Nowadays, Internet marketing is growing into a wide-ranging mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall promotion approach is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's strategy. For some online businesses, it is the only form of marketing being practiced. Using internet marketing a company has following advantages like it can communicate company’s message about itself, its products and services online. It can sell goods services or advertise space over internet.
A company can set up a website consisting of text images and audio video elements to express the company message online and inform potential customers about the features and benefits of the products and services they are offering. It will be a kind of one to one marketing mix techniques between customer and company. These websites can be equivalent to offline brochures or mail order catalogs and they are excellent way to establish your business identities. Using blog internet marketing strategy which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online. Article marketing is another kind of internet marketing which involves writing articles related to your business and having them published online article sites. These articles then have a tendency to spread around the Internet As a result it will give a traffic boost for your website, and promote your brand to a wide