...Parent Company | IHOP (International House Of Pancakes) DineEquity | Category | Breakfast Foods chain | Sector | Restaurants | Tagline/ Slogan | Everything you love about breakfast | USP | World famous pancakes | STP | Segment | Pancake and breakfast lovers | Target Group | People of all ages | Positioning | Affordable, everyday dining experience with warm and friendly service | SWOT Analysis | Strengths | 1. High brand recognition and recall 2. 1500+ stores in Americas; and a few international locations in middle east. 3. Signature pancakes 4. Wide variety of breakfast, lunch and dinner dishes5. Affordable across income segments6. Licensed to sell breakfast products under IHOP at HOME7. The company has over 30,000+ people who are employed | Weaknesses | 1. Quality control issues across franchises 2. Limited lunch and dinner menu 3. Limited brand recall as compared to global food chains | Opportunities | 1. Global expansion especially in the emerging economies 2. Expansion by acquisition of smaller brands 3. Improve menu for lunch and dinner | Threats | 1. Competitive category by similar players 2. Smaller breakfast places offering better service 3. Health risks of consuming pancakes | Competition | Competitors | 1. Denny’s 2. Perkins 3. Waffle House | Description: Higher competition might be possible. Created: February 2016 Modified: July 2016 This free SWOT analysis shows strengths, weaknesses, opportunities and threats. We cover...
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...being open to find resolutions to problems faster. Village Inn uses the simple organizational structure because it is a small business and only a few number of employees work at the company therefor it is more manageable for upper management to keep a close eye on the evaluation of the business. The second organization that I will be comparing is IHOP, the international house of pancakes. I personally have worked at both and have been able to evaluate what makes them so different yet so similar. To talk about IHOP first since it was the first restaurant that I worked for. Working there for six years really gave me an inside of a customer service company. Then moving to Village Inn I quickly realized that, that particular company had a really good idea of how to run a successful business. Grant it that IHOP is very successful also, what the difference was, what was their goal and how were they trying to achieve it. At both restaurants they actually sell very similar dishes that include breakfast, lunch and dinner, and some dishes were even named the same. Both of the restaurants have similar desert options that they try and push. IHOP is known for their famous different styles of...
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...Jacob Walker September 10, 2012 Mr. Gray Literacy Narrative Experiences Through Life It all started in the 6th grade when writing started to get the best of me. Now that I look back I don’t think I was ever taught how to write a real essay. What got me into writing more were my grandfather and my niece. They both inspire me in many different ways to enjoy writing. As I’ve gotten older I gradually progressed with my writing skills. I failed my first SOL test in the 6th grade. I enjoy the reading part but when its time to comprehend everything I just read, is were find the most trouble. Failing the SOL test determined if you were eligible to enter the next grade. I honestly feel as if no has taken time to lead me step by step through the stages of developing an essay. I wouldn’t say I hate writing essays I just continue to cease to write them even when I’m fail on the verge of failing a class. Failing that test took a big role on me because I could never understand how to write. It wasn’t one of those things that I just couldn’t grasp on to. My Grandfather was always a book junkie. He always told me that reading is fundamental and that it can get you further through life. He’s the one who inspired me to get into reading more often. My grandfather was in and out of jail since he was a kid, were he grew up in the most rural areas. It amazed me that he never finished with middle or high school but can still have an intellectual...
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...Assignment#1: Question#1: The objective of our study is to maximize the profit that Maxwell Manufacturing makes by producing pens. | | Resources | | Profit | Decision Variable | Plastic | Ink assembly | Modeli. time | | Fliptop Model(X) | 3 | 5 | 5 | 1,000 | Tiptop Model(Y) | 4 | 4 | 2 | 1,000 | Total | 36 | 40 | 30 | | Linear Model: Maximize= 1,000 X+ 1,000 Y S.T. 3X + 4Y ≤ 36 5X + 4Y ≤ 40 5X + 2Y ≤ 30 X, Y ≥ 0 Solution: 3X +4Y =36 5X + 4Y= 40 5X + 2Y= 30 Constraint 1 | Constraint 2 | Constraint 3 | 3X +4Y=36 | 5X + 4Y= 40 | 5X +2Y= 30 | IF X= 0 | IF X=0 | IF X=0 | Y=9 | Y=10 | Y=15 | IF Y=0 | IF Y=0 | IF Y=0 | X=12 | X=8 | X=6 | Corners: A→6, 0 B→3.2, 6.7 C→0, 10 Optimal solution: Z= 1,000X + 1,000Y A: 1,000(6) + 1,000 (0) = 6,000$ B: 1,000(3.2) + 1,000 (6.7) =9,900$ C: 1,000(0) + 1,000 (10) = 10,000$ Optimal Combination: 0 Fliptop Model 10 Tiptop Model Question#2: | | Resources | | Profit | Decision Variable | Synthetic | Hours | Foam | | Grade X | 50 | 25 | 20 | 200 | Grade Y | 40 | 28 | 15 | 160 | Total | 3,000 | 1,800 | 1,500 | | Linear Model: Maximize = 200X + 160Y S.T. 50X + 40Y ≤ 3,000 25X + 28Y ≤ 1,800 20X + 15Y ≤ 1,500 X, Y ≥0 Solution: 50x + 40y=3,000 25X + 28Y = 1,800 20X + 15Y = 1,500 Constraint 1 | Constraint 2 | Constraint 3 | 50X +40Y=3,000 | 25X + 28Y= 1,800 | 20X +15Y= 1,500 | IF X= 0 | IF...
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...Table of contents LETTER OF TRANSMITTAL…………………………………………………………ii EXECUTIVE SUMMARY……………………………………………………………..vi INTRODUCTION 1 Success 1 Mission Statement 1 Definition of Business 1 MARKET ANALYSIS 1 Demographics 1 Population 2 Income 2 Market Demand 2 COMPETITIVE ANALYSIS 2 Direct Competitors 2 Indirect Competitors 2 Strengths of Competitors 3 Weakness of Competitors 3 How IHOP’S Products Are Different 3 Why IHOP is Better Than the Competition 3 MARKETING STRATEGY 3 Overall Strategy 3 Target Markets 4 Primary Targets 4 Secondary Targets 4 Marketing Mix 4 Price 4 Promotion 4 Distribution 4 Product 5 MANAGEMENT PLAN 5 Operations Standards 5 Personnel Standards 5 S.W.O.T. Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 FINANCIAL ANALYSIS 7 Financial Future 7 Budget 7 Cash Collections 7 Cash Paid for Expenses 7 Net Cash Flow From Operations 7 Net Cash for Period 8 THE DEAL 8 40 / 60 8 Conclusion 9 Deal of a Lifetime 9 References 10 APPENDIX A 12 APPENDIX A 13 Market Analysis 13 APPENDIX B 31 APPENDIX B 32 Competition Analysis 32 UNION STREET CAFE 33 DEE’S DINER INTERVIEW 34 BOB EVANS INTERVIEW 35 APPENDIX C 36 APPENDIX C 37 Locations 37 LOCATIONS 38 APPENDIX D 40 APPENDIX D 41 Financial Spreadsheets 41 APPENDIX E APPENDIX...
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...IHOP U—Captive Audience Team Rooty, Tooty, Fresh, ‘n’ Fruity® and JM Umberto Poddigue Lior Lewensztain Alex Whitt Ryan Gregston J.M. Shin IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 2 Table of Contents Executive Summary Team Members Captive Audience Analysis Situation Analysis On the nature of Captivity Static Captivity Dynamic Captivity The Focus Industry Analysis Market Drivers Price Importance of Breakfast Commute Time Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations 24/7...
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...the Applebee’s and IHOP brands drives everything we do. At DineEquity, we leverage the resources of the largest full-service restaurant company in the world with the agility to connect with guests on a local level. We are working harder than ever to energize the brands, optimize operations, expand our market share and create value for our shareholders. Look closely at our businesses, and you will see our winning strategies in action in ways both large and small. 01 In challenging times, the best brands 02 To our DineEquity family of shareholders: It has been said that, in difficult times, leaders lead. 2009 was such a year, and I am proud of the many ways that our Applebee’s, IHOP and Shared Services teams rose to the occasion. We focused our efforts on those things within our control, and we are now beginning to reap the rewards. After more than 50 years in business, our IHOP brand is stronger than ever. In 2009, IHOP was the market share leader in family dining for the third consecutive year. IHOP also reported the highest annual system-wide sales in the category, solid same-store sales results and new franchise restaurant development among the strongest Julia A. Stewart Chairman and Chief Executive Officer, DineEquity, Inc. get better. in the industry. With the April 2009 opening of our first IHOP restaurant in Vermont, franchisees now operate in all 50 states. IHOP franchisees are set to open our 1,500th restaurant in 2010 as IHOP system expansion continues...
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...International Economic Relations International Economic Relations International House of Pancakes International House of Pancakes Export analysis: From USA to Czech Republic Export analysis: From USA to Czech Republic Authors: Barbora Nykodýmová Helena Leszczynska Preet Singh Authors: Barbora Nykodýmová Helena Leszczynska Preet Singh Delivery date: 2011, May 26 Delivery date: 2011, May 26 Table of Contents Internal Analysis (USA) 3 External Analysis (Czech Republic) 4 Macroeconomic Factors 4 Economic Structure 4 Political Legal Structure 6 Demographic Aspects 7 Socio-cultural Factors 10 Technological Level/Factors 11 Geographic Aspects and Distribution Structure 11 Product Analysis on the Export Market 13 Potential Buyer Analysis 13 Competitive Analysis 13 Product 15 Price 16 Distribution 16 Communication 17 Other Aspects 18 Conclusion 19 List of Sources 20 Appendices 22 Internal Analysis (USA) External Analysis (Czech Republic) Macroeconomic Factors Economic Structure Own experience with the market: Two from three members of group are citizens from Czech Republic; so own experience is strong enough. Gross National Product (GNP): In Czech Republic to measure value is used gross domestic product. GNP is not measured. So GDP as a value of all final goods and services produced within a country in certain period. In 2010 annual increment in GDP was positive, except in 2009 was negative, last 5 years was...
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...Swot Analysis “IHOP restaurants is known for their signature pancakes, omelet ted and other breakfast specialties, IHOP restaurants through the day and evening and offer a broad array of lunch dinner and snack item as well”. The company relies on the experiences and feedback that the company receive from the client every time that customer eat at their restaurant. Our company was establish in 1958 and is rapidly growing and this increase demonstrate the work that we had done during all this year, and as our gratuity we want to create specialties breakfast for our client which is breakfast image that will personality the pancake or waffle in which the customer decide such as personal picture, family, kid, friend and animal picture too. The strengths that our company had is our values which are Integrity, Excellence, Innovation, Accountability, Inclusion, Trust, Community. The company also values and recognize the diversity of our workforce whether is race, gender, age, religious,culture, ethnicity, sexual orientation, veterans statues, or physical disability. Another strengths that the restaurant have is green initiatives such as energy saving products such as devices that automatically turn off lights, heating, ventilation, air condition controls that coordinate with kitchen equipment to maximize efficiency, solar reflective windows and much more. The opportunities that our company offer is to keep growing international by more than 99 percent of IHOP restaurant owned and...
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...IHOP 8785 Centreville Rd. Manassas, VA 20110 October 25, 2012 Josh Carter 231 Liberty Avenue Manassas, VA 20110 Dear Mr. Carter: Pet Friendly Restaurant Policy Our motto at IHOP is “Come Hungry, Leave Happy”. It is not just a saying but also an idea that we hope is validated with each one of our customers. We take pride in satisfying our customers and in making their dining experience with us a pleasurable one. IHOP constantly listens to each customer when it comes to implementing change in our services and restaurants. Your suggestion of converting our facility into a pet friendly restaurant has been discussed in our most recent board meeting. The idea of allowing your pets to join you in our restaurants poses some concerns that were addressed. Sanitation concerns were at the top of our list as it relates to the pet hair and potential fleas, ticks and other diseases that our four legged friends can be carrying. In addition, we must take into consideration all of our customers needs and the fact that some may have allergies and/or be afraid of animals. While we want to improve your dining experience as well, we have to cater to the dining experience of everyone and make the best decision for the majority of our customers. Based upon these concerns, we are unable to accommodate your request to become a pet friendly facility. However, during our board meeting, we did take some time to compose a proposal to submit to our corporate office to invest in adding...
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...Demographic and psychographic researches are important components to a brands marketing strategy. First of all a brand has to understand who is buying their product. This is very detailed process and covers a wide range of attributes from family size to annual income to education and the list can go on. Psychographics is considerably more difficult to determine since “it deals with beliefs, interests, hobbies and things that are important to us” (Brauer, 2014). IHOP’s demographic pool is hard to determine company wide since the brand is franchised. However, despite this difficulty the brand’s demographic pool is primarily made up of the baby boomer generation and Hispanic families with children. The psychographic makeup of the IHOP consumer includes but is not limited, to those who are more health conscious and find value important. IHOP’s understanding of the demographic and psychographic makeup of their consumers allows them to know who their target audience is. When a brand understands their target audience they are then able to formulate a marketing strategy designed for that specific audience. When a consumer is considering a purchase they go through a process known as the consumer buying process. The consumer buying process is “a mental state that a consumer enters into when they are about to make a purchasing decision (Brauer,2014) Within this process there are 5 steps the steps are as follows 1. Problem/Need Recognition- When you are hungry or thirsty or even have a...
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...I am the overnight manager at the local IHOP restaurant. The normal everyday life of the restaurant is quite dull and boring. We are open Sunday through Thursday from 6 A.M. until midnight. On Friday and Saturdays we are open twenty-four hours a day. When the witching hour hits at midnight on these two nights, in particular, it is like being one of the main characters in a Tim Burton movie, maybe perhaps, “A Nightmare at IHOP”. The first of the stragglers start to uproot themselves from their graves around 2:30 A.M. This is when the majority of the clubs start to shut down all over Birmingham. You know what kind of night you are going to have when you see the first of your guests trying to detangle themselves from the restraints of their cars. If it takes them twenty minutes just to exit the vehicle you know you’re in for a bumpy ride. The next thing you notice is the clothing of the people that are about to enter the restaurant. Clothes make up a huge part of this chilling experience. These girls have also rummaged into a t-shirt drawer and decided that a t-shirt will be the choice dress of the night. The t-shirt barely covers the back of their hairy upper thighs. But hey, the mirror that they looked into before they left their house for the night said, “Girl, you look damn sexy”. Glittery makeup is acceptable when it is worn on the eyelids but when you have liberally powdered your entire upper body it is only accentuating...
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...It was early Thursday morning. My sister Jaliyah and I had visited our brother Christian for a few days. We was packing our bags to get ready to go our flight to North Carolina for a track meet. Christian asked us, “Do y'all want to go to IHop for breakfast?”. We said, “Yea sure,why not.” After breakfast at IHop, Christian was taking us to the LaGuardia airport. We was running late because there was so much traffic. After we arrived to the airport we said our goodbyes to Christian. Then Christian told us, “If there were any problems text me”. Jaliyah replied with, I’ll text you when we get on the plane, if we have any problems and when we get off the plane.” So after we got our plane ticket we got in line to go through security. When it...
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...Stable marriage problem Av Johan Magnusson, SA11 2011-11-07 Inledning Rapporten som följer handlar om det klassiska Stable marriage problemet, SMP. SMP innebär att man låter männen ranka kvinnorna från mest tänkbar till minst tänkbar och vice versa. Utifrån det skall man para ihop männen med kvinnorna på bästa tänkbara sätt. Bästa tänkbara sätt innebär ett stabilt förhållande samt inga singlar. Ett problem som kan liknas vid första valet av sjukhus för läkarstudenter. Rapporten presenterar problemet samt Gale – Shapley algoritmen jämfört med en rekursiv algoritm för att skapa stabila förhållanden. Historia och lösningar Stable marriage problemet är ett välkänt mattematiskt matchnings problem, där första lösningen lanserades av David Gale och Lloyd Shapley (1962). Problemet innebär att man ska hitta de bästa tänkbara paren av n kvinnor och n män. Varje man och varje kvinna listar det motsatta könet från den det helst vill paras ihop med till den de minst vill paras ihop med. Man ska utifrån listorna bilda par där det inte kan finnas ett par som skulle passa bättre ihop än det givna. Förhållandet mellan paren anses vara stabilt när det inte finns något blockerande par, dvs. när det finns möjliga byten mellan par som rankat en partner högre än den nuvarande. Det är bevisat av Gale och Shapley (1962) att i varje SMP med lika många män som kvinnor finns det minst en stabil lösning. Problemet är vanligt förekommande när nyexaminerade läkarstudenter ska välja sitt första sjukhus...
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...showed her. Sam’s lawyer just needed to take the time to listen to her son. A particular scene from the film, I Am Sam, characterizes how characters show nonverbal and relationship element of communication. In the movie, I Am Sam, there are two key elements of communication that I found interesting. Let’s take a look at the two key elements; Relation Dialectics and Eye Contact throughout the film I Am Sam. Relation Dialectics is the first communication I am going to talk about. I found the following while watching the movie: closeness and openness, autonomy and connection, and novelty and predictability (DeVito, 2009, 2007, pp.220-221). The first scene that used relation dialectic communication is when Sam and his daughter, Lucy, are at the IHOP restaurant. This scene shows novelty and predictability. Sam is predictable by always ordering the same thing. Lucy shows novelty because she wants to try a new restaurant that she has never been at before. According to our book, The Interpersonal Communication, “each individual in a relationship may experience a...
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