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Iloveyou

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Why Brands go native?
An increasing number of companies are attempting to leverage the pull capabilities that social media offers, instead of pushing masses of meaningless content in front of consumers. As users become more involved in brand conversations, they do not want to be talked at but rather engaged with. Native advertising offers these capabilities and when it is done well, the benefits far outweigh the costs. All in all, it is a new form of brand promotion that can have an extremely positive impact on marketing goals.
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
Benefits & Costs
The benefits of native advertising are tremendous, for it consistently outperforms traditional advertising across all engagement benchmarks. 25% more people look at native ads over static banner displays, and it has proven to lift purchase intent and increase brand affinity. Additionally, consumers have been shown more likely to identify with a company because valuable content, instead of an unoriginal call-to-action, was offered.
On the other hand, high costs can be a major obstacle for companies hoping to get a foot in the native door. While the price of traditional advertising has been averaged at around $3.50 for every thousand impressions, native ads come with a much larger price tag. Exact costs are not widely available yet, as each publisher is establishing their own standards. However, here are a few projected estimates: * Facebook: $4.58 CPM * BuzzFeed: $5.40 CPM * Pinterest: $30-$40 CPM * Instagram: $350,000 – $1,000,000 per month * Promoted trend on Twitter: $200,000 per day
Another obstacle companies face in adopting native advertising is its potential risk of diminishing user trust. People have been turned off by this new tactic, for

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