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Image Change Analysis Paper

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Image Change Analysis Paper

Introduction “A company’s image is everything from its advertisements to its employees and even packaging materials. A well-developed company image helps improve sales figures and allows consumers to accurately place the business in the context of competitors within a given marketplace. Organization behavior plays a key role in shaping a company’s image from product pricing to which industries a company chooses to establish a presence in.(ehow.com)” Images can be utilized in analyzing proposed organizational changes. Within this paper, I have chosen to apply some concepts about my previous employer QS with the change of new management. The particular place was managed by someone who had a four year degree in management. The office had a doctor and nine other employees. The doctor, who was the owner of the practice, did not have any management skills and wanted things to go her way or no way. The manager was trying to implement policies that would keep the employees from leaving and also keep the patients coming in the door. There were large number of negative comment cards and also a high turnover. The ultimate problem was getting the doctor to see things the manager’s way and not her way.
Application Analysis The first problem was the moral in the office. There was employee going up to the manager all the time talking about how they can’t work with the doctor, because she always have to complain about something and she was never happy. The patient could tell when she was upset because the way she presented herself to the patient and it was not pleasant. The manager would go around smiling to the employees and patient to let them see something different that may make them want to start smiling. When you implement new things, you are trying to seek a different result. The doctor felt like the manager was gaining

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