International Economic Relations
International Economic Relations
International House of Pancakes

International House of Pancakes

Export analysis: From USA to Czech Republic
Export analysis: From USA to Czech Republic

Authors:
Barbora Nykodýmová
Helena Leszczynska
Preet Singh
Authors:
Barbora Nykodýmová
Helena Leszczynska
Preet Singh
Delivery date:
2011, May 26

Delivery date:
2011, May 26

Table of Contents
Internal Analysis (USA) 3
External Analysis (Czech Republic) 4
Macroeconomic Factors 4 Economic Structure 4 Political Legal Structure 6 Demographic Aspects 7 Socio-cultural Factors 10 Technological Level/Factors 11 Geographic Aspects and Distribution Structure 11
Product Analysis on the Export Market 13 Potential Buyer Analysis 13 Competitive Analysis 13 Product 15 Price 16 Distribution 16 Communication 17 Other Aspects 18
Conclusion 19
List of Sources 20
Appendices 22

Internal Analysis (USA)

External Analysis (Czech Republic)
Macroeconomic Factors
Economic Structure
Own experience with the market:
Two from three members of group are citizens from Czech Republic; so own experience is strong enough.
Gross National Product (GNP):
In Czech Republic to measure value is used gross domestic product. GNP is not measured. So GDP as a value of all final goods and services produced within a country in certain period. In 2010 annual increment in GDP was positive, except in 2009 was negative, last 5 years was stagnant in positive per cent.
GDP in 2009 was 137 246 millions of euro. GDP PPP in 2009 was 19 200. In 2010 increase GDP for 2.2%.
According to exchange rate by Czech National bank (http://bit.ly/iVpPJE) 1 euro is approximately 24,4 Kč (Czech crown). GDP per capita in current prices of year 2009 was 14164 €.
See Appendix 1.
Family Consumption:
Consumption is detail described in