...What is the buyer decision process? Illustrate with an appropriate example. The buyer decision process involves five steps undertaken by consumers in consideration of a potential marketing transaction that will rightfully take place before or after the purchase of a product. From a more conceptualised view decision making involves the cognitive process whereby customers venture through to finalise their product decision based on an array of internal and external factors. The essay will follow the general model mentioned above with a brief comparison between Microsoft and Apple the two largest competitors battling it off in the computer industry and their strategic influences on a customers buying behaviour for purchasing a new system. The buying decision process commences with problem recognition where the customer has encountered a problem with his current system a PC that resorted to insufficient hard drive space. Therefore no more files can be saved without the deletion of others and slow processing speeds making it frustrating to complete set tasks. Presently the customer is feeling an actual state of exasperation rather than an alternative emotion of satisfaction. The second stage of the buyer decision process is information search where potential customer is at their weakness absorbing all forms of information and reviewing content that keeps their mind open for interpretation. The customer is seeking a new computer for future studies at Monash University and...
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...Table of Contents Introduction 1 What is effective management? 2 Effective management skills 3 Motivation 3 Communication skill 3 Training and coaching 3 Decision making skill 4 Team building 4 Analysis of Personal skills 4 Analysis of professional skills 6 Good manager’s personal and professional skills for organization. 9 Contribution of personal skill and professional skill in organization 11 Task 2 12 Personal skill audit and action plan 12 Skill audit 13 Personal skills audit form 13 Learning style 14 Learning styles inventory 14 Impact of learning style in personal development 19 Reference 20 Introduction Some managers inspire, some motivate, and others fail miserably to engage their employees. The entertainment industry seems to have created the ultimate formula for the "bad manager" character, so why can't real managers understand how to be effective? When employees choose to leave a position, it's often because of their manager or relationships with people in their working environment. People quit people, not jobs. Management is a Process. It includes four main functions, viz., Planning, Organising, Directing and Controlling. The manager has to Plan and Organise all the activities. He had to give proper Directions to his subordinates. He also has to Control all the activities. The manager has to perform these functions continuously. Therefore, management is a continuous and never ending process. For an effective manager...
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...TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you CURRENT SCENARIO OF INDIAN NEWS CHANNELS Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The...
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...CHAPTER 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER VALUE AND RELATIONSHIPS PREVIEWING THE CONCEPTS – CHAPTER OBJECTIVES 1. Explain company-wide strategic planning and its four steps. 2. Discuss how to design business portfolios and develop growth strategies. 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment. JUST THE BASICS CHAPTER OVERVIEW In this chapter, we dig deeper into steps two and three of the marketing process—designing customer-driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning. Next, we discuss how marketers partner closely with others inside and outside the firm to serve customers. We then examine marketing strategy and planning—how marketers choose target markets, position their market offerings, develop a marketing mix, and manage their marketing programs. Finally, we look at measuring and managing return on marketing investment. ANNOTATED CHAPTER NOTES/OUTLINE FIRST STOP Nike’s Customer-Driven Marketing: Building Brand Engagement and Community The Nike “swoosh”...
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...2013 International Conference on Intelligent Systems and Signal Processing (ISSP) 5G Technology of Mobile Communication: A Survey Asvin Gohil Charotar University of Science and Technology. Changa-388421, Gujarat, India Hardik Modi Charotar University of Science and Technology. Changa-388421, Gujarat, India modi8584@yahoo.com Shobhit K Patel Charotar University of Science and Technology. Changa-388421, Gujarat, India shobhit_65@yahoo.com Abstract- The objective of this paper is comprehensive study related to 5G technology of mobile communication. Existing research work in mobile communication is related to 5G technology. In 5G, researches are related to the development of World Wide Wireless Web (WWWW), Dynamic Adhoc Wireless Networks (DAWN) and Real Wireless Communication. The most important technologies for 5G technologies are 802.11 Wireless Local Area Networks (WLAN) and 802.16 Wireless Metropolitan Area Networks (WMAN), Ad-hoc Wireless Personal Area Network (WPAN) and Wireless networks for digital communication. 4G technology will include several standards under a common umbrella, similar to 3G, but with IEEE 802.xx wireless mobile networks integrated from the commencement. The major contribution of this paper is the key provisions of 5G (Fifth Generation) technology of mobile communication, which is seen as consumer oriented. In 5G technology, the mobile consumer has given utmost priority compared to others. 5G Technology stands for 5th Generation Mobile Technology...
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...pervasive computing D) digitization, growth of data communications, an era of deregulation, the evolution of Voice-over-IP (VoIP) as a common tool, and pervasive computing Answer: C Diff: 2 Page Ref: 3 2) In what year did computer technology begin to transform our social, economic, and governmental infrastructures? A) 1960s, when Internet became a core in our technology B) 1950s, when ARPA research was formed C) 1980s, when the Internet was introduced D) 1990s, when the Internet was enhanced Answer: A Diff: 2 Page Ref: 3 3) The technology used in the 1960s called ________ was/were very large and expensive and used proprietary architectures that did not support cross-platform communications. A) Department of Defense PCs B) the Internet C) personal computers D) mainframes Answer: D Diff: 1 Page Ref: 3 4) The term ________ generally refers to a technology or product that is copyrighted and not available for use without some type of fee or payment to its owner. A) Internet technology B) RFID (Radio Frequency Identification) technology C) Proprietary D) IEEE (Institute of Electrical and Electrical Engineers) technology Answer: C Diff: 1 Page Ref: 3 5) A series of legal battles, beginning in the late ________ and continuing into the ________, introduced an era of...
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...Business Models Of Popular Websites Business Essay The business model can simply be known as a working description that includes the general details about the operations of a business. Every business model consists of a number of factors. Some of these factors are expenses, revenues, operating strategies, corporate structure, and sales and marketing procedures. In general, anything that has to do with the day to day functionality of the corporation can be said to be part of the business model. In every business model, there is a need to address internal factors that relate to the ongoing operation of the company. These factors relating to operation involve defining the departments and the divisions within the company, along with the procedures that govern the creation of positions and job responsibilities within each department. Areas of operations such as manufacturing facilities, production process, labor requirements are also part of the business model. Management in regards to the various departments in an organization is also an important component of the business model, as this defines the job descriptions and responsibilities of the executives and employees within the organization. External factors also act as an important factor to any comprehensive business model. The most important of these elements is identifying the target consumer audience for the goods and services provided by the corporation. This one single element will influence the form and function of both...
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...1.1 Introduction One of the leading IT services companies, L&T Infotech., is a well established company. It is an Indian company which always maintained the highest international standards of excellence through quality, technology and innovation. The company has an ISO 9001-2001 certification and has high profile clients such as like Chevron, Free scale, Hitachi, Sanyo and Lafarge, among others. L&T Infotech is a global IT services and solutions provider. It provides the winning edge to the clients by leveraging Business-to-IT Connect and deeply committed people. The clients have found in L&T Infotech a right-size partner who combines scale, stability and customer-centricity The parent company is Larsen & Toubro Ltd. (L&T), a technology, engineering, manufacturing and construction conglomerate, with global operations. This rich corporate heritage has given many inherent advantages that translate into tangible benefits for the clients. Founded in 1938, Larsen & Toubro Limited (L&T) is a technology, engineering, construction and manufacturing company. It is one of the largest and most respected companies in India's private sector. Seven decades of a strong, customer-focused approach and the continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business. L&T has an international presence, with a global spread of offices. A thrust on international business has seen overseas earnings...
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...Chapter 7 Managing Data Resources True-False Questions | |The benefits of a DBMS are immediately tangible. | | | | | |Answer: False Difficulty: Easy Reference: p. 234 | | |Excellent hardware and software will result in inefficient information systems if file management is poor. | | | | | |Answer: True Difficulty: Easy Reference: p. 234 | | |A record describes an entity. | | | | | |Answer: True Difficulty: Easy Reference: p. 235 | | |In traditional file processing, each functional area, by developing its own specialized applications, contributes to data ...
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...Free Version focus A simplicity manifesto in the Age of Distraction Leo Babauta focus: about about focus T his book, “focus”, is by Leo Babauta, creator of zen habits and mnmlist. It was written publicly, online, in small bursts, with feedback from readers throughout the writing process. It would be much worse without their wonderful help. dedication The book is dedicated to my grandfather, Joe Murphy, who lived a life that inspired me, and whose death has left a gap in my life ... and to my grandmother, Marianne Murphy, who I love deeply and whose strength and kindness have always pointed the way for me. uncopyright All content of this book are in the public domain. I hereby waive all claim of copyright in this work; it may be used or altered in any manner without attribution or notice to the me. Attribution, of course, is appreciated. To clarify, I’m granting full permission to use any content on this site, including the chapters of my book, in any way you like. I release my copyright on this content. While you are under no obligation to do so, I would appreciate it if you give me credit for any work of mine that you use, and ideally, link back to the original. If you feel like spreading a copy of this book, you may do so without payment. 2 full version This is the free version of this ebook, which can also be found at focusmanifesto.com. The full version of the ebook contains additional chapters: 1. creativity and practicing deep focus 2....
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...ow ons er su n c C change i nfl subunemployateion men si m nt t re gula dy tio p an h envir social u lea ence ns d s fisc ersh al p i olic p y ge leade e cultur nt onme leg al inte stra rnal c teg au infl ic decisio ses enviro n missio tec al envir ecisio nt ra hno onm ns logi ent po cal or c strategi es influenc ent nm han ic envi gic lega ge a aim ron men l p l stra enviro roces t nm te soc tegic e s i d ic om on ec cy ure env ct iron e m bj lead iron en pla nni ersh ment t nd o tech ng for c ip a eco han nom nolo s ge c lt ea tr o ic m ubl de p n e th n cult mis sio n, a ims and soc obj ial e ect ive nv s s...
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...The Interpretation of Dreams Sigmund Freud (1900) PREFACE TO THE THIRD EDITION Wheras there was a space of nine years between the first and second editions of this book, the need of a third edition was apparent when little more than a year had elapsed. I ought to be gratified by this change; but if I was unwilling previously to attribute the neglect of my work to its small value, I cannot take the interest which is now making its appearance as proof of its quality. The advance of scientific knowledge has not left The Interpretation of Dreams untouched. When I wrote this book in 1899 there was as yet no "sexual theory," and the analysis of the more complicated forms of the psychoneuroses was still in its infancy. The interpretation of dreams was intended as an expedient to facilitate the psychological analysis of the neuroses; but since then a profounder understanding of the neuroses has contributed towards the comprehension of the dream. The doctrine of dream-interpretation itself has evolved in a direction which was insufficiently emphasized in the first edition of this book. From my own experience, and the works of Stekel and other writers, [1] I have since learned to appreciate more accurately the significance of symbolism in dreams (or rather, in unconscious thought). In the course of years, a mass of data has accumulated which demands consideration. I have endeavored to deal with these innovations by interpolations in the text and footnotes. If these additions do...
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...Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010926489 © Springer-Verlag Berlin Heidelberg 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed...
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...ANRV296-PS58-19 ARI 17 November 2006 1:33 Annu. Rev. Psychol. 2007.58:479-514. Downloaded from arjournals.annualreviews.org by University Of Maryland on 12/11/06. For personal use only. Cross-Cultural Organizational Behavior Michele J. Gelfand,1 Miriam Erez,2 and Zeynep Aycan3 1 Department of Psychology, University of Maryland, College Park, Maryland 20742; email: mgelfand@psyc.umd.edu 2 Technion, Israel Institute of Technology, Technion City, Haifa, Israel 32000; email: merez@ie.technion.ac.il 3 Department of Psychology, Koc University, Sariyer, Istanbul, Turkey 34450; email: zaycan@ku.edu.tr Annu. Rev. Psychol. 2007. 58:479–514 Key Words First published online as a Review in Advance on October 17, 2006 culture, management, organizations, work The Annual Review of Psychology is online at http://psych.annualreviews.org Abstract This article’s doi: 10.1146/annurev.psych.58.110405.085559 Copyright c 2007 by Annual Reviews. All rights reserved 0066-4308/07/0203-0479$20.00 This article reviews research on cross-cultural organizational behavior (OB). After a brief review of the history of cross-cultural OB, we review research on work motivation, or the factors that energize, direct, and sustain effort across cultures. We next consider the relationship between the individual and the organization, and review research on culture and organizational commitment, psychological contracts, justice, citizenship behavior...
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...or in part. ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ the management accountant, May, 2010 Cost Management for Growth of SME in Textile Sector by R. Gopal 387 Performance Monitoring in SME Sector by I. Mohamed Ibrahim 388 Cost Management : Key to Survival in Current Global Meltdown by S. Jeyaraj 392 Cost Management : Key to Survival in Current Global Meltdown by Guruprasad D. 400 Salient Feature of MOU by ICWAI with CBEC 406 Request for Comments on Exposure Draft of CAS 408 Essay Competition Notice 411 WIRC Seminar 414 Examination Notification - ICWAI 418 Exam Programme - CAT 419 Continuing Education Programme 420 Notice 421 ○ Editorial 347 President’s Communique 348 Speech by Hon’ble...
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