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If You Pitch It They Will Eat Essay

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America has been taken up in the turmoil of obesity, becoming a distinguished trait amongst Americans today, now that we have acknowledged this dilemma in our country, people start to blame others for this epidemic. There are two sides to this controversy. Consumer vs Company. Many people believe that the companies targeting children and adults with advertising everywhere are to blame, however there are others who blame the consumers for not being aware of the effects the food industries’ product.

Parents are constantly sucked into the belief that one of those said fast food companies. Parents even started suing McDonald's for failing to successfully advise the public of the negative effects of their products, even showing the example of …show more content…
shows, books, and toys, fueling to children’s minds the need to purchase their merchandise Susan Linn, a psychologist at Harvard’s Judge Baker Children’s Center and mentioned in “If You Pitch It, They Will Eat” written by David Barboza, writer for The New York Times and Pulitzer Prize winner for International Reporting, argues that propaganda “used to just be Saturday-morning television. Now it’s Nickelodeon, movies, video games, the Internet, and even marketing in schools,” spreading everywhere for children to want and see (2003). Meanwhile the Food Industry sees this as innocent marketing, multiple lawyers threaten to enact lawsuits for compromising future generations to obesity, before the control over obesity goes out of control. The public also decides to pitch in with recommendations such as “to examine the impact of advertising on kids; a study to examine the prevalence of fast-food restaurants and convenience stores near schools; and incentives for communities that ban fast food outlets near schools or that ban advertising for junk food on campus,” according to Daniel Weintraub, Public Affairs columnist for the editorial pages of the Sacramento Bee, in “The Battle Against Fast Food Begins in the Home, (2002). However Weintraub later points out that “none of the...other ideas are likely to do much good until parents understand and accept their role in

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