FLORES JOGAL

ECONOMY AND GLOBALIZATION

PRESENTED BY:
ELIANA RUBIO VASQUEZ
CINDY PAOLA CARRANZA
ARANTXA REBOLLO
JUAN CARLOS NAVARRO

PRESENTED TO:
JOSE GALBETE

FORO EUROPEO ESCUELA DE NEGOCIOS DE NAVARRA
2014

WHY INTERNAZIONALIZE OUR COMPANY?
As a normal company, Flores Jogal wants to grow, become bigger, increase their sales and gain more recognition.
With a good strategic plan the internationalization could be possible due to the company has as competitive advantage the quality of the products and their variety, our demand is increasing with the pass of time, also we have in our disposal one supplier per type of product in order to guarantee the quality of the product, also we have a big industrial site showing us that we have the capability for growing more and expands our markets. About human resources it’s important to highlight the high level of education and specialization with is important to make easier our growing company. Now that the company has an economic wellness is the time to think in internationalization.
One of the advantages of the internationalization is the diversification our risk by decreasing the domestic dependency and gets benefits from the economies of scale obtaining additional incomes for our company. Furthermore we want to take advantage of the growing flowers demand and be recognized in the international market due to the quality of our products.
Internationalizing our company we could obtain more competitiveness and has the access of different sources of information about process that can improve our efficiency in the way we manage and make the products.
In order to be ready for the internationalization process the company has to adapt it in order to accomplish the goals satisfactory. As a company we need a strategic plan. First we are going to develop some strategies for the communication plan such as