Business Statement Rusty Rims (RR) Distribution Company is a distribution and regional company that has been in operation for over 60 years. RR is headquartered in Wilmington, Delaware and they has a staff of 400 employees including drivers, 6 distribution terminals (Philadelphia PA, Baltimore MD, New York, Washington DC, Newark NJ, and Wilmington DE), 100 delivery vehicles, 40 box trucks, and 40 panel vans. Currently, RR operates 24 hours a day, 7 days a week. Daily operations consist of a dispatcher making a list of freight pickups, a driver following the dispatch order for freight pickups, freight pickups brought to a distribution terminal (unloaded), some freights are sorted for delivery and others are kept overnight for next day delivery. While RRs process is not the greatest, development of the business has been stagnant due to the slow economy. At present, RRs profit runs at about 4%. John (the owner of RR) would like to see a growth of 5% per year and, at the same time, expenses cut by 5% to help fund new initiatives.
Business Strategic Objectives RRs unique operating strategy works flawlessly and simultaneously on several levels. RRs intent is to:
1. To offer warehousing services for those customers, who want to reduce delivery time by having product readiness locally.
2. To increase the percent of loaded miles in their fleet which will decrease the cost by managing the pickup as well as delivery of freight at the same time in similar geographic area.
3. To track the locations of freight both, in terminals and on trucks for providing exact delivery to customers by considering the factors of dates and times.
4. Function as a leading distribution service company in the industry by providing customers with expert, prompt & polite service at an industry competitive rate. IT Vision and Mission Statement To be recognized as a leader in