus Beattie S3365681 Executive summary Most of us are creative however it is often suppressed at an early age. The realisation that we are born creative; can take action to change our current ways of thinking; apply tools and concepts from design thinking to assist us in our quest; and accept that failure is acceptable, should enable most people and organisations to be more creative and therefore more innovative. In today’s hyper-connected and competitive business environment, organisations need to innovate or perish as creativity is today’s competitive advantage. Firms like IDEO have become successful in assisting businesses innovate through harnessing the power of design thinking which centres on empathy, ideation, proto-typing and testing. Creativity and innovation need to be driven at all levels of the organisation and businesses can easily look to adopt some of the practices of design thinking to gain this competitive advantage. The award winning design firm IDEO exemplifies an organisation with a unique culture with a strong bias towards creativity and innovation and presents a role model for businesses wanting to learn how they can become more creative themselves. Contents Executive summary 2 Creativity is competitive advantage 4 IDEO & Design Thinking 5 Culture as a driver of creativity 7 Creativity for all? 9 References 11 Creativity is competitive advantage ...
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...Case Analysis on “ Making Progress at IDEO “ BY Group – 8 (Mr. Anil Kumar – MP13009 & Mr. Vishav Sharma – MP13070) Core Situation Analysis The case is essentially about the company IDEO, which works with many clients with the concept of design thinking, they mainly take projects from the customer and work on these project with targets and millstone. There work is of innovation but against common perception they work very systematically with tough targets. There project with the most of the companies runs for few days to few week and then team moves to new project. All the projects go through following three activity sets 1. Inspiration : Understand the problem from various sources and what kind of solution customer want and what is feasible solution by interacting with all possible stakeholders with project 2. Ideation: Concept generation, brainstorming, prototyping. Refinement towards single design on the basis of feasibility and economic analysis 3. Implementation: Final design testing with user, clients and do the necessary changes as per the user requirement. This model was quite successful with in IDEO, but one of regular client of IDEO Con Agra Foods felt that they need to work with IDEO on different model i.e. longer periods of engagement with fixed teams from IDEO who exclusively work on projects from Con Agra Foods. IDEO and Con Agra Foods agreed to the longer term concept of team and one dedicated team of IDEO designers have been deployed with...
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...INTRODUCTION: The Mattress Company Simmons wanted a hot new bed to sell, so they went to the best design firm in the world IDEO to come up with the concept. The first meetings between the two teams were brilliant with creative energy on both sides. Then IDEO went off to work on the prototype. A couple months later they came back to Simmons and showed off the prototype in a big, classic IDEO pitch. The response from Simmons was not positive though they knew it was good, but Simmons had no ownership over it. About Simmons and IDEO: Simmons Bedding Company was one of the oldest and major company in USA and had net sales for 2005 were $855 million but company wanted to explore new product opportunities in same field to tap more customers so they approached IDEO for the task. On the other hand IDEO is a design and innovation consulting firm and has been a successful example of what innovation and innovative design can accomplish. Also the culture of IDEO can be described as eccentric, fun, creative and innovative. The outside-the-box working style and shifting of working groups help to keep thinkers fresh and constantly on their toes. Work Process of IDEO: IDEO normally follow following process for typical engineering-intensive products or services: Phase I: Concept Generation: This involved visualizing a large number of designs solutions before selecting a single product direction. Phase II: Concept Development: the purpose was to identify and resolve technical and user problem...
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...IDEO Strengths * Globally reputed design firm, which has won lots of awards and accolades to show for its competency in proving solutions. * Innovation driven firm, which consists of employees from wide ranges of background, both culturally and technically. This helped to provide a diverse way for approaching a problem and coming up with its solution. People with different perspectives helped to modify and refine the solutions, which helped IDEO to provide innovations to wide ranges of services. * Structurally the firm’s management is flat, meaning that there is no hierarchy and bureaucracy within the project team. This helps everyone to feel essential to the team and contribute equally. * They give a lot of emphasis on trying to develop an insight to the actual problem clients are facing, which enables them to use general tools employed in those types of problems. Their product development process is well thought out, tried and tested. They depend on brainstorming sessions to come up with ideas that provide sustained creative solutions. * IDEO is evolving constantly with time, focusing on working more closely with its clients and external agencies in order to provide them better solutions and reduce their project execution times. * IDEO had a unique way of approaching a problem. It didn’t come up to a company with the symptom of a problem but rather focused on unearthing the root of the problem. It’s not that it had extensive knowledge on the field...
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...IDEO Product Development A. The key issue that will impact the focal firm’s ability to survive, thrive and grow is their ability to maintain an innovative environment and creative process while developing a product on a much more agressive time schedule than usual B. What is the Problem that this company is addressing? Consistently delivering innovative products to their clients. C. Solution: How is the company trying to solve the Problem? IDEO uses a unique development process that the company combines with a corporate culture to foster creative thinking. D: Business Model: IDEO develops products for companies, starting from the design right up to the manufacturing process. They charge fees for each individual project depending on its scope. E. Key Success Factors 1. THEN (FROM) 2. NOW (TO) (1) Putting just as much emphasis on product design as on engineering, regardless of the complexity of the device (2) Setting up a process of prototyping and brainstorming that encourages maximum creativity and idea creation across employees (3) A mostly unorganised process and flat structure make up a company culture that boosts creativity and independency in employees (4) Big client involvement in every stage of the project (1) Need to stay creative and not become too politicised despite the growing number of employees and presence in various locations (2) Implement a more attractive compensation scheme to retain their employees (3) Still having a good...
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...Handspring’s proposal 7 Accept Handspring’s Proposal 8 Recommend a New Proposal to Handspring 8 IV. Recommended Course of Action 9 Managing the Visor project 10 Executive Summary Product development firms like IDEO have invested time and effort in constructing methodologies and processes that make them succeed in every territory they venture in. IDEO is one of the largest and most successful product development firms that has contributed to many of the products that we take today for granted. Some of IDEO’s inventions include the first Apple mouth, Oral B Squish grip, Nike sunglasses, 25 feet mechanical whale and even medical equipment. IDEO has worked with a company called 3Com for years to develop the breakthrough Palm V handheld device. IDEO is a company that emphasizes design as well as engineering and is now met with an offer from a new company called Handspring to develop the next handheld computer which would directly compete with the Palm V. Handspring is a company created by two of 3Coms successful employees, and whose objective is to duplicate the success of the Palm V by selling a fully compatible but less expensive handheld device, which can also add more functionalities. This later came to be called the ‘Visor’. The problem however, is that IDEO is given half of the time already taken to develop the Palm V. Finishing on time is not of concern to IDEO’s management, because they are confident that they can. However, the challenge is that this tight schedule...
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...IDEO Case- Ch. 4; Marketing Management, Kotler; pg 119 1. Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products? IDEO has been successful due to a “design thinking” approach centered around “human-centered methodology.” In addition, they design products that consumers actively want because they solve a consumer’s problem and as a result offer a superior experience. The most difficult challenge for IDEO is to design products from the outside in, in order to put customers first, as opposed to most tech companies that design from the inside out. They do deep dives into consumer behavior to determine how they purchase, interact with, use, and even dispose of products. They employ methods such as shadowing consumers, taking pictures or videos of them during product purchase or use occasions, conducting in-depth interviews with them to further evaluate their experiences. They also use “behavioral mapping,” which creates a photo log of people within a certain area like an airline departure lounge, a hospital waiting room, or a mall food court over a span of several days to gauge how the experience can be improved. IDEO also utilizes“camera journals” that participants keep, in which they record their visual impressions of a given product or category. They also invite consumers to use “storytelling” techniques to share personal narratives, videos, skits, or even animations about their experiences with...
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...Mount Auburn Hospital: Physician Order Entry Physician Order Entry (POE) * An additional module to the PCI by MEDITECH * Intended to reduce preventable ADEs (Adverse Drug Effects) * Pilot implementation to be done in the labor and delivery unit Overview of the Current Process | Overview of the Proposed Process | Objectives and suggested recommendations Training of staff Any implementation of an extensive system such a POE needs to ensure all stakeholders are onboard the new process. This requires them to accept the changes as well as being sufficiently trained to take advantages of POE. To address the first issue, we suggest involving physicians, nurses, pharmacists etc. early on in the designing the system and discussing their key concerns. Once the entire staff feels part of the team implementing the change, they are more likely to accept it than if asked to adopt a predetermined decision. A system adoption statistic can be released monthly to encourage each ward to compete and speedily implement the new change. For training, staff should be fully trained in a seminar about the key aspects of the system that concern them. A systems manager should always be available for troubleshooting. Expansion of system adoption The decision to implement the phase 1 of POE in labour and delivery ward makes sense as the medication and treatments there are much simpler to try out the new system. POE system can be tested here for months and changes suggested can be implemented...
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...Tees Union Meeting minutes 1 February 6, 2013, 10:30 am to 11:30am Place: Southern University College Computer Lab 330 ------------------------------------------------- Member Attend: Wai Chin Keat, Lee Kai Teck, Than Woei Liang, Edwin GanChernLun Announcements * Allocates roles and responsible of each of group member. * Discuss company name. * Discuss potential business idea. Discussion a. For the first time of group meeting, we are first discuss about the allocated roles and responsible of each of group member. From the analysis individual skills of each team member, we found that all of team member also didn’t have the research skills. Before that, we are already allocates the job roles for each of team member follow by ours skills. We are also weakness in research, so that will make us have the problem to face the future project scope. Because researcher is very important for the project, when thinking about the business ideas that needed come out with research to determine the business idea feasibility. Other aspect of decision of the project also needed come out with the research. For solving this problem, Kai Teck suggests to using the dice, who dice the smaller number and he will become researcher. Chin Keat have another suggests that the researcher allocate to the member who are the best ability of English because he think that can help to fast to understand the content of information search from internet. b. After that, we discuss the company...
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...Communication Process Complete the table below. Review the steps of the communication model. Describe each step using your own personal or business example in paragraph form. Review pp. 10 & 11 of Ch. 1 of Business Communication Today for more information. |Steps of Communication Model |Personal or Business Scenario | | | | |Sender has an idea. |As an employee at KFC, I am given the opportunity at quarterly work meetings to give | | |any ideas that can contribute to an improved work environment and anything idea that | | |could potentially increase sales. Recently, I thought about addressing the topic that | | |our KFC branches need to serve a grilled chicken sandwich. We offer grilled chicken on| | |the bone, but we do not offer grilled chicken to make a sandwich and too many times we| | |have customers come through our drive-thru asking for a grilled chicken sandwich, | | |along with making the point that many fast food restaurants offer grilled chicken | ...
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...their position is pretty sustainable as long as they continue to make their own and new technology. As long as they continue to do this, their customer base will be safe because their product will not be able to be imitated. Due to copyright laws and the rareness of the technology Apple uses, other companies cannot directly copy what Apple does and therefore Apple maintains the advantage. As long as Apple keeps putting money in their R&D department, they will remain a major player in the technology market. 3. Evaluate Apple’s strategy for Apple Watch. Would you suggest any course corrections? One course correction that I would suggest would to have not brought about the Ipay the same day as the Apple watch was introduced. As the case stated, it was a crowded and very competitive market and Apple should have had their customers focusing on just one new product at a time. Another suggestion I would have suggested would be...
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...And Thats Why Im Never Going to Another Zoo Summer holidays were the best time of year for me. I could relax and enjoy the time off without having to worry about school. I was looking forward to this summer in particular because it was out last year of high school. The four of us, Jesse, Anna, Josh and I, were sitting around a small, wooden table in our local coffee shop – the quiet murmur of others surrounding us. We had already planned to go to the beach and lie in the soft sand with the sun beating down on us, and we planned to go bowling, with the luminous lights bouncing off of us as the cheers and shouts of yet another strike echoing around us; but we wanted more to do. I wanted to visit a river around the corner from my house and take a picnic there. I loved going there because it was so peaceful and serene. The clear water was encircled by thousands of small forget-me-nots and buttercups that fluttered in the warm summer breeze. Around the edges of the field stood towering trees with bright green leaves that protected the area from noisy traffic. We were going to sit on the mossy bank and soak up the golden sun rays that oozed across the cobalt sky. I thought it would be a perfect place to go, but the others wanted to do something fun. “That sounds like something my grandmother would want to do!” Josh laughed. “Well what do you suggest we do then?” I replied. “What about the zoo?” suggested Anna. “The zoo… really?” I questioned “Yeah, the zoo, what is wrong with...
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...With these developments, it is obvious that conflicts between parties of different nationalities occur and liability to tax on income of foreigners especially among those engaging in trading venture. Whilst the laws affecting domicile and residence may be sufficiently settled, it is paramount for courts to pursue a detailed analysis to ascertain specific preliminary issues so as to avoid controversial rulings. Courts often handle numerous financial cases that involve what can be best described as foreign or international elements. In such cases, court must decide whether it has the jurisdiction under the Family Law Act 1975 to make a decision on such cases. In the event that it is determined that the court is invested with the jurisdiction to determine the case, the court has to consider whether there is a system of law in foreign country that also has the jurisdiction to handle the case. As it was addressed in the case Attorney General of New Zealand v Ortiz [1984] AC 1, these benefits and costs to either party if the case resolution is made in foreign country as compared with the apparent country should also be a subject of concern. [1] Legal systems in most countries around the world adopt community property regime, which takes effect at the inception of marriage or at the time of divorce. For instance, California and Massachusetts in the United States have adopted community property regimes that support equal division of assets upon divorce. However, this provision...
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...Adapted from Bernhardt & Kinnear (1988). Cases in marketing management, pp. 6-16. Plano, TX: Business Publications, Inc. Pay careful attention to the following points. They are often used by instructors to evaluate either a written or oral analysis. 1. Be complete. Each area of the situation analysis must be discussed, problems and opportunities identified, alternative presented and evaluated using the situation analysis and relevant financial analysis, and a decision must be made. An analysis that omits part of the situation analysis or only recognizes one alternative is not a good analysis. Second, each area must be covered in-depth and within insight. 2. Avoid rehashing case facts. Every case has a lot of factual information. A good analysis uses facts that are relevant to the situation at hand to make summary points of analysis. A poor analysis just restates or rehashes theses facts without making relevant summary comments. 3. Make reasonable assumptions. Every case is incomplete in terms of some piece of information that you would like to have. A good case analysis must make realistic assumptions to fill in the gaps of information in the case. For example, the case may not describe the purchase decision process for the product of interest. A poor analysis would either omit mentioning this or just state that no information is available. A good analysis would attempt to present this purchase decision process by classifying the product and drawing upon real life...
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...are given. It is understandable then that we should seek out more opportunities to apply our skills and make more positive impacts within our jurisdictions. It is this general attitude that led us to get involved in investigating cold cases. How We Got Started Mark had, for several years, been consulting with our Coroner’s Division as a forensic anthropologist. During this time he came to learn that there were numerous coroners’ cases in which the identity of the decedent was unknown. These cases were kept in three-ring binders on a shelf in the Sergeant’s office. Over the years, in the course of this forensic work, we would discuss these cases and the progress that was being made on them. The conversation usually ran along the lines of us asking “any luck with that 1980 homicide victim?” and the sergeant answering “well, we’ve gotten so many new cases that I haven’t been able to even look at it yet.” This went on for a few years and through two different sergeants. One day we, as a crime analysis unit, were brainstorming about how we could broaden our “client base”, as it were. We had been successful in integrating ourselves into our Investigations Bureau and had been involved in numerous major cases. And, of course, we had always been active in producing tactical and strategic analyses for our patrol personnel. But we knew that we could be doing more, particularly given the size and responsibilities of our agency. It was during...
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