...great absentees of the social media. Out of fifty pharmaceuticals included in a social media use study, only ten had an identifiable presence on social media. Several articles had been written about what they call the "PharmaSocmephobia." A very interesting study from IMS Institute dedicates over 40 pages to explore, discuss and analyze the reasons, the pros and cons of this behavior. By ignoring social media pharmaceuticals are missing on great information for product development, key opinion leader identification and monitoring. Social media are a tool to listen to customer ideas and feedback, and collaborate with social groups to test products and services. As stated by IMS Pharmaceutical companies cannot afford to delay their entry into these ever evolving and increasingly significant new channels of communication. "Early movers will test the water with an educated trial and error approach and discover benefits for the company as a whole while moving closer to consumers and patients."(Social, 2014) Hard copies of healthcare information decreased in importance while online researchers for healthcare information went from 25% on 2000 to 72% of Americans and 82% among Europeans on 2012 according to IMS study. It is mandatory by FDA when advertising healthcare products FDA to include risk information in the main body...
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...presentation about growth of products detailed documentation and specifications and performing analyses and to assist in the identification of client issues and developing client specific solutions * Responsible for the overall queries received from clients related to their territory and product structuring, field alignment and related queries. * Making reports regarding performance of our products with their competitors * For launching new products, provide suitable and potential information to the marketing staff about the molecule and segments as well as highlight those areas where we have boost our business. * Make monthly reports brick wise performance , Territory wise performance ,Product wise performance ,Regions and District wise performance , Outlet wise performance * Besides making above reports, different kind of reports are developed as per the requirement of immediate boss * Using Software PLD( Pharmacy Level Data) * Using Software Sales Analyzer * Using Software IMS Plus * Using IMS Black book Organization : Helix Pharma (Private ) Limited. Over All Duration : Jan 2012 up March 2014 Previous Designation : Sales Analysis Officer Previous Responsibilities: * As a Marketing Sales Analyst, My Responsibilities Includes...
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...at country’s leading pharmaceutical company, world reputed Square Pharmaceuticals Limited (SPL) and was placed under one of the most important departments in the company Product Management Department (PMD). I have found the experience to be quite interesting and under the guidance of my supervisors and with the help of all the members of the department I have tried my level best to prepare an effective report on the above mentioned topic. The report contains the trend analysis of generic shifting, the reasons behind it and future potentiality of certain generic shifting events and SPL’s planning in the present scenario. Here I have gathered data and information through actual interviews of product managers and secondary data from IMS software and Research department of the organization (MRPC). I honestly hope that my analysis will help to give the idea how generic shifting event occur in the pharmaceutical market in Bangladesh and performance of different brands of different generics in the market. I hope you will find this report worth all the labor I have...
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...Social Media Responsibilities Jana Keeley Hum/186 June 05, 2012 Tanny Rodriguez Responsibilities of news media include providing the society a truthful, objectives and balanced news and information while respecting the secrecy of issues related to national security. Known tasks of journalists in the entertainment media are In the social responsibility theory of the press, the media is driven to benefit the public. It expects journalists to answer society's need for truth, requires an open and diverse debate on public issues, and honest updates of current events. In this model, media ethics is automatic because the press is free to serve its purpose for the public, as opposed to special interest groups or advertisers( referenced below). Another condition of the social responsibility model, is that news reporting cannot be dependent on groups that may encourage bias and unethical practices in exchange for financial support catchy headlines which directly affect civilians. The public learns about government and politics primarily through television and nationwide newspapers. The media has a choice of which stories to cover. Recent studies prove the exposures can have a sizeable impact in shaping the public’s view on politics. Media coverage shapes attitudes and behaviors related to judging ones capabilities of running for office. It’s a known fact that citizens often times seek out information that agrees with their pre-existing views. People will relate with a politician...
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...Blogging is a resource used to discuss, share, and evaluate various news and topics. It is not a replacement for traditional media, so it is not, and should not be held to traditional journalism code. However, blogging should have its own ethical code and rules so it can continue to thrive and be viewed as a credible source of information and valuable discussion. Copyright infringement is the number one ethical and legal issue on the internet. It is important that bloggers protect themselves from committing this crime. It is okay to use copyrighed material for certain purposes such as: teaching, research, and news reporting. However, one must use caution when posting pictures and text messages from other people in blogs. Using the work of others without permission is equivalent to stealing a photo album or journal from your next door neighbor. Just because you may not sell it to make a profit, does not benign the fact that the material was stolen. Bloggers must become educated about copyright infringement and fair use. When unsure whether they are committing copyright infringement, they should refrain from using copyrighted material. Although it is common knowledge that blogs are the opinions and points of view from various people, bloggers themselves should not deliberately spread false information. Furthermore, the opinions in blogs should always be easily identified, as well as the facts. Bloggers may not have the responsibilities of journalists, but they have the responsibility...
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...a hurry’’ and providing a precise, representative account can rarely occur under such conditions. ▪ Journalistic gatekeepers must choose from unceasing news generated by emerging information technologies. “Truth” in news reporting must be enlarged beyond a simple facts-only definition. Both newsgathering and newswriting processes must be considered. Opposite of truthtelling is deception, that is, deliberate intention to mislead (see Sissela Bok's book, “Lying”). Deception is newswriting is rare, but deception in newsgathering is a persistent temptation, because it often facilitates the process of securing information. There are five cases that demonstrate the dimensions of the truthtelling issue in journalism and media ethics: 1. Al Jazeera: This case examines the Arab news network, Al Jazeera, an independent news organization based in Qatar. Does Al Jazeera slant its news against the West? Many Western journalists and governments are not convinced that Al Jazeera is neutral or un-biased in its reporting. In a region where state owned media dominates the airwaves and government leaders were accustomed to controlling the message. Reflects Arab culture. Less than positive responses from an average American. Accused for providing a platform for terrorists. Al Jazeera aimed to present the news in an unbiased and objective manner, which often meant unflattering portrayal of existing Arab leaders. 2. The Unabomber's Manifesto: The...
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...following: internet, television, radio, magazines and news paper. Both day one and day two, of my Personal Media Inventory, first begin with checking my Facebook account, like that of many adults in their 20’s,which is a social media site that provides both entertaining information regarding your personal friends and famous entertainers, along with news information updates. The internet is at the tips of our fingers because of cell phones which allow us to receive information and entertainment with a touch of a button. Then after I am finished getting ready for work get into my car and listen to the morning talk shows on the radio. They are both entertaining and informative in the sense that the cover topics of pure entrainment and topics that relate issues going on in the world with further discussion to reach different types of age groups. Each day between 11:00 and 11:30 am I take my lunch and check Twitter and Facebook for any news and social media updates. On day one Facebook lead me to a Huffington Post link about a news article that I found to be informative and interesting. That is another great thing about social media, having Facebook friends and following people with common interests on Twitters allows for myself to have the ability to discuss and find news information related to my interests and what important to a person like myself. On day two I had some free time at work so I was able to go to Yahoo.com to few their news updates. The site seems to have a good grasp on...
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...TV5, a television and radio broadcasting network, has extended their service of providing news to the nation by creating its online news portal, InterAksyon.com. It features news, not only locally, but also internationally, which is gathered from the network's own news team, from the news pool of News5, and from various news wire services. The first thing we have noticed about the website was the formality in its interface, the colors and font used, which is appropriate for its purpose. Moreover, news reports were properly positioned, having the headlines placed noticeable in the top and middle part, and breaking and other news on the sides. InterAksyon.com also provides tabs such as National, World, Business, Entertainment, Lifestyle, Opinion, Weather and Special Features. This would be very useful for the visitors of the website, since they could easily filter the reports and find the particular news they are interested in. In addition, the website presents its users links to social networking sites, such as Facebook and Twitter, which would be helpful in promoting the website and disseminating news to the people. InterAksyon.com also steps up their service by offering its users the radio broadcasting feature, which enables the users to listen to their Radyo5 through the Internet. However, the website has some bad points. First, its appearance as a website is too dull unlike the other websites of competing networks which seems to be more interactive and entertaining to...
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...obtaining information. Newspapers were mainly local news and obtained social news such as who was recently married and who had social gatherings. People were also a main source of news. Neighbors would talk at social gathering and around town to inform what was going on in the local area. With the development of the radio in the 1940’s national news was spread much quicker. The families would gather around the radio to listen to the President of the United States and keep updated on the war. Newspapers was still a popular form of obtaining news local and nationally. By the 1950’s television was invented and became very popular. Families would gather around the television to watch major events such as the first man to walk on the moon. The television gave Americans access to worldwide news. Newspapers and the radio were still used as a source of information. The development of the television started major progress. In 1962 the first satellite was launch into space. This started continues progress with items such as mobile phones and computers. Computers were complicated in the early developments but progressed as time went on. Business used computers to which were big and bulky but helped businessmen keep more accurate data and obtain information quicker. By the 1980’s most schools had computers which gave students access to the internet. Presently most home have computers in their homes and are able to access the news as well as communicating with other...
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...One main concern that many individuals have asked, has been about the air supply. We would like to also inform everyone that through well-constructed observation, and also the Chilean mine workers, that the ventilation are still in working order which provides a fresh air supply to the men. Water supply is also available through storage tanks. We are working at the best of our abilities to resolve this situation, and deeply apologize for this unknown accident at this time. Internal News: Late breaking news has been announced near a northern city in Copia, Chile. Thirty three Chilean men have been trapped in an underground mine about twenty –three hundred feet below the surface. It is not clear on the cause of this incident at the time, but stay tuned to your local new channel for all information regarding to this undetermined incident. If you’re not near a television then you can locate all matters regarding the Chilean men and current information also via the internet from your local news...
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...Quality or quantity, which is more important? Viewers of local news station live in communities; they are families. They would want to hear about their local park closing three days a week, but a celebrity death is tempting gossip. While the death may affect a few viewers the park story affects them as a whole. As the director of the local news station I would run the park closing story because it affects the viewer much more than a celebrity death, poses hassles for viewers, and it is the stations responsibility to keep local news relevant to the viewers. A local park closing three days a week affects everyone in the surrounding communities. Parents, grandparents, and children will have to find other things to do on the days that the park is closed. When children get off from school they have an abundance of energy from sitting in one spot for most of the day. The local park is a safe place for them to exert this energy. The closing could cause more kids to play in the streets, find dangerous places to play, or become less active. The delivery of this story could help lessen the stress on those community members. The local news station has a responsibility to inform viewers of upcoming events that will directly affect them. A celebrity death does not create any hassles for viewers; they are often occurrences. The park closing story poses a few hassles: Parent’s may have to drive farther for after school sports, rearrange schedules to accommodate this change, and be more aware...
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...You are the news director of a local television station. The city council has just voted to close city parks 3 days a week to save money. Meanwhile, a major celebrity has died. The park story has greater effect on your viewers, but the celebrity death will get bigger ratings? Which do you make your lead story and why? o Your news organization is owned by a massive corporation that also owns an electronics company. It has learned that the refrigerators the electronics company makes are fire hazards and have destroyed several homes. How do you cover the story and how do you acknowledge that you are owned by the same corporation? o You are the chief editor of a large metropolitan daily newspaper. One of your reporters is caught fabricating sources and making up facts. How do you handle the situation, from disciplining the reporter to explaining it to your readers? . Solve the problem using what you have learned. Solutions must be realistic. If you think cable news networks do not have enough foreign coverage, for example, it is not enough to say you will simply hire more reporters. You must say where that money will come from. Be creative, both in the identification of the problem and, especially, in the solution. . Include the following: o The role of media in delivering news to the public o The significance of immediate news media delivery on culture o The social responsibilities of news media. o Ethical and legal considerations...
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...Historically, print news has focused on the importance of text and where images have been used, little attention is given to the function of these images in conveying news discourse. However, the relationship between the verbal and the visual deserves further attention. Images have a powerful impact on a viewer’s response towards news and this impact cannot be created by text alone. A critical examination of three recent news events (see appendix) and analysis of the images that they utilise, reveals the communicative functions and the connotative force that is carried in news photography (Bednarek and Caple 2012, pg. 57). By studying these photographs through analytical frameworks, we see that images embody much more than what is depicted within a frame and in fact they “have been worked on, chosen, composed, constructed and treated according to professional, aesthetic and ideological norms” for the purpose of engaging with their audiences (Bednarek and Caple 2012, pg. 57). Prior to our analysis of the three articles, an overview of the analytical frameworks that will be used and their contribution to our understanding of news reporting must be investigated. News articles embody two different semiotic systems, language and image, which share an intersemiotic relationship (Bednarek and Caple 2012, pg. 121). Research of this relationship focuses on the textual strategies deployed in the newsroom to elicit responses from the audience, the words help drive the pictures while the...
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...Editor DATE: 7 September 2013 SUBJECT: Evaluation of the new Media Development Authority (MDA) Licencing Framework and Recommendations for future operations As requested by you, on 31 August 2013, this report aims to evaluate the new MDA licensing framework and to present recommendations for future operations to SNews’r’us on changes in its approach to news reporting. With effect from 1 June 2013, MDA has outlined a new licensing framework for online news sites. Under the new framework, online news sites that report a minimum of one article a week on Singaporean news and have a minimum of 50,000 unique local Internet Protocol (IP) addresses a month over a period of two months will need an individual licence. In addition to the new ruling, licensees need to provide a performance bond of $50,000. Non-commercial or non-profit based sites are not exempted from this ruling (Ministry of Communications and Information, 2013). Apart from the performance bond, online news sites are to remove prohibited content within 24 hours when notified by MDA. SNews'r'us has recorded 60,000 Singaporean visits each month and has been reporting solely Singaporean news since 2007. Our site falls within the MDA’s new ruling and as such will require an individual licence and put up a $50,000 performance bond. To continue reporting Singaporean news, we need to understand: (1) the motivation for this change and (2) the changes in the new licensing framework. Motivation for This Change In 2006...
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...1. For this media analysis assignment, I have chosen to analyze the Trayvon Martin case. I decided to write about this case because the incident only occurred two years ago, which means the problem still exists today. I feel this case is important to call attention to because it highlights the violation of political and civil rights of the people and it emphasizes the larger issues that the United States are facing. This news story did not only circulate in the United States. It reached different parts of the world with the news going viral through the internet, social media, television channels, and international newspaper headlines. Trayvon Martin, a 17-year old African American teenager, was walking back home from a relative’s place when he was fatally shot by George Zimmerman. Zimmerman, a neighborhood watch coordinator, was suspicious of the teen, so he followed Martin and disregarded the police’s orders of not going after him. Although Martin was not armed, Zimmerman claimed that the shot was fired as a result of self-defense. Many people, both nationally and globally, were caught up with following Trayvon Martin’s story. At the same time, protests were growing rapidly across the nation. This case helped raise questions about the media coverage and how media can be misleading, biased, and effective. Also, the case aided in the examination of the state’s self-defense laws and magnified the issue of racism. I am going to stress how messages of the media are framed and try...
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